Sat.Oct 03, 2015 - Fri.Oct 09, 2015

3 Key Takeaways from SMX East 2015

KoMarketing Associates

At SMX East last week, I was lucky enough to not only speak on a couple panels but also catch a few sessions, network with my fellow marketers, and meet new people. As always, I learned some new things and was reminded of how smart some of the folks in this industry are.

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

ViewPoint

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. So it’s with great pleasure that I conclude this series on ABM with feedback from SiriusDecisions.

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The 50 Best Startup Tools For 2016

Marketing Insider Group

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. The fact is, you can’t do it all on your own—no matter how savvy you think you might be or actually are.

7 Keys to Giving Effective Feedback to Creatives

RockContent

Producing great content can take a lot of work from everyone involved. From having the right talent on hand to communicating well throughout the process, there are a lot of things to get right. And in order to get the final creative you really want, giving effective feedback is crucial.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The Future of B2B Marketing: Predictions from #FutureM15 Speakers

KoMarketing Associates

This year marked the 6 th annual FutureM conference, bringing marketing and technology professionals together to envision, discuss and plan for the future of marketing. FutureM attendees gathered from 21 states, 3 countries and 38 different industries. TODAY: 8:30AM #FutureM15 hosted by @HynesBeacon @FutureMBoston [link] pic.twitter.com/wxb1IfFodp. — BostonTweetUp (@BostonTweetUp) October 6, 2015. If you didn’t already know, the “M” in FutureM stands for Marketing.

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What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them?

Feeding Sales Is a Process, Not a Project.

Sales Engine

For decades, the B2B marketer has been a manager of projects. They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Project-based marketing always has a beginning, middle, and an end.

Are CMOs Putting Too Many Eggs in One Media Basket?

Webbiquity

Editor’s note: this post was originally published on the MeasureMyBrand blog. According to recent research , U.S. digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well.

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8 B2B Email Marketing Tactics Your Competitors Don’t Want You To Know About

bizible

Email marketers have 3 seconds to capture attention. Emails are a lot like Youtube ads, if you don’t get attention within a few seconds the audience will hit skip. Email marketing is even harder than video ads. With email you only get a handful of words.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How To Sell More By Selling Less (Advice From A Sales Guy)

Marketing Insider Group

When there is left over food at your office, I doubt that there are any questions about what will be eaten for lunch that day.

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Visitors hate online ghost towns more than spammy auto posts

Biznology

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Marketers Are Struggling to Keep Up Customer Expectations: Here's Proof

Customer Experience Matrix

How pitiful is this: My wife left me alone all last weekend and the most mischief I could get into was looking for research about cross-channel customer views. The only defense I can make is I did promise a client a paper on the topic, which I finished Sunday night.

A Beginner's Guide to Conversion Rate Optimization

bizible

Conversion Rate Optimization (CRO) is a marketing buzzword that gets tossed around quite frequently. But what exactly is it and how can you be better at it? CRO is a constant process of trial and error, of creating and testing hypotheses.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

From Persuasion to Participation: The 5 Values for Nurturist Organizations (with Daina Middleton, Twitter’s Head of Global Business Marketing)

Crimson Marketing

With his influential 1981 book Positioning , Jack Trout established marketing thought in metaphorical alignment with war. That was before the Internet and social media created the sense of connection and transparency that consumers enjoy today.

Tools that help generate blogging ideas

Biznology

Every blogger knows the challenge of finding topics to write about. Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing.

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Facebook Integration a Win-Win for Consumers and Marketers

Modern Marketing

As customers engage with different advertising channels, marketers have been searching for innovative ways to identity them and market to them in a more personal way.

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We’re a fast-growing marketing team with the goal to be constantly improving our marketing output.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

A Brief History of Business Blogging (And How to Make It Profitable)

Writing on the Web

How do you make money from business blogging? This is a question I was recently asked by a friend. It seems like a straightforward question, but the answer is complex. Most blogs aren’t profitable, but people devote a great deal of time and energy to them. There must be a good reason, no?

Digital Learning and the Sharing Economy

Biznology

In a business environment where the flavor of the moment is digital transformation, how does corporate learning fit in? What are the main digital trends that will have a transformational effect on the way people in organizations learn over the next few years?

Is Marketing the new Sales?

Modern Marketing

You probably all heard this in one way or the other: in our digital era, buyers are 2/3 through the decision process before they engage with the first sales person.

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Why Marketing Attribution and Marketing Automation should Shake Hands and Call It Even

bizible

Marketing automation and marketing attribution have oft been pitted against each other, like bloodied boxers in a ring waiting for the bell so that one or the other can finish the job.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Data Analytics Is Critical For Success

Kaon

With emerging technologies, the need for data analytics is critical, which helps organizations uncover consumer patterns, trends, unforeseen correlations and other valuable consumer insight.

Digitalization is all about creating platforms

Biznology

The digital and physical worlds – and their supporting industries – differ widely. When it comes to production and transport, for instance, costs and speeds vary greatly. Digital is immediately more scalable and offers greater potential to abstract and simulate.

Who Says CMOs Have to Choose Between Reach and Focus?

Modern Marketing

There's this fabulous restaurant my family and I frequent quite often. The food is amazing. The service is outstanding. And the price is not outrageous by any means. The only knock I have on it is a self-imposed limitation they place on their patrons.

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Why Demand Generation Should Be Perpetual

ANNUITAS

This is the second year that ANNUITAS has conducted its Enterprise B2B Demand Generation Survey with the goal of gaining better insights into the approach that enterprise organizations take to demand generation.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!