Sat.Mar 21, 2020 - Fri.Mar 27, 2020

7 Tips to Prepare B2B Marketers for the New Reality

DemandBase

The Coronavirus is continuing to have a major impact across our society and economy. As companies deal with the repercussions and try to assess its impact, we are also facing the difficult realization that demand is likely to decline across most sectors.

How to Outsource Content Marketing Without Losing Your Brand Voice

Marketing Insider Group

If you want to scale up your content marketing efforts, you need to create more content. For most businesses, that will mean investing in outsourcing. Outsourcing all or part of your content marketing is more cost-effective than employing a full-time in-house team. But, how do you make sure external contractors and freelancers produce content with a consistent brand voice ? Your brand voice is more than just the tone and style your blog posts are written in. It’s the basis of your entire brand.

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Don’t Duct Tape Your Demand Generation Right Now: Adopt a Strategic Approach to Demand Marketing

ANNUITAS

The crisis that’s emerged from the coronavirus pandemic has forced B2B marketing teams to look at their demand programs in a new light, and an ugly truth has emerged. Most B2B companies have inefficient sales and marketing motions.

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Weathering Market(ing) Uncertainty

Kaon

Sustaining Predictable Revenue and Customer Engagement. Several economists and analysts are forecasting significant global macroeconomic impacts of the Coronavirus pandemic. The UN is estimating economic costs of $1 trillion in 2020. The BBC reports that an intensified, sustained outbreak of the Coronavirus could halve global market growth this year.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Whatever Happened to the Buzzword “Content Marketing?”

Modern Marketing

Remember when “ content marketing ” was the buzzword of the day? You literally couldn’t walk into a digital marketing meeting without someone bringing up the term.

More Trending

7 Ways B2B Companies Can Use Thought Leadership to Overcome Their COVID-19 Challenges

ATAK Interactive

There is an opportunity for every business in every industry to use the uncertainty of this moment to utilize thought leadership. If you want to lead, what better time than in a crisis? . Thought leadership is the gateway to customer trust.

Bookings vs Profits: Can They Co-Exist in B2B Marketing?

Heinz Marketing

By Matt Heinz , President & Founder of Heinz Marketing. The CEO of a venture capital-backed start-up once told me he was willing to spend 100 percent of a target customer’s lifetime value if we could get them signed and add their logo to his fundraising deck.

Get an A for Accuracy With This Fact-Checking Content Checklist

Content Marketing Institute

Let’s make this simple. Factually wrong content is bad. Accuracy is a necessity for trust from your audience. Welcome to the content creators’ and editors’ fact-checking checklist.

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Don’t quarantine your B2B Sales and Marketing

xiQ

As the Coronavirus pandemonium continues across the world, we are all experiencing a calamity-induced global lockdown. Governments have declared a state of emergency by shutting down public spaces and offices have decreed a ban on gatherings, slowing down business activities by huge margins. .

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How Should We Even Think About Marketing In Times of Fear?

Marketing Insider Group

In times like this, it helps to name what we’re feeling: fear, anxiety, uncertainty, grief. But we also have to stay positive and prepared in order to survive and thrive.

Crushing It in 2020: 8 Marketing Trends You Need to Know

B2B PR Sense

What's the secret to crushing it in marketing this year? Knowing the right marketing trends can make all the difference. Marketing is more than creating ads. Marketers engineer experiences that wow and attract audiences -- from a seamless content strategy that hits right on customer pain points, to creating offers that excite them, to email strategies that move them along their journey, marketers make it happen. Every year, customers and their preferences change.

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Digital Marketing Best Practices for Insurance Companies

Act-On

Read this blog to learn more about digital marketing best practices for insurance companies and how to implement them at your agency. Demand and Lead Generation Lead Management Marketing Automation

Report: B2B Marketers are Now Focused on Communicating their Purpose to Buyers

KoMarketing Associates

B2B businesses have not always been clear about their purpose with prospects and customers. However, new research shows that their marketing and sales teams are now trying to communicate this more effectively. The ANA, the Harris Poll, and Carol Cone ON PURPOSE recently published “The B2B Purpose Paradox” report, and statistics show that 57% of B2B companies are now more focused on purpose than they were three years ago, while 93% are somewhere on the purpose journey.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Hey CMOs: Culture Still Eats Marketing Strategy for Breakfast

Marketing Insider Group

The phrase “culture eats marketing strategy for breakfast” was coined by management consultant Peter Drucker 20 years ago and remains as true today as it ever was. If anything, culture has become even more important in recent years. The millennial workforce of today value company culture more than any other generation , and are more likely to put work-life balance, corporate values, and engagement and purpose over salary.

The Entrepreneur Interview Series #23: Nicolas Wegener, AdBase

Webbiquity

Marketing technology can be tremendously powerful, both in enabling marketers to do innovative things and in allowing them to automate common tasks. But there are two big problems marketers face in working with their technology stack (or more accurately, their marketing technology matrix ) today. The first problem is that most of the tools simply aren’t very smart. Which means, too often, that their net effect is to enable marketers to do the wrong things more quickly and at a lower cost.

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Content Marketing During a Crisis or World Event

Modern Marketing

Marketers tend to think optimistically when planning their strategies , campaigns, and events. A lot of hard work goes into their efforts, and they try to cover every detail they can. Still, they think that in the end their work will pay off and they will see results.

Report: Almost Half of All Content Marketers to Begin Using Tech to Free Up Time

KoMarketing Associates

As marketers look to create more content in 2020, new research shows that they are turning to technology to free up more time for developing assets. Bynder recently published “The 2020 State of Branding” report, and statistics suggested that most marketers (39.9%) intend to develop between 26% and 50% more content in 2020 than they did in 2019. To cater to this increase, the majority of respondents (48.5%) claimed that they will use technology to automate administrative tasks. About 47.3%

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How We Rank #1 Get a Million Visitors (And Win All Our New Customers)

Marketing Insider Group

The battle for customer attention is real. Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content.

What are Rock Content’s initiatives in the face of the COVID-19 pandemic?

RockContent

In the face of the growing COVID-19 pandemic, we at Rock Content have observed drastic changes happening on a global scale, and we understand the importance of speaking out about this theme with our readers, rockers, customers, freelancers, partners, students and the entirety of our community.

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How to Drive Brand Awareness with Loyalty

Modern Marketing

In an overcrowded marketplace where brand differentiation isn’t always apparent, brand awareness is a key driver of consumer purchase decisions. In fact, customers are 60% more likely to purchase from a brand they’ve heard of than from one they’re unfamiliar with.

Digital Content Strategy for Today’s Professional Services Firm

Hinge Marketing

What’s the best way to market your firm? . While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Webinar: Now, Lead! The COVID-19 Global Public Health Crisis Is Your Chance

Biznology

This webinar, featuring by our CEO Jen McClure and Senior Advisor David Schlesinger continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

Digital Marketing ROI: what is and how to calculate it

RockContent

One of the biggest difficulties that marketing professionals always faced is questioning about the results that the sector can generate for the company as a whole. That is, what is obtained as a return after certain investments? .

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How to Make Popup Coupon Promotions That Really Drive Sales

Optinmonster

Ever get bombarded with coupons, discounts, and offers at your home’s mailbox? You quickly glance at the stack of papers only to ditch them all in your trash bin (well, hopefully, the recycle bin ).

8 Marketing Automation Best Practices to Maximize Your Campaign Efforts

Modern Marketing

Marketing automation allows digital marketing teams to do more with less. But how can a marketer make the most of their marketing automation efforts? These eight practices give a framework teams can use when planning out their campaigns in order to ensure that they use automation properly and to their best effect: Set Goals. Look at how marketing automation can improve your campaigns by setting and exceeding goals for the number of: Quality leads you attract.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!