Only B2B
SEPTEMBER 7, 2022
The role of data is changing along with the digital future of B2B sales. The increasing push toward digital transformation, say 72% of company leaders, has rendered organizations more dependent than ever on data when making critical business choices. In addition, 32% of respondents believe their data is erroneous, and 55% of respondents indicate they don’t trust their data assets.
Oktopost
SEPTEMBER 8, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. When you have to justify what you are doing, most likely it means you are showing up to meetings with data that isn’t impressive. Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with
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Content Marketing Institute
SEPTEMBER 6, 2022
Engaging and persuasive language is a powerful tool for content marketers. By bringing some science into the art of writing, you can better influence your audience and get them to take your preferred actions.
KoMarketing Associates
SEPTEMBER 8, 2022
As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. HubSpot recently published its “State of Inbound Marketing Trends” report, and statistics suggest that social media (44%) has become the top marketing channel in 2022. This is followed by website/blog (36%), email marketing (35%), and content marketing (32%).
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
MarketMuse
SEPTEMBER 7, 2022
This collection of Saved Views is designed to help you get a better handle on your content clusters. Use them to understand what’s working and what’s not.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
DivvyHQ
SEPTEMBER 8, 2022
“But I’m not a project manager!” We hear that from lots of creatives that move up to marketing leadership positions and face the challenge of marketing project management without any specialized training in the field. If this is you, relax. With the right tools and a few project management basics, you’ve got this.
Content Marketing Institute
SEPTEMBER 7, 2022
Branded content's ability to deliver immersive, entertaining, and educational stories may make it the best vehicle to bridge the gap between awareness and ongoing affinity. These brands have done just that.
Scoop.it
SEPTEMBER 8, 2022
Content is the linchpin of modern marketing, and you need to come up with new content ideas regularly. It’s even harder when you have to do this regularly. According to various studies, 75% of marketers struggle to find time to create content. This is where content curation comes in. It’s a clever way to leverage existing content, posts, and other material created by others to provide value to your audience.
KoMarketing Associates
SEPTEMBER 7, 2022
As marketers look ahead to 2023, new research indicates that search engine optimization (SEO) will become a key area of investment, having provided positive results thus far in 2022. Growthbar recently released the results of its “State of Content Marketing and SEO in 2022” survey, and data suggested that 90% of marketers now consider SEO to be in their top three when it comes to marketing channels.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
SendX
SEPTEMBER 7, 2022
In 2022, the email address is the #1 chased a piece of data about us. It's hard to imagine an online presence without it, as over 4.26 billion email users send almost 13.2 billion every second.
Trade Press Services Newsletter
SEPTEMBER 7, 2022
If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. Unlike traditional PR that focuses on generating media exposure for an individual, brand, product or event, modern PR strives to build mutually beneficial relationships and deliver value to target audiences.
Zoominfo
SEPTEMBER 7, 2022
You’ve probably heard by now how intelligent lead routing — an automated system of processing leads — can help sales teams improve their speed to lead and ensure nothing falls through the cracks. But finding the best lead routing software for your business takes special consideration — your team has unique needs, and all lead routing solutions are not created equal.
Search Engine Journal
SEPTEMBER 3, 2022
LinkedIn publishes a new report on the most in-demand skills based on analyzing job postings. The top 20 skills are featured in 78% of postings. The post LinkedIn Lists Top 20 In-Demand Skills appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
CopyBlogger
SEPTEMBER 6, 2022
I watch a lot of YouTube videos about the best ways to clean your bathroom, which doesn’t sound like it. Continue Reading. The post 40 Quick Editing Tips for Writers appeared first on Copyblogger.
Engagio
SEPTEMBER 9, 2022
Demandbase breaks industry standards in account identification — enhancing match rate and accuracy to reach buying teams working remotely. The post The Most Powerful Account Identification in ABM? Demandbase Just Built It COPY appeared first on Demandbase.
Zoominfo
SEPTEMBER 6, 2022
It’s been a summer full of contradictions for the US economy. As recovery from the pandemic continues, we’ve experienced a tumultuous period of labor shortages, inflation, and now fears of an impending economic downturn. However, while some industries are facing very hard times and difficult choices, others are still booming. “We’re just in this weird economy that sometimes feels like a recession, but is growing at the same time,” says Robert Daugherty, senior vice president of global tale
Search Engine Journal
SEPTEMBER 4, 2022
Quora can be a useful part of a larger marketing strategy. Learn what it is and how to use it without being spammy. The post What Is Quora & How It Works appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Liveintent
SEPTEMBER 8, 2022
Investment in native advertising is booming. In fact, native display ad spend is projected to reach $98.59 billion in 2023. Because consumers look at native ads 53 percent more than display ads and create an 18 percent increase in purchase intent, advertisers are chomping at the bit to incorporate the format in their campaigns. If you’re looking to capitalize on native’s benefits, offerings like LiveIntent’s Native Curated Packages might be the way to go.
The Daily Egg
SEPTEMBER 5, 2022
AWeber is a top email marketing service that offers excellent tools for advanced campaigns. With pre-designed reports and automated solutions, AWeber can. The post AWeber Review appeared first on The Daily Egg.
Zoominfo
SEPTEMBER 7, 2022
One of the most remarkable things about today’s economic slowdown is actually the decade of growth that got us here. From the ashes of the financial crisis to the once-in-a-lifetime shock of the pandemic, the American economy went on a bull run that produced an unbelievable level of innovation and wealth creation. That also means there’s a generation of emerging business leaders who haven’t worked during a prolonged recession.
Search Engine Journal
SEPTEMBER 3, 2022
Let's take an in-depth look at Amazon’s hidden keywords and learn everything you need to know to put them to work for your Amazon store. The post How To Use Amazon Hidden Keywords To Increase Product Discoverability appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Buffer
SEPTEMBER 6, 2022
In 2018, YouTuber Elle Mills posted a video detailing how burnout had impacted her ability to share content with her millions of YouTube subscribers. Since then, it’s become common to see videos, tweets, and posts announcing a break due to burnout. Burnout is quite severe — 61 percent of creators are facing burnout, according to ConvertKit’s 2022 State of the Creator Economy report.
The Daily Egg
SEPTEMBER 8, 2022
In the online world, what your customers see is how they will perceive your brand. Case in point—3 out of 4 consumers. The post How To Repair Your Online Reputation appeared first on The Daily Egg.
Heidi Cohen
SEPTEMBER 8, 2022
Do you understand marketing's 4 moments of truth? They're important to providing your customers with content marketing to support their purchase process. The post Marketing: The 4 Moments of Truth [Chart] appeared first on Heidi Cohen.
Search Engine Journal
SEPTEMBER 9, 2022
Here's an updated list of the top 25 movies about social media. Discover great movies to stream across a range of genres. The post 25 Top Movies About Social Media To Watch appeared first on Search Engine Journal.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Buffer
SEPTEMBER 8, 2022
Content creation may look easy from the outside, especially if you don’t know much about what goes on behind the scenes. But following the recommendations of different platforms can take a toll on creators. For context, some of the recommended posting schedules for the most popular social media platforms include: One to four times a day on TikTok Two times a day on Instagram Three times a day on Twitter Two times a day on Facebook Once a day on LinkedIn Added up, that’s 10-13 posts
The Daily Egg
SEPTEMBER 6, 2022
We know about the challenges associated with finding funding for a small business, especially when you may not want a hard credit. The post Best Small Business Loans with No Credit Check Compared appeared first on The Daily Egg.
BOP Design
SEPTEMBER 7, 2022
Many elements go into an effective B2B website – UI/UX design, content strategy, copywriting, SEO, development, and hosting. It may be overwhelming going through a B2B website redesign , and you may ask yourself if the final product is effective when it’s done. Here are five telltale signs that your new website is effective. It generates traffic that increases over time.
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