Sat.Jan 06, 2018 - Fri.Jan 12, 2018

5 MarTech Trends That Will Evolve Marketing In 2018

Marketing Insider Group

If you want to know what will shape marketing in 2018, just look where marketing technology is heading. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […]. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. Content Marketing

Marketing and Sales Content – Differences That Matter

Avitage

What IS the difference between marketing and sales content? This is a good question to ask across your organization. The answers will reveal people’s thinking and understanding about “content” in general. Notice how clear, specific, consistent and actionable the responses are. Or not. Why does this matter? Effective sales content is a strategic imperative when selling in a digital age of hyper-connected, hard to engage, low attention span buyers.

Things I do to optimize for Google search engine discoverability

Biznology

I am sure most of these show me as superstitious, but I always makes sure I do these few things before hitting the Publish button in Biznology ‘s WordPress compose window. I do them anyway because I assume that while it may not help, it can’t hurt. In my magic realism world, Google spiders, bots, and algos appreciate every little bit of extra data, description, and definition they can.

Why Next Year’s Marketing Success Will Always Follow Last Year’s Customer Experience

Modern Marketing

The measurement of customer sentiment has evolved over time. We are constantly searching for more accurate methods of understanding what customers will do in the coming days, months and years.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

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10 Ways to Grow Your Email List Like a Boss

Modern Marketing

Email marketing has long stood in the shadow of its younger, glitzier cousin, social media marketing, as a tool for turning customers into a devoted community of fans.

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How to Get Better at B2B Lead Generation

Only B2B

All marketers agree that B2B Lead Generation is the biggest challenge that they face. One of the main reasons why this is the case is because companies tend to disregard Outbound Marketing tactics for generating qualified leads.

Emerging Types of Innovative Digital Content

Content Standard

Just like that super old box of cereal in the back of your cupboard, your brand’s digital content can grow stale over time. You know the story: After honing your content marketing strategy, content production starts to run on autopilot.

The Introvert's Guide to Nailing a Job Interview [Infographic]

Hubspot

When people see the word "introvert," they often think of qualities that don't actually describe introverted people at all. Quiet." Even "antisocial.". But how we have grown to think of introverts has strayed far from realities.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

5 Tips to Implement In Your Account-Based Marketing Strategy

Act-On

Marketers continue to invest in ABM because it is paying dividends. Here are five tips for implementing your account-based marketing strategy. Account-Based Marketing

3 Technologies to Watch (and Use) Today

Modern B2B Marketing

Marketing is going through a technology revolution. Bold statement, right? For proof, just take a look at Marketo’s 2018 Predictions , and you’ll find a beefy technology section as well as numerous predictions that are fueled, if not dependent, on advancing technology.

The Rise of the Journalistic Email Newsletter: A New Way to Reach Your Niche Audience

Content Standard

One of the greatest advantages of digital marketing is the sheer volume of the overall online audience. But for most brands, this value has nothing to do with the ability to reach millions and even billions of people.

Facebook's News Feed Will Once Again Focus on Friends and Family

Hubspot

Facebook announced yesterday that it will be overhauling its News Feed that will once again shift the type of content users see first, and most often.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

Leads are Hard 

ViewPoint

A Story From Yesteryear About Reader Service (aka Bingo) Cards. According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Many advertisers were listed on the reply card. Readers circled the advertisers they were interested in and mailed back (or faxed back) the card to the publisher which then provided their advertisers with the appropriate leads.

How to Generate Leads with Webinars

Modern B2B Marketing

Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.”

A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)

SnapApp

. For a century, marketing and advertising were the same thing. It was all about spending money to interrupt people with your messaging, and hoping the interruption was rewarded with a sale. . The quicker the sale, the more profitable the product.

Is This The End of Email Marketing? How to Survive the GDPR Regulations [Video]

Hubspot

Daily gdpr

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Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Social Listening for B2B Sales: How to Ignite Sales and Buyer Engagement

ScribbleLive

“You were born with two ears and one mouth for a reason…so that we can listen twice as much as we speak.”. – 55 AD from Epictetus , the Greek Sage and Stoic philosopher. Listening is probably one of the most important skills we can use in all aspects of our lives – both personally and professionally it shows empathy, a genuine interest and through active listening we can learn a lot about a person.

6 Ways You Could Be Dooming Your Case Studies Before You Even Start Writing

Modern B2B Marketing

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. Sales teams need them to show proof to their prospects. Marketers add them to email campaigns to keep mid-funnel buyers engaged.

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself

Contently

Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel.

What to Do When Your Content Falls Flat: 6 Ways to Recover

Hubspot

Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Key Digital Branding Tips to Dominate Your Online Presence

Navigate the Channel

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner.

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The most important time to build pipeline? When you’re already killing it

Heinz Marketing

It was years ago working with residential real estate agents that I learned first-hand about the sales pipeline roller coaster. The gist is this: You’re new to real estate so you start prospecting. The prospecting starts generating business, which makes you busy – so you stop prospecting. You work through that business, close a couple deals, but then have no pipeline of future business.

Only B2B - Untitled Article

Only B2B

Weighing the pros and cons of content Syndication. What is Content Syndication? The concept of syndication isn’t unique to web content marketing. It likely began around 1865, when print newspapers reigned supreme.

6 Expert B2B Instagram Tips for 2018

Hubspot

With more than 800 million monthly users , Instagram is a force to be reckoned with. If you're a B2B brand, you might think the hype isn't relevant to you -- but in 2018, it most certainly is.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

What Marketers Can Learn From Their Sales Team

Modern B2B Marketing

Over the years, history has given us pretty powerful dynamic duos. Think Batman and Robin, Mario and Luigi, or even Peanut Butter & Jelly—all perfect examples of how two is indeed, better than one. Yet, when it comes to creating dynamic duos within an organization, many companies fall short, siloing their departments under complex organizational structures, limiting the fantastic opportunity for cross-channel engagement.

How to Approach your Data Strategy

Televerde

An effective data strategy goes way beyond having a good list. In the last part of this series of posts on how modern marketers get superior results, we focused on how an engagement strategy can help you understand your customers and send them the right messages at the right time.

B2B Marketing: The Biggest Opportunity In 2018

Canadian Marketing Association

By James Chalmers of CMA's B2B Council. The following is the first in a series of blog posts by various members of the CMA B2B Marketing Council. The series will discuss all things B2B Marketing and is aimed to educate and inspire you to become a stronger B2B Marketer.

Top Two of Three Sales Barriers for 2018 are Business Value Challenges

The ROI Guy

Sales still lacks the ability to effectively communicate and quantify business value, this according to new research from consultancy Sales Mastery.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.