Sat.Jul 28, 2018 - Fri.Aug 03, 2018

You’re Wasting Your Time on Social Media

Webbiquity

Guest post by Francesco Montesanto. At some point today, a social media marketer is going to get fired. The reason? They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral.

New Report Reveals Internet Usage Is Changing Faster Than You Think

Marketing Insider Group

Think you have internet usage figured out? Think again. According to the new Internet Trends Report for 2018, the way consumers, businesses, regulatory bodies, and the tech titans are interacting with or leveraging the internet is radically different than what was going on just a few years ago.

3 Ways to Better Market Your Content

Act-On

Are you doing all you can to better market your content. Did you know that most content goes unused once its produced. We recently chatted with Randy Frisch from Uberflip on how marketers can better promote their content. Content Marketing Marketing Strategy

9 Expert Guides: How to Win at Influencer Marketing

B2B PR Sense

Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers. Not to worry, though, if you're not there yet or need to up your game. I've got you covered.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Areas of Local SEO For B2B Marketing

KoMarketing Associates

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. However, it’s these fundamentals that often are what makes up our steady organic traffic and conversions each month.

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GDPR and Marketing – What You Need To Know

Webbiquity

Guest post by Ben Abbott. We live in an age where almost everything we do is recorded in one way or another, especially on the Internet.

Integrate sales and marketing to focus your efforts

Sales Lead Insights

Integrating marketing and sales is a valuable process for companies to keep lead generation and nurturing productive. Many organizations look for a quick fix such as sharing data sources or changing incentive plans without looking at the whole picture.

[Expert Insight] Planning is Critical Step for Email Marketing Campaigns

KoMarketing Associates

As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue? How dedicated are marketers to future planning? For answers to these questions and more, we spoke to Chad White, research director at Litmus.

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When to Start Activating Your Employees for Marketing Success

Marketing Insider Group

When your internal experts become a part of the industry conversation, your audience will pay attention. But, in order to gain this marketing advantage, you need the right climate for activation. You need an engaged team.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

3 Ways to Better Market Your Content

Act-On

Corporate

SMBs: Here's How to Launch Your First Email Marketing Campaign

Reachforce

For one, it’s possibly the simplest form of data marketing to understand: potential customers who are interested in your product or solution stay in-the-loop until they are ready to buy. It’s an evolved version of the mailers that were so popular in the pre-Internet era. And in today’s world of PPCs and CTRs and a million other complex concepts, the simplicity of email marketing is part of its appeal — especially for SMBs looking to get started in data marketing. email marketing

Survey: Usefulness is Top Attribute for Marketing Content

KoMarketing Associates

Marketers are constantly putting out a wide array of content for their customers and prospects to consume, but what type resonates the most with their target audience? According to a new report, usefulness and timeliness may be the factors that rise above the rest.

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CMO Insights: Putting People Before Data

Marketing Insider Group

It’s that time of the year – when all marketer’s stop to evaluate the performance of their brand and retool for the second half finish. How’s the awareness? What about your brand’s share of voice? How’s the customer experience during each stage of the purchasing journey?

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Press Release: Kaon Interactive Adds 11 Major Accounts to its Enterprise Client Roster

Kaon

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients.

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How Marketing Automation Helps Credit Unions Serve Their Members

Act-On

Credit unions are taking advantage of marketing automation platforms, such as Act-On, to adapt, evolve and better serve their members along their financial journeys. Credit Unions Marketing Automation

Report: Email Marketing Effectiveness is on the Rise

KoMarketing Associates

As marketers continue to turn to email to achieve a wide range of objectives, new research suggests that they are seeing increased success with this marketing tactic. DemandMetric in partnership with Return Path recently conducted “The State of Email Marketing” report to determine how email is being leveraged by marketers to achieve top objectives. Seventy-eight percent who said their effectiveness is improving are using email to build brand awareness.

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4 Ways Small Businesses Can Take on Behemoths and Win

Marketing Insider Group

Small businesses are the lifeblood of the economy. In the United States, small businesses make up 99.7% of all employer firms and accounted for 63% of net new jobs created between 1993 and 2013. Why am I telling you this?

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Track Multiple Website Conversions with Google Ads.

NuSpark

There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting.

Everyone says their marketing is “data driven”

Biznology

I used to like the term “data-driven marketing.” ” I really did. But I kept running into people telling me that they were doing data-driven marketing when it just didn’t seem to be the case. They collect data, yes. They report data, yes.

65% of Marketers Leverage Organic Social Channels to Distribute Video Content

KoMarketing Associates

Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a multitude of social channels to distribute their work. Wibbitz recently conducted the “Navigating the Video Content Marketing Landscape” report to understand how video is fitting into marketers’ content marketing strategies. Statistics showed that 56 percent of marketers in the U.S.

Weekend Reading: “The 1-Page Marketing Plan” by Allan Dib

Marketing Insider Group

For the 186th episode of The Marketing Book Podcast, I interviewed Allan Dib, author of The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd.

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

API Gateway resource policy in Cloudformation with Conditional Nested Property

Reachforce

There is a blog post on building a CloudFormation Template (CFT) for an API Gateway and Lambda integration on the ReachForce blog. Check that out if you are trying to get the basics for these resources in CloudFormation. This post will build off of the previous template

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Influencer marketing should be fun, fun, fun

Biznology

Influencer marketing should always resemble wedding planning more than it does the planning of a funeral. In fact, weddings are weird.

Arm Ltd. Buys Treasure Data CDP

Customer Experience Matrix

Customer Data Platform vendor Treasure Data today confirmed earlier reports that it is being purchased by Arm Limited , which licenses semi-conductor technologies and is itself a subsidiary of the giant tech holding company SoftBank. The price was not announced but was said to be around $600 million. The deal was the second big purchase of a Customer Data Platform vendor in a month, following the Salesforce ’s Datorama acquisition.

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How to Best Utilize Retargeting to Improve Your Conversion Rates

Marketing Insider Group

Did you know that the average documented shopping cart abandonment rate is almost 70%? This means that only 30% of people who visit a website actually convert and make a purchase. Or financially speaking, your bottom line is highly affected by this customer behavior.

How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

A great sales team starts with a manager who’s a great coach. To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. Fortunately, Steve Benson is here to help you become that great coach.

How Ideal Customer Profiles Make Your Predictive Marketing Better

Reachforce

If you read our recent post on Ideal Customer Profiles (ICPs), then you already know the important role they play in defining your target customer and learning how to sell to them

Choice and Respect Don’t Have to Be Mutually Exclusive

Modern Marketing

There’s a great line in this Wall Street Journal article about airlines and the way they structure and price their fare classes. The CEOs of Delta Airlines and American Airlines were interviewed, and at one point, were each asked to comment on the size of the seats in coach or economy class.

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Salesforce Buys Datorama Customer Data Platform: It's Complicated

Customer Experience Matrix

News that Salesforce had purchased Datorama crossed the wire just as I was starting on two weeks of travel, so I haven’t been able to comment until now. This was purchase was noteworthy as the first big CDP acquisition by a marketing cloud vendor. That the buyer was Salesforce was even more intriguing, given that they had purchased Mulesoft in March for $6.5

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