Sat.Oct 05, 2019 - Fri.Oct 11, 2019

Optimizing for Loyalty: Overcoming One of User Acquisition’s Biggest Challenges

Keywee

In the last few years, publishers have had to make some dramatic shifts in order to stay afloat and competitive in a saturated media environment. The decline of print has forced publishers to look to new revenue streams.

The content marketer’s secret weapon: using data as content

Parse.ly

As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise. It’s always been incredibly challenging to break through the noise, but we have a secret weapon we’ve been using: data.

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Where is Martech Headed? 3 Trends Explained

Triblio

Businesses are always striving for more efficiency and higher productivity. In B2B, marketers often look to technology for productivity gains. Where is this technology headed?

Lead Qualification; Does PANDA Outstrip BANT in the Long Run?

Inbox Insight

52% of marketers say they provide salespeople with their best quality leads, while salespeople rank marketing-sourced leads last. HubSpot, 2017 ).

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How Industrial Distributors Can Use Content Marketing

Industrial Marketing Today

Content marketing for industrial distributors can be very challenging. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche.

More Trending

Welcome Emails 101

SendX

Your first impression makes a big difference when it comes to determining the kind of relationship you are going to have with your customers going forward. Business owners have to think about how they make that impression across all touch-points.

Email 238

SEO Best Practices for Landing Page Optimization

KoMarketing Associates

There’s been a competition going on between PPC and SEO for quite some time. And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic.

Modern Marketing Blog Influencer Series: How Marketing Teams Can Use Customer Journey Maps

Modern Marketing

Annette helps her clients map customer journeys as part of their CX improvement efforts. In this blog, Annette explains how marketing teams can use those maps to align with CX activities and/or improve their own CX-related efforts.

3 Music Promotions That Broke Through the Noise And What Can Teach Content Marketers

Marketing Insider Group

At least once since 2014, you’ve almost certainly turned the key in your car’s ignition, only to hear U2’s “Songs of Innocence” album ring out. It happens to the best of us because it’s happened to almost all of us.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Convertkit Vs Mailchimp - What should you choose?

SendX

We have put these giants through a test, and we will tell you all. I will assume that you have not been living under a rock for the past few years, and you know exactly what are these two companies.

Report: Only 45% of All Marketers Say They ‘Somewhat’ Align with Sales on Key Objectives

KoMarketing Associates

Previous research has shown that marketing and sales alignment can be critical to sustaining a company’s overall bottom line, but new data shows that there are still struggles between marketers and other teams.

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5 Examples of Creative Healthcare Content Marketing

Contently

When you’re searching for a healthcare provider, you want more than a scientific expert. You need someone accessible, prompt, and trustworthy. Today’s patients need personalized advice and access to helpful resources.

How to Create a Content Calendar in as Painless a Way as Possible

Modern Marketing

Content may be king, but the king could always use some help. It’s hard to be on top if you’re not organized behind the scenes. To produce content in a timely manner, you need a content calendar. It’s what tells the king where to go and when — as well as what to say.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Prevent Bots, SPAM, and Data Garbage in Your Digital Marketing Forms

Act-On

Tired of retrieving fake or inauthentic form submissions? Read this blog to eliminate bots, SPAM, and garbage data from your email marketing lists. Demand and Lead Generation

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Survey: Marketers’ Budgets Expected to Grow Within the Next 12 Months

KoMarketing Associates

As marketers look ahead to 2020, new research suggests that they will have large budgets at their disposal to achieve their top objectives.

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Empathy Marketing: How to Understand Your Customers, in 10 Steps

Contently

I believe that empathy for your audience is the foundation of good marketing. If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact.

Engage Your Customers with Episodic Content

Modern Marketing

On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. This week’s featured expert is Brian Fanzo , founder of iSocialFanz.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. But it’s also widely misunderstood. Common myths and misunderstandings can leave you standing alone in the corner at parties when you try to describe what you do.

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Report: 47% of Marketers Say their Data is “Siloed and Difficult to Access”

KoMarketing Associates

Although marketers have an abundance of data at their fingertips, new research suggests that they are still having trouble leveraging it and integrating it into their strategies.

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How to Successfully Respond to an RFP

Act-On

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Holiday Marketing Predictions: What to Expect This Year

Modern Marketing

Every holiday season is a little different because of a variety of factors, including technology trends, consumer sentiment, and the timing of the calendar.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

6 Essential Elements of Every Successful App

Biznology

Businesses spend billions of dollars on apps. According to BuildFire, smartphone users spend 90% of their time on apps as opposed to web browsers. The proliferation of smartphones isn’t slowing down. Nor is the profusion of app developers, IDEs, and frameworks.

How to Stop Creating Content That Disappoints Your Audience

Content Marketing Institute

It was to be a good read. From the email to the title, the messaging indicated the content offered valuable insights. She handed over her information. Now, she feels cheated. Why do brands produce content that lets their readers down?

The (near) future of marketing is decentralized

chiefmartech

In Gartner’s most recent Marketing Organizational Survey for 2019 — how marketing leaders structure their teams today and how they expect them to change over the next several years — a remarkable finding popped out to me: 20% of respondents reported that they run some form of decentralized marketing organization today. By the end of 2022, however, a majority — 51% — expect they will have a decentralized structure in place. A 31 point jump — from one-in-five marketing orgs being decentralized to one-in-two. This caught my attention because, as regular readers know, I’ve been fascinated by how martech and marketing ops teams are adapting to the opportunities of decentralized marketing empowerment. This was one of the key axes in The New Rules of Marketing Technology & Operations. More recently, I wrote about Platforming Marketing: 8 P’s of Self-Service Martech that describes a framework for managing marketing technology in a decentralized environment. Of course, I realized when publishing it that it was a little ahead of the curve. Most marketing organizations are still in the “assisted” or “embedded” stage of martech maturity. Relatively few have embraced or implemented a truly “absorbed” stage of martech adoption. How many? Well, inferring a correlation with Gartner’s findings in this report, probably less than 20% today. But following that line of reasoning, we should expect more than half to make it there within three years. Logically, this isn’t surprising. The motivations for “absorbed” martech operating models are greater speed, bandwidth, creativity, learning, and adaptability — the things firms simply must do to compete in today’s environment: But the rate at which the gap is expected to close is a little surprising. Perhaps “aspirational” is a better word. Organizational change is still relatively hard compared to the rate by which the underlying technological possibilities advance, as Martec’s Law continues to demonstrate. Moving from centralization to decentralization will be a major mental model shift. But the majority of marketing decision-makers surveyed in this Gartner report see it coming fast. By the way, 74% of the participants in this study were from organizations with $1 billion or more in annual revenue. It’s noteworthy that these are relatively mature companies embracing this concept. The post The (near) future of marketing is decentralized appeared first on Chief Marketing Technologist. Marketing Management

The Bigger Picture: How to Market to CMOs

Modern Marketing

Marketing to a CMO is different than to a practitioner. A practitioner is down in the weeds, running marketing programs. They care more about what software and tools they use, as they have a direct impact on their day-to-day work. They can get more detail oriented about getting things done.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Is AI All Hype Right Now?

Biznology

Recently on our podcast we talked about a conversation Tim Peter had with a colleague. The discussion revolved around AI. Tim was asked an intriguing question. “Come on. All this AI stuff, when we talk about marketing and all that, that’s all just hype, right?”

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5 Techniques to Build a Better Content Platform

Content Marketing Institute

Does your brand’s site offer the equivalent of a dilapidated hotel in a beautiful vacation destination? Are some parts just OK (or worse), while other parts are brilliant? Here’s the remedy you need.

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Strategy-changing B2B and Professional Services Insights from 14 Visible Experts – Part 2

Hinge Marketing

As I mentioned in Part 1, Visible Expert ® s are what we at Hinge call those special people who rise above the noise and capture your attention through their authenticity, trustworthiness, expertise, and experience.