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Credit unions are taking advantage of marketing automation platforms, such as Act-On, to adapt, evolve and better serve their members along their financial journeys. Credit Unions Marketing Automation MORE
There’s a great line in this Wall Street Journal article about airlines and the way they structure and price their fare classes. The CEOs of Delta Airlines and American Airlines were interviewed, and at one point, were each asked to comment on the size of the seats in coach or economy class. MORE
Integrating marketing and sales is a valuable process for companies to keep lead generation and nurturing productive. Many organizations look for a quick fix such as sharing data sources or changing incentive plans without looking at the whole picture. MORE
Guest post by Francesco Montesanto. At some point today, a social media marketer is going to get fired. The reason? They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. MORE
If you’re reading this, you’ve probably put in the research and are ready to start investing in advocacy. Congratulations for coming this far already on your advocacy journey! If you’ve already seen the success that companies like yours have had with their programs, then you know how far advocacy can take you—and hopefully you’re as. MORE
Did you know that the average documented shopping cart abandonment rate is almost 70%? This means that only 30% of people who visit a website actually convert and make a purchase. Or financially speaking, your bottom line is highly affected by this customer behavior. MORE
Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers. Not to worry, though, if you're not there yet or need to up your game. I've got you covered. MORE
Customer Experience is perhaps the hottest trend in digital marketing. Many of my clients have titles such as VP of CX or Director of CX–and they take their jobs very seriously. They want to dramatically improve the experience for customers. MORE
Think you have internet usage figured out? Think again. According to the new Internet Trends Report for 2018, the way consumers, businesses, regulatory bodies, and the tech titans are interacting with or leveraging the internet is radically different than what was going on just a few years ago. MORE
Guest post by Ben Abbott. We live in an age where almost everything we do is recorded in one way or another, especially on the Internet. MORE
Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a multitude of social channels to distribute their work. Wibbitz recently conducted the “Navigating the Video Content Marketing Landscape” report to understand how video is fitting into marketers’ content marketing strategies. Statistics showed that 56 percent of marketers in the U.S. MORE
Cannes Lions is one of my favorite events for marketing and advertising professionals. The French Riviera in June provided the perfect setting for the annual International Festival of Creativity on communication, commerce, data, and design. With senior executives from companies like Johnson & Johnson, Lego, PepsiCo, and Pirelli, we had lively debates on two topics that I feel will make a significant impact on the creative services sector. MORE
When your internal experts become a part of the industry conversation, your audience will pay attention. But, in order to gain this marketing advantage, you need the right climate for activation. You need an engaged team. MORE
I used to like the term “data-driven marketing.” ” I really did. But I kept running into people telling me that they were doing data-driven marketing when it just didn’t seem to be the case. They collect data, yes. They report data, yes. MORE
Are you doing all you can to better market your content. Did you know that most content goes unused once its produced. We recently chatted with Randy Frisch from Uberflip on how marketers can better promote their content. Content Marketing Marketing Strategy MORE
There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting. MORE
Small businesses are the lifeblood of the economy. In the United States, small businesses make up 99.7% of all employer firms and accounted for 63% of net new jobs created between 1993 and 2013. Why am I telling you this? MORE
Content is a great way for a brand to demonstrate their relevance, personality, and value. Your content marketing strategy will often need some tweaking, or all out revamping, to remain effective. Here are seven ways to reboot your brand’s content marketing strategy. MORE
When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. However, it’s these fundamentals that often are what makes up our steady organic traffic and conversions each month. MORE
Marketers are constantly putting out a wide array of content for their customers and prospects to consume, but what type resonates the most with their target audience? According to a new report, usefulness and timeliness may be the factors that rise above the rest. MORE
It’s that time of the year – when all marketer’s stop to evaluate the performance of their brand and retool for the second half finish. How’s the awareness? What about your brand’s share of voice? How’s the customer experience during each stage of the purchasing journey? MORE
As marketers continue to turn to email to achieve a wide range of objectives, new research suggests that they are seeing increased success with this marketing tactic. DemandMetric in partnership with Return Path recently conducted “The State of Email Marketing” report to determine how email is being leveraged by marketers to achieve top objectives. Seventy-eight percent who said their effectiveness is improving are using email to build brand awareness. MORE
For the 186th episode of The Marketing Book Podcast, I interviewed Allan Dib, author of The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd. MORE
Today more than ever, companies are under pressure to be good corporate citizens. They are expected to be at the forefront of change in the world. Consumers now expect these companies to be working alongside them to make the world a better place. And the key to making all this happen is social media. MORE
As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue? How dedicated are marketers to future planning? For answers to these questions and more, we spoke to Chad White, research director at Litmus. MORE
Webbiquity SMM
AUGUST 2, 2018
Guest post by Francesco Montesanto. At some point today, a social media marketer is going to get fired. The reason? They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral.
Marketing Insider Group
JULY 31, 2018
Think you have internet usage figured out? Think again. According to the new Internet Trends Report for 2018, the way consumers, businesses, regulatory bodies, and the tech titans are interacting with or leveraging the internet is radically different than what was going on just a few years ago.
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Act-On
AUGUST 2, 2018
Are you doing all you can to better market your content. Did you know that most content goes unused once its produced. We recently chatted with Randy Frisch from Uberflip on how marketers can better promote their content. Content Marketing Marketing Strategy
B2B PR Sense
AUGUST 2, 2018
Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers. Not to worry, though, if you're not there yet or need to up your game. I've got you covered.
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
Modern Marketing
AUGUST 1, 2018
There’s a great line in this Wall Street Journal article about airlines and the way they structure and price their fare classes. The CEOs of Delta Airlines and American Airlines were interviewed, and at one point, were each asked to comment on the size of the seats in coach or economy class.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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KoMarketing Associates
JULY 31, 2018
When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. However, it’s these fundamentals that often are what makes up our steady organic traffic and conversions each month.
Webbiquity
JULY 31, 2018
Guest post by Ben Abbott. We live in an age where almost everything we do is recorded in one way or another, especially on the Internet.
Modern Marketing
AUGUST 3, 2018
Today more than ever, companies are under pressure to be good corporate citizens. They are expected to be at the forefront of change in the world. Consumers now expect these companies to be working alongside them to make the world a better place. And the key to making all this happen is social media.
Marketing Insider Group
JULY 31, 2018
Small businesses are the lifeblood of the economy. In the United States, small businesses make up 99.7% of all employer firms and accounted for 63% of net new jobs created between 1993 and 2013. Why am I telling you this?
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
KoMarketing Associates
JULY 30, 2018
Marketers are constantly putting out a wide array of content for their customers and prospects to consume, but what type resonates the most with their target audience? According to a new report, usefulness and timeliness may be the factors that rise above the rest.
Sales Lead Insights
AUGUST 1, 2018
Integrating marketing and sales is a valuable process for companies to keep lead generation and nurturing productive. Many organizations look for a quick fix such as sharing data sources or changing incentive plans without looking at the whole picture.
Modern Marketing
JULY 30, 2018
Cannes Lions is one of my favorite events for marketing and advertising professionals. The French Riviera in June provided the perfect setting for the annual International Festival of Creativity on communication, commerce, data, and design. With senior executives from companies like Johnson & Johnson, Lego, PepsiCo, and Pirelli, we had lively debates on two topics that I feel will make a significant impact on the creative services sector.
Marketing Insider Group
JULY 30, 2018
When your internal experts become a part of the industry conversation, your audience will pay attention. But, in order to gain this marketing advantage, you need the right climate for activation. You need an engaged team.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
KoMarketing Associates
AUGUST 2, 2018
As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue? How dedicated are marketers to future planning? For answers to these questions and more, we spoke to Chad White, research director at Litmus.
Biznology
AUGUST 2, 2018
I used to like the term “data-driven marketing.” ” I really did. But I kept running into people telling me that they were doing data-driven marketing when it just didn’t seem to be the case. They collect data, yes. They report data, yes.
Influitive
AUGUST 2, 2018
If you’re reading this, you’ve probably put in the research and are ready to start investing in advocacy. Congratulations for coming this far already on your advocacy journey! If you’ve already seen the success that companies like yours have had with their programs, then you know how far advocacy can take you—and hopefully you’re as.
Marketing Insider Group
AUGUST 1, 2018
It’s that time of the year – when all marketer’s stop to evaluate the performance of their brand and retool for the second half finish. How’s the awareness? What about your brand’s share of voice? How’s the customer experience during each stage of the purchasing journey?
Speaker: Brian Carroll, CEO and Founder of markempa
Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.
KoMarketing Associates
AUGUST 2, 2018
As marketers continue to turn to email to achieve a wide range of objectives, new research suggests that they are seeing increased success with this marketing tactic. DemandMetric in partnership with Return Path recently conducted “The State of Email Marketing” report to determine how email is being leveraged by marketers to achieve top objectives. Seventy-eight percent who said their effectiveness is improving are using email to build brand awareness.
Biznology
JULY 30, 2018
Customer Experience is perhaps the hottest trend in digital marketing. Many of my clients have titles such as VP of CX or Director of CX–and they take their jobs very seriously. They want to dramatically improve the experience for customers.
Marketing Insider Group
AUGUST 3, 2018
For the 186th episode of The Marketing Book Podcast, I interviewed Allan Dib, author of The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
KoMarketing Associates
JULY 31, 2018
Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a multitude of social channels to distribute their work. Wibbitz recently conducted the “Navigating the Video Content Marketing Landscape” report to understand how video is fitting into marketers’ content marketing strategies. Statistics showed that 56 percent of marketers in the U.S.
NuSpark
JULY 29, 2018
There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting.
Act-On
AUGUST 1, 2018
Credit unions are taking advantage of marketing automation platforms, such as Act-On, to adapt, evolve and better serve their members along their financial journeys. Credit Unions Marketing Automation
Marketing Insider Group
JULY 30, 2018
Did you know that the average documented shopping cart abandonment rate is almost 70%? This means that only 30% of people who visit a website actually convert and make a purchase. Or financially speaking, your bottom line is highly affected by this customer behavior.
Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media
Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.
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