Sat.Oct 03, 2015 - Fri.Oct 09, 2015

The Future of B2B Marketing: Predictions from #FutureM15 Speakers

KoMarketing Associates

This year marked the 6 th annual FutureM conference, bringing marketing and technology professionals together to envision, discuss and plan for the future of marketing. FutureM attendees gathered from 21 states, 3 countries and 38 different industries. TODAY: 8:30AM #FutureM15 hosted by @HynesBeacon @FutureMBoston [link] pic.twitter.com/wxb1IfFodp. — BostonTweetUp (@BostonTweetUp) October 6, 2015. If you didn’t already know, the “M” in FutureM stands for Marketing.

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Facebook Integration a Win-Win for Consumers and Marketers

Oracle

As customers engage with different advertising channels, marketers have been searching for innovative ways to identity them and market to them in a more personal way. One challenge has been around the friction involved in obtaining a customer’s personal information and permission to contact them. If the ask is not delivered in the right context – or is seen as laborious in any way – customers move on and remain an anonymous demographic.

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The 50 Best Startup Tools For 2016

Marketing Insider Group

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. The fact is, you can’t do it all on your own—no matter how savvy you think you might be or actually are. In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers.

7 Keys to Giving Effective Feedback to Creatives

RockContent

Producing great content can take a lot of work from everyone involved. From having the right talent on hand to communicating well throughout the process, there are a lot of things to get right. And in order to get the final creative you really want, giving effective feedback is crucial. According to an ANA survey , agencies and their clients are less than satisfied with how the creative process works. Only 36% of agencies report satisfaction with the approval process.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

3 Key Takeaways from SMX East 2015

KoMarketing Associates

At SMX East last week, I was lucky enough to not only speak on a couple panels but also catch a few sessions, network with my fellow marketers, and meet new people. As always, I learned some new things and was reminded of how smart some of the folks in this industry are. While I couldn’t catch all the panels, the ones I did attend left me with a list of actionable tactics and a few key takeaways. In no particular order, here are the three that stood out: 1. When Google Says Jump…. Google +.

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More Trending

What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them? This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. Content marketing effectiveness emerged as the key theme for this year’s study.

Please Don’t Let Your Sales Reps Nurture Leads

The Point

Bear with me as I relate a quick story about lead nurturing: A few months back I became a sales lead. I sent an email to a marketing technology firm, one with whom I was vaguely familiar, about a client campaign for which I thought their technology might be useful. I talked to an account executive, got pricing, and told her I’d be in touch.

Feeding Sales Is a Process, Not a Project.

Sales Engine

For decades, the B2B marketer has been a manager of projects. They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Project-based marketing always has a beginning, middle, and an end. For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc. In the middle, you staff and execute the show, collect business cards, and set up meetings.

Who Says CMOs Have to Choose Between Reach and Focus?

Oracle

There's this fabulous restaurant my family and I frequent quite often. The food is amazing. The service is outstanding. And the price is not outrageous by any means. The only knock I have on it is a self-imposed limitation they place on their patrons. It is the classic "you can have one from Column A and one from Column B" kind of mentality and thinking that is prevalent and pervasive and it drives me absolutely crazy.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How To Sell More By Selling Less (Advice From A Sales Guy)

Marketing Insider Group

When there is left over food at your office, I doubt that there are any questions about what will be eaten for lunch that day. However, if its a Sunday night and I’m trying to figure out what to order from Seamless, I will stare at a screen like I’m trying to decide what to watch on Netflix for an hour. Choice is a funny thing. The problem with having a plethora of options is that it makes it tough to sift through the noise and decide what is really important.

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8 B2B Email Marketing Tactics Your Competitors Don’t Want You To Know About

bizible

Email marketers have 3 seconds to capture attention. Emails are a lot like Youtube ads, if you don’t get attention within a few seconds the audience will hit skip. Email marketing is even harder than video ads. With email you only get a handful of words. Auditory and visual elements are luxuries email marketers don’t have. When it comes to difficult goals like increasing reply rates, detail matters.

Visitors hate online ghost towns more than spammy auto posts

Biznology

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20 Content Marketing Dos and Don'ts

Oracle

Content marketing is on everyone’s mind and on every conference speaker’s lips. I recently attended the Direct Marketers Association conference, where thousands of marketers who cut their teeth on direct mail and printing were trying to get up to speed on the latest approaches to digital marketing. Content marketing is part of that.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Marketers Are Struggling to Keep Up Customer Expectations: Here's Proof

Customer Experience Matrix

How pitiful is this: My wife left me alone all last weekend and the most mischief I could get into was looking for research about cross-channel customer views. The only defense I can make is I did promise a client a paper on the topic, which I finished Sunday night. But then I decided it was way too wonky and wrote a new, data-free version that people might actually read. But you, Dear Reader, get the benefit of my crazy little binge.

A Beginner's Guide to Conversion Rate Optimization

bizible

Conversion Rate Optimization (CRO) is a marketing buzzword that gets tossed around quite frequently. But what exactly is it and how can you be better at it? CRO is a constant process of trial and error, of creating and testing hypotheses. However, a common myth is that testing different button colors or font type to see which converts the most customers is what conversion rate optimization is all about.

Tools that help generate blogging ideas

Biznology

Every blogger knows the challenge of finding topics to write about. Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. One of the big hurdles to overcome when finding writing topics is finding something that interests a broad spectrum of your audience and readers. Here are some tools that can help fuel your creative juices and find some great writing topics. Quora. Quora is a well-known question and answer site.

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From Persuasion to Participation: The 5 Values for Nurturist Organizations (with Daina Middleton, Twitter’s Head of Global Business Marketing)

Crimson Marketing

With his influential 1981 book Positioning , Jack Trout established marketing thought in metaphorical alignment with war. That was before the Internet and social media created the sense of connection and transparency that consumers enjoy today. This evolution was on the mind of Daina Middleton, the Head of Global Business Marketing for Twitter, when she published her own marketing book four years ago— Marketing in the Participation Age.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

A Brief History of Business Blogging (And How to Make It Profitable)

Writing on the Web

How do you make money from business blogging? This is a question I was recently asked by a friend. It seems like a straightforward question, but the answer is complex. Most blogs aren’t profitable, but people devote a great deal of time and energy to them. There must be a good reason, no? You need to understand how to use business blogging to suit your business goals. Things have changed in the blogging stratosphere, rapidly.

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We’re a fast-growing marketing team with the goal to be constantly improving our marketing output. We’ve added new strategies and new marketing channels to our arsenal to match the evolution and maturation of our company; however, because we have to be so scrappy (startup), things sometimes do fall through the cracks. We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve.

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Digital Learning and the Sharing Economy

Biznology

In a business environment where the flavor of the moment is digital transformation, how does corporate learning fit in? What are the main digital trends that will have a transformational effect on the way people in organizations learn over the next few years?

Data Analytics Is Critical For Success

Kaon

With emerging technologies, the need for data analytics is critical, which helps organizations uncover consumer patterns, trends, unforeseen correlations and other valuable consumer insight. This type of information can be leveraged not only by marketing, but also in other areas such as customer service and product development.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Why Demand Generation Should Be Perpetual

ANNUITAS

This is the second year that ANNUITAS has conducted its Enterprise B2B Demand Generation Survey with the goal of gaining better insights into the approach that enterprise organizations take to demand generation. There was a lot of information to be reviewed from the responses, but once again, what aspect stood out was the tactical approach that marketers are taking to demand generation.

Why Marketing Attribution and Marketing Automation should Shake Hands and Call It Even

bizible

Marketing automation and marketing attribution have oft been pitted against each other, like bloodied boxers in a ring waiting for the bell so that one or the other can finish the job. This is one of the most prominent myths surrounding marketing attribution -- that it’s the same as marketing automation, or that marketing automation can accomplish the same goals.

Digitalization is all about creating platforms

Biznology

The digital and physical worlds – and their supporting industries – differ widely. When it comes to production and transport, for instance, costs and speeds vary greatly. Digital is immediately more scalable and offers greater potential to abstract and simulate. The technology of digital also allows for more personal experiences for users.

5 Of the Best Data Visualization Examples from Content Marketers

RockContent

Although many companies use data to produce compelling micro content , only a few create content at a depth that puts them in the category of top-shelf content marketers. In this post, we’ll examine several of the best data visualization examples from the brands Think With Google, Castlight Health, KISSmetrics, OK Cupid and LinkedIn. Along the way, we’ll dive into how you can create your own strategy based on techniques adopted by these renowned number crunchers.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.