EverString

DECEMBER 1, 2019

The post CCPA: What Is It And How To Comply appeared first on EverString. Industry Marketing

Industry 68

Industry Marketing 68

Outbrain

DECEMBER 4, 2019

Better understanding of your customer’s online journey. Not all mobile advertising is created equal. Native advertising will keep getting bigger. Mobile advertising fraud isn’t going away. Getting App Store Optimized is an absolute must.

Mobile 32

Mobile Trends CPM Banner 32

Ontraport

DECEMBER 2, 2019

Do you sometimes feel as though your marketing budget is not producing the high-quality leads your business needs? Crafting and executing a great marketing campaign takes a large investment of time and resources, and it’s crucial for this investment to pay off.

Segmentation 55

Segmentation Search Outreach Demographics 55

Visitor Queue

DECEMBER 6, 2019

Over 90% of B2B enterprise marketers use content marketing, the value is easy to see. Where most of us overlook the usefulness is the strategic application, it can serve the sales team. Creating and leveraging content can qualify leads quicker and shorten the sales cycle for your sales team.

Sales Cycle 63

Sales Cycle Sales Content Marketing B2B 63

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer

Contently

DECEMBER 3, 2019

The default in B2B marketing seems to be to make every “big rock” piece gated content, hidden behind a form. But how do you actually decide when content should be gated and when it shouldn’t? James, San Francisco.

Content 103

Content Newsletter Landing Page Cold Calling 103

Modern Marketing

DECEMBER 4, 2019

Have you ever been on a long drive, and decided to flip through some of the local radio stations, just to see what people in that area are listening to? Maybe you were in the mood to discover some new artists or hear a genre you hadn’t listened to for years.

Aging 148

Aging Amazon Class Trust 148

Method and Metric

DECEMBER 4, 2019

Why competitive analysis? Knowing your competition, is an essential part of business, whether it’s online or offline. When it comes to online, understanding who is beating you in the SERPs and why helps you to develop your strategy using the data collected.

Analysis 75

Analysis SEO Domain Keyword 75

Litmus

DECEMBER 6, 2019

With the year 2020 within reach, we’re about to enter a new decade of email design. But which visual design trends will shape the look of emails in the 2020s? Trends that dominated designs in 2019 will still be popular in the coming year.

Design 83

Design Trends Email Newsletter 83

Brightedge

DECEMBER 3, 2019

As the internet has matured, so have the expectations of customers. They expect websites to load within seconds and they want to start interacting with them nearly instantly.

Internet 84

Internet Best Mobile Google 84

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

Act-On

DECEMBER 5, 2019

In this blog, we’ll show you how to create seamless and compelling customer journeys that will help you generate demand and win more deals. Customer Journey Demand and Lead Generation Lead Management Marketing Automation Sales and Marketing Alignment

Demand 156

Demand Generation Lead Management Lead Generation 156

Brandfolder

DECEMBER 1, 2019

It’s easy to lose yourself in the process of creating and publishing content. But have you ever taken a step back to examine if your content creation efforts are paying

Publisher 52

Publisher Process Content 52

Marketing Insider Group

DECEMBER 3, 2019

Tech companies are in somewhat of a unique position in the world of marketing. People expect them to be at the forefront of innovation and a source of high-quality news and information.

Effective 226

Effective Effectiveness Content Marketing Content 226

Biznology

DECEMBER 6, 2019

For many B2B products and services, technology itself is a big differentiator. But vendors of technology solutions that provide this competitive advantage often struggle to differentiate their own solutions.

Differentiation 135

Differentiation Video Gartner Vendor 135

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Single Grain

DECEMBER 6, 2019

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous.

Trends 114

Trends Custom Publishing Privacy Narrowcasting 114

Modern Marketing

DECEMBER 4, 2019

When faced with a problem, it’s easy to get sidetracked into focusing on superficial metrics or jump to conclusions, especially when it involves what appears to be a quick fix.

Email 170

Email Deliverability POS Open Rate 170

ATAK Interactive

DECEMBER 6, 2019

Every dynamic website has two primary components, commonly known and referred to as the “front end” and “back end.” The front end is what is visible to users. The back-end deals with coding, databases, and behind the scenes processes.

API 78

API Sites Websites Build 78

Biznology

DECEMBER 2, 2019

Forecasting the future is a dangerous but irresistible practice for observers like myself. So let me plunge ahead with 7 bets on likely new developments in the world of B2B marketing. Just don’t look at my predictions from last year to check my record for accuracy, please. “My My crystal ball is on back order,” as B2B database expert Bernice Grossman is fond of saying. This year, my predictions range from retention to robots. I welcome your feedback! A move from the “funnel” to the “relationship.”

Merchandising 122

Merchandising FAQ Privacy B2B 122

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Best Practice

Industrial Marketing Today

DECEMBER 4, 2019

The original post %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome.

Industry 261

Industry Email Mail Publisher 261

Launch Marketing

DECEMBER 6, 2019

Realizing the vision of a new product or service is both an exciting and busy time for organizations. It entails a high degree of collaboration across your teams, including operations, sales, marketing and more, as well as independent creative and strategic thinking.

Question 62

Question Effective Effectiveness Build 62

Marketing Insider Group

DECEMBER 4, 2019

Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time.

Landing Page 247

Landing Page Conversion Contingency Classified 247

SendX

DECEMBER 5, 2019

"The money is in the list!" This is an expression that every single person that lives in the business world read or heard at some point in his professional life. Russell Brunson in his book Dotcom Secrets explains the importance of building an email list so you can have the traffic you can control.

Campaign 238

Campaign Email Template Pricing 238

Advertiser: ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Sales

Modern Marketing

DECEMBER 6, 2019

You already know that your primary marketing objective is to create that exceptional and memorable customer experience (CX) to attract and keep your target audience. Part of succeeding at this goal involves understanding the customer experience journey -- where it begins and where it ends.

Experience 188

Experience Customer Touchpoints Opinions 188

KoMarketing Associates

DECEMBER 5, 2019

Many marketers have account-based marketing (ABM) strategies in place, but a lack of sales and marketing alignment continues to hold them back from achieving their top objectives.

Account Based Marketing 169

Account Based Marketing Survey Statistics Benchmark 169

Hive9

DECEMBER 4, 2019

When it comes to choosing a new wall calendar for the new year, you’ve got some tough choices in front of you. Lighthouses of New England? Best The Office quotations? Rescued kittens in baskets, perhaps?

Effective 163

Effective Effectiveness Plan Best 163

Act-On

DECEMBER 3, 2019

Read this blog to learn 5 ways to promote your webinar and ensure great registration and attendance numbers! Events Marketing

Promotion 148

Promotion Event Marketing Marketing 148

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

Sales