Sat.Oct 03, 2015 - Fri.Oct 09, 2015

3 Key Takeaways from SMX East 2015

KoMarketing Associates

At SMX East last week, I was lucky enough to not only speak on a couple panels but also catch a few sessions, network with my fellow marketers, and meet new people. As always, I learned some new things and was reminded of how smart some of the folks in this industry are.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

ViewPoint

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. So it’s with great pleasure that I conclude this series on ABM with feedback from SiriusDecisions.

5 Of the Best Data Visualization Examples from Content Marketers

ScribbleLive

Although many companies use data to produce compelling micro content , only a few create content at a depth that puts them in the category of top-shelf content marketers.

The 50 Best Startup Tools For 2016

Marketing Insider Group

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. The fact is, you can’t do it all on your own—no matter how savvy you think you might be or actually are.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Future of B2B Marketing: Predictions from #FutureM15 Speakers

KoMarketing Associates

This year marked the 6 th annual FutureM conference, bringing marketing and technology professionals together to envision, discuss and plan for the future of marketing. FutureM attendees gathered from 21 states, 3 countries and 38 different industries. TODAY: 8:30AM #FutureM15 hosted by @HynesBeacon @FutureMBoston [link] pic.twitter.com/wxb1IfFodp. — BostonTweetUp (@BostonTweetUp) October 6, 2015. If you didn’t already know, the “M” in FutureM stands for Marketing.

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More Trending

5 Reasons Snackable Content is (Still) Awesome

ScribbleLive

If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content.

What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them?

Please Don’t Let Your Sales Reps Nurture Leads

The Point

Bear with me as I relate a quick story about lead nurturing: A few months back I became a sales lead. I sent an email to a marketing technology firm, one with whom I was vaguely familiar, about a client campaign for which I thought their technology might be useful.

Feeding Sales Is a Process, Not a Project.

Sales Engine

For decades, the B2B marketer has been a manager of projects. They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Project-based marketing always has a beginning, middle, and an end.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

7 Keys to Giving Effective Feedback to Creatives

ScribbleLive

Producing great content can take a lot of work from everyone involved. From having the right talent on hand to communicating well throughout the process, there are a lot of things to get right. And in order to get the final creative you really want, giving effective feedback is crucial.

How To Sell More By Selling Less (Advice From A Sales Guy)

Marketing Insider Group

When there is left over food at your office, I doubt that there are any questions about what will be eaten for lunch that day.

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8 B2B Email Marketing Tactics Your Competitors Don’t Want You To Know About

bizible

Email marketers have 3 seconds to capture attention. Emails are a lot like Youtube ads, if you don’t get attention within a few seconds the audience will hit skip. Email marketing is even harder than video ads. With email you only get a handful of words.

Are CMOs Putting Too Many Eggs in One Media Basket?

Webbiquity

Editor’s note: this post was originally published on the MeasureMyBrand blog. According to recent research , U.S. digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Demand more from today’s B2B marketer

Sales Engine

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. Not that there isn’t branding and awareness value in these projects.

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Visitors hate online ghost towns more than spammy auto posts

Biznology

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A Beginner's Guide to Conversion Rate Optimization

bizible

Conversion Rate Optimization (CRO) is a marketing buzzword that gets tossed around quite frequently. But what exactly is it and how can you be better at it? CRO is a constant process of trial and error, of creating and testing hypotheses.

The Reactive Demand Generation Strategy

ANNUITAS

Modern marketers need to be agile as a rule, able to adjust and to tweak plans as necessary to optimize the performance of everything. However, it’s critical to remain agile, but not to fall into the trap of being too reactive to the wrong things.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Mitch Lapides on the Importance of Data Driven Decisions

Reachforce

“If you have a solid team, you can conquer just about anything, and come out with a smile on the other end.” ” So says Mitch Lapides, the president and CEO of FulcrumTech, who praises his own team when discussing his company’s success.

Marketers Are Struggling to Keep Up Customer Expectations: Here's Proof

Customer Experience Matrix

How pitiful is this: My wife left me alone all last weekend and the most mischief I could get into was looking for research about cross-channel customer views. The only defense I can make is I did promise a client a paper on the topic, which I finished Sunday night.

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We’re a fast-growing marketing team with the goal to be constantly improving our marketing output.

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From Persuasion to Participation: The 5 Values for Nurturist Organizations (with Daina Middleton, Twitter’s Head of Global Business Marketing)

Crimson Marketing

With his influential 1981 book Positioning , Jack Trout established marketing thought in metaphorical alignment with war. That was before the Internet and social media created the sense of connection and transparency that consumers enjoy today.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Tools that help generate blogging ideas

Biznology

Every blogger knows the challenge of finding topics to write about. Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing.

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Facebook Integration a Win-Win for Consumers and Marketers

Modern Marketing

As customers engage with different advertising channels, marketers have been searching for innovative ways to identity them and market to them in a more personal way.

Why Marketing Attribution and Marketing Automation should Shake Hands and Call It Even

bizible

Marketing automation and marketing attribution have oft been pitted against each other, like bloodied boxers in a ring waiting for the bell so that one or the other can finish the job.

What Does it Mean to Be ‘Data Driven’ in Your Marketing and Lead Generation?

Reachforce

It sounds so trendy to say, ‘We are a data-driven organization.’ ’ It sounds cool to mention that in your blog posts and toss it right out there at the trade shows and industry conferences. But are you? Is your organization actually data driven, or are you just a bit influenced by big data? Here is […]. Big Data Marketing Demand Generation Marketing Analytics Product Marketing data driven decisions data driven marketing

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.