Sat.Jul 27, 2019 - Fri.Aug 02, 2019

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Modern Demand Generation, Demystified 

Televerde

Often in life, it’s the simplest of things we think we have all figured out. We’re dead-set in our ways, more than we think. This is often the case for many marketers when it comes to demand generation. How could we not understand such an easy concept? . However, before you freak out and start questioning everything you thought you knew about demand generation, take a deep breath!

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How To Treat Your Customers Like Individuals

Porch Group Media

How To Treat Your Customers Like Individuals. Consumers want personalized experiences, but they also demand privacy. They want brands to know when they are shopping in their stores but they find too much knowledge creepy. Brands continue to strive for personalization, but it can be confusing when consumers seem to have conflicting demands. Consumers have a need to be treated to personalized experiences, but what do they consider to be a successful experience?

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The Ultimate Guide to Content Distribution

Hubspot

Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so. But great content is a waste if your audience doesn’t know it exists. Content distribution is an integral, if not the most important, part of your content strategy. In recent years, there’s been a rapid influx of content … met with dwindling demand.

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Building Brand Trust in B2B vs. B2C: What’s the Difference?

Marketing Insider Group

Building a trusted brand is everything when it comes to the long-term success of a company. Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention. While the B2B sales […]. The post Building Brand Trust in B2B vs.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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5 B2B Marketing Metrics That Matter

Zoominfo

In today’s technology and data-driven landscape, marketers are under constant pressure to prove the value of their efforts. But with the amount of data and analytics we have access to, it can be difficult to differentiate between the important marketing metrics and the not-so-important marketing metrics. If you’re struggling to report on the success of your marketing campaigns, we’re here to help. .

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A Sales Management System

InsightSquared

“There’s no stronger time than now, where a sales executive needs a really strong partnership with business ops or sales ops or revenue ops,” said Todd Abbott, as he opened his presentation at Ramp 2019, the revenue ops event of the year hosted by InsightSquared. Abbott’s words spoke true to many Ramp attendees, including sales operations professionals who are faced with changing customer buying cycles along with the business’s increased dependency for accurate sales forecasts. .

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Building Employee Engagement Through Marketing: 6 Ideas to Motivate Your Team

Marketing Insider Group

There are many aspects to building employee engagement in the workplace. Supportive and strong leadership, a positive work environment, and a culture of trust are all important for engaging employees. New ideas and new initiatives can also spark excitement for your employees, and they can be an effective way to build engagement. Getting all departments […].

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How to Build a Successful Sales Team: VIDEO

DiscoverOrg

We spend an enormous amount of time trying to hire sales professionals that we think are “A” players. . We then (hopefully) invest time training those reps before turning them loose on the phones … only to ask them to do several different roles. . We’ve essentially taken our A players and forced them to do 2-3 different roles, making them B or C players at both.

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Experts Weigh In on Data Hygiene Best Practices

Zoominfo

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals What is Data Hygiene?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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In Defense of Demand Generation in the Age of ABM

The Point

Much has been made of the argument that Account-Based Marketing (ABM) gained traction so quickly in B2B marketing primarily because traditional, funnel-based demand generation has stopped working. A recent video making the rounds on LinkedIn asked: “ Is Demand Generation Losing its Effectiveness ?” (The answer provided was: yes.). The real answer to that question, I would argue, is more nuanced.

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Creating Authentic Content Without Publishing Your Diary

Marketing Insider Group

Creating authentic content is potentially one of the most valuable skills for marketers to learn in 2019. Consumer trust in brands and advertising is at an all-time low. Earning back that trust is one surefire way to win more business in an increasingly skeptical world. According to the Edelman Trust Barometer, globally only 56% of people […].

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Report: Marketers are Budgeting More for Influencer Marketing than Ever Before

KoMarketing Associates

Influencer marketing has not always been a staple in marketers’ overall strategies, but new research suggests that it is becoming more prominent as time rolls on. The “State of Influencer Marketing 2019” report published by Linqia recently discovered that 66 percent of marketers ran three or more influencer marketing campaigns last year, and 42 percent now have an “always-on” strategy.

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Gamification is a Big Boost to Employee Advocacy

Biznology

The following is a sponsored article from our partner, GaggleAMP. Employee advocacy has many benefits to any organization, no matter the size or industry, but gamification makes these programs even more effective. Organizations implement employee advocacy programs in order to greatly enhance their social media presence by garnering reach, engagement, clicks, website traffic, leads, and more.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Create a Better Content Calendar With This 4-Pillar Framework

Contently

All my life, no one has ever called me organized or neat. I tend to keep random objects in small piles around my apartment. I write reminders on the backs of my hands. My mind is like a big box of Jelly Belly beans that’s been shaken up by a sugar-manic child—it’s just chaos in there. That’s why I make near-obsessive use of calendars.

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Agile Marketing Teams Should be Organized Around the Customer

Marketing Insider Group

As digital marketing channels have proliferated over the years, marketers have become ever more specialized. We’ve been encouraged to pick our lane and stay there, because no two functions are the same. Email isn’t like social, which isn’t like content or automation. The skills you need to optimize for organic search aren’t the same ones […]. The post Agile Marketing Teams Should be Organized Around the Customer appeared first on Marketing Insider Group.

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Despite Struggles, Marketers Continue to Invest Their Budgets in Martech

KoMarketing Associates

Marketers have not always integrated martech into their overall strategies, but new research shows that they are finally including it as a critical part of their plans, and their efforts are paying off. Walker Sands recently published the “State of Martech 2019” and statistics showed that 75 percent of marketers agree that they invest in the right amount of martech.

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5 Ways SaaS Providers Can Prevent Customer Churn

Adobe Experience Cloud Blog

As the axiom goes: “Make new friends, but keep the old. One is silver, the other gold.”. We all know new customers are important but retention is paramount to profitability. In fact, it costs more to acquire new customers than it does to upsell satisfied customers. So, why do customers leave? Research shows that only one in 26 unhappy customers complain.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Six More Marketing Video Best Practices for Those Who Aren’t Sure they Know How to Make a Video

Biznology

Short videos about technology are great for sales and marketing. However, they can be tricky to produce, especially when you have a technical subject matter and multiple stakeholders who hold competing views of what customers really want to know. Last month, I wrote about some best practices that help to smooth the upfront work that leads to better productions.

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Why Facebook’s Video Metric Inflation Issue Shouldn’t Deter Marketers

Marketing Insider Group

There’s no doubt about it: Facebook has a duty to accurately report its viewership metrics to advertisers. But an ongoing case between an ad partner and the social media giant shouldn’t deter marketers from investing in its ads. The plaintiff, Crowd Siren, alleges Facebook knowingly misrepresented video metrics to ad partners, even after discovering the […].

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5 Content Marketing Objectives That Lead to Success

KoMarketing Associates

Beginning a content marketing strategy is simple. In theory, all you need is an idea, a platform or CMS, and a “publish” button. However, driving real ROI (and proving it) can be tough. Bridging the gap between publishing content and creating a refined content marketing strategy takes a lot of time and effort, and requires a solid foundation. This is where content marketing objectives come into play.

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B2B Vendors Need To Play Catch Up In A “B2E” World

Adobe Experience Cloud Blog

Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in the U.K., France, and Germany. The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The “ Creating Epic Customer Experiences ” report shows how the B2B buying experience is more similar to B2C, giving rise to a “Business To Everyone,” or “B2E”

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How Technology Makes Entrepreneurship Easier Than Ever Before

Biznology

Launching a company is not all about having a killer business idea. There are numerous complex and time-consuming aspects that you will need to consider, such as bookkeeping, logistics, legal regulations, and loads of paperwork. In the past, you needed to handle all these aspects of your job on your own or hire a large in-house team of experts to help you.

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How To Build An Email List Fast?

Only B2B

Email ids are not just ids for a business. They are the tools used by businesses to reach out to their prospects. They have the potential of becoming leads for. The post How To Build An Email List Fast? appeared first on ONLY B2B.

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How to Drive Traffic through Organic and Paid Channels

The Daily Egg

Traffic is something we all strive for in digital marketing. Without traffic, there are no leads and without leads, there won’t be any conversions. There are a ton of options to drive traffic to your website, but you have to make sure that the traffic is relevant and of high quality. Otherwise, you’ll just be […]. The post How to Drive Traffic through Organic and Paid Channels appeared first on The Daily Egg.

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30 Ways to Waste Your Content Marketing Time

Content Marketing Institute

At month’s end, do you have more questions than answers about your content marketing program? Why is that post still not done? Why did video views drop? Why isn’t sales more supportive? The unifying answer revolves around one thing. Continue reading → The post 30 Ways to Waste Your Content Marketing Time appeared first on Content Marketing Institute.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The most important social media metrics to track

Sprout Social

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. What should you be tracking? Is it even important for your business? In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

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How To Improve Business Sales Effectively

Only B2B

The profession of sales moves rapidly even today. New competitors are emerging in a flash and products similar to your brand are being released. Before you know it, you are. The post How To Improve Business Sales Effectively appeared first on ONLY B2B.

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How to Use SEMrush for Content Marketing

SEMrush

Content Marketing specialists face more than their fair share of challenges: strategic analysis, ideation, content creation, optimization and distribution, measuring performance….