Sat.Nov 13, 2021 - Fri.Nov 19, 2021

How does a company stand out in an existing market?

Tomorrow People

B2B companies in existing markets need to stand out. Having a sustainable competitive advantage can help. It’s no secret that companies in existing markets face competition – a lot of it.

Report: B2B Marketers Finding Content Success in Virtual Spaces

KoMarketing Associates

B2B marketers are seeing success with content marketing, and new research suggests that the virtual space has given them new opportunities to connect with customers.

Report 208

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Why Building is Better than Buying When it Comes to Email Lists

Benchmark Email

Shortcuts are efficient, and as the name implies, they get you to where you need to go in a shorter amount of time. But not all shortcuts are good. In fact, some shortcuts are just plain lazy and can result in a heap of trouble. Take, for instance, your email marketing.

Buy 99

Manufacturing Content Marketing—The Year It Was and Looking Forward

Industrial Marketing Today

I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI).

Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

What are Trigger Events in B2B Sales — and Why Does Your Team Need a Strategy to Use Them Effectively?


Sponsored post. Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Being able to communicate with the correct context and timing is essential as a sales representative.

More Trending

Report: Marketers and Sales Reps Still Facing ABM Challenges

KoMarketing Associates

Although sales representatives and marketers are seeing similar success via account-based marketing (ABM), new research indicates that there are still several challenges in this area.

Report 197

Creating Moments that Matter for Customers this Holiday Season


Gone are the days when we wait until after Halloween (at a minimum) to talk about Christmas. Perhaps it’s because we’re all looking for something to celebrate this year. But regardless of the reason, every retailer on the planet is telling us to buy now, plan ahead and be ready for the 2021 holidays.

How Sales Can Build Better Digital Relationships with Prospects


There’s been one constant over the last year and a half: change. Change in the working environment, change in the tools companies are using, and change in how buyers seek information and make purchases.

Online Events: How to Stay Organized from Beginning to End

Marketing Insider Group

A dynamic digital content strategy is essential to helping your business stand out and attract an audience. However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

The Founder Interview Series #36: Braden Ericson, Sparrow Charts


Although there are a number of marketing dashboard tools out there, reporting marketing results is still a painful process. This is especially true for marketers in small to midsized companies and the agencies and freelancers who work with them. Some tools are easy to use but very limited in scope.

Google 165

7 Content Marketing Trends for 2022 & How to Prepare


We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. But, since we’re marketers, we thrive on the unexpected, right?

Trends 111

Resignation, Reset and Renewal: Charting a New Path Forward At Work


Greetings – I hope you, your families and friends are doing well! It is hard to believe that the holiday season is upon us. We are looking forward to recharging next week by celebrating Thanksgiving with family and friends here in the Bay.

Work 104

Scarcity Principle: How to Create Demand Using Content Marketing

Marketing Insider Group

Knowing how to create demand for your products and services is often the difference between reaching your sales goals and a missed opportunity.

Demand 162

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

ABM Campaign Crash Course: Building Orchestrated ABM Campaigns


You made it to our final installment of the ABM Crash Course Series! If you’ve made it this far, congrats! Missed any of our other crash courses? No problem, you can get all the valuable ABM campaign insights from previous crash courses on our content hub.

Why Visual Storytelling Demands More Than Just Images

Content Marketing Institute

It’s not a picture of diamonds with a tagline, “Diamonds are forever.” That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. He also gives three approaches to do it better.

Securing Content, Documents, Information and Data


We’ve all been there. An email meant for one person goes to a group. A document intended for your team goes out to the client instead. Red-faced mea culpas ensue ….

Trust 104

ITSMA Marketing Vision 2021: my Top 10 “Insanely Great” Ah Hah Moments for Marketing Leaders

Marketing Insider Group

You know you have been involved with something or someone special for a long time when you cannot remember the date you first started working with a colleague or team, first attended an event, or became aware of key concepts that became “ah hah moments” or epiphanies.

SWOT 148

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Video SEO: How to Optimize Your Videos for Search


Videos are becoming major marketing assets. They can get your products noticed by a wider audience, build your brand awareness and bring in sales. This is why understanding video SEO is so helpful to modern marketers.

Video 91

Fresh Ideas and Expert Advice for Writing Email That Gets Opened and Read

Content Marketing Institute

Yes, there’s more competition in the inbox. But email remains one of the most valuable content marketing tools. Build audience trust and get a better response from every email you send with these expert tips from Content Marketing World speakers.

Consultants Collective Profile: Peggy Reinders


We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

The Top Content Marketing Influencers to Watch in 2022

Marketing Insider Group

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of.

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Show Your Social Media Team How Their Work Impacts Sales


What if your Salesforce and social data could come together to create a 360° view of your customer? Our Salesforce integration lets you follow your customers on each and every touchpoint they have with your brand on social and pinpoint their intent in real time.

How to Create Content that Outperforms Your Competitors


If you've been following certain content marketing or SEO experts over the last decade, you've probably come across an imperative that says we need to be creating content that is 10x better than what our competitors have published. Is that really necessary?

The Best Way to Battle Burnout


The recent Vox Media/Watermark survey of professional women was full of nuggets about what women want from the future of work. Hybrid and remote work, more time off, more mentoring and coaching were all heartily endorsed. Underlying it all — deep feelings of burnout. This is a serious problem.

Work 104

The Evolution of Content Intelligence at PathFactory


At our annual user conference Compass this week, we announced the addition of our Content Intelligence Center at PathFactory, designed to make it easy for marketers to understand their company’s content inventory at scale.

SEM 83

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

9 Tips to Help Your Small Business Stand Out In Customer Service


Whether customer service is your responsibility as the business owner or you have a team of ten, your small business has a duty to perform to a standard that your customers can appreciate. .

Integrate Announces Annual Game Changers 2021 Conference


Three-Hour Virtual Event Converges Industry Luminaries and B2B Innovators to discuss New Era of B2B Marketing PHOENIX, AZ, November 17, 2021 –?Integrate,?the Integrate,?the the leader in B2B?Precision Precision Demand Marketing?(PDM), PDM), today announced?the

Hot Take: Look Outside Your Team For Great Content Marketing

Content Marketing Institute

Outside voices can make your content marketing. Examples include UK football star Marcus Rashford helping Aldi UK spread the holiday spirit and UGC making Abercrombie & Fitch a success on TikTok. And a new study from Semrush reveals an opportunity to get better content from outsourced talent.