Optimizing for Loyalty: Overcoming One of User Acquisition’s Biggest Challenges
OCTOBER 7, 2019
In the last few years, publishers have had to make some dramatic shifts in order to stay afloat and competitive in a saturated media environment. The decline of print has forced publishers to look to new revenue streams. The resulting shifts have run the gamut, ranging from metered paywalls to affiliate programs and e-commerce experiences and much, much more. .