Sat.Jun 29, 2019 - Fri.Jul 05, 2019

5 great programmatic campaigns that you need to embrace

Bannerflow

Programmatic advertising offers marketers diverse opportunities to produce outstanding advertising campaigns. Campaigns that are both creative and data-driven – at scale. We’ve put together a list of inspiring programmatic campaigns that show their potential.

Why Emails Are Like Stairs—and How to Take the Next Step

Litmus

Email is constantly changing, with new trends and technologies making the news all the time. But it can be hard to understand whether that “next new thing” actually has an impact on your email programs.

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How to Ensure Your B2B Social Media Marketing Isn’t Boring

The Lead Agency

When most people think about social media marketing , they think about B2C companies selling their products to large groups of consumers. The channel has expanded significantly in the last decade and has become an effective way of influencing purchase behaviours.

A Guide to Content Marketing by Generation

Marketing Insider Group

For your marketing messages to be successful, it’s essential that you tailor them to your different audiences and markets. Generational” marketing is the term coined for segmenting and targeting your markets by age rather than other demographics such as gender, location, or income.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity

Guest post by Emma Williams. Cats rule the internet—so much so that the topic has its own Wikipedia page. Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. And cats aren’t just superstars in pet-centric niches.

More Trending

Report: Marketers Seeing an Improvement in Revenue, Thanks to Personalization

KoMarketing Associates

As marketers shift their focus to content personalization as a way to resonate with their target audience, new research suggests that companies that already have done so are seeing an improvement to their bottom line.

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Tips To Increase Your Email Open Rates – Based on Data

Marketing Insider Group

Email marketing continues to be a channel for marketers to nurture and convert prospects. However, you have to get your contacts to open the email first. Email open rates can vary based on many different factors but there are things you can do to increase them.

Meet Your Prospects Where They’re at by Personalizing Your Website Content

Act-On

Website personalization solutions allow you to place relevant content directly in front of your target audience to improve engagement and generate better leads. Content Customer Journey Web

What Marketers Can Learn from Netflix’s Bandersnatch

Modern Marketing

Two warnings on this post. First, if you haven’t seen Bandersnatch and you’re a marketer, do it (I’ll do my best to avoid any real spoilers in this post). Second, as a marketer, I tend to search for the marketing lesson in just about everything.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Report: Video Content Now Propelling Success Rates for Email Marketers

KoMarketing Associates

Video content is playing a critical role in how marketers reach out to their target audiences, and new research shows that it is paying off when it is used in email marketing as well.

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8 Resources to Improve Your Writing

Marketing Insider Group

There are many ingredients that go into a successful content marketing recipe. However, just as when you’re making a cake, you need to perfect the basics before worrying about fancy techniques. The key to creating great content is being a great writer.

How to Create a Marketing Automation Strategy for Your Business

Act-On

Follow these marketing automation strategy tips to maximize your resources, effectiveness, and return on investment. Marketing Automation

4 Things CMOs Can Do to Prolong Their Tenure

Modern Marketing

A 2017 study showed that CMOs are facing the shortest lifespan in the C-suite. This is due, in large part, to the rapid transformation of marketing technologies and practices. As a result, many CMOs are turning to data to prove their worth and demonstrate marketing ROI.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. B2B marketing is not transactional, and that’s easy to forget. ROI is measured along a cycle that could span weeks or months depending on your industry and business model.

10 Motivational Speakers That Will Rock Your Next Event

Marketing Insider Group

I go to a lot of top conferences. And there are always smart marketing and leadership speakers that can talk tactics or strategy. But it’s a different skill set to truly motivate people to become better versions of themselves.

Report: B2B Buyers Engaging Earlier with Sales

The Point

For the last decade or more, it’s been an accepted principle – almost a key tenet – of B2B demand generation that business buyers don’t want to talk to a sales rep until the last possible moment. It’s why, for example, we marketers have assumed control for more and more of the lead funnel.

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Why Hardly Any Brands Ever Build Homegrown Email Platforms Anymore

Modern Marketing

Build or buy? When it comes to email marketing platforms , it’s a question that brands rarely bother to ask themselves anymore because nearly everyone buys.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Report: Customers are Now Driving Marketers’ Data-Driven Initiatives

KoMarketing Associates

As marketers continue to invest in data and analytics to increase their overall effectiveness, new research suggests that customers are actually a driving force behind this area of investment. IAB recently published “The Outlook for Data 2019” report and statistics showed that this year, 69.4

10 Motivational Speakers That Will Rock Your Next Event

Marketing Insider Group

I go to a lot of top conferences. And there are always smart marketing and leadership speakers that can talk tactics or strategy. But it’s a different skill set to truly motivate people to become better versions of themselves.

7 Best Practices for Marketing Video Production

Biznology

For many, video production is not their main job. They’re not confident that they know what they’re getting into, so they avoid it altogether. However, video is a powerful marketing tool, and it should be a staple in product launches, trade shows, web pages and more.

How AI and Chatbots Drive Conversational Marketing Strategy

Reachforce

Artificial intelligence is set to take over the marketing landscape, don't you agree? If you're like most marketers, then you're already using various forms of AI. For example, you're likely using tools to automate your email marketing, data collection, and even conversations. social marketing

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Persona-Based Marketing: Getting Started

Sales Lead Insights

Persona-based marketing goes beyond simple demographic data Persona-based marketing describes who a prospect or customer is, by also answering questions about their behavior such as: what keeps this person awake at night? How does he spend his time? How does she like to be sold to?

5 Ways To Reinvent The B2B Customer Experience To Boost Engagement

Engagio

Your customers are the heroes of your story! According to research , 75% of business buyers expect personalized offers from sellers. And 65% of business buyers will not hesitate to look for other vendors if a company didn’t make an effort to personalize communications with their organization.

SearchChat Podcast: Your Customers are Begging for (Better) Personalization

Biznology

In today’s episode of SearchChat, Steve Zakur and I tackle the TopRank blog and what skills B2B content marketers need to have. How do you take those people coming in the front door, the first interaction on your site, and engage them so it’s not the last page they look at?

Top 5 Benefits of Conversational Marketing

Reachforce

What conversations are you having with your audience? If none, then you may as well be hand-delivering leads to the doorsteps of competitors. It's not enough for marketers to focus on delivering the right message at the right time. You have to engage with your audience in real-time.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.