Sat.Dec 29, 2018 - Fri.Jan 04, 2019

Top Email Design Trends for 2019

Litmus

This year you can expect to see more personalized emails, as well as more interactive emails. For the second year in a row, those two email design trends stood out above all others, according to a Litmus poll of more than 240 marketers.

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How Freemium Marketing Can Work, When Companies Follow These Rules

Marketing Insider Group

The noise against freemium has gotten louder. Freemium doesn’t work. Freemium users rarely convert to paid users. With margins getting tighter, companies need to focus less on user acquisition and more on sales.”

Rules 177

How to Blend Your Content Strategy with Your Other Marketing Initiatives

Biznology

Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus.

2018 Was a Great Year for Customer Data Platforms

Customer Experience Matrix

The CDP industry had a great 2018, growing by 60% and reaching $740 million revenue, according to the CDP Institute’s just-released Industry Update (click here to download ). The industry added 29 vendors and 2,653 employees, slightly more than the 26 vendors and 2,233 employees added in 2017.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? If so, we can help. We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was.

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More Trending

Research Shows Larger Companies Have More Cohesive Digital Marketing Strategies

KoMarketing Associates

When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so.

How Did Your Business Do This Year: Looking at Year-End Marketing Data

Reachforce

In marketing, it's always important to take a look at your progress to ensure you're marketing your company successfully and generating results. If you don't review your marketing data each month and year, you'll never really know how your content and campaigns are doing. data management

The 10 Most-Read Posts of 2018

Webbiquity

Happy New Year! Today we all start the adventure anew, another year of family, friendships, experience, and of course (for readers of this blog)—digital marketing.

The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg

“Big data” is very 2012. But big data has historically referred to gobs of behavioral data. Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

64% of Marketers Now Leveraging Content Marketing More than They Were Two Years Ago

KoMarketing Associates

As marketers look ahead to the future, new research continues to suggest that they have shifted their focus to content marketing.

4 Awful Content Marketing Buzzwords That Will Terrorize You in 2019

Contently

Three years ago, my most prized possessions were a life-size cardboard cutout of myself , a George Foreman grill that lasted longer than my last three relationships combined, and the top four search results on Google for “content marketing buzzwords.”

Rethink Marketing Podcast: Focus on the Funnel

Act-On

Demand & Lead Generation Lead Generation Lead Management Lead Nurturing Lead Scoring Podcast Reports & Analytics

7 Mistakes to Avoid When Planning Your Mobile Campaigns

Modern Marketing

Mobile marketing continues to be a critical strategy as statistics show how much consumers rely on their mobile devices to research, interact, and shop. According to Statista, there are over 3.5 billion unique mobile internet users.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

KoMarketing Top B2B Digital Marketing Blog Posts From 2018

KoMarketing Associates

It’s unbelievable that another year is in the books.

B2B 162

The 10 most fascinating people in B2B marketing in 2018

Biznology

The top reason why I love my work is the fascinating people I have the privilege to meet. I’ve always thought B2B marketing attracts unusually interesting professionals. People who see the potential, embrace the complexity, and relish the challenges of our field.

B to B 131

Tradeshow Tips We Learned in 2018

Act-On

Events

Tips 148

It’s Time to Let Go of Your Brand Message on Social Media

Modern Marketing

Advertising and promoting your products on social media requires an entirely new mindset from advertising on other platforms. If you’re used to advertising in print media, on radio or on TV, be forewarned: social media is a much different animal.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Ask a Content Strategist: Will Written Content Be Obsolete By Next Year?

Contently

At the state of content marketing webinar I co-hosted last month, attendees submitted 50 questions, which means we either did something terribly right or terribly wrong. It started far too early (9 am) for me, so it’s possible I hallucinated the whole thing.

2019 Video Trends Watch

Biznology

This is the time of year when content creators mull over the year’s “trends” and opine about what we should be doing during the coming year. I’m not going to do that, but I will share a few “trends” noted by others that I think could be video trends of interest to technology solution providers.

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Trends Around Privacy and Security to Look Out for 2019

Act-On

Don't get caught offguard in the new year! We've rounded up trends around privacy and cybersecurity to look out for in 2019. GDPR Privacy and cybersecurity

50 Content Marketing Influencers You Need To Follow

Atomic Reach

Have you ever had someone try to sell you something? Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

11 Marketers Share Their Biggest 2019 Content Resolutions

Contently

Since I joined Contently in 2014, we’ve released an annual roundup of employee predictions. A few times we added mid-year predictions too. This year, however, we’re not. Sure, they gave us a nice traffic boost to start January, but they weren’t that interesting.

Marketing-for-Leads Guide: Step 7 – Determine the specific business problems you solve

Sales Lead Insights

Step 7: Determine the specific business problems your products/services address and the problems your company is qualified to solve. The first step in developing your marketing strategy is to identify the business problems your product or service will relieve. Why would somebody buy what you are selling? What specific problems does it solve? For example, […].

4 Ways to Use Adaptive Forms to Improve Your Lead Gen Efforts

Act-On

Forms can ben an effective tool in helping you gather data to revamp your marketing strategy. Here are 4 ways you can use them to improve your efforts. Adaptive Marketing Forms & Landing Pages

How You Handle Leads Impacts Revenue

BOP Design

B2B companies are in the midst of 2019 business planning—examining the past year and planning for the year ahead. One of the main metrics considered is revenue. Besides profit, annual revenue is typically the best way to judge a company’s size, health, and viability.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

4 Ways to Boost Advocate Motivation Through A Rewards Program

Influitive b2b

Want to keep your best advocates motivated to engage with your community and promote your brand? The incentives you offer in your advocate community are vital to keeping motivation high. But not all rewards are created equal. Generic gift cards aren’t always the answer. Rather, you need meaningful and memorable rewards to recognize your advocates. Advocate Marketing 101 Rewards and Recognition

Five Marketing and Revenue Growth Resolutions for 2019

Fusion Marketing Partners

We each have our own ways of setting goals and resolutions. Like many of your peers, you may do this […]. Marketing Revenue Revenue Growth

5 Data-Backed Social Media Trends You Need to Know for 2019

Buffer

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The always-online audiences of today want to be involved, interact, and co-create.