Sat.Aug 05, 2017 - Fri.Aug 11, 2017

7 Tips for Building Trust with Your Content Marketing

Marketing Insider Group

Trust is the glue that binds together any relationship. This includes the all-important brand-customer bond. When consumers trust your brand, they will feel more confident in your products and services. Your odds of lead conversion and customer retention go from the toss of a die to the flip of a coin. A study done by […]. The post 7 Tips for Building Trust with Your Content Marketing appeared first on Marketing Insider Group. Content Marketing

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PR Measurement: 10 Important Metrics That You Need to Monitor

B2B PR Sense

PR measurement has been a bugaboo of the PR industry for years. Of course it mattered, but it was easier to fugeddaboudit, leaving it to fester with all those other items no one wanted to deal with.

PR 266

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The B2B Checklist for Evaluating Marketing Software

Webbiquity

Guest post by Ryan Gould. Marketing software allows you to automate processes and otherwise free up your time, while enabling you to remain on top of lead generation, nurturing, and all the rest of the tasks that consistently fill up your calendar.

How to Get a Competitive Edge with Your Value Proposition

Act-On

A value proposition is more than products and features. It's why people buy from you. See how to define and refine your company's value proposition here. B2B Marketing Brand Marketing Corporate Marketing Strategy value marketing value prop value proposition

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

5 Hacks From Sujan Patel That Will Help You Rise Above The Sea Of Content Mediocrity

Influitive

Here’s the major problem with today’s content marketing landscape: most of the time, people who write content are totally out of touch with the people who actually read the content. That is why Sujan Patel is a total breath of fresh air. He’s not afraid to get his hands dirty and find clever ways to.

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How the Best B2B Client & Agency Teams Implement Successful Marketing Campaigns

Tomorrow People

Discover 5 best practices for clients and agencies working together to implement successful B2B marketing campaigns. b2b promotional campaigns

Will Marketers Continue to Struggle with Social Media ROI? [Interview]

KoMarketing Associates

As marketers continue to invest in social media, research suggests that they are still challenged to prove the success of their initiatives. The “2017 State of Social Marketing” report from Simply Measured discovered that 61 percent of brand and agency marketers are finding it difficult to determine the ROI of their social media efforts. To learn more about the struggle, we spoke to Scott Fallon, vice president of marketing at Simply Measured, for more insight.

An Introduction to Google Posts for B2B Marketers

Modern Marketing

Google recently announced the launch of Google Posts for all businesses listed in Google My Business.

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Why Artificial Intelligence is Set to Redefine the Customer Journey

Act-On

In order to differentiate themselves, companies now need to deliver the right message, to the right person, at the right time and through the right channel. B2B Marketing Marketing Automation ai artificial intelligence marketing artificial intelligence marketing automation

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Why you need a strategic approach to your LinkedIn network

Biznology

Have you ever really stopped to think about who you are–or should be–connected to on LinkedIn and why? The power of your LinkedIn network is not just about how many connections you have. The power is more about who is in your network–both individually and collectively.

A Guide to Google AdWords Paid Search Bidding Strategies

NuSpark

It’s known that search marketing is a key tactic to generate conversions on the Internet as prospects are typically “bottom-funnel” or actively looking for a product or solution.

5 Examples of Brands Using Cross-Channel Tactics to Drive Real Results

Modern Marketing

The goal of your cross-marketing strategy should be to tell all your audience and customers a similar brand story across multiple channels. However, you need do so in a slightly different way for each one while holding user engagement.

What Exactly Is a Content Marketing Strategy?

Marketing Insider Group

Success in content marketing demands a well-planned, documented strategy. Identify what success looks like and then map out your journey to get there. Having a general vision of what you want your content marketing to do, along with what types of content and tactics you’re going to use, isn’t a strategy. That’s called a vague […]. The post What Exactly Is a Content Marketing Strategy? appeared first on Marketing Insider Group. Content Marketing

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

New exponential publishing drives business growth and revenues

Biznology

Lesson for leaders. How can publishers switch from being disrupted to exponential growth that disrupts others? In a growing range of businesses, exponential growth disruption wins. When an exponential competitor succeeds, they rapidly scale their business and transform an industry.

3 Ways Personalized Marketing Improves the Consumer Experience

Act-On

Find out three killer ways to improve your customer experience with personalized marketing in this blog. Marketing Automation Marketing Strategy marketing personalization personalization personalized marketing

5 Things B2B Marketers Should Learn from B2C

Modern Marketing

The world of B2B marketing is changing rapidly. Over the past few years, we’ve seen trends emerge that challenge many of the traditional ways we think about demand generation.

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Creating Your 2018 Marketing Budget [Guide]

Marketing Insider Group

Where to Focus Your Annual Marketing Spend It’s never too early to start working on your company’s marketing plan for the upcoming year – just ask the accounting department. For B2B and B2C marketers alike, there are many conversations to be had about the impact your budget will have on your marketing capabilities and strategy. […]. The post Creating Your 2018 Marketing Budget [Guide] appeared first on Marketing Insider Group. Marketing Strategy

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Two Truths and a Lie

ViewPoint

Several years ago, I was in Las Vegas with friends and we always went for at least one meal at our favorite restaurant because they have great steaks and a great bar. One night our waitress asked us if we wanted to play “Two Truths and a Lie.” She told us that for a big tip she would go first. Here is what she said: I graduated with honors from Vassar College. I won a $5,000 shopping spree at Caesars last year. I had sex in the cockpit of an F14 fighter jet with a man who was not my husband.

Use reviews on your blog to gussy up your Google search results

Biznology

If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews. They’re part of a special structured data coding, called schema, that tells Google which web site pages contain proper 1-5 star reviews.

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Become a Marketing Automation Expert with the New Act-On University

Act-On

We’re over the moon excited to announce the Act-On University, a robust online learning experience aimed at helping marketers be great at their jobs.

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How to Research Your B2B Audience

Marketing Insider Group

You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy. We live in an age where customer data is easily accessible, […]. The post How to Research Your B2B Audience appeared first on Marketing Insider Group. Content Marketing

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How We’ll Create Some Good Content Marketing Workflows Together

RockContent

Storytelling has been around for a while. It’s not that new at all, despite its headline-grabbing ability in the content marketing world right now. It’s not even new for businesses. Organizational storytelling has been around for over 100 years. Unfortunately, the latest iterations of organizational storytelling seems to make processes harder , more cumbersome and sometimes even obstructionistic than ever before.

Using your website to get to know your customers

Biznology

Many of us are in business where we don’t interact directly with our end customers. We operate through distributors or value-added retailers or some other channel. This is, of course, a tried-and-true model that is successful in many businesses.

Every Minute, the Internet Goes Through an Incredible Amount of Content

Contently

How many apps can you scroll through in 60 seconds? When I’m really in the zone, I can post on Facebook, shoot a text to my friend, like some Instagram photos, and maybe even go through some of my LinkedIn feed. I bet I’m not the only one capable of that digital dexterity.

Game of Thrones Season 7 Special: Marketing Lessons from HBO

Marketing Insider Group

There are two types of people in the world. Those who watch the Game of Thrones. Those who don’t. Based on George R. Martin’s A Song of Ice and Fire book series, Game of Thrones is not only known for the story, well-written plot, shocking deaths (often of the most favorite characters), breathtaking visuals and mind […]. The post Game of Thrones Season 7 Special: Marketing Lessons from HBO appeared first on Marketing Insider Group. Content Marketing

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!