Sat.Dec 29, 2018 - Fri.Jan 04, 2019

Top Email Design Trends for 2019

Litmus

This year you can expect to see more personalized emails, as well as more interactive emails. For the second year in a row, those two email design trends stood out above all others, according to a Litmus poll of more than 240 marketers.

Trends 114

How Freemium Marketing Can Work, When Companies Follow These Rules

Marketing Insider Group

The noise against freemium has gotten louder. Freemium doesn’t work. Freemium users rarely convert to paid users. With margins getting tighter, companies need to focus less on user acquisition and more on sales.”

Rules 182

How to Blend Your Content Strategy with Your Other Marketing Initiatives

Biznology

Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus.

Press 140

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? If so, we can help. We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was.

Trends 269

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Research Shows Larger Companies Have More Cohesive Digital Marketing Strategies

KoMarketing Associates

When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so.

More Trending

2018 Was a Great Year for Customer Data Platforms

Customer Experience Matrix

The CDP industry had a great 2018, growing by 60% and reaching $740 million revenue, according to the CDP Institute’s just-released Industry Update (click here to download ). The industry added 29 vendors and 2,653 employees, slightly more than the 26 vendors and 2,233 employees added in 2017.

The 10 Most-Read Posts of 2018

Webbiquity

Happy New Year! Today we all start the adventure anew, another year of family, friendships, experience, and of course (for readers of this blog)—digital marketing.

64% of Marketers Now Leveraging Content Marketing More than They Were Two Years Ago

KoMarketing Associates

As marketers look ahead to the future, new research continues to suggest that they have shifted their focus to content marketing.

The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg

“Big data” is very 2012. But big data has historically referred to gobs of behavioral data. Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

7 Mistakes to Avoid When Planning Your Mobile Campaigns

Modern Marketing

Mobile marketing continues to be a critical strategy as statistics show how much consumers rely on their mobile devices to research, interact, and shop. According to Statista, there are over 3.5 billion unique mobile internet users.

Mobile 240

4 Awful Content Marketing Buzzwords That Will Terrorize You in 2019

Contently

Three years ago, my most prized possessions were a life-size cardboard cutout of myself , a George Foreman grill that lasted longer than my last three relationships combined, and the top four search results on Google for “content marketing buzzwords.”

KoMarketing Top B2B Digital Marketing Blog Posts From 2018

KoMarketing Associates

It’s unbelievable that another year is in the books.

B2B 188

Rethink Marketing Podcast: Focus on the Funnel

Act-On

Demand & Lead Generation Lead Generation Lead Management Lead Nurturing Lead Scoring Podcast Reports & Analytics

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

How Did Your Business Do This Year: Looking at Year-End Marketing Data

Reachforce

In marketing, it's always important to take a look at your progress to ensure you're marketing your company successfully and generating results. If you don't review your marketing data each month and year, you'll never really know how your content and campaigns are doing. data management

Review 195

The 10 most fascinating people in B2B marketing in 2018

Biznology

The top reason why I love my work is the fascinating people I have the privilege to meet. I’ve always thought B2B marketing attracts unusually interesting professionals. People who see the potential, embrace the complexity, and relish the challenges of our field.

B to B 135

It’s Time to Let Go of Your Brand Message on Social Media

Modern Marketing

Advertising and promoting your products on social media requires an entirely new mindset from advertising on other platforms. If you’re used to advertising in print media, on radio or on TV, be forewarned: social media is a much different animal.

Tradeshow Tips We Learned in 2018

Act-On

Events

Tips 138

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

11 Marketers Share Their Biggest 2019 Content Resolutions

Contently

Since I joined Contently in 2014, we’ve released an annual roundup of employee predictions. A few times we added mid-year predictions too. This year, however, we’re not. Sure, they gave us a nice traffic boost to start January, but they weren’t that interesting.

2019 Video Trends Watch

Biznology

This is the time of year when content creators mull over the year’s “trends” and opine about what we should be doing during the coming year. I’m not going to do that, but I will share a few “trends” noted by others that I think could be video trends of interest to technology solution providers.

Trends 122

50 Content Marketing Influencers You Need To Follow

Atomic Reach

Have you ever had someone try to sell you something? Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service.

Trends Around Privacy and Security to Look Out for 2019

Act-On

Don't get caught offguard in the new year! We've rounded up trends around privacy and cybersecurity to look out for in 2019. GDPR Privacy and cybersecurity

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

Ask a Content Strategist: Will Written Content Be Obsolete By Next Year?

Contently

At the state of content marketing webinar I co-hosted last month, attendees submitted 50 questions, which means we either did something terribly right or terribly wrong. It started far too early (9 am) for me, so it’s possible I hallucinated the whole thing.

121 Amazing Social Media Statistics and Facts

Brandwatch

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. Depending on your view, this is either very creepy or fantastically interesting. As we’re data nerds here at Brandwatch we fall firmly in the second camp.

Five Marketing and Revenue Growth Resolutions for 2019

Fusion Marketing Partners

We each have our own ways of setting goals and resolutions. Like many of your peers, you may do this […]. Marketing Revenue Revenue Growth

4 Ways to Use Adaptive Forms to Improve Your Lead Gen Efforts

Act-On

Forms can ben an effective tool in helping you gather data to revamp your marketing strategy. Here are 4 ways you can use them to improve your efforts. Adaptive Marketing Forms & Landing Pages

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

5 Data-Backed Social Media Trends You Need to Know for 2019

Buffer

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The always-online audiences of today want to be involved, interact, and co-create.

Trends 109

4 Ways to Boost Advocate Motivation Through A Rewards Program

Influitive

Want to keep your best advocates motivated to engage with your community and promote your brand? The incentives you offer in your advocate community are vital to keeping motivation high. But not all rewards are created equal. Generic gift cards aren’t always the answer. Rather, you need meaningful and memorable rewards to recognize your advocates. Advocate Marketing 101 Rewards and Recognition

How Content Marketing and Advertising Are Combining Budgets and Best Practices

Content Standard

The history of media has always been fueled by classic rivalries. Pulitzer and Hearst. Tom and Jerry. Batman and the Joker. Or for those working in the digital space, content marketing and advertising.