229 
What Could The Death of Instagram’s Public ‘Like’ Count Mean For Marketers?
Brandwatch Marketing
AUGUST 8, 2019
Sat.Aug 03, 2019 - Fri.Aug 09, 2019
Do Your Marketing and Sales Teams Need Couples Therapy? Use These Steps to Improve Alignment
SnapApp
AUGUST 8, 2019
Some people might say that sales and marketing are from different planets. Today many teams measure themselves against misaligned goals, barely communicate, and then wonder why they aren’t driving the kind of results they want.
Join
150,000+
INSIDERS
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
4 Tips for Creating Interactive Content
BuzzSumo
AUGUST 6, 2019
Of all the goals you have for your content, the most important is engagement. Sure, traffic is great, but if your content doesn’t engage that traffic, you won’t see the results you were after.
ABCs of Data Normalization for B2B Marketers
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
7 Types of Content That’ll Make Your Event Marketing Even Better
Marketing Insider Group
AUGUST 6, 2019
While digital marketing is becoming increasingly important, there’s no doubt that live events still offer some of the best engagement and conversion opportunities you could hope for. However, you need proper planning, management, and effective event marketing to maximize your ROI.
|
Sign up to get articles personalized to your interests!
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
|
More Trending
IoT Can't Come Soon Enough
Modern Marketing
AUGUST 7, 2019
The gym I go to is inexpensive. It has the right equipment and classes I feel I need in order to stay fit. It’s also only a seven-minute walk from my home. So why do I hate it so much? Because they don’t really care about their customers.
Three Crucial Cybersecurity Questions to Ask Before Buying Any SaaS Marketing Tool
Webbiquity
AUGUST 6, 2019
Guest post by Ayush Trivedi.
4 Ways Content Creators Can Pitch Themselves Successfully
Marketing Insider Group
AUGUST 8, 2019
You know how valuable your products and services are. Your audience, however, still needs some convincing. Content bridges that gap between unfamiliarity and loyalty, but only when it’s well-crafted.
Survey: Social Media Marketers May Want to Shift their Focus to Instagram
KoMarketing Associates
AUGUST 9, 2019
Many marketers turn to social media to reach out to their target audiences, but is there a difference in terms of which social networks are best? New research from FacebookIQ suggests that businesses on Instagram may see more benefits than those that are not.
Why Smoking Costs Employers More Than They Realize
Advertisement
Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.
How to Tell Good Data from Bad
Modern Marketing
AUGUST 5, 2019
Marketers waste too much time chasing and interpreting bad data. When you base your strategies and campaigns on faulty information, you not only waste your time and money, but risk sending mixed messages to your audience.
Leveraging the Internet of Things to Improve Your Digital Marketing Strategy
Act-On
AUGUST 8, 2019
The Internet of Things provides marketers with insights and tools to improve their digital marketing strategies and implement effective tactics. Content Demand & Lead Generation Marketing Automation
7 Problems That Frustrate Content Marketers (And What to Do)
Marketing Insider Group
AUGUST 5, 2019
“Content marketing is easy.” Said no one who’s actually in the field. Or who’s produced quality content, for that matter. Problems that frustrate content marketers—and what to do about them—have dogged creatives since the first human put pen to paper to promote a product.In
Report: 34% of Marketers Typically Work with 5-10 Influencers Per Influencer Marketing Campaign
KoMarketing Associates
AUGUST 7, 2019
Many marketers are turning to influencer marketing to resonate with their target audience, and new research suggests that they are willing to work with a number of influencers to achieve their goals.
The 2019 Technographic Data Report for B2B Sales Organizations
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.
How to Find the Right Voice and Tone and Work with Your Brand’s Style Guide
Modern Marketing
AUGUST 9, 2019
On the B2B side of content marketing , content managers, copywriters, designers, and anyone involved in the content creation process might feel creatively handcuffed. After all, doesn’t B2B call for a mostly dry, professional, and —let’s face it, boring—tone?
Stay on Top of the Customer Journey by Integrating Your CRM and Marketing Automation Platform
Act-On
AUGUST 6, 2019
A seamless integration between your CRM system and marketing automation platform gives you crystal clear insight into the customer journey. Marketing Automation
Save Yourself: How To Stop the Hustle and Establish Work-life Boundaries
Marketing Insider Group
AUGUST 7, 2019
Has our devotion to work and hustle turned into the UnAmerican Dream? Some of the hardest working people I know are in sales and marketing. We often read success stories about how hustle and grit drove fantastic success.
Survey: 76% of Marketers Now Taking a Strategic Approach to Managing Content
KoMarketing Associates
AUGUST 6, 2019
As marketers gain more insight into what works for their teams, new research shows that they are taking strategic approaches to marketing as a whole. The Content Marketing Institute recently teamed up with the Content Tech Summit and Vennli to publish the “2019 Content Management Strategy and Survey.”
The Time-Saving Power of Intent Data for Sales
Advertiser: ZoomInfo
By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
The Death of B2B Sales is Greatly Exaggerated
Fusion Marketing Partners
AUGUST 8, 2019
There are many industry gurus out there proclaiming the death of the B2B sales profession. Forrester Research predicted that 1 […]. B2B Sales Sales
5 Steps to Allocating a Winning Marketing Budget
Hive9
AUGUST 9, 2019
Your marketing budget is the biggest indicator of where your strategy is going. Whatever you spend your budget on is ultimately where marketing will be heading.
Four Ways to Come Up with New B2B Blog Topics
Launch Marketing
AUGUST 7, 2019
As you know, managing a B2B blog on your organization’s website can be an effective content marketing tactic for your business to use to demonstrate your expertise in the industry as well as drive traffic back to your website.
How ZoomInfo Enhances Your Database Management Strategy
Advertiser: ZoomInfo
Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.
Looking Glass Factory: Is it AR for the Rest of Us?
Biznology
AUGUST 7, 2019
I recently had dinner with Shawn Frayne , founder and CEO of Looking Glass Factory , a startup with offices in Brooklyn and Hong Kong. He’s the sort of entrepreneur who is Hell bent on changing the world or at least the Immersive Technology portion of it.
Promote People Who Are Cooperative Team Members
Sales Lead Insights
AUGUST 6, 2019
There are big rewards when sales and marketing are effectively integrated--not least of which are improved operating performance and outstanding financial results. The post Promote People Who Are Cooperative Team Members appeared first on Sales Lead Insights. B2B marketing marketing strategy
All customers matter. Learn how to make the most of them.
Cintell
AUGUST 6, 2019
Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in the middle. But they all matter for businesses that want to make the most out of them.
Digitalization Can't Come Soon Enough
Modern Marketing
AUGUST 7, 2019
The gym I go to is inexpensive. It has the right equipment and classes I feel I need in order to stay fit. It’s also only a seven-minute walk from my home. So why do I hate it so much? Because they don’t really care about their customers.
How ZoomInfo Enhances Your ABM Strategy
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
Let's personalize your content