Webbiquity

APRIL 13, 2022

Guest post by Dylan Berger. Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

DivvyHQ

APRIL 13, 2022

Today's marketing engine needs a steady stream of fuel: content. But how much content do you really need? In this post, we’ll look at a variety of channels and discuss how you can align your content production volume with your objectives and audience demands.

Content 99

Content Demand Advertising Channels Product 99

Content Marketing Institute

APRIL 14, 2022

Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok.

Promotion 108

Promotion Content Content Marketing Social Media 108

KoMarketing Associates

APRIL 12, 2022

With more marketers integrating video into their strategies, new research indicates that many are seeing positive results from utilizing this form of content. MotionCue recently published its “Video Marketing Statistics: What to Expect in 2022” report, and statistics suggested that most marketers (59%) have seen a positive return-on-investment (ROI) from video marketing , and 58% intend to incorporate videos into their strategies moving forward.

Positioning 266

Positioning ROI Video Marketing Statistics 266

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Smashmouth Marketing

APRIL 11, 2022

What if you knew the exact companies or individuals who are actively looking for the products or services you offer? Imagine how much more targeted your outbound marketing or prospecting could be. That’s the exact topic host Mario Martinez Jr. dives into in this episode of the Modern Selling Podcast with Green Leads CEO Mike Farrell. Listen to this cutting-edge conversation as they explore intent-based data, how to leverage its predictive power and what SDRs can do today to use it to improve the

Intent 191

Intent Leads Lead Marketing Qualified Leads 191

Vision Edge Marketing

APRIL 12, 2022

Hootsuite. Slack. Toggl. Dropbox. All of these Software as a Service (SaaS) solutions have one thing common. They are all examples of consumer-grade solutions. B2B solutions designed to be intuitive, create a user-friendly experience, require no human interaction to implement and use, and immediately deliver value. They illustrate what is known as a product-led growth strategy (PLG). .

Enterprise Management 182

Enterprise Management Work Management Marketing Management Product 182

KoMarketing Associates

APRIL 13, 2022

As marketers look ahead to the remainder of 2022, new research suggests that they will be focusing on personalizing content and the overall customer experience. Oracle and Ascend2 recently teamed up to publish the “Marketing Trends 2022” report, and statistics indicated that 43% of marketing organizations intend to add personalized content marketing and offers to their strategies in the coming months.

Personalization 239

Personalization Marketing Budget Content Statistics 239

Webbiquity

APRIL 14, 2022

Guest post by Serhat Pala. There’s a lot of mystery and misconceptions surrounding the Dark Web. Some people believe that it can only be used for illegal activities, while others contend that it has the potential to be used for good. Image credit: Junior Teixeira on Pexels. This post explores both sides of the argument before presenting a conclusion.

Spyware 136

Spyware Paid Search Agency Internet Marketing Advertising Agencies 136

Smashmouth Marketing

APRIL 15, 2022

Which of the following is a good sales outcome for introductory appointments? Proposal : The prospect let you pitch him for 30 minutes, told you to send a proposal and CC his director, who handles these types of projects. 2nd Meeting : The prospect discussed her business issues with you, you asked good questions, you shared some anecdotal stories about how some of your clients have similar issues, and she asked for a second meeting.

Sales Cycle 130

Sales Cycle Education Buy Relevance 130

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Zoominfo

APRIL 13, 2022

In my previous career as a staffing consultant, I once pitched a staffing product to the HR leaders at a big financial services company, which had recently completed a huge merger. The CEOs of both merging companies had told an industry magazine that cost-cutting would be a top priority for the newly formed organization, so my presentation was focused on highlighting this part of the solution.

Top of Funnel 130

Top of Funnel Paid Search Agency Work Management Marketing Management 130

Go Beyond SEO

APRIL 14, 2022

Are you a reader or a skimmer? We’re going to guess you’re a skimmer. After all, in a world overrun with information, who has time to dissect every detail? But what if you need your clients or potential clients to read? You’ve written a blog or published an article and the information you’ve included would actually help them , but alas, they don’t think it’s worth their time.

SEO 145

SEO Tips Act-On Small Business Marketing 145

Triblio

APRIL 14, 2022

It's no easy feat to fully leverage martech stacks - overcome these integration challenges.

Marketing 156

Marketing 156

Martech

APRIL 15, 2022

The quality of the content you publish on social media channels matters, but so does when you post it. That may be obvious; what is less obvious is that the optimum times for publishing can change from year to year. Sprout Social, the social media management solution, took a sample of over 30,000 customers and looked at the most productive times for engagement , broken down by social platform (Facebook, Instagram, LinkedIn and Twitter) and industry.

Social Media 142

Social Media Media Best Practices Work Management 142

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Social Media

Search Engine Journal

APRIL 15, 2022

Google's John Mueller shares that indexing images is slow, which can negatively impact image heavy sites that update their images. The post Why Updating Images Can Backfire appeared first on Search Engine Journal.

Google 141

Google SEO 141

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward. Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Biznology

APRIL 11, 2022

The significant rate of people exiting stage left from their work is one of many challenges we have faced during our Covid times. It is a wake-up call to all businesses to both understand why people stay or leave and what we can do to retain valuable employees for the future. Decades of studying employee engagement, conducting employee exit interviews and negotiating ways to keep key employees who have become “loose in the saddle” have taught me to pay attention to this and what we should

Forecasting 104

Forecasting Training Opinions Social Networks 104

BOP Design

APRIL 13, 2022

In over 12 years of running Bop Design, we’ve designed 400+ B2B websites, many of which are much more than just a new website. Often when clients hire us, the website is part of a more extensive brand overhaul. It could involve a name change, logo redesign, messaging, positioning shift, and a completely new website. It never ceases to amaze me how emotional these projects can be for clients.

Design 123

Design Advertising Agencies B2B Paid Search Agency 123

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Search Engine Journal

APRIL 14, 2022

Google warns the Real-Time report in Google Analytics may be displaying inaccurate data for Universal Analytics properties. The post Google Warns Of Low Realtime Data In Universal Analytics Reports appeared first on Search Engine Journal.

Analytics 133

Analytics Google Display Tools 133

Content Marketing Institute

APRIL 13, 2022

Reusing and repurposing existing content lets you quickly expand your reach across channels in different formats. Try these practical tools to find the best candidates, plan (and even automate) their reuse, and track your results.

Tools 128

Tools Content Automation Practices 128

Biznology

APRIL 11, 2022

For board members who aspire to provide better oversight of cybersecurity, it can be difficult because reporting is so different from other functions. Do you struggle with jargon, “heat maps” with odd logic and fuzzy “controls? A path to better oversight comes from drawing on whatever experience board members already have in systems – from industrial to aviation to sports to cooking – and even music.

Consulting 104

Consulting Creativity Design Business 104

Benchmark Email

APRIL 12, 2022

Social media services like Facebook, Instagram, and Snapchat are now a fundamental part of daily online life. But, you might be surprised to learn that email marketing has maintained high importance in digital communication while also growing in popularity. According to statistics, the total number of global email users equates to 4 billion in 2020… The post 10 Email Segmentation Strategies to Hone Your Marketing Message & Make More Sales appeared first on Benchmark Email.

Segmentation 128

Segmentation Email Marketing Marketing & Strategy Marketing Strategy 128

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

APRIL 14, 2022

Google made improvements to its YouTube Connected TV capabilities. These updates allow advertisers to have more confidence in their CTV strategy. The post YouTube Adds New Connected TV Capabilities appeared first on Search Engine Journal.

Youtube 126

Youtube Advertisements Advertising Google 126

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. You have to be able to monitor and understand what your competition is doing to stay one step ahead. In such a fast-paced environment, you need to do more than ever to differentiate your brand from the rest of the field. Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies.

Analysis 118

Analysis Social Media Lead Scoring Lead Ranking 118

Only B2B

APRIL 13, 2022

Are you a cold caller that sets appointments? Then you understand the importance of sales involvement in the comprehensive sales call process. Your ability and the tools you have at your disposal will determine the quality of your outreach. Let’s not forget that today’s buyer is much more difficult to contact. According to The Sales Development Technology Report, connecting with a customer today takes an average of 18 dials.

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

Martech

APRIL 14, 2022

App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency (ATT) framework. The rate across all sectors was 25%, up from 16% the previous year, according to a report from mobile measurement company Adjust. ATT is part of iOS 14.5 and requires apps to ask permission to track online activity. At its launch last April there were concerns about its impact on data collecting.

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Opt-in Mobile Advertising eCommerce Mobile Marketing 123

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

Search Engine Journal

APRIL 13, 2022

Google Ads extensions are an excellent tool. Understand each type and optimize them for maximum performance, so you get more bang for your PPC buck. The post 14 Types Of Google Ads Extensions & What They Do appeared first on Search Engine Journal.

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Google Ads PPC Optimization 126

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? A month? A year? Whenever you first set up your Page? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strateg

Paid Content 123

Paid Content Facebook Ideal Customer Profiles Work Management 123

DivvyHQ

APRIL 12, 2022

Consumer trust in organizations (or lack thereof) is a hot-button topic these days. So as a company, wouldn't it make sense for you to put a heavy emphasis on earned media? It is, after all, the most trusted form of media you can leverage. Here's more from guest contributor Darya Jandossova Troncoso, Chief Editor at MarketSplash.

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Media Marketing Strategy Marketing & Strategy Paid Search Agency 117