Sat.Oct 05, 2019 - Fri.Oct 11, 2019

Optimizing for Loyalty: Overcoming One of User Acquisition’s Biggest Challenges

Keywee

In the last few years, publishers have had to make some dramatic shifts in order to stay afloat and competitive in a saturated media environment. The decline of print has forced publishers to look to new revenue streams. The resulting shifts have run the gamut, ranging from metered paywalls to affiliate programs and e-commerce experiences and much, much more. .

The content marketer’s secret weapon: using data as content

Parse.ly

As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise. It’s always been incredibly challenging to break through the noise, but we have a secret weapon we’ve been using: data. Instead of creating another “Ultimate Guide” or “Top Ten Best Practices for xxxx,” consider stealing a page out of our playbook and use data to make your content stand out.

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Where is Martech Headed? 3 Trends Explained

Triblio

Businesses are always striving for more efficiency and higher productivity. In B2B, marketers often look to technology for productivity gains. Where is this technology headed? At Triblio, we’ve been following three martech trends: the transition from leads to accounts, the transition from single to multi-channel campaigns, and the transition from reactive to prescriptive marketing.

Lead Qualification; Does PANDA Outstrip BANT in the Long Run?

Inbox Insight

52% of marketers say they provide salespeople with their best quality leads, while salespeople rank marketing-sourced leads last. HubSpot, 2017 ). Now’s the time to scrutinize your lead qualification methodology and understand what a ‘quality lead’ really looks like from both a marketing and sales perspective. Read on to discover how to transform your conversion rates and get your sales team back onboard. Reading time: 3 minutes.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Modern Marketing Blog Influencer Series: How Marketing Teams Can Use Customer Journey Maps

Oracle

Annette helps her clients map customer journeys as part of their CX improvement efforts. In this blog, Annette explains how marketing teams can use those maps to align with CX activities and/or improve their own CX-related efforts. I’ve been known to say that you can’t transform something you don’t understand.

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Welcome Emails 101

SendX

Your first impression makes a big difference when it comes to determining the kind of relationship you are going to have with your customers going forward. Business owners have to think about how they make that impression across all touch-points. However, in most cases, certain touch-points are prioritised over others. It’s only natural. That doesn’t mean that you’re not missing out on some potentially valuable first touches.

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SEO Best Practices for Landing Page Optimization

KoMarketing Associates

There’s been a competition going on between PPC and SEO for quite some time. And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly. Landing pages are the perfect tool to do it. If you’re skeptical, take a look at the chart below from a survey of B2B marketers.

How to Create a Content Calendar in as Painless a Way as Possible

Oracle

Content may be king, but the king could always use some help. It’s hard to be on top if you’re not organized behind the scenes. To produce content in a timely manner, you need a content calendar. It’s what tells the king where to go and when — as well as what to say. At first, it may feel overwhelming to take on a quarter or more of content planning and arrange it in into a calendar format to use as a guide.

How Industrial Distributors Can Use Content Marketing

Industrial Marketing Today

Content marketing for industrial distributors can be very challenging. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche. Their competitors show the same line cards and unless they sell online directly, site visitors can’t see prices, nor do they have any idea about the lead time. Read more The post How Industrial Distributors Can Use Content Marketing by Achinta Mitra appeared first on Industrial Marketing Today.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Convertkit Vs Mailchimp - What should you choose?

SendX

We have put these giants through a test, and we will tell you all. I will assume that you have not been living under a rock for the past few years, and you know exactly what are these two companies. I will assume further, you made a search about ConvertKit vs Mailchimp because you can't decide which one is the best for you, and you are hoping I will give you the answer that you are after.

45 Quotes from LGBTQ+ Leaders about Diversity and Inclusion in Business

Zoominfo

Statistically speaking, companies who employ a diverse staff achieve more financial success, attract better job candidates, and are more likely to capture new markets than less-diverse companies ( source ). But— the term diversity doesn’t just speak to a person’s skin color, ethnicity, or even their skill set. True diversity is achieved when a group of people who have a wide range of perspectives, experiences, and backgrounds are given a chance to openly collaborate and voice their opinions.

Holiday Marketing Predictions: What to Expect This Year

Oracle

Every holiday season is a little different because of a variety of factors, including technology trends, consumer sentiment, and the timing of the calendar. Oracle Marketing Cloud (OMC) Consulting’s experts share their thoughts and predictions on how this holiday season will be different from past ones. Adjusting to Shorter Calendar. This year, there are just 26 shopping days between Black Friday and Christmas Day. That’s six fewer days than last year.

Report: Only 45% of All Marketers Say They ‘Somewhat’ Align with Sales on Key Objectives

KoMarketing Associates

Previous research has shown that marketing and sales alignment can be critical to sustaining a company’s overall bottom line, but new data shows that there are still struggles between marketers and other teams.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

3 Music Promotions That Broke Through the Noise And What Can Teach Content Marketers

Marketing Insider Group

At least once since 2014, you’ve almost certainly turned the key in your car’s ignition, only to hear U2’s “Songs of Innocence” album ring out. It happens to the best of us because it’s happened to almost all of us. Although Apple’s stunt of throwing the album in every iTunes user’s library without permission was widely known, it wasn’t widely loved. Full disclosure: I do not mind — and sometimes even enjoy — U2. Feel free to queue up your favorite song as you read on.).

5 Marketing Attribution Trends for B2B Marketers

Zoominfo

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

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Engage Your Customers with Episodic Content

Oracle

On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. This week’s featured expert is Brian Fanzo , founder of iSocialFanz. Brian educates businesses to stand out from the crowd and engage with customers of all ages. In this episode of On the Fly , he dispels the myth of the shrinking human attention span.

Survey: Marketers’ Budgets Expected to Grow Within the Next 12 Months

KoMarketing Associates

As marketers look ahead to 2020, new research suggests that they will have large budgets at their disposal to achieve their top objectives. The CMO Survey, recently published in partnership with Deloitte, Duke University’s Fuqua School of Business and the American Marketing Association, found that marketing budget growth is expected to remain strong with an 8.7% growth rate over the next 12 months. This is compared to a 7.5% growth rate just one year ago.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

5 Examples of Creative Healthcare Content Marketing

Contently

When you’re searching for a healthcare provider, you want more than a scientific expert. You need someone accessible, prompt, and trustworthy. Today’s patients need personalized advice and access to helpful resources. This changing tide is why many healthcare and pharmaceutical companies are rethinking their content strategies. In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute.

6 Web Form Optimization Tips to Maximize Conversions

Zoominfo

Everyone knows you need to include forms on your website to capture leads. But, it’s not enough to just slap a few form fields on your landing pages and call it a day. If you want your forms to convert, and convert consistently, you need a thorough web form optimization strategy. Believe it or not, only 52% of companies that use landing pages run tests on their forms to find ways to improve conversions ( source ).

The Bigger Picture: How to Market to CMOs

Oracle

Marketing to a CMO is different than to a practitioner. A practitioner is down in the weeds, running marketing programs. They care more about what software and tools they use, as they have a direct impact on their day-to-day work. They can get more detail oriented about getting things done. What then does a CMO care about? Both the CMO and a marketing practitioner care about results. However, as befitting their position, a CMO looks more at the bigger picture. The Bigger Picture.

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Report: 47% of Marketers Say their Data is “Siloed and Difficult to Access”

KoMarketing Associates

Although marketers have an abundance of data at their fingertips, new research suggests that they are still having trouble leveraging it and integrating it into their strategies. Arm Treasure Data recently published the “State of the Customer Journey 2019” report, and statistics showed that silos, in particular, were hurting marketers looking to leverage data – 47 percent of marketers stated that their information is siloed and difficult to access.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The Future of the Gig Economy: How Assembly Bill 5 Will Affect Gig Work

Biznology

The following is a sponsored article from our partner, Opolis. As companies like DoorDash, InstaCart, Lyft and Uber continue to make national headlines in their efforts to avoid having to classify their drivers as employees instead of independent contractors, states like California are weighing in.

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How to Develop a Customer Insight Report Your Whole Team Can Use

Zoominfo

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. For account-based selling to be successful, everyone must maintain a comprehensive understanding of the customer. Enter, the Customer Insight Report. We call this the “Last Mile of Pre-Sales Customer Analysis.” ” An account-based strategy requires consistent messaging and positioning throughout the sales cycle.

Prevent Bots, SPAM, and Data Garbage in Your Digital Marketing Forms

Act-On

Tired of retrieving fake or inauthentic form submissions? Read this blog to eliminate bots, SPAM, and garbage data from your email marketing lists. Demand and Lead Generation

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B2B Marketers, Don’t Enter a Recession Without Solving This

LeadCrunch

Advertisement. It’s human nature after all… You’ve heard this saying, right? . “If If you want to do business with someone, they’ve got to like you.” . Do you find that to be true? I have (at least to some degree) and the latest research I’ve seen on marketing to the subliminal supports it.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.