Sat.Jul 27, 2019 - Fri.Aug 02, 2019

Modern Demand Generation, Demystified 

Televerde

Often in life, it’s the simplest of things we think we have all figured out. We’re dead-set in our ways, more than we think. This is often the case for many marketers when it comes to demand generation. How could we not understand such an easy concept? .

5 Ways Account-Based Marketing Has Changed The Game

Walker Sands

Account-Based Marketing Marketing ABM Account-based marketing B2B marketing

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How To Treat Your Customers Like Individuals

V12 Data

How To Treat Your Customers Like Individuals. Consumers want personalized experiences, but they also demand privacy. They want brands to know when they are shopping in their stores but they find too much knowledge creepy.

The Ultimate Guide to Content Distribution

Hubspot

Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so. But great content is a waste if your audience doesn’t know it exists. Content distribution is an integral, if not the most important, part of your content strategy.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Building Brand Trust in B2B vs. B2C: What’s the Difference?

Marketing Insider Group

Building a trusted brand is everything when it comes to the long-term success of a company. Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention.

B2C 282

More Trending

11 Red Flashing Warning Signs of Email Deliverability Problems Ahead

Modern Marketing

Nothing can destroy your email marketing performance quite like email deliverability problems. Whether it’s the slow slip of inbox placement due to diminishing engagement or the sudden collapse due to a block or blacklisting, it’s always devastating and usually a shock.

Report: Marketers are Budgeting More for Influencer Marketing than Ever Before

KoMarketing Associates

Influencer marketing has not always been a staple in marketers’ overall strategies, but new research suggests that it is becoming more prominent as time rolls on.

Budget 169

Building Employee Engagement Through Marketing: 6 Ideas to Motivate Your Team

Marketing Insider Group

There are many aspects to building employee engagement in the workplace. Supportive and strong leadership, a positive work environment, and a culture of trust are all important for engaging employees.

Build 271

In Defense of Demand Generation in the Age of ABM

The Point

Much has been made of the argument that Account-Based Marketing (ABM) gained traction so quickly in B2B marketing primarily because traditional, funnel-based demand generation has stopped working.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How Marketing Can Enable Sales with Pre-Built Email Templates

Modern Marketing

A key component of marketing success is handing prospects over to sales for them to be converted into customers. Therefore, marketers should be nurturing prospects and getting them ready for sales and making things as easy as they can for sales to bring it home. Marketing automation can help.

Despite Struggles, Marketers Continue to Invest Their Budgets in Martech

KoMarketing Associates

Marketers have not always integrated martech into their overall strategies, but new research shows that they are finally including it as a critical part of their plans, and their efforts are paying off.

Budget 169

Creating Authentic Content Without Publishing Your Diary

Marketing Insider Group

Creating authentic content is potentially one of the most valuable skills for marketers to learn in 2019. Consumer trust in brands and advertising is at an all-time low. Earning back that trust is one surefire way to win more business in an increasingly skeptical world.

Gamification is a Big Boost to Employee Advocacy

Biznology

The following is a sponsored article from our partner, GaggleAMP. Employee advocacy has many benefits to any organization, no matter the size or industry, but gamification makes these programs even more effective.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Email Deliverability and Data Privacy: How to Resist the Allure of the Dark Side

Modern Marketing

Not a long, long time ago and not in a galaxy far, far away but in your actual digital marketing universe… Email marketers feel as if they are at WAR!

5 Content Marketing Objectives That Lead to Success

KoMarketing Associates

Beginning a content marketing strategy is simple. In theory, all you need is an idea, a platform or CMS, and a “publish” button. However, driving real ROI (and proving it) can be tough.

Agile Marketing Teams Should be Organized Around the Customer

Marketing Insider Group

As digital marketing channels have proliferated over the years, marketers have become ever more specialized. We’ve been encouraged to pick our lane and stay there, because no two functions are the same. Email isn’t like social, which isn’t like content or automation.

Dynamic Website Personalization: How to Use It Successfully

Act-On

Website personalization is the best way to deliver customized user experiences, but you have to implement a sound strategy to get the most out of this useful tool. Customer Journey Web

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Tweak Your Emails and Website for Mobile

Modern Marketing

When it comes to your B2B marketing strategy , your tactical approach to mobile should be different than that of your offline and online strategies. And, it’s not just about the screen size or functionality.

Mobile 224

Report: Marketers Hold Concerns Surrounding the Use of Automation Tools

KoMarketing Associates

Although marketers are turning to automation tools more frequently to streamline everyday processes, new research shows that they still have many concerns when it comes to utilizing these assets.

Report 156

Why Facebook’s Video Metric Inflation Issue Shouldn’t Deter Marketers

Marketing Insider Group

There’s no doubt about it: Facebook has a duty to accurately report its viewership metrics to advertisers. But an ongoing case between an ad partner and the social media giant shouldn’t deter marketers from investing in its ads.

Video 195

How Technology Makes Entrepreneurship Easier Than Ever Before

Biznology

Launching a company is not all about having a killer business idea. There are numerous complex and time-consuming aspects that you will need to consider, such as bookkeeping, logistics, legal regulations, and loads of paperwork.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

B2b Online Marketing Tip: Does Your Website Make it Immediately Clear What Your Company Does and Who it Serves?

Sales Lead Insights

Take a fresh look at your company's website. Does your Web site make it immediately clear what your company does and who it serves? The post B2b Online Marketing Tip: Does Your Website Make it Immediately Clear What Your Company Does and Who it Serves? appeared first on Sales Lead Insights.

7 Tips for a Successful Employer Branding Strategy

Oktopost

Every era has a predominant mass media format, and today we are living in the era of social media. If you want as wide an audience as possible, and to get your message out in the most cost-effective way, that means your marketing should include social media. The statistics speak for themselves.

Brand 123

How to Use SEMrush for Content Marketing

SEMrush

Content Marketing specialists face more than their fair share of challenges: strategic analysis, ideation, content creation, optimization and distribution, measuring performance…. Content Marketing

30 Ways to Waste Your Content Marketing Time

Content Marketing Institute

At month’s end, do you have more questions than answers about your content marketing program? Why is that post still not done? Why did video views drop? Why isn’t sales more supportive? The unifying answer revolves around one thing.

Video 107

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.