Sat.Sep 05, 2015 - Fri.Sep 11, 2015

The Relationship Between B2B SEO, PPC, and Social Media

KoMarketing Associates

Organizations request information from KoMarketing for a range of business reasons. Sometimes its only for one specific problem or program initiative, but in others, it is a much more comprehensive program request. For example, one prospect recently contacted because they felt their existing PPC vendor was failing to grow with their organization. Another inquired on SEO because they were about to engage in a site redesign.

10 Ways You Know You Are a Content Marketer Returning from #CMWorld


No matter how many times people tell you it's quality over quantity, you start to quiver if you haven't published a wrap up post after an event. Every meal you eat out is evaluated for its Instagrammability. You hear Ann Handley's voice echoing in your head every time you write a headline. You dream of Joe Pulizzi's orange suits. You're really happy that Jay Baer shared his Mom Test filter, but it makes you want to call your mom.


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How To Use Unstructured Data to Understand Customer Language (with Cary Fulbright, Attensity’s Chief Strategy Officer)

Crimson Marketing

According to Gartner, 80% of the world’s data is unstructured. That presents a real challenge to those trying to use available information to understand what customers are saying about a brand’s products and services. Language—whether it is in social media postings, email or verbal form—offers a treasure trove of potential insight to marketers. It takes a unique mix of technology and technique to make sense of such unstructured data.

Why Successful B2B Lead Generation Forms Are Like Blackjack Winners

The Forward Observer

In the high stakes game of B2B lead generation forms, are you tempted to ask for too much information? Here's how to play it cool for a winning hand. Blackjack, also known as twenty-one, is the most popular casino game in the world. It is played against a dealer, and the object of the game is to get 21 points or reach a final score higher than the dealer without exceeding 21. In each game, the player is dealt a two-card hand.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

5 Essential Disciplines For The B2B Marketing Professional

KoMarketing Associates

No matter what your specific industry is, if you’re in B2B, there are a several very useful disciplines and points of action that can help you implement campaigns successfully. Utilizing specific resources and tools when planning and implementing your campaigns can assist with facilitation and will also help you track results more effectively.

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More Trending

5 Best Paid Distribution Methods And When to Use Them

Marketing Insider Group

The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push. Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar.

The Jig is Up—SEO Starts With Good Content.

Sales Engine

The role of Search Engine Optimization (SEO) has changed substantially over the last 10 years. It used to be about “tricking” Google with things like keyword stuffing, meta tags and link building through some very ugly means ( such as setting up a server halfway around the world and creating all sorts of back links to your site, making Google think you’re a more popular site than you were.) SEO today only rewards good content. Think for a minute about how Google, Bing, or Yahoo makes money.

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Top tools to keep your contacts in order. in theory


I’m always struggling with my contacts. I think I have too many now. 23,515 on my Google Apps account and an infinity of bloated contacts that are doubling, tripling, and quadruplicating our of control. It’s like a lawn in the Spring. And I am constantly fighting it with scythes, weedwackers, and flameflowers!

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The Best Marketers Know Marketing is an Art AND a Science


Being a writer means I am a "word" guy. I cannot tell you how many debates I had in my career with art directors over what's more important: the words or the visual. I had visions of these debates dancing in my head while reading an article published yesterday on AdWeek entitled The Future of Marketing Is Not a Fait Accompli Origins of art vs. science.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why Amex OPEN Forum Is Still the Gold Standard For Content Marketing

Marketing Insider Group

Since its launch in 2007, American Express’ OPEN Forum has been considered the poster child for content marketing. The highly innovative program for its time single-handedly proved the business value of brands providing useful content to their customers. Year over year, OPEN Forum continues to succeed and is known for being the American Express’ # 1 source of leads for new card members. But what is it about this content marketing program that makes it so powerful and successful?

Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)

Crimson Marketing

Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Landing pages. When it comes to landing pages, ask yourself: does the page make sense? . Look at everything before you create the page. Look at everything while the page is being created. Look at everything after the page is created. Does it make sense? If the page does not make sense then it has no purpose.

The most important part of online video happens before you turn the camera on.


Regardless if you are new to online business video production or a pro, if you use a professional video production services company or create video content in-house, the most important part of business video production is everything that happens offline, before the actual production.

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To Survive Today, CMOs Must Remain Relentless


I am extremely fortunate in my career to have met with and established relationships with some very smart, savvy extremely passionate C-Level people. And at or near the top of that list is former Kodak CMO, Jeffrey Hayzlett. His latest book, entitled Think Big, Act Bigger: The Rewards of Being Relentless is out right now. It is the last word in the title which brings me to this post today: relentless.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Data Plus MarTech: HubSpot and Demandbase Join the Race

Customer Experience Matrix

There were two industry announcements this week that were unexpectedly related. The first was HubSpot ’s announcement yesterday that its CRM offerings would now include access to a 19 million account prospecting database. The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals.

Fintech: Top 100 Influencers and Brands

Onalytica B2B

From spending, saving and investing money, tools enabling us to manage our finances are more innovative than ever before. As accounts are increasingly being accessed on mobile devices, we find ourselves in a position where ever-evolving technology and the Internet can revolutionise our financial services. Technology is bridging the gap between consumer and vendor, investor and investment, client and business; making for easier transactions and altering the relationship we have with our money.

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10 case studies show how web analytics prove ROI


What good is data if you don’t know what to do with it? Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Who does it well?

5 Ways that Madame Tussauds Truly Gets Their Audience


If you plan to travel to London this fall, there are many things to do , but if you happen to attend the Modern Marketing Experience in London , you are only a short walk and one Tube stop from the famous Madame Tussauds. Nearly 500 million people have visited this attraction since its first permanent home was established on Baker Street in London in 1835.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Want to Double Your Blog Earnings? Take the Zero to Blogging Hero Challenge


The brilliant Ann Smarty and her team at MyBlogU are launching a new blogging contest which could win your new blog a big prize—if you’re up for the challenge. In The MyBlogU Blog Launchpad: Content Zero to Blogging Hero Challenge , participants will be required to start a brand new site (with a new domain; no expired domains or old blogs) and build up the content and traffic for six months (with the help and support of the MyBlogU community!).

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Challenger Marketing: How To Succeed In Today’s B2B Battleground

Marketing Insider Group

“Our biggest competitors are our customers.” ” This was one of the bold statements Brent Adamson, co-author of “ The Challenger Sale ,” and the recently released book “ The Challenger Customer ” made during his kick-off presentation on challenger marketing at the Content2Conversion Conference last year.

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How Not to Suck at Marketing


Digital marketing is more challenging than it has ever been. And it’s not getting any easier. Between the constant demands to show immediate ROI on every dollar spent to the overwhelming cluster of marketing technology tools, it can be hard just to keep your head above water. But, for a marketer to be successful today, he or she has to cut through the noise and focus on doing fewer things that deliver big results.

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When it Comes to Marketing Platforms Extensible Is More Sensible


When you want to take advantage of additional marketing technology required for your specific business needs, you’re at the mercy of your marketing platform’s integration framework. Extensible platforms provide a richer and more integrated user experience. Toggling back and forth between systems is nonsensical. Here are some advantages of sensible integration. Innovation on Fire. Marketing technology and the ad tech space are on fire! Extensible platforms ignite innovation.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Content Marketing Field of Dreams


As I was walking down the hallway to get to the opening keynote at Content Marketing World this morning, I passed rows and rows of amazing movie posters. The theme this year is Bright Lights, Big Content and it pulls directly from the Hollywood storytelling tradition, riffing on the classic images from the movies we all know and love. Storytelling is a recurring theme at every CMW I have attended … how do we tell our story and make it interesting to our customers?

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Top 10 Branding Tools

Hinge Marketing

If you are an industry veteran, you probably already know the value of having a strong professional services brand. If not, consider these benefits: With a Strong Brand, You Can… Command higher rates. Generate leads more easily. Achieve a higher win rate. Recruit more effectively. Few competitive bid situations. Who wouldn’t want these advantages? The question is, how do you build a leading brand? That’s where branding tools come into play. Branding Tools Defined.

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Preserving the “Face of the Brand”: Burt’s Bees and Ben & Jerry’s


The beauty of many entrepreneurial start-ups these days is that their brands can be so refreshingly eccentric and charming. Often, they succeed by creating new space in mature categories that no one ever anticipated, and the persona of the founder can make these brands even more distinctive and memorable. Two classic examples are Burt Shavitz for Burt’s Bees, acquired by Clorox in 2007, and Ben Cohen and Jerry Greenfield for Ben & Jerry’s, purchased by Unilever in 2000.

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Why Successful B2B Lead Generation Forms Are Like Blackjack Winners

The Forward Observer

In the high stakes game of B2B lead generation forms, are you tempted to ask for too much information? Here's how to play it cool for a winning hand. Blackjack, also known as twenty-one, is the most popular casino game in the world. It is played against a dealer, and the object of the game is to get 21 points or reach a final score higher than the dealer without exceeding 21. In each game, the player is dealt a two-card hand.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.