Sat.Aug 03, 2019 - Fri.Aug 09, 2019

What Could The Death of Instagram’s Public ‘Like’ Count Mean For Marketers?

Brandwatch Marketing

Do Your Marketing and Sales Teams Need Couples Therapy? Use These Steps to Improve Alignment

SnapApp

Some people might say that sales and marketing are from different planets. Today many teams measure themselves against misaligned goals, barely communicate, and then wonder why they aren’t driving the kind of results they want.

MQL 73

4 Tips for Creating Interactive Content

BuzzSumo

Of all the goals you have for your content, the most important is engagement. Sure, traffic is great, but if your content doesn’t engage that traffic, you won’t see the results you were after.

How to Create a Killer Instagram PR and Marketing Strategy

B2B PR Sense

Instagram is home to 1 billion active users -- 80% of whom follow at least one business. This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results.

PR 279

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

7 Types of Content That’ll Make Your Event Marketing Even Better

Marketing Insider Group

While digital marketing is becoming increasingly important, there’s no doubt that live events still offer some of the best engagement and conversion opportunities you could hope for. However, you need proper planning, management, and effective event marketing to maximize your ROI.

More Trending

IoT Can't Come Soon Enough

Modern Marketing

The gym I go to is inexpensive. It has the right equipment and classes I feel I need in order to stay fit. It’s also only a seven-minute walk from my home. So why do I hate it so much? Because they don’t really care about their customers.

Portal 261

Is Your B2B Marketing Strategy Like Stale Potato Chips? [Infographic]

Webbiquity

Guest post by Adam Kraus. You’re hungry. It’s in between meals, so there’s no need for four-course nourishment, but definitely a longing for some slight satisfaction. You head to the pantry, excited to explore your options.

4 Ways Content Creators Can Pitch Themselves Successfully

Marketing Insider Group

You know how valuable your products and services are. Your audience, however, still needs some convincing. Content bridges that gap between unfamiliarity and loyalty, but only when it’s well-crafted.

Lead Generation Best Practices: 2019 Edition

Reachforce

Generating leads today is simple. You set up a website, blog, and social media accounts. Create an SEO strategy and PPC campaigns, and you're well on your way to building more traffic. lead generation

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Tell Good Data from Bad

Modern Marketing

Marketers waste too much time chasing and interpreting bad data. When you base your strategies and campaigns on faulty information, you not only waste your time and money, but risk sending mixed messages to your audience.

Three Crucial Cybersecurity Questions to Ask Before Buying Any SaaS Marketing Tool

Webbiquity

Guest post by Ayush Trivedi.

Buy 174

7 Problems That Frustrate Content Marketers (And What to Do)

Marketing Insider Group

“Content marketing is easy.” Said no one who’s actually in the field. Or who’s produced quality content, for that matter. Problems that frustrate content marketers—and what to do about them—have dogged creatives since the first human put pen to paper to promote a product.In

Survey: Social Media Marketers May Want to Shift their Focus to Instagram

KoMarketing Associates

Many marketers turn to social media to reach out to their target audiences, but is there a difference in terms of which social networks are best? New research from FacebookIQ suggests that businesses on Instagram may see more benefits than those that are not.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Calculating the ROI of Email Marketing

Reachforce

"Email consistently and undisputedly provides the biggest returns in digital marketing, and is leaps and bounds more effective than traditional advertising channels like TV and radio." --Chad S. White, Director of Research at Litmus. That's a pretty bold statement, and it's backed up by hard facts.

ROI 170

Leveraging the Internet of Things to Improve Your Digital Marketing Strategy

Act-On

The Internet of Things provides marketers with insights and tools to improve their digital marketing strategies and implement effective tactics. Content Demand & Lead Generation Marketing Automation

Save Yourself: How To Stop the Hustle and Establish Work-life Boundaries

Marketing Insider Group

Has our devotion to work and hustle turned into the UnAmerican Dream? Some of the hardest working people I know are in sales and marketing. We often read success stories about how hustle and grit drove fantastic success.

Work 207

Report: 34% of Marketers Typically Work with 5-10 Influencers Per Influencer Marketing Campaign

KoMarketing Associates

Many marketers are turning to influencer marketing to resonate with their target audience, and new research suggests that they are willing to work with a number of influencers to achieve their goals.

Report 170

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

All customers matter. Learn how to make the most of them.

Cintell

Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in the middle. But they all matter for businesses that want to make the most out of them.

Stay on Top of the Customer Journey by Integrating Your CRM and Marketing Automation Platform

Act-On

A seamless integration between your CRM system and marketing automation platform gives you crystal clear insight into the customer journey. Marketing Automation

CRM 159

How to Find the Right Voice and Tone and Work with Your Brand’s Style Guide

Modern Marketing

On the B2B side of content marketing , content managers, copywriters, designers, and anyone involved in the content creation process might feel creatively handcuffed. After all, doesn’t B2B call for a mostly dry, professional, and —let’s face it, boring—tone?

Work 218

Survey: 76% of Marketers Now Taking a Strategic Approach to Managing Content

KoMarketing Associates

As marketers gain more insight into what works for their teams, new research shows that they are taking strategic approaches to marketing as a whole. The Content Marketing Institute recently teamed up with the Content Tech Summit and Vennli to publish the “2019 Content Management Strategy and Survey.”

Survey 170

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

The Death of B2B Sales is Greatly Exaggerated

Fusion Marketing Partners

There are many industry gurus out there proclaiming the death of the B2B sales profession. Forrester Research predicted that 1 […]. B2B Sales Sales

Build Insurance Customer Loyalty with Marketing Automation

Act-On

Corporate

How AWS Increased User Interactions on Its Website by 180,000 in One Week

Kaon

With Amazon Web Services re:Invent right around the corner, AWS needed an innovative, visually engaging, interactive way to not just tell, but show their Global Cloud Infrastructure story in their booth, while also bringing the same story to life on their website. .

Four Ways to Come Up with New B2B Blog Topics

Launch Marketing

As you know, managing a B2B blog on your organization’s website can be an effective content marketing tactic for your business to use to demonstrate your expertise in the industry as well as drive traffic back to your website.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.