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What Could The Death of Instagram’s Public ‘Like’ Count Mean For Marketers?
Brandwatch Marketing
AUGUST 8, 2019
Sat.Aug 03, 2019 - Fri.Aug 09, 2019
Do Your Marketing and Sales Teams Need Couples Therapy? Use These Steps to Improve Alignment
SnapApp
AUGUST 8, 2019
Some people might say that sales and marketing are from different planets. Today many teams measure themselves against misaligned goals, barely communicate, and then wonder why they aren’t driving the kind of results they want.
4 Tips for Creating Interactive Content
BuzzSumo
AUGUST 6, 2019
Of all the goals you have for your content, the most important is engagement. Sure, traffic is great, but if your content doesn’t engage that traffic, you won’t see the results you were after.
How to Create a Killer Instagram PR and Marketing Strategy
B2B PR Sense
AUGUST 7, 2019
Instagram is home to 1 billion active users -- 80% of whom follow at least one business. This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results.
6 Steps to Building Predictable Lead Flow and Revenue
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Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.
7 Types of Content That’ll Make Your Event Marketing Even Better
Marketing Insider Group
AUGUST 6, 2019
While digital marketing is becoming increasingly important, there’s no doubt that live events still offer some of the best engagement and conversion opportunities you could hope for. However, you need proper planning, management, and effective event marketing to maximize your ROI.
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Lead Generation Best Practices: 2019 Edition
Reachforce
AUGUST 9, 2019
Generating leads today is simple. You set up a website, blog, and social media accounts. Create an SEO strategy and PPC campaigns, and you're well on your way to building more traffic. lead generation
IoT Can't Come Soon Enough
Modern Marketing
AUGUST 7, 2019
The gym I go to is inexpensive. It has the right equipment and classes I feel I need in order to stay fit. It’s also only a seven-minute walk from my home. So why do I hate it so much? Because they don’t really care about their customers.
4 Ways Content Creators Can Pitch Themselves Successfully
Marketing Insider Group
AUGUST 8, 2019
You know how valuable your products and services are. Your audience, however, still needs some convincing. Content bridges that gap between unfamiliarity and loyalty, but only when it’s well-crafted.
Survey: Social Media Marketers May Want to Shift their Focus to Instagram
KoMarketing Associates
AUGUST 9, 2019
Many marketers turn to social media to reach out to their target audiences, but is there a difference in terms of which social networks are best? New research from FacebookIQ suggests that businesses on Instagram may see more benefits than those that are not.
Lead Generation Companies: How to Pick a Right One
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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
Is Your B2B Marketing Strategy Like Stale Potato Chips? [Infographic]
Webbiquity
AUGUST 8, 2019
Guest post by Adam Kraus. You’re hungry. It’s in between meals, so there’s no need for four-course nourishment, but definitely a longing for some slight satisfaction. You head to the pantry, excited to explore your options.
How to Tell Good Data from Bad
Modern Marketing
AUGUST 5, 2019
Marketers waste too much time chasing and interpreting bad data. When you base your strategies and campaigns on faulty information, you not only waste your time and money, but risk sending mixed messages to your audience.
7 Problems That Frustrate Content Marketers (And What to Do)
Marketing Insider Group
AUGUST 5, 2019
“Content marketing is easy.” Said no one who’s actually in the field. Or who’s produced quality content, for that matter. Problems that frustrate content marketers—and what to do about them—have dogged creatives since the first human put pen to paper to promote a product.In
Report: 34% of Marketers Typically Work with 5-10 Influencers Per Influencer Marketing Campaign
KoMarketing Associates
AUGUST 7, 2019
Many marketers are turning to influencer marketing to resonate with their target audience, and new research suggests that they are willing to work with a number of influencers to achieve their goals.
7 Cold Calling Tactics You Aren't Using but Should Be
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Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
Three Crucial Cybersecurity Questions to Ask Before Buying Any SaaS Marketing Tool
Webbiquity
AUGUST 6, 2019
Guest post by Ayush Trivedi.
Calculating the ROI of Email Marketing
Reachforce
AUGUST 7, 2019
"Email consistently and undisputedly provides the biggest returns in digital marketing, and is leaps and bounds more effective than traditional advertising channels like TV and radio." --Chad S. White, Director of Research at Litmus. That's a pretty bold statement, and it's backed up by hard facts.
Save Yourself: How To Stop the Hustle and Establish Work-life Boundaries
Marketing Insider Group
AUGUST 7, 2019
Has our devotion to work and hustle turned into the UnAmerican Dream? Some of the hardest working people I know are in sales and marketing. We often read success stories about how hustle and grit drove fantastic success.
Survey: 76% of Marketers Now Taking a Strategic Approach to Managing Content
KoMarketing Associates
AUGUST 6, 2019
As marketers gain more insight into what works for their teams, new research shows that they are taking strategic approaches to marketing as a whole. The Content Marketing Institute recently teamed up with the Content Tech Summit and Vennli to publish the “2019 Content Management Strategy and Survey.”
How B2B Marketing is Changing in 2018
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Stay on Top of the Customer Journey by Integrating Your CRM and Marketing Automation Platform
Act-On
AUGUST 6, 2019
A seamless integration between your CRM system and marketing automation platform gives you crystal clear insight into the customer journey. Marketing Automation
How AWS Increased User Interactions on Its Website by 180,000 in One Week
Kaon
AUGUST 8, 2019
With Amazon Web Services re:Invent right around the corner, AWS needed an innovative, visually engaging, interactive way to not just tell, but show their Global Cloud Infrastructure story in their booth, while also bringing the same story to life on their website. .
All customers matter. Learn how to make the most of them.
Cintell
AUGUST 6, 2019
Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in the middle. But they all matter for businesses that want to make the most out of them.
How to Find the Right Voice and Tone and Work with Your Brand’s Style Guide
Modern Marketing
AUGUST 9, 2019
On the B2B side of content marketing , content managers, copywriters, designers, and anyone involved in the content creation process might feel creatively handcuffed. After all, doesn’t B2B call for a mostly dry, professional, and —let’s face it, boring—tone?
Best Practices for Selling to Government Agencies
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The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
Four Ways to Come Up with New B2B Blog Topics
Launch Marketing
AUGUST 7, 2019
As you know, managing a B2B blog on your organization’s website can be an effective content marketing tactic for your business to use to demonstrate your expertise in the industry as well as drive traffic back to your website.
Promote People Who Are Cooperative Team Members
Sales Lead Insights
AUGUST 6, 2019
There are big rewards when sales and marketing are effectively integrated--not least of which are improved operating performance and outstanding financial results. The post Promote People Who Are Cooperative Team Members appeared first on Sales Lead Insights. B2B marketing marketing strategy
Looking Glass Factory: Is it AR for the Rest of Us?
Biznology
AUGUST 7, 2019
I recently had dinner with Shawn Frayne , founder and CEO of Looking Glass Factory , a startup with offices in Brooklyn and Hong Kong. He’s the sort of entrepreneur who is Hell bent on changing the world or at least the Immersive Technology portion of it.
Paradigm of Strategic Value-Based Discounting for the B2B Industry
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Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
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