INDUSTRY INSIGHTS YOUR PEERS ARE READING
Credit unions are taking advantage of marketing automation platforms, such as Act-On, to adapt, evolve and better serve their members along their financial journeys. Credit Unions Marketing Automation MORE
There’s a great line in this Wall Street Journal article about airlines and the way they structure and price their fare classes. The CEOs of Delta Airlines and American Airlines were interviewed, and at one point, were each asked to comment on the size of the seats in coach or economy class. MORE
Integrating marketing and sales is a valuable process for companies to keep lead generation and nurturing productive. Many organizations look for a quick fix such as sharing data sources or changing incentive plans without looking at the whole picture. MORE
Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients. MORE
Guest post by Francesco Montesanto. At some point today, a social media marketer is going to get fired. The reason? They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. MORE
Did you know that the average documented shopping cart abandonment rate is almost 70%? This means that only 30% of people who visit a website actually convert and make a purchase. Or financially speaking, your bottom line is highly affected by this customer behavior. MORE
Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers. Not to worry, though, if you're not there yet or need to up your game. I've got you covered. MORE
There is a blog post on building a CloudFormation Template (CFT) for an API Gateway and Lambda integration on the ReachForce blog. Check that out if you are trying to get the basics for these resources in CloudFormation. This post will build off of the previous template MORE
Customer Experience is perhaps the hottest trend in digital marketing. Many of my clients have titles such as VP of CX or Director of CX–and they take their jobs very seriously. They want to dramatically improve the experience for customers. MORE
Think you have internet usage figured out? Think again. According to the new Internet Trends Report for 2018, the way consumers, businesses, regulatory bodies, and the tech titans are interacting with or leveraging the internet is radically different than what was going on just a few years ago. MORE
Guest post by Ben Abbott. We live in an age where almost everything we do is recorded in one way or another, especially on the Internet. MORE
Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a multitude of social channels to distribute their work. Wibbitz recently conducted the “Navigating the Video Content Marketing Landscape” report to understand how video is fitting into marketers’ content marketing strategies. Statistics showed that 56 percent of marketers in the U.S. MORE
When your internal experts become a part of the industry conversation, your audience will pay attention. But, in order to gain this marketing advantage, you need the right climate for activation. You need an engaged team. MORE
I used to like the term “data-driven marketing.” ” I really did. But I kept running into people telling me that they were doing data-driven marketing when it just didn’t seem to be the case. They collect data, yes. They report data, yes. MORE
Are you doing all you can to better market your content. Did you know that most content goes unused once its produced. We recently chatted with Randy Frisch from Uberflip on how marketers can better promote their content. Content Marketing Marketing Strategy MORE
For one, it’s possibly the simplest form of data marketing to understand: potential customers who are interested in your product or solution stay in-the-loop until they are ready to buy. It’s an evolved version of the mailers that were so popular in the pre-Internet era. And in today’s world of PPCs and CTRs and a million other complex concepts, the simplicity of email marketing is part of its appeal — especially for SMBs looking to get started in data marketing. email marketing MORE
Customer Data Platform vendor Treasure Data today confirmed earlier reports that it is being purchased by Arm Limited , which licenses semi-conductor technologies and is itself a subsidiary of the giant tech holding company SoftBank. The price was not announced but was said to be around $600 million. The deal was the second big purchase of a Customer Data Platform vendor in a month, following the Salesforce ’s Datorama acquisition. MORE
News that Salesforce had purchased Datorama crossed the wire just as I was starting on two weeks of travel, so I haven’t been able to comment until now. This was purchase was noteworthy as the first big CDP acquisition by a marketing cloud vendor. That the buyer was Salesforce was even more intriguing, given that they had purchased Mulesoft in March for $6.5 MORE
Influencer marketing should always resemble wedding planning more than it does the planning of a funeral. In fact, weddings are weird. MORE
There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting. MORE
Small businesses are the lifeblood of the economy. In the United States, small businesses make up 99.7% of all employer firms and accounted for 63% of net new jobs created between 1993 and 2013. Why am I telling you this? MORE
When visitors hit your website, you have seconds, not minutes, to capture their attention. For website strategists and architects, this puts much pressure on the “global header” to pull visitors deeper into the website, and do it quickly. MORE
Content is a great way for a brand to demonstrate their relevance, personality, and value. Your content marketing strategy will often need some tweaking, or all out revamping, to remain effective. Here are seven ways to reboot your brand’s content marketing strategy. MORE
When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. However, it’s these fundamentals that often are what makes up our steady organic traffic and conversions each month. MORE
Marketers are constantly putting out a wide array of content for their customers and prospects to consume, but what type resonates the most with their target audience? According to a new report, usefulness and timeliness may be the factors that rise above the rest. MORE
It’s that time of the year – when all marketer’s stop to evaluate the performance of their brand and retool for the second half finish. How’s the awareness? What about your brand’s share of voice? How’s the customer experience during each stage of the purchasing journey? MORE
As marketers continue to turn to email to achieve a wide range of objectives, new research suggests that they are seeing increased success with this marketing tactic. DemandMetric in partnership with Return Path recently conducted “The State of Email Marketing” report to determine how email is being leveraged by marketers to achieve top objectives. Seventy-eight percent who said their effectiveness is improving are using email to build brand awareness. MORE
If you read our recent post on Ideal Customer Profiles (ICPs), then you already know the important role they play in defining your target customer and learning how to sell to them MORE
For the 186th episode of The Marketing Book Podcast, I interviewed Allan Dib, author of The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd. MORE
As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue? How dedicated are marketers to future planning? For answers to these questions and more, we spoke to Chad White, research director at Litmus. MORE
Webbiquity
AUGUST 2, 2018
Guest post by Francesco Montesanto. At some point today, a social media marketer is going to get fired. The reason? They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral.
Marketing Insider Group
JULY 31, 2018
Think you have internet usage figured out? Think again. According to the new Internet Trends Report for 2018, the way consumers, businesses, regulatory bodies, and the tech titans are interacting with or leveraging the internet is radically different than what was going on just a few years ago.
Act-On
AUGUST 2, 2018
Are you doing all you can to better market your content. Did you know that most content goes unused once its produced. We recently chatted with Randy Frisch from Uberflip on how marketers can better promote their content. Content Marketing Marketing Strategy
B2B PR Sense
AUGUST 2, 2018
Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers. Not to worry, though, if you're not there yet or need to up your game. I've got you covered.
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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
KoMarketing Associates
JULY 31, 2018
When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. However, it’s these fundamentals that often are what makes up our steady organic traffic and conversions each month.
Marketing Insider Group
AUGUST 2, 2018
Content is a great way for a brand to demonstrate their relevance, personality, and value. Your content marketing strategy will often need some tweaking, or all out revamping, to remain effective. Here are seven ways to reboot your brand’s content marketing strategy.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Sales Lead Insights
AUGUST 1, 2018
Integrating marketing and sales is a valuable process for companies to keep lead generation and nurturing productive. Many organizations look for a quick fix such as sharing data sources or changing incentive plans without looking at the whole picture.
KoMarketing Associates
AUGUST 2, 2018
As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue? How dedicated are marketers to future planning? For answers to these questions and more, we spoke to Chad White, research director at Litmus.
Marketing Insider Group
JULY 30, 2018
When your internal experts become a part of the industry conversation, your audience will pay attention. But, in order to gain this marketing advantage, you need the right climate for activation. You need an engaged team.
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Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
Kaon
AUGUST 1, 2018
Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients.
KoMarketing Associates
JULY 30, 2018
Marketers are constantly putting out a wide array of content for their customers and prospects to consume, but what type resonates the most with their target audience? According to a new report, usefulness and timeliness may be the factors that rise above the rest.
Marketing Insider Group
JULY 31, 2018
Small businesses are the lifeblood of the economy. In the United States, small businesses make up 99.7% of all employer firms and accounted for 63% of net new jobs created between 1993 and 2013. Why am I telling you this?
Act-On
AUGUST 1, 2018
Credit unions are taking advantage of marketing automation platforms, such as Act-On, to adapt, evolve and better serve their members along their financial journeys. Credit Unions Marketing Automation
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
NuSpark
JULY 29, 2018
There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting.
Reachforce
JULY 30, 2018
For one, it’s possibly the simplest form of data marketing to understand: potential customers who are interested in your product or solution stay in-the-loop until they are ready to buy. It’s an evolved version of the mailers that were so popular in the pre-Internet era. And in today’s world of PPCs and CTRs and a million other complex concepts, the simplicity of email marketing is part of its appeal — especially for SMBs looking to get started in data marketing. email marketing
Marketing Insider Group
AUGUST 1, 2018
It’s that time of the year – when all marketer’s stop to evaluate the performance of their brand and retool for the second half finish. How’s the awareness? What about your brand’s share of voice? How’s the customer experience during each stage of the purchasing journey?
Biznology
AUGUST 2, 2018
I used to like the term “data-driven marketing.” ” I really did. But I kept running into people telling me that they were doing data-driven marketing when it just didn’t seem to be the case. They collect data, yes. They report data, yes.
Advertisement
The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
KoMarketing Associates
AUGUST 2, 2018
As marketers continue to turn to email to achieve a wide range of objectives, new research suggests that they are seeing increased success with this marketing tactic. DemandMetric in partnership with Return Path recently conducted “The State of Email Marketing” report to determine how email is being leveraged by marketers to achieve top objectives. Seventy-eight percent who said their effectiveness is improving are using email to build brand awareness.
Modern Marketing
AUGUST 1, 2018
There’s a great line in this Wall Street Journal article about airlines and the way they structure and price their fare classes. The CEOs of Delta Airlines and American Airlines were interviewed, and at one point, were each asked to comment on the size of the seats in coach or economy class.
Marketing Insider Group
AUGUST 3, 2018
For the 186th episode of The Marketing Book Podcast, I interviewed Allan Dib, author of The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd.
Biznology
JULY 31, 2018
Influencer marketing should always resemble wedding planning more than it does the planning of a funeral. In fact, weddings are weird.
Advertisement
Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
KoMarketing Associates
JULY 31, 2018
Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a multitude of social channels to distribute their work. Wibbitz recently conducted the “Navigating the Video Content Marketing Landscape” report to understand how video is fitting into marketers’ content marketing strategies. Statistics showed that 56 percent of marketers in the U.S.
Reachforce
AUGUST 3, 2018
There is a blog post on building a CloudFormation Template (CFT) for an API Gateway and Lambda integration on the ReachForce blog. Check that out if you are trying to get the basics for these resources in CloudFormation. This post will build off of the previous template
Marketing Insider Group
JULY 30, 2018
Did you know that the average documented shopping cart abandonment rate is almost 70%? This means that only 30% of people who visit a website actually convert and make a purchase. Or financially speaking, your bottom line is highly affected by this customer behavior.
Customer Experience Matrix
AUGUST 2, 2018
Customer Data Platform vendor Treasure Data today confirmed earlier reports that it is being purchased by Arm Limited , which licenses semi-conductor technologies and is itself a subsidiary of the giant tech holding company SoftBank. The price was not announced but was said to be around $600 million. The deal was the second big purchase of a Customer Data Platform vendor in a month, following the Salesforce ’s Datorama acquisition.
Advertisement
Account-Based Marketing is a strategy, not a solution.
Biznology
JULY 30, 2018
Customer Experience is perhaps the hottest trend in digital marketing. Many of my clients have titles such as VP of CX or Director of CX–and they take their jobs very seriously. They want to dramatically improve the experience for customers.
Reachforce
AUGUST 2, 2018
If you read our recent post on Ideal Customer Profiles (ICPs), then you already know the important role they play in defining your target customer and learning how to sell to them
Marketing Insider Group
AUGUST 2, 2018
When visitors hit your website, you have seconds, not minutes, to capture their attention. For website strategists and architects, this puts much pressure on the “global header” to pull visitors deeper into the website, and do it quickly.
Customer Experience Matrix
AUGUST 1, 2018
News that Salesforce had purchased Datorama crossed the wire just as I was starting on two weeks of travel, so I haven’t been able to comment until now. This was purchase was noteworthy as the first big CDP acquisition by a marketing cloud vendor. That the buyer was Salesforce was even more intriguing, given that they had purchased Mulesoft in March for $6.5
Advertisement
In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.
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