Sat.Sep 03, 2022 - Fri.Sep 09, 2022

Tips for Preventing Data Decay in B2B Sales

Only B2B

The role of data is changing along with the digital future of B2B sales. The increasing push toward digital transformation, say 72% of company leaders, has rendered organizations more dependent than ever on data when making critical business choices.

What is Good Engagement Rate?

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.

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7 Neuro Writing Tactics to Get Inside the Minds of Your Audience

Content Marketing Institute

Engaging and persuasive language is a powerful tool for content marketers. By bringing some science into the art of writing, you can better influence your audience and get them to take your preferred actions. Continue reading → Company News

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44% of Marketers Now Cite Social Media As Their Top Marketing Channel

KoMarketing Associates

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel.

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

5 Content Marketing Ideas Inspired by The Rock

Marketing Insider Group

Content marketing is the easiest way to boost your business’ organic traffic online. Writing quality content for your clientbase is important in the growth of your business. But let’s face it – sometimes the creative well runs dry.

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4 Signs Your Company Should Break up with a Freelancer

Contently

How do you know when a freelance writer is worth keeping? It comes down to more than their writing chops. A great mix to look for includes responsiveness, attention to detail, a collaborative spirit, and a dash of humility.

The Complete Guide to Project Management in Marketing

DivvyHQ

“But I’m not a project manager!” We hear that from lots of creatives that move up to marketing leadership positions and face the challenge of marketing project management without any specialized training in the field. If this is you, relax.

Branded Content: Getting It Right

Content Marketing Institute

Branded content's ability to deliver immersive, entertaining, and educational stories may make it the best vehicle to bridge the gap between awareness and ongoing affinity. These brands have done just that. Continue reading → Company News

7 Ways To Generate New Content With Content Curation

Scoop.it!

Content is the linchpin of modern marketing, and you need to come up with new content ideas regularly. It’s even harder when you have to do this regularly. According to various studies, 75% of marketers struggle to find time to create content. This is where content curation comes in.

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

The Most Popular Social Media Newsletters in 2022

SendX

In 2022, the email address is the #1 chased a piece of data about us. It's hard to imagine an online presence without it, as over 4.26 billion email users send almost 13.2 billion every second. Newsletters

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90% of Marketers Now Cite SEO as a Top Marketing Channel

KoMarketing Associates

As marketers look ahead to 2023, new research indicates that search engine optimization (SEO) will become a key area of investment, having provided positive results thus far in 2022.

Why Organizations Need Expense Management

Webbiquity

Contributed post. Small companies often struggle to consistently and accurately monitor their financial resources. But with limited reserves, spending every dollar carefully is essential. Image credit: Karolina Grabowska on Pexels.

Creator Productivity: Practical Advice for Improving It

Buffer Marketing

Content creation may look easy from the outside, especially if you don’t know much about what goes on behind the scenes. But following the recommendations of different platforms can take a toll on creators.

B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

How to Calculate the ROI of Email Marketing

Optinmonster

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing.

28 Best SaaS Tools for Accelerated Business Growth (2022)

Roketto

Today’s business market is extremely diverse and competitive. But without data-driven strategies to accelerate your business’s growth and the ability to provide your customers with the features and benefits they want, you might find your business falling behind. Featured SaaS Marketing

Paid Media Ad Strategies for the 4 Most Common Marketing Priorities

SmartBug Media

Paid media and inbound marketing are often considered at odds or even opposite approaches to marketing. The reality is they couldn’t be more complementary. In fact, no intelligent inbound marketing plan is truly complete without the right paid media ad strategy.

Peek Behind the Employer Branding Curtain: 5 Employer Branding Experts’ Tips

Sage Marketing

. Recently, employer branding influencers have become more popular on LinkedIn, Instagram and Tiktok.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Introducing The Comprehensive Guide to Go-To-Market

HG Data

HG Insights Partners with GTM Partners on Comprehensive Guide to Go-To-Market HG Insights has partnered with go-to-market analyst firm GTM Partners, on the first data-driven Comprehensive Guide to Go-To-Market. The guide is the first of its kind and includes data and insights provided by G2.

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Content Writing Tools for SEO [3 Top Picks + Benefits]

Roketto

It’s not easy to write SEO-optimized content, but writers successfully do it every single day.

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How to Do Search Engine Optimization for Your Old Blog Posts

SmartBug Media

If you’ve done inbound marketing for any length of time, chances are your organization has written some blog posts. Maybe those posts just never took off. Maybe they generated traffic for a while but were unseated by competitors or Google’s latest tinkering.

7 mistakes creators make from a creator who’s made them

ConvertKit

There is a plethora of advice for creators already out there and it feels like everything has already been said about how to create and sell. But what about what not to do when creating and selling? In episode #151 of The Future Belongs to Creators, we steer clear of the traditional tales of success.

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

How to Avoid Burnout as a Creator

Buffer Marketing

In 2018, YouTuber Elle Mills posted a video detailing how burnout had impacted her ability to share content with her millions of YouTube subscribers. Since then, it’s become common to see videos, tweets, and posts announcing a break due to burnout.

SaaS Marketing Budget & Allocation Guide (2022)

Roketto

If you’re sitting knee-deep in numbers you don’t understand as you rub your temples and debate plucking a number out of thin air and calling it your SaaS marketing budget this year, we definitely feel your pain. Featured SaaS Marketing

How to Write Your Best Social Media Bio [+28 Free Templates]

Hootsuite

Your social media bio is one of your first opportunities to make an impression on your audience. A good bio can make the difference between whether or not a user chooses to follow you.

Find Resources Bigger Than 15 MB For Better Googlebot Crawling via @sejournal, @KorayGubur

Search Engine Journal

Understand the nature of Google's 15 MB crawling limit. Here are ways to analyze it and make sure your content can be crawled. The post Find Resources Bigger Than 15 MB For Better Googlebot Crawling appeared first on Search Engine Journal.

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The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

10 Social Media Copy Tips To Spark Conversation

Anyword

With social media, it’s all about kick starting the conversation. Engagement is the name of the game — whether you post on Facebook, Instagram, Twitter, or Pinterest. While conversation may flow naturally in real life, out in the digital realm, it takes a little bit more know-how.

How Does a Good Website Design Help Your Content?

DivvyHQ

When you experience any website page, the design of the page sends a subtle-but-powerful message to your brain regarding whether or not this page is worth your time and engagement.

AI Text-to-Image Generators: Job Killers or Friendly Robot Assistants?

Content Marketing Institute

Do text-to-image generators spell the end for creative careers? Or will AI images become just another tool in the creative palette? Either way, now’s the time to start figuring out some answers. The hosts of The Creative Show are here to help. Continue reading → Company News

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