Sat.Jun 29, 2019 - Fri.Jul 05, 2019

5 great programmatic campaigns that you need to embrace

Bannerflow

Programmatic advertising offers marketers diverse opportunities to produce outstanding advertising campaigns. Campaigns that are both creative and data-driven – at scale. We’ve put together a list of inspiring programmatic campaigns that show their potential.

Why Emails Are Like Stairs—and How to Take the Next Step

Litmus

Email is constantly changing, with new trends and technologies making the news all the time. But it can be hard to understand whether that “next new thing” actually has an impact on your email programs.

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How to Ensure Your B2B Social Media Marketing Isn’t Boring

The Lead Agency

When most people think about social media marketing , they think about B2C companies selling their products to large groups of consumers. The channel has expanded significantly in the last decade and has become an effective way of influencing purchase behaviours.

Tips To Increase Your Email Open Rates – Based on Data

Marketing Insider Group

Email marketing continues to be a channel for marketers to nurture and convert prospects. However, you have to get your contacts to open the email first. Email open rates can vary based on many different factors but there are things you can do to increase them.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity

Guest post by Emma Williams. Cats rule the internet—so much so that the topic has its own Wikipedia page. Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. And cats aren’t just superstars in pet-centric niches.

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8 Unconventional Marketing Tactics Every CMO Should Take Advantage Of

Modern Marketing

It’s great if you’ve been using the traditional, popular marketing tactics that every other business in your industry trusts. However, these strategies tend to plateau after a while. They can also become expensive for a typical marketing budget.

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A Guide to Content Marketing by Generation

Marketing Insider Group

For your marketing messages to be successful, it’s essential that you tailor them to your different audiences and markets. Generational” marketing is the term coined for segmenting and targeting your markets by age rather than other demographics such as gender, location, or income.

Meet Your Prospects Where They’re at by Personalizing Your Website Content

Act-On

Website personalization solutions allow you to place relevant content directly in front of your target audience to improve engagement and generate better leads. Content Customer Journey Web

Report: Video Content Now Propelling Success Rates for Email Marketers

KoMarketing Associates

Video content is playing a critical role in how marketers reach out to their target audiences, and new research shows that it is paying off when it is used in email marketing as well.

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6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

What Marketers Can Learn from Netflix’s Bandersnatch

Modern Marketing

Two warnings on this post. First, if you haven’t seen Bandersnatch and you’re a marketer, do it (I’ll do my best to avoid any real spoilers in this post). Second, as a marketer, I tend to search for the marketing lesson in just about everything.

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8 Resources to Improve Your Writing

Marketing Insider Group

There are many ingredients that go into a successful content marketing recipe. However, just as when you’re making a cake, you need to perfect the basics before worrying about fancy techniques. The key to creating great content is being a great writer.

Report: B2B Buyers Engaging Earlier with Sales

The Point

For the last decade or more, it’s been an accepted principle – almost a key tenet – of B2B demand generation that business buyers don’t want to talk to a sales rep until the last possible moment. It’s why, for example, we marketers have assumed control for more and more of the lead funnel.

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4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. B2B marketing is not transactional, and that’s easy to forget. ROI is measured along a cycle that could span weeks or months depending on your industry and business model.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Create a Marketing Automation Strategy for Your Business

Act-On

Follow these marketing automation strategy tips to maximize your resources, effectiveness, and return on investment. Marketing Automation

10 Motivational Speakers That Will Rock Your Next Event

Marketing Insider Group

I go to a lot of top conferences. And there are always smart marketing and leadership speakers that can talk tactics or strategy. But it’s a different skill set to truly motivate people to become better versions of themselves.

4 Things CMOs Can Do to Prolong Their Tenure

Modern Marketing

A 2017 study showed that CMOs are facing the shortest lifespan in the C-suite. This is due, in large part, to the rapid transformation of marketing technologies and practices. As a result, many CMOs are turning to data to prove their worth and demonstrate marketing ROI.

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Report: Customers are Now Driving Marketers’ Data-Driven Initiatives

KoMarketing Associates

As marketers continue to invest in data and analytics to increase their overall effectiveness, new research suggests that customers are actually a driving force behind this area of investment. IAB recently published “The Outlook for Data 2019” report and statistics showed that this year, 69.4

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Persona-Based Marketing: Getting Started

Sales Lead Insights

Persona-based marketing goes beyond simple demographic data Persona-based marketing describes who a prospect or customer is, by also answering questions about their behavior such as: what keeps this person awake at night? How does he spend his time? How does she like to be sold to?

10 Motivational Speakers That Will Rock Your Next Event

Marketing Insider Group

I go to a lot of top conferences. And there are always smart marketing and leadership speakers that can talk tactics or strategy. But it’s a different skill set to truly motivate people to become better versions of themselves.

7 Best Practices for Marketing Video Production

Biznology

For many, video production is not their main job. They’re not confident that they know what they’re getting into, so they avoid it altogether. However, video is a powerful marketing tool, and it should be a staple in product launches, trade shows, web pages and more.

Why Hardly Any Brands Ever Build Homegrown Email Platforms Anymore

Modern Marketing

Build or buy? When it comes to email marketing platforms , it’s a question that brands rarely bother to ask themselves anymore because nearly everyone buys.

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

How AI and Chatbots Drive Conversational Marketing Strategy

Reachforce

Artificial intelligence is set to take over the marketing landscape, don't you agree? If you're like most marketers, then you're already using various forms of AI. For example, you're likely using tools to automate your email marketing, data collection, and even conversations. social marketing

5 Ways To Reinvent The B2B Customer Experience To Boost Engagement

Engagio

Your customers are the heroes of your story! According to research , 75% of business buyers expect personalized offers from sellers. And 65% of business buyers will not hesitate to look for other vendors if a company didn’t make an effort to personalize communications with their organization.

SearchChat Podcast: Your Customers are Begging for (Better) Personalization

Biznology

In today’s episode of SearchChat, Steve Zakur and I tackle the TopRank blog and what skills B2B content marketers need to have. How do you take those people coming in the front door, the first interaction on your site, and engage them so it’s not the last page they look at?

The Future of Podcasting: Where Is It Going Next?

Single Grain

It’s official. Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.