Sat.Apr 28, 2018 - Fri.May 04, 2018

What GDPR Means for CMOs: Is All the Hype Justified?

Modern Marketing

By Mark de Groot, Marketing Director, EMEA CX, Marketing Apps & CRM – Regional, Oracle. As a direct link to customers and their data, marketers will be uniquely affected by GDPR. In this Q&A, Oracle’s Marie Escaro and Kim Barlow discuss how GDPR affects marketing teams. How Seriously Should Marketers Take GDPR Compliance?

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What is holding you back in digital marketing?

Biznology

My days are divided between teaching professionals how to change their careers and teaching companies how to change their cultures–both of whom want to embrace digital marketing. But it takes more than giving it a big hug.

How to Avoid the ABM Trough of Disillusionment

Engagio

Summary: What causes good marketers to execute bad ABM and fall victim to the hype cycle (plus, how to avoid disappointment.). I think we’ve hit peak hype with ABM. These days, you can’t trip over a B2B marketer without hearing them talk about Account Based Marketing (ABM).

Three Powerful Benefits of B2B Marketing Automation Tools

Launch Marketing

Your marketing team has been hard at work generating leads via email marketing, social media, gated content, SEO, PPC and other inbound-based campaigns. Your sales team is also jumping for joy to have all these marketing qualified leads!

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The One-Person Marketing Plan for Startups

Marketing Insider Group

Struggling to devise a marketing strategy as a one-person startup? We’ve compiled the best advice to help you stop making excuses and create that perfect marketing plan for your startup today. There are well over 22 million one-person businesses in the U.S.,

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27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs.

Eight Common SEO Myths Busted [Infographic]

Webbiquity

Guest post by Imran Khan. SEO, when done properly , can be the most cost-effective marketing tactic in your arsenal. SEO, as an industry and practice, has certainly changed a lot in the last decade, but the basic and core principles remain the same.

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How to Optimize Facebook Ads for Leads

Marketing Insider Group

Facebook lead ads have a special appeal that makes them an ultra useful lead generation tool. They’re convenient to prospects. And, when it comes to social media browsing, especially on your target buyers’ mobile devices, convenience is three-quarters of the battle.

Social media marketing is Homo sapiens sapiens social

Biznology

Homo sapiens sapiens. I have been doing social media strategy and planning in one form or another for clients since 2003. Nothing at all has changed. In fact, nothing has changed since Homo sapiens emerged around 300,000 years ago.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Survey: CMOs Struggle to Connect Marketing Efforts with Company Success

KoMarketing Associates

Although marketers are constantly evolving their strategies, CMOs are still struggling to tie marketing efforts to improvements in their overall bottom line. Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success. About half of CMOs (52 percent) claimed that they could not make a direct correlation between their marketing team’s results to company performance.

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Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity

Guest post by Reno Macri. Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners.

How to Make Your Emails More Relevant and Effective

Marketing Insider Group

As an email marketer, it’s your job to recognize and pay attention to the needs of your subscribers. When someone signs up for your email list, it’s because they expect to get something worthwhile in return from you.

3 Storytelling Tips for Marketers in the Age of Social

Modern Marketing

Humans love telling and hearing stories. From children’s nursery rhymes to week-long box-set binges. Stories define who we are and how we understand the world. And that is why storytelling is one of the most powerful ways to breathe life into a brand.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How Many Influencers Should You be Working with for Maximum Success?

Onalytica B2B

A common topic on people’s minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. And it’s a good thing to be thinking about.

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B2B Customers Consult About Five Information Sources During Buying Journey

KoMarketing Associates

As marketers strive to deliver content that best suits their customers’ needs, new research indicates that B2B customers still prefer to consult a wide array of assets during the buying process. According to the “2018 B2B Buying Disconnect” report from TrustRadius, B2B buyers consult 4.9 different information sources on average during the buying journey.

5 Expert Tips from Influential Executives to Improve Your Social Media Approach

Marketing Insider Group

Social media has quickly become a go-to resource for marketing and sales. It’s an obvious choice, considering there are 2.8 billion social media users globally. But just because social media is widely used doesn’t mean it’s well understood. Consider this tale of two companies.

Oracle Marketing Cloud Named a Leader in Gartner's Multichannel Marketing Hub Magic Quadrant

Modern Marketing

We are honored to be named a Leader in Gartner’s first Magic Quadrant for Multichannel Marketing Hubs. Being a leader, of the 'Leaders' is particularly flattering considering how important this emerging category is to our customers, partners and employees. Below are some highlights.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Keyword Knowledge Graphs: Using AI to Create Outside-In Taxonomies

Biznology

We’ve changed our webinars to live expert interviews. For our first one, Mike talked with James Mathewson, the program director of content marketing platforms at IBM.

How to Prove ROI for a B2B Social Media Strategy

KoMarketing Associates

If your organization is struggling to measure the success of a B2B social media strategy, you are not alone in this challenge. As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives. Fast forward almost 10 months later and challenges are similar despite the rapid adoption of marketing technology to aid in these efforts.

Human Customer Support or Chatbot: Which is Right for Your Business?

Marketing Insider Group

The chatbot revolution is upon us. Many businesses and leaders in marketing are fully embracing chatbots as part of their strategy, meaning you need to start considering it too.

What Romance Novelists Can Teach Us About Pleasing a Tough Audience

Contently

When I was in college, my favorite writing professor told us romance novelists have exceptionally difficult jobs. The students around me rolled their eyes. Most were hoping to write a moody, allegorical novel at the Iowa Writers’ Workshop, and the comparison felt like an insult.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Concentrating on customer experience

Biznology

‘Customer experience’ refers to putting the customer and their needs at the center of everything a company does.

98% of Marketers Agree Personalization Helps Advance Customer Relationships

KoMarketing Associates

As marketers continue to personalize the customer experience, more are beginning to see the benefits of doing so in terms of strengthening their relationships with clients. Recently, Evergage conducted the “2018 Trends in Personalization” report to determine how customers are responding to personalization efforts by marketers. Furthermore, the report took a closer look at how marketers believe their initiatives are paying off.

5 Common Multi-Channel Challenges and How to Overcome Them

Marketing Insider Group

Every ecommerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations.

The Formula That’s Helping Me Optimize the Most Important Marketing Campaign of My Life

Contently

Eating your own dog food. It’s one of those business sayings I never quite understood. It means using your own product. Why is it dog food and not—you know—pizza? I have no idea. But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.