Sat.Aug 05, 2017 - Fri.Aug 11, 2017

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7 Tips for Building Trust with Your Content Marketing

Marketing Insider Group

Trust is the glue that binds together any relationship. This includes the all-important brand-customer bond. When consumers trust your brand, they will feel more confident in your products and services. Your odds of lead conversion and customer retention go from the toss of a die to the flip of a coin. A study done by […]. The post 7 Tips for Building Trust with Your Content Marketing appeared first on Marketing Insider Group.

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5 Hacks From Sujan Patel That Will Help You Rise Above The Sea Of Content Mediocrity

Influitive

Here’s the major problem with today’s content marketing landscape: most of the time, people who write content are totally out of touch with the people who actually read the content. That is why Sujan Patel is a total breath of fresh air. He’s not afraid to get his hands dirty and find clever ways to.

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Will Marketers Continue to Struggle with Social Media ROI? [Interview]

KoMarketing Associates

As marketers continue to invest in social media, research suggests that they are still challenged to prove the success of their initiatives. The “2017 State of Social Marketing” report from Simply Measured discovered that 61 percent of brand and agency marketers are finding it difficult to determine the ROI of their social media efforts. To learn more about the struggle, we spoke to Scott Fallon, vice president of marketing at Simply Measured, for more insight.

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Why you need a strategic approach to your LinkedIn network

Biznology

Have you ever really stopped to think about who you are–or should be–connected to on LinkedIn and why? The power of your LinkedIn network is not just about how many connections you have. The power is more about who is in your network–both individually and collectively. How your LinkedIn network affects social media efforts. There are three key benefits your network can provide you: access, visibility, and credibility.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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What Exactly Is a Content Marketing Strategy?

Marketing Insider Group

Success in content marketing demands a well-planned, documented strategy. Identify what success looks like and then map out your journey to get there. Having a general vision of what you want your content marketing to do, along with what types of content and tactics you’re going to use, isn’t a strategy. That’s called a vague […]. The post What Exactly Is a Content Marketing Strategy?

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A 7-Step Checklist for Creating a B2B Weibo Profile

KoMarketing Associates

As we discussed previously , Sina Weibo is an essential social media platform for B2B marketers looking to achieve business success in China. With a comprehensive Weibo marketing strategy, you can build your Chinese online presence quickly and engage with your target customers in real time. . However, before you jump into a Weibo marketing initiative, you need first to understand how to create an attractive Weibo profile and find ways to make the account more efficient.

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New exponential publishing drives business growth and revenues

Biznology

Lesson for leaders. How can publishers switch from being disrupted to exponential growth that disrupts others? In a growing range of businesses, exponential growth disruption wins. When an exponential competitor succeeds, they rapidly scale their business and transform an industry. Linear growth companies fall behind. Linear is not an option. As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose.

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How to Research Your B2B Audience

Marketing Insider Group

You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy. We live in an age where customer data is easily accessible, […]. The post How to Research Your B2B Audience appeared first on Marketing Insider Group.

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How the Best B2B Client & Agency Teams Implement Successful Marketing Campaigns

Tomorrow People

Discover 5 best practices for clients and agencies working together to implement successful B2B marketing campaigns.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Every Minute, the Internet Goes Through an Incredible Amount of Content

Contently

How many apps can you scroll through in 60 seconds? When I’m really in the zone, I can post on Facebook, shoot a text to my friend, like some Instagram photos, and maybe even go through some of my LinkedIn feed. I bet I’m not the only one capable of that digital dexterity. There’s a tremendous amount of activity taking place online, and it seems like there’s always more content to consume.

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3 Psychology Strategies You Should Be Using on Social Media

Convince & Convert

Are you looking to gain more attention for your business on social media? Has your brand been lost in the weeds lately, and you’re trying to figure it all out? If so, there’s no reason to run away screaming. Many people fail to recognize three small, yet effective tweaks to their marketing strategy which can help them stand out from the pack. Those three strategies are psychological—hidden—yet are very powerful when you bring them to the forefront of your marketing.

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Creating Your 2018 Marketing Budget [Guide]

Marketing Insider Group

Where to Focus Your Annual Marketing Spend It’s never too early to start working on your company’s marketing plan for the upcoming year – just ask the accounting department. For B2B and B2C marketers alike, there are many conversations to be had about the impact your budget will have on your marketing capabilities and strategy. […]. The post Creating Your 2018 Marketing Budget [Guide] appeared first on Marketing Insider Group.

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Marketers Stay Committed to Channel Marketing Despite Challenges

KoMarketing Associates

Channel marketing is still providing mixed results to marketers, but they remain committed to utilizing this strategy to achieve their objectives. According to the “State of Channel Marketing” report from IDG and 360insights, 49 percent of marketers believe that channel marketing does not provide the same impact as other marketing efforts. However, 76 percent claim that having the right strategy can provide a competitive advantage.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Getting Sales Content Right

Avitage

As B2B selling organizations attempt to transition from a product to solution or value sale, they must deal with the new realities of selling in a digital era characterized by self-educating teams of buyers. This new reality has made high-performing, situation-ready content a strategic imperative for B2B organizations in general, and direct and channel sales teams in particular.

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B2B competitor research – 8 free sources of information

Savanta

Generally speaking, I think that the best approach to competition is to ignore it. Instead of fretting about what others are doing, if you just focus on delighting your customers and exceeding their needs then you’ll thrive commercially. That said, having an eye the competition is a useful check to ensure that you’re keeping pace with the market and not missing a trick.

Research 120
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Game of Thrones Season 7 Special: Marketing Lessons from HBO

Marketing Insider Group

There are two types of people in the world. Those who watch the Game of Thrones. Those who don’t. Based on George R. R. Martin’s A Song of Ice and Fire book series, Game of Thrones is not only known for the story, well-written plot, shocking deaths (often of the most favorite characters), breathtaking visuals and mind […]. The post Game of Thrones Season 7 Special: Marketing Lessons from HBO appeared first on Marketing Insider Group.

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Survey: Marketers Challenged to Manage Their Digital Content

KoMarketing Associates

Marketers are creating an ample amount of content, but new research suggests that there are technology roadblocks preventing them from sharing and utilizing it effectively. The “Small Business Marketing, Big Digital Challenge” report recently surveyed more than 500 marketing decision makers to learn more about how they are managing their digital content.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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What is a Content Supply Chain?

Avitage

The genesis for this is an article by Jake Sorofman at Gartner, “The Content Supply Chain is the Rate Limiter to Digital Marketing Maturity.” “Targeting and personalizing experiences requires content—lots of it, in many different forms, for many different audiences, engaging across many different channels. Managing this madness becomes an exercise in combinatorial complexity that requires a more rigorous approach to your content strategy.” Content supply chain requires an

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B2B competitor research – 8 free sources of information

Savanta

Generally speaking, I think that the best approach to competition is to ignore it. Instead of fretting about what others are doing, if you just focus on delighting your customers and exceeding their needs then you’ll thrive commercially. That said, having an eye the competition is a useful check to ensure that you’re keeping pace with the market and not missing a trick.

Research 120
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In a Sea of Sameness, Use This Tool to Stand Out

Marketing Insider Group

Marketers today obsess over the idea of a “noisy world,” but noise is not the problem — sameness is. Picture everybody you’re competing with playing piano in a giant concert hall. If you walked in and started playing piano yourself, you’d be contributing more noise to the room, and you’d go unnoticed. But if you […]. The post In a Sea of Sameness, Use This Tool to Stand Out appeared first on Marketing Insider Group.

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Use reviews on your blog to gussy up your Google search results

Biznology

If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews. They’re part of a special structured data coding, called schema, that tells Google which web site pages contain proper 1-5 star reviews. Then, Google renders these reviews inline with the Google SERP. It’s very groovy! You’re lucky!

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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4 Tools to Make You a Content Curating Master

Adobe Experience Cloud Blog

Content curation provides a direct path to thought leadership for brands and individuals. As you curate and share high-quality content , you’ll generate awareness and gain credibility. You’ll be respected for your knowledge since you’re finding just the right content your target audience needs. My content curation used to be 100% manual. I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it.

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Quiz: What Type of Content Marketer Are You?

Contently

Whether your weapon of choice is a keyboard, a whiteboard, a spreadsheet, or a Powerpoint, every good content marketer needs to know their role. The post Quiz: What Type of Content Marketer Are You? appeared first on The Content Strategist.

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7 Tips to Boost Lead Nurturing Email Results Immediately

Marketing Insider Group

People aren’t looking for a reason to read your lead nurturing email messages, they’re looking for a reason to delete them. Think about it. It’s important to keep this mind because marketers rely on email as the top lead nurturing tactic and according to Econsultancy, it’s the best digital channel for ROI. However, according to […]. The post 7 Tips to Boost Lead Nurturing Email Results Immediately appeared first on Marketing Insider Group.

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Using your website to get to know your customers

Biznology

Many of us are in business where we don’t interact directly with our end customers. We operate through distributors or value-added retailers or some other channel. This is, of course, a tried-and-true model that is successful in many businesses. But even setting aside the dis-intermediation that technology continues to bring about, you’re giving up a great opportunity to get to know your clients.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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How to Increase Your B2B Social Media Engagement with Neal Schaffer

Adobe Experience Cloud Blog

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. So how can organizations not only participate in social media but succeed and drive social media engagement? In this blog, we’ll cover Neal Shaffer’s answers to five critical questions on how brands can increase social engagement across the variety of social media channe

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The Paradigm Shift from 1:1 to 1:Many on Social Media

Oktopost

Customer service has gone through a complete evolution! Back in the day (we’re talking early 90’s), customer support was done purely through phone. Companies would have external call centers or internal departments dedicated to handling customer inquiries.

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Weekend Reading: “The Lost Art of Closing” by Anthony Iannarino

Marketing Insider Group

For the 135th episode of The Marketing Book Podcast, I interviewed Anthony Iannarino, author of The Lost Art of Closing: Winning the Ten Commitments That Drive Sales. For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from […].

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