Sat.Aug 05, 2017 - Fri.Aug 11, 2017

7 Tips for Building Trust with Your Content Marketing

Marketing Insider Group

Trust is the glue that binds together any relationship. This includes the all-important brand-customer bond. When consumers trust your brand, they will feel more confident in your products and services. Your odds of lead conversion and customer retention go from the toss of a die to the flip of a coin. A study done by […]. The post 7 Tips for Building Trust with Your Content Marketing appeared first on Marketing Insider Group. Content Marketing

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The B2B Checklist for Evaluating Marketing Software

Webbiquity

Guest post by Ryan Gould. Marketing software allows you to automate processes and otherwise free up your time, while enabling you to remain on top of lead generation, nurturing, and all the rest of the tasks that consistently fill up your calendar.

PR Measurement: 10 Important Metrics That You Need to Monitor

B2B PR Sense

PR measurement has been a bugaboo of the PR industry for years. Of course it mattered, but it was easier to fugeddaboudit, leaving it to fester with all those other items no one wanted to deal with.

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How to Get a Competitive Edge with Your Value Proposition

Act-On

A value proposition is more than products and features. It's why people buy from you. See how to define and refine your company's value proposition here. B2B Marketing Brand Marketing Corporate Marketing Strategy value marketing value prop value proposition

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

7 SEO Metrics That Every Marketer Should Pay Attention To

ScribbleLive

In digital we are obsessed with measurement and data; there are hundreds of ways to collect stats on how websites perform and how users are interacting with each site. It becomes easy to be blinded by data and hit a wall of numbers.

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Will Marketers Continue to Struggle with Social Media ROI? [Interview]

KoMarketing Associates

As marketers continue to invest in social media, research suggests that they are still challenged to prove the success of their initiatives. The “2017 State of Social Marketing” report from Simply Measured discovered that 61 percent of brand and agency marketers are finding it difficult to determine the ROI of their social media efforts. To learn more about the struggle, we spoke to Scott Fallon, vice president of marketing at Simply Measured, for more insight.

Why Artificial Intelligence is Set to Redefine the Customer Journey

Act-On

In order to differentiate themselves, companies now need to deliver the right message, to the right person, at the right time and through the right channel. B2B Marketing Marketing Automation ai artificial intelligence marketing artificial intelligence marketing automation

An Introduction to Google Posts for B2B Marketers

Modern Marketing

Google recently announced the launch of Google Posts for all businesses listed in Google My Business.

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Why you need a strategic approach to your LinkedIn network

Biznology

Have you ever really stopped to think about who you are–or should be–connected to on LinkedIn and why? The power of your LinkedIn network is not just about how many connections you have. The power is more about who is in your network–both individually and collectively.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

A Guide to Google AdWords Paid Search Bidding Strategies

NuSpark

It’s known that search marketing is a key tactic to generate conversions on the Internet as prospects are typically “bottom-funnel” or actively looking for a product or solution.

3 Ways Personalized Marketing Improves the Consumer Experience

Act-On

Find out three killer ways to improve your customer experience with personalized marketing in this blog. Marketing Automation Marketing Strategy marketing personalization personalization personalized marketing

5 Things B2B Marketers Should Learn from B2C

Modern Marketing

The world of B2B marketing is changing rapidly. Over the past few years, we’ve seen trends emerge that challenge many of the traditional ways we think about demand generation.

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New exponential publishing drives business growth and revenues

Biznology

Lesson for leaders. How can publishers switch from being disrupted to exponential growth that disrupts others? In a growing range of businesses, exponential growth disruption wins. When an exponential competitor succeeds, they rapidly scale their business and transform an industry.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

What Exactly Is a Content Marketing Strategy?

Marketing Insider Group

Success in content marketing demands a well-planned, documented strategy. Identify what success looks like and then map out your journey to get there. Having a general vision of what you want your content marketing to do, along with what types of content and tactics you’re going to use, isn’t a strategy. That’s called a vague […]. The post What Exactly Is a Content Marketing Strategy? appeared first on Marketing Insider Group. Content Marketing

Two Truths and a Lie

ViewPoint

Several years ago, I was in Las Vegas with friends and we always went for at least one meal at our favorite restaurant because they have great steaks and a great bar. One night our waitress asked us if we wanted to play “Two Truths and a Lie.” She told us that for a big tip she would go first. Here is what she said: I graduated with honors from Vassar College. I won a $5,000 shopping spree at Caesars last year. I had sex in the cockpit of an F14 fighter jet with a man who was not my husband.

5 Examples of Brands Using Cross-Channel Tactics to Drive Real Results

Modern Marketing

The goal of your cross-marketing strategy should be to tell all your audience and customers a similar brand story across multiple channels. However, you need do so in a slightly different way for each one while holding user engagement.

Predictive Marketing and AI: What the Future Holds

Reachforce

The marketing world has gone through an undeniable shift in the last 20 years.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Creating Your 2018 Marketing Budget [Guide]

Marketing Insider Group

Where to Focus Your Annual Marketing Spend It’s never too early to start working on your company’s marketing plan for the upcoming year – just ask the accounting department. For B2B and B2C marketers alike, there are many conversations to be had about the impact your budget will have on your marketing capabilities and strategy. […]. The post Creating Your 2018 Marketing Budget [Guide] appeared first on Marketing Insider Group. Marketing Strategy

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Use reviews on your blog to gussy up your Google search results

Biznology

If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews. They’re part of a special structured data coding, called schema, that tells Google which web site pages contain proper 1-5 star reviews.

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Become a Marketing Automation Expert with the New Act-On University

Act-On

We’re over the moon excited to announce the Act-On University, a robust online learning experience aimed at helping marketers be great at their jobs.

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How We’ll Create Some Good Content Marketing Workflows Together

ScribbleLive

Storytelling has been around for a while. It’s not that new at all, despite its headline-grabbing ability in the content marketing world right now. It’s not even new for businesses. Organizational storytelling has been around for over 100 years. Unfortunately, the latest iterations of organizational storytelling seems to make processes harder , more cumbersome and sometimes even obstructionistic than ever before.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How to Research Your B2B Audience

Marketing Insider Group

You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy. We live in an age where customer data is easily accessible, […]. The post How to Research Your B2B Audience appeared first on Marketing Insider Group. Content Marketing

Using your website to get to know your customers

Biznology

Many of us are in business where we don’t interact directly with our end customers. We operate through distributors or value-added retailers or some other channel. This is, of course, a tried-and-true model that is successful in many businesses.

What GDPR Means for Your Business

Act-On

This post includes a transcript of the Rethink Podcast interview with David Fowler discussing what GDPR means for your business. Email Marketing EU/UK Data Protection GDPR General Data Protection Regulation

Survey: B2B Buyers are Changing How They Assess Marketing Solutions

KoMarketing Associates

With the wide array of marketing solutions available to them, B2B decision-makers are now refining the purchasing process and buyer journey. The “ B2B Buyer’s Survey ” from Demand Gen Report recently shed light on how B2B marketers are changing the way they purchase products and services. About 59 percent say they now have formal buying groups or committees to review purchases. In addition, 52 percent claim that their number of buying group members has increased significantly.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.