Sat.Apr 10, 2021 - Fri.Apr 16, 2021

Pricing to Win in B2B: The Mindset to Achieve More Revenue and Profit

Fusion Marketing Partners

The key to a good B2B pricing strategy is to structure your pricing model for short-term profitability and revenue while […]. B2B Pricing B2B pricing pricing pricing strategy

How Marketing Leaders Stay Motivated and Inspired through Challenging Times

Content Standard

The only constant in life is change. We have Greek philosopher Heraclitus to thank for this little reminder that the ebbs and flows of life are inevitable and often come disguised as challenges.


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Gated vs. Ungated Content: How to Choose the Right Content Type

SmartBug Media

Just like the chicken or the egg argument, there is an age-old debate among marketers about whether to gate or not gate content. When you spend time, effort, and money creating something, you want to be sure you will see the ROI from that investment.

What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. They actually all work together to drive traffic and conversions.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale


How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? One thing’s for sure: it’s not always simple. At the enterprise level, with 1000-plus employees and more than $1 billion in annual revenue, massive growth drives the organization.

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More Trending

Tomorrow People announces new Glassbox account

Tomorrow People

Tomorrow People, the go-to-market agency with offices in Birmingham, London, and New York, is delighted to announce that it has won the contract to provide a range of marketing and creative services for Glassbox, the digital experience platform.

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Do Chatbots Really Work for Customer Acquisition?

Marketing Insider Group

If you interact with brands or organizations on Facebook, there’s a good chance you’ve come across a chatbot for customer acquisition at least once: You comment on a page’s Facebook post. A few hours later, a message bubble appears. The page messaged you with a question.

Report: Email Still Critical for Marketers Seeking More Customer Insight

KoMarketing Associates

Email has not always been the easiest channel for marketers to work with, but new research indicates that this is where customers leave most of their information about needs and expectations.

12 Examples of High-Converting Email Forms That Work Great for Ecommerce Stores


You've heard it several times, or you're just hearing it for the first time, email marketing remains one of the best options for boosting your ecommerce business.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

ZoomInfo Returns to Office with Hybrid Remote Work Model


“I still believe wholeheartedly that an in-person work environment allows us to work together to invent, collaborate, and learn most effectively. But I’m also not someone who sticks my head in the sand and doesn’t listen to the change that’s happening around us.” — Henry Schuck, CEO, ZoomInfo.

How to Make Hero-Villain Brand Stories Drive Conversions

Marketing Insider Group

I’ve run across some pretty shrewd business owners, managers, and executives that balk at the idea of using hero-villain brand stories to drive conversions. You know the “no-nonsense” types that just don’t get why simply focusing on their products doesn’t sell as well as stories.

89% of Marketers to Spend More on Martech in 2021 Than They Did Last Year

KoMarketing Associates

As marketers look ahead to the remainder of the year, new research suggests that they will be investing more in marketing technology (martech), and artificial intelligence (AI) will become central to their plans for 2021.

What the Best Mentors Do


“Focus on the ‘platinum rule,’ treat others as they want to be treated.” ” “Seek to understand before being understood.” ” “Separate the signal from the noise.” ” “Focus on what you can control and let go of the rest.”

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

3 Graphic Design Tips for Non-Designers

Content Marketing Institute

Blogs, social media, and websites, oh my. The appetite for visual content seems insatiable – and graphic designers aren’t always available to help. This intro to the design principles of white space, typography, and color will help you make the most of your DIY designs.

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How Email Deliverability Affects Your Business

Marketing Insider Group

Attention is a limited resource. People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020.

Welcome to the ConvertKit family, FanBridge


We've got some fun news: ConvertKit has acquired FanBridge, an email marketing company for musicians. You can read all about it at Billboard: Read the article ». Back in 2013, I founded ConvertKit as a side project to build a better email marketing platform for my business as a creator.

Language Matters


FIR B2B #146: Language Matters. Last week Volkswagen tried and failed at an A pril Fool’s prank that involved changing its name to “Voltswagen” in recognition of its belated line of electric vehicles.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

5 Mistakes That Google Doesn’t Like and How to Stop Making Them

Content Marketing Institute

Taking your pages to the next level in Google search results requires cleaning up your mistakes and focusing on what counts. Here are five common reasons your pages aren’t ranking higher – and what you can do to change that.

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How to be a great podcast guest

Sales Lead Insights

Are you going to be a podcast guest? Follow these simple tips and you’re sure to have a successful podcast interview and set yourself up as a sought-after guest: Hydrate in advance of the podcast interview. This will help you avoid being heard sipping water or clearing your throat. Consider taking a bathroom break before you log on to the webcast. Make sure you have a good connection for the audio. Avoid using cell phones for the podcast interview. Wear headphones or earbuds during the call.

Your Competitors are Gaining Market Share – How About You?

Measure Up Marketing

If there is a market for what you sell, it won’t be long before you face competition, if you don’t already. The key to long-term success is to stay ahead of the pack.

Brand Implementation with TenTen


If it hasn’t happened to you in your career, it probably will. It, of course, is a rebrand.

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5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

To Share, or Not to Share? Should My B2B Company Use Social Media?

BOP Design

Social media is a useful communication method for many B2B companies. While it may seem like posting a picture or sending a tweet every now and then is enough, using social media to the advantage of your company requires proper planning and a well-thought-out strategy.

How to be a great podcast guest

Sales Lead Insights

How to be a great podcast guest. Follow these simple tips and you’re sure to have a successful podcast interview and set yourself up as a sought-after guest: Hydrate in advance of the podcast interview. This will help you avoid being heard sipping water or clearing your throat. Consider taking a bathroom break before you log on to the webcast. Make sure you have a good connection for the audio. Avoid using cell phones for the podcast interview. Wear headphones or earbuds during the call.

Kevin Bobowski on Empowering Creative Outcomes Over Tactical Activities


Listen to the Podcast: For more mind-blowing conversations and to keep up with the show taking B2B marketing by storm, subscribe to B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary.

Clubhouse and voice-only platforms still come with security risks


By now you’ve probably heard of Clubhouse, or maybe you’re one of the more than 10 million members already using it. For an invite-only platform, that’s tremendous growth and is truly impressive. I have enjoyed exploring Clubhouse and participating in conversations (feel free to follow me @sueserna).

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.