Sat.Aug 03, 2019 - Fri.Aug 09, 2019

What Could The Death of Instagram’s Public ‘Like’ Count Mean For Marketers?

Brandwatch CX

Do Your Marketing and Sales Teams Need Couples Therapy? Use These Steps to Improve Alignment

SnapApp

Some people might say that sales and marketing are from different planets. Today many teams measure themselves against misaligned goals, barely communicate, and then wonder why they aren’t driving the kind of results they want. Tightly aligned sales and marketing teams… Generate 208% more revenue from marketing. Improve their sales win rate by 38%. Drive 36% more organizational growth overall than companies without strong alignment.

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4 Tips for Creating Interactive Content

BuzzSumo

Of all the goals you have for your content, the most important is engagement. Sure, traffic is great, but if your content doesn’t engage that traffic, you won’t see the results you were after. While many options exist, interactive content is designed with the sole purpose of grabbing your visitors’ attention and keeping it until they are satisfied. Fortunately, with the help of an interactive content marketing platform, it’s never been easier to produce this kind of valuable content.

How to Create a Killer Instagram PR and Marketing Strategy

B2B PR Sense

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

7 Types of Content That’ll Make Your Event Marketing Even Better

Marketing Insider Group

While digital marketing is becoming increasingly important, there’s no doubt that live events still offer some of the best engagement and conversion opportunities you could hope for. However, you need proper planning, management, and effective event marketing to maximize your ROI. Over 40% of event creators said they planned to spend more on marketing in 2018 than […]. The post 7 Types of Content That’ll Make Your Event Marketing Even Better appeared first on Marketing Insider Group.

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5 Surprising Sources of High-Quality Leads

Zoominfo

For jackpot-winning businesses in hot sectors, high-quality leads just flow in naturally. However, for the majority of organizations, lead generation is a little more complicated than simply whispering you’re open for business. In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. All well and good, but you should also take a step back and focus on the most valuable lead generation weapon of them all – your networks.

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All customers matter. Learn how to make the most of them.

Cintell

Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in the middle. But they all matter for businesses that want to make the most out of them. That’s the message in a new book by Wharton marketing professor Peter Fader and Sarah Toms, executive director and co-founder of Wharton Interactive.

4 Ways Content Creators Can Pitch Themselves Successfully

Marketing Insider Group

You know how valuable your products and services are. Your audience, however, still needs some convincing. Content bridges that gap between unfamiliarity and loyalty, but only when it’s well-crafted. To develop convincing content, creators need to strategically align their format, audience, messaging, and execution. Leveraging formats like customer-centric performance video ads can help you speak […].

How to Tell Good Data from Bad

Oracle

Marketers waste too much time chasing and interpreting bad data. When you base your strategies and campaigns on faulty information, you not only waste your time and money, but risk sending mixed messages to your audience. Excessive availability of marketing technology further clouds marketers’ ability to distinguish between good and bad data. You should be focusing on information that helps brands build deeper relationships with customers.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Top Marketing Communication Tactics with Chris Voss

Zoominfo

Communication is the conduit for action. During a hostage crisis, the right exchange can quite literally save lives. In the relatively less dangerous world of business, the right communication strategies can save the bottom-line. Chris Voss is the Founder and CEO of the Black Swan Group Ltd and author of Never Split The Difference: Negotiating As If Your Life Depended On It.

The Death of B2B Sales is Greatly Exaggerated

Fusion Marketing Partners

There are many industry gurus out there proclaiming the death of the B2B sales profession. Forrester Research predicted that 1 […]. B2B Sales Sales

7 Problems That Frustrate Content Marketers (And What to Do)

Marketing Insider Group

“Content marketing is easy.” Said no one who’s actually in the field. Or who’s produced quality content, for that matter. Problems that frustrate content marketers—and what to do about them—have dogged creatives since the first human put pen to paper to promote a product.In fact, screenwriter Matthew Weiner tucked this little gem into his hit […]. The post 7 Problems That Frustrate Content Marketers (And What to Do) appeared first on Marketing Insider Group. Content Marketing

How to Find the Right Voice and Tone and Work with Your Brand’s Style Guide

Oracle

On the B2B side of content marketing , content managers, copywriters, designers, and anyone involved in the content creation process might feel creatively handcuffed. After all, doesn’t B2B call for a mostly dry, professional, and —let’s face it, boring—tone? After all, you’re mostly talking about facts, figures, features, and putting an emphasis on business benefits.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

4 Tried and True B2B Digital Marketing Strategies

Zoominfo

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost.

How AWS Increased User Interactions on Its Website by 180,000 in One Week

Kaon

With Amazon Web Services re:Invent right around the corner, AWS needed an innovative, visually engaging, interactive way to not just tell, but show their Global Cloud Infrastructure story in their booth, while also bringing the same story to life on their website. . The business challenge included showcasing the power, breadth, and depth of the AWS solution, as the previous website struggled to communicate the full breath of their offering.

Save Yourself: How To Stop the Hustle and Establish Work-life Boundaries

Marketing Insider Group

Has our devotion to work and hustle turned into the UnAmerican Dream? Some of the hardest working people I know are in sales and marketing. We often read success stories about how hustle and grit drove fantastic success. That said, the relentless pursuit of success can leave behind damaged relationships and personal life carnage in […]. The post Save Yourself: How To Stop the Hustle and Establish Work-life Boundaries appeared first on Marketing Insider Group. Employee Activation

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Digitalization Can't Come Soon Enough

Oracle

The gym I go to is inexpensive. It has the right equipment and classes I feel I need in order to stay fit. It’s also only a seven-minute walk from my home. So why do I hate it so much? Because they don’t really care about their customers. Treadmills go weeks before getting fixed, with only a sad piece of paper informing you that the machine is being repaired (sure). Sometimes, the TVs on the treadmills work; oftentimes they don’t.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Automated Data Hygiene: 2019 Database Maintenance

Zoominfo

Our stance on B2B data is no secret. Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own. Think about it, without contact information, how would you sell, market, or provide quality customer service? The short answer is—you wouldn’t be able to. If you’re like most modern companies, you already have access to some sort of contact database.

Three Crucial Cybersecurity Questions to Ask Before Buying Any SaaS Marketing Tool

Webbiquity

Guest post by Ayush Trivedi. The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Image credit: rawpixel.com on Pexels.

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Four Ways to Come Up with New B2B Blog Topics

Launch Marketing

As you know, managing a B2B blog on your organization’s website can be an effective content marketing tactic for your business to use to demonstrate your expertise in the industry as well as drive traffic back to your website. However, consistently coming up with new content can sometimes be creatively draining and there may be days when you simply cannot come up with your next blog post idea.

How B2B Buyer Personas Influence Online Marketing Campaigns

KoMarketing Associates

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. While we all have goals and objectives for lead generation, brand development, and customer experience as examples, the overarching challenge is making the right decisions to achieve them.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

5 Steps to Allocating a Winning Marketing Budget

Hive9

Your marketing budget is the biggest indicator of where your strategy is going. Whatever you spend your budget on is ultimately where marketing will be heading. This is why effectively allocating your budget is vital for seeing growth within your department, and your organization that is aligned to your strategy. Now, the big question is, how do you go about doing this? Budgeting Marketing Budgeting marketing strategy alignment visibility

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Looking Glass Factory: Is it AR for the Rest of Us?

Biznology

I recently had dinner with Shawn Frayne , founder and CEO of Looking Glass Factory , a startup with offices in Brooklyn and Hong Kong. He’s the sort of entrepreneur who is Hell bent on changing the world or at least the Immersive Technology portion of it. It seems to me that his Looking Glass Factory just might do it. Immersive Technology, as you know, is dominated by AR and VR right now, with all sorts of variations including MR, XR, projection based. He says that the problem is in the headsets.

1 Exercise That’ll Help You Craft a Brand Voice Your Audience Will Love

Contently

When I’m not writing blog posts for Contently, I’m a Dungeon Master for a group of my friends that play Dungeons and Dragons. My friends role-play as fantasy characters in a world that feels like The Lord of the Rings combined with Magic: The Gathering, and as the game master, I’m tasked with roleplaying every other character. That means I do a lot of made-up voices.

Promote People Who Are Cooperative Team Members

Sales Lead Insights

There are big rewards when sales and marketing are effectively integrated--not least of which are improved operating performance and outstanding financial results. The post Promote People Who Are Cooperative Team Members appeared first on Sales Lead Insights. B2B marketing marketing strategy

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.