Sat.Jul 27, 2019 - Fri.Aug 02, 2019

Modern Demand Generation, Demystified 

Televerde

Often in life, it’s the simplest of things we think we have all figured out. We’re dead-set in our ways, more than we think. This is often the case for many marketers when it comes to demand generation. How could we not understand such an easy concept? .

5 Ways Account-Based Marketing Has Changed The Game

Walker Sands

Account-Based Marketing Marketing ABM Account-based marketing B2B marketing

How To Treat Your Customers Like Individuals

V12 Data

How To Treat Your Customers Like Individuals. Consumers want personalized experiences, but they also demand privacy. They want brands to know when they are shopping in their stores but they find too much knowledge creepy.

The Ultimate Guide to Content Distribution

Hubspot

Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so. But great content is a waste if your audience doesn’t know it exists. Content distribution is an integral, if not the most important, part of your content strategy.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Building Brand Trust in B2B vs. B2C: What’s the Difference?

Marketing Insider Group

Building a trusted brand is everything when it comes to the long-term success of a company. Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention.

B2C 248

More Trending

Seven Powerful B2B Lead Generation Processes and Tools

Webbiquity

Guest post by Robert Jordan. B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry.

Content Marketing and Customer Experience: A Linked Pair

Reachforce

Is customer experience a part of your content marketing strategy? It should be. content marketing

Link 181

Creating Authentic Content Without Publishing Your Diary

Marketing Insider Group

Creating authentic content is potentially one of the most valuable skills for marketers to learn in 2019. Consumer trust in brands and advertising is at an all-time low. Earning back that trust is one surefire way to win more business in an increasingly skeptical world.

Statistics Show CMOs Want to See an Improvement in Go-to-Market Processes

KoMarketing Associates

Marketers often have several priorities at the top of their minds when it comes to their daily strategies, but what about CMOs? To gauge what CMOs focus on daily and how they are preparing for the future, the CMO Council recently published the “CMO Council 2019 Outlook + Intentions” infographic.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Build a Successful Sales Team: VIDEO

DiscoverOrg

We spend an enormous amount of time trying to hire sales professionals that we think are “A” players. . We then (hopefully) invest time training those reps before turning them loose on the phones … only to ask them to do several different roles. .

Sales 170

How to Grow Your LinkedIn Network

Webbiquity

Guest post by Zack Halliwell. When you’re working in a B2B environment, it’s important to establish a great reputation, both for yourself and your brand. LinkedIn is the best social network for B2B marketers to reach out to other businesses, given that all members are professionals.

Building Employee Engagement Through Marketing: 6 Ideas to Motivate Your Team

Marketing Insider Group

There are many aspects to building employee engagement in the workplace. Supportive and strong leadership, a positive work environment, and a culture of trust are all important for engaging employees.

Build 193

Report: Marketers are Budgeting More for Influencer Marketing than Ever Before

KoMarketing Associates

Influencer marketing has not always been a staple in marketers’ overall strategies, but new research suggests that it is becoming more prominent as time rolls on.

Budget 170

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Exploring the Impact of Customer Experience on Marketing and Sales

Reachforce

How relevant is the customer experience to your marketing and sales initiatives? According to 64 percent of consumers , CX is more important than price. Let that sink in for a moment. customer experience

11 Red Flashing Warning Signs of Email Deliverability Problems Ahead

Modern Marketing

Nothing can destroy your email marketing performance quite like email deliverability problems. Whether it’s the slow slip of inbox placement due to diminishing engagement or the sudden collapse due to a block or blacklisting, it’s always devastating and usually a shock.

Agile Marketing Teams Should be Organized Around the Customer

Marketing Insider Group

As digital marketing channels have proliferated over the years, marketers have become ever more specialized. We’ve been encouraged to pick our lane and stay there, because no two functions are the same. Email isn’t like social, which isn’t like content or automation.

Despite Struggles, Marketers Continue to Invest Their Budgets in Martech

KoMarketing Associates

Marketers have not always integrated martech into their overall strategies, but new research shows that they are finally including it as a critical part of their plans, and their efforts are paying off.

Budget 170

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity

Some companies succeed by innovating, continually improving product quality, and listening to their customers. And some succeed despite not doing any of those things. Twitter is in the second camp.

In Defense of Demand Generation in the Age of ABM

The Point

Much has been made of the argument that Account-Based Marketing (ABM) gained traction so quickly in B2B marketing primarily because traditional, funnel-based demand generation has stopped working.

Why Facebook’s Video Metric Inflation Issue Shouldn’t Deter Marketers

Marketing Insider Group

There’s no doubt about it: Facebook has a duty to accurately report its viewership metrics to advertisers. But an ongoing case between an ad partner and the social media giant shouldn’t deter marketers from investing in its ads.

Video 157

5 Content Marketing Objectives That Lead to Success

KoMarketing Associates

Beginning a content marketing strategy is simple. In theory, all you need is an idea, a platform or CMS, and a “publish” button. However, driving real ROI (and proving it) can be tough.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

How Marketing Can Enable Sales with Pre-Built Email Templates

Modern Marketing

A key component of marketing success is handing prospects over to sales for them to be converted into customers. Therefore, marketers should be nurturing prospects and getting them ready for sales and making things as easy as they can for sales to bring it home. Marketing automation can help.

Dynamic Website Personalization: How to Use It Successfully

Act-On

Website personalization is the best way to deliver customized user experiences, but you have to implement a sound strategy to get the most out of this useful tool. Customer Journey Web

B2b Online Marketing Tip: Does Your Website Make it Immediately Clear What Your Company Does and Who it Serves?

Sales Lead Insights

Take a fresh look at your company's website. Does your Web site make it immediately clear what your company does and who it serves? The post B2b Online Marketing Tip: Does Your Website Make it Immediately Clear What Your Company Does and Who it Serves? appeared first on Sales Lead Insights.

Report: Marketers Hold Concerns Surrounding the Use of Automation Tools

KoMarketing Associates

Although marketers are turning to automation tools more frequently to streamline everyday processes, new research shows that they still have many concerns when it comes to utilizing these assets.

Report 156

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy