Pricing to Win in B2B: The Mindset to Achieve More Revenue and Profit
Fusion Marketing Partners
APRIL 13, 2021
The key to a good B2B pricing strategy is to structure your pricing model for short-term profitability and revenue while […].
Fusion Marketing Partners
APRIL 13, 2021
The key to a good B2B pricing strategy is to structure your pricing model for short-term profitability and revenue while […].
Content Standard
APRIL 12, 2021
The only constant in life is change. We have Greek philosopher Heraclitus to thank for this little reminder that the ebbs and flows of life are inevitable and often come disguised as challenges. The past year and a half has brought change and challenge to almost everything—work, school, socializing, and even shopping for groceries. Pandemic life pushed us, and we pushed back , finding ways to stay motivated and view even simple, everyday tasks with fresh vision.
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SmartBug Media
APRIL 16, 2021
Just like the chicken or the egg argument, there is an age-old debate among marketers about whether to gate or not gate content. When you spend time, effort, and money creating something, you want to be sure you will see the ROI from that investment. But the truth is, some things perform better gated, and others perform better ungated. Gated vs. Ungated, That Is the Question.
Marketing Insider Group
APRIL 12, 2021
Attention is a limited resource. People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020. That trend may reverse, but the number of emails in the world will continue to increase significantly. You don’t just need people opening your emails: you need them receiving, opening, reading, and finding value in them.
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SendX
APRIL 16, 2021
While social media marketing continues to play a vital role in your internet marketing strategy, you can't miss it when using email marketing to reach and interact with your customers. With over 90% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
APRIL 13, 2021
As marketers look ahead to the remainder of the year, new research suggests that they will be investing more in marketing technology (martech), and artificial intelligence (AI) will become central to their plans for 2021. Tealium recently published its “State of the Customer Data Platform” report for 2021, and statistics showed that the majority of marketers (89%) will spend more on martech than they did in 2020.
Marketing Insider Group
APRIL 12, 2021
As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. They actually all work together to drive traffic and conversions. Some come with a higher investment, and others have a more impactful ROI (return on investment).
Vision Edge Marketing
APRIL 13, 2021
If there is a market for what you sell, it won’t be long before you face competition, if you don’t already. The key to long-term success is to stay ahead of the pack. While you may be achieving double-digit revenue growth, measuring market share requires answering these three key questions: How fast is the overall category growing? How fast are your major competitors growing?
Zoominfo
APRIL 12, 2021
How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? One thing’s for sure: it’s not always simple. At the enterprise level, with 1000-plus employees and more than $1 billion in annual revenue, massive growth drives the organization. The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
KoMarketing Associates
APRIL 14, 2021
Email has not always been the easiest channel for marketers to work with, but new research indicates that this is where customers leave most of their information about needs and expectations. The CMO Council and Deloitte Digital recently came together to produce the “Humanizing and Analyzing Relationships to Drive Revenue, Retention and Returns” report, and statistics showed that email (73%) is by far the leading channel in terms of where customers leave information about their expectations and
Marketing Insider Group
APRIL 13, 2021
I’ve run across some pretty shrewd business owners, managers, and executives that balk at the idea of using hero-villain brand stories to drive conversions. You know the “no-nonsense” types that just don’t get why simply focusing on their products doesn’t sell as well as stories. So, they don’t buy it. It doesn’t make sense to them. (It’s why I wrote Mean People Suck btw).
Unbounce
APRIL 15, 2021
You might’ve noticed that 2020 was an interesting year for marketing. (Yeah, that’s the word for it. Interesting.). For some marketers, the effects of a global health crisis felt (and continue to feel) insurmountable. For others, the pandemic encouraged creative thinking to take advantage of new opportunities. There are even a lucky few marketers who hardly noticed it—at least in terms of their conversions.
Sprout Social
APRIL 14, 2021
The TikTok boom is in full effect. Since the platform first became available in the U.S. in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Marketing Institute
APRIL 12, 2021
Taking your pages to the next level in Google search results requires cleaning up your mistakes and focusing on what counts. Here are five common reasons your pages aren’t ranking higher – and what you can do to change that. Continue reading → The post 5 Mistakes That Google Doesn’t Like and How to Stop Making Them appeared first on Content Marketing Institute.
BOP Design
APRIL 14, 2021
Social media is a useful communication method for many B2B companies. While it may seem like posting a picture or sending a tweet every now and then is enough, using social media to the advantage of your company requires proper planning and a well-thought-out strategy. In this blog, we share topics that should be discussed with your marketing team before creating a social media account.
SEMrush
APRIL 14, 2021
In this article, we explain the numerous strategies that your agency can put in place and ensure that you’re not missing out on this invaluable source of potential customers.
Heinz Marketing
APRIL 15, 2021
By Payal Parikh , Director of Client Engagement at Heinz Marketing. What is Sales and Marketing Alignment? As Matt Heinz says – there is No Sale without Marketing and No Marketing without Sales. A successful, predictable, and scalable organization doesn’t exist entirely with sales or entirely with marketing. For a greater marketing conversion, you need an efficient sales program.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Content Marketing Institute
APRIL 13, 2021
Blogs, social media, and websites, oh my. The appetite for visual content seems insatiable – and graphic designers aren’t always available to help. This intro to the design principles of white space, typography, and color will help you make the most of your DIY designs. Continue reading → The post 3 Graphic Design Tips for Non-Designers appeared first on Content Marketing Institute.
The Daily Egg
APRIL 14, 2021
WordPress software is the go-to for people looking to create content for the web. Just because it’s popular doesn’t mean it’s the perfect solution as-is for every content creator, though. Fortunately, you can tailor the software to better meet your needs. Creating custom WordPress widgets requires knowing some coding techniques. However, creating these widgets will […].
Spiralytics
APRIL 15, 2021
Lead magnets are a part of the marketing funnel activity because they help collect qualified and relevant leads. Read on to learn more! The post How To Segment Your Audience With Lead Magnets appeared first on Spiralytics Inc.
SEMrush
APRIL 15, 2021
Local business owners can benefit greatly from creating or owning their Google My Business listing. In this guide, we’ll show you how to create or manage your listing.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Content Marketing Institute
APRIL 14, 2021
Sales enablement boils down to helping your sales team be successful. How well are marketers working with sales to do that with content? Check out the findings from CMI’s latest research. Continue reading → The post How Well Does Content and Marketing Help Sales Teams? [New Research] appeared first on Content Marketing Institute.
The Daily Egg
APRIL 16, 2021
If you have problems motivating and retaining your top salespeople, you may need to take a closer look at your sales compensation plan. Unfortunately, many organizations continue to use outdated programs, or worse still, compensation plans that do not align with the company’s goals and objectives. Besides motivating your sales force, a good sales compensation […].
ConvertKit
APRIL 11, 2021
We've got some fun news: ConvertKit has acquired FanBridge, an email marketing company for musicians. You can read all about it at Billboard: Read the article ». Back in 2013, I founded ConvertKit as a side project to build a better email marketing platform for my business as a creator. Over time, I reached out to friends — mostly bloggers and podcasters — to ask them to use the tool as well.
EveryoneSocial
APRIL 12, 2021
If you have been on LinkedIn for some time now, you might remember that in the early days the social platform was primarily used as an online resume. But over the years, LinkedIn has not only become a way to get hired or find talent but to build a professional network and a personal brand. Additionally, LinkedIn is also the place to build relationships with customers, showcase your expertise and knowledge, close more deals, and grow your company’s employer brand.
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3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis
Content Marketing Institute
APRIL 15, 2021
Ever had a sales leader or business exec disparage content marketing as “arts and crafts?” You know content marketing isn’t some nebulous, feel-good, unmeasured thing. Here’s how to change the minds of critics Continue reading → The post How to Set Content Marketing Goals That Matter to Business Leaders appeared first on Content Marketing Institute.
The Daily Egg
APRIL 13, 2021
What would your business be like if you knew how old your customers are, where they’re from, what they are searching for, and why they are leaving your website? While this sounds like every marketer’s dream, you can have all this information and a lot more in the palm of your hands. You don’t even […]. The post The Beginner’s Guide to Website Analytics appeared first on The Daily Egg.
chiefmartech
APRIL 12, 2021
The good team at Airtable, whom I featured in my MarTech keynote, Marketing Superpowers: How AI & No Code Transform Every Marketer into a Maker , recently published the Airtable Marketing Trends Report based on a survey of 300 marketing leaders. This was their overview summary: Despite investment in tooling and processes, marketers aren’t operationally equipped to build customer experiences at scale—and they’re punching in hours of manual work to make up the difference.
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