Sat.Dec 22, 2018 - Fri.Dec 28, 2018

Translation and Localization are the New Frontiers of Content Planning


Are you speaking the language of your customers? This question is often posed to marketers in figurative terms — i.e., are you talking the way they talk, using their terminologies, understanding pains and challenges from their perspective. But today I’m asking it literally. The marketplace is fundamentally changing. In a digital environment, customer bases are shifting and expanding.

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What Marketers Can Learn from 2018’s Top Movies, Shows, Viral Videos and Songs

Marketing Insider Group

Blockbuster movie and TV producers and songwriters know what grabs their audiences by the heartstrings. So do great marketers. Just look at the best ads of all time, and you’ll see a lot of common themes along with memorable movies and songs. As we approach the end of 2018, marketers owe it to themselves and their customers […]. The post What Marketers Can Learn from 2018’s Top Movies, Shows, Viral Videos and Songs appeared first on Marketing Insider Group. Content Marketing

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The Biggest Changes to Social Media in 2018 and What They Mean For Marketers

Content Standard

There are very few industries these days that change as quickly as social media. Every new discovery or algorithm update has the potential to shape the future of how we connect with each other and our clients. This past year has been an exceptionally tumultuous one for social media networks, even for an ever-changing industry. We’ve seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation.

4 Content Marketing Gems to Inspire You and Your Strategy

Content Marketing Institute

Every week, I have the privilege of editing a column from CMI Chief Strategy Advisor Robert Rose. Each one contains a gem of wisdom – sometimes more than one. Giving each a final polish is one of my favorite tasks. That’s because Robert’s columns challenge me to think beyond how to do a content marketing task and even beyond how to do things better.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Talent and a Team for Our Times


At this time of year, we all have a tendency to look back and assess the past 12 months. So, I’d like to take the opportunity to touch on something my thoughts have increasingly been returning to in the latter half of 2018. Talent I’m referring to talent that runs towards the cerebral, analytical, and smoothly efficient. You know, the kind of talent not usually profiled in glossy online business magazines or ever considered eligible for company awards.

More Trending

Merry Christmas from Webbiquity!


Light the lights. and deck the halls; To have a great Christmas. It really takes… Ornaments! Merry Christmas all. Best wishes for peace and happiness in the new year. The post Merry Christmas from Webbiquity! appeared first on B2B Marketing Blog | Webbiquity. Random Merry Christmas

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SearchChat: Ring in the Year by Putting Data to Work


Big data has been hot this year. But if your analytics are falling short, you won’t know how to make improvements to keep up. Steve and I talk about the struggles we’ve seen in the site search world — that clicks are a measure of activity, but they don’t give you real answers. Did something good happen after that click, from the perspective of the visitor? This year, let’s focus on putting your data to work.

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Marketing-for-Leads Guide: Step 6 – Calculate how many qualified sales leads will you need

Sales Lead Insights

Determine how many qualified sales leads are needed to meet your sales revenue goals. The post Marketing-for-Leads Guide: Step 6 – Calculate how many qualified sales leads will you need appeared first on Sales Lead Insights. B2B marketing B2B marketing tools Add new tag marketing plans

Paid Search Platforms: Are Bing and Yahoo (Oath Platform) Worth it?


The name of Google is practically synonymous with search, to the point that few people even realize alternatives exist for paid search in places other than Google. They do exist, however, and both Bing and Yahoo have paid search platforms that users can advertise on in much the same way as they do on Google, often with better results. In fact, Bing and Yahoo have both grown over the past year, which means they must be doing something right. Last Full-Year Results.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

3 Digital Marketing Technology Trends That Will Define 2019

Content Standard

Fresh phones, home gadgets, and entertainment devices all fly off digital shelves from Black Friday through New Year’s. For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. Half the battle is knowing what tech deserves your brand’s immediate attention.

How Social Media Stories Fit into a Personalized Marketing Strategy


You’ve definitely seen them: the short social media stories that last a few seconds on Instagram or Facebook that detail a unique moment in a person’s day. They are fun, The post How Social Media Stories Fit into a Personalized Marketing Strategy appeared first on Kapost Blog. Customer Experience Digital Marketing

Why Social Media is Integral to Your Content Marketing Strategy


In today’s climate, your business can’t afford to be without social media. It’s the new town center. The fact is, people are more likely to interact via tweets and Facebook posts than they are at a restaurant, bar, or rec center. According to a data measurement company known as Zenith, people are projected to spend. Content Marketing Strategy SMM Social Media Tips Content Marketing social media marketing social media strategy

How to Write the Perfect B2B Case Study

Golden Spiral

Case studies are highly valuable bottom-of-the-funnel content pieces. Throughout the sales process, your prospective buyers are likely looking to online reviews to steer their way through the awareness and consideration phases of the marketing funnel. Case studies come into play during the decision stage; they are aimed at helping your potential clients make a final decision in favor of your B2B technology company.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

2019 Social Media Trends: Where You Need to Invest Your Efforts Next Year


How to make up for lost organic reach in 2019? Should you leverage Instagram for lead generation? We have all the 2019 social media trends covered. Social Media Marketing B2B Marketing Trends Lead Nurturing Social Media Management Social Media Strategy Social Selling

Thank You For The First 10 Years With Bannersnack


We can’t believe that 10 years have passed since Bannersnack was launched. 10 years ago, we started with one of the simplest ideas: “Let’s give people the chance to design their own online banners in just a few minutes and without effort.” We wanted so much to help the online community, we wanted to give […]. Advertising News & Updates

Highly accurate predictions about MarTech in 2019 (well, at least the conference)


Ready for a great New Year? While I may be a curmudgeon skeptic when it comes to most marketing industry predictions, I’m quite certain of three things for the year ahead: Marketing technology & operations management will be integral to marketing in 2019. Martech tools, talents, tactics, and the overall marketing world will continue to change.

How to Avoid the Battle of Boring in Your Videos

Content Marketing Institute

Both B2B and B2C marketers continue to increase their use of audio/video content, including videos and livestreaming. It’s no surprise. The question is are you creating video content good enough to move the needle for your organization? Are you creating #videos that move the needle for your organization? AmandaSubler Click To Tweet. As we are working through these issues at CMI, it’s a great time to look for some inspiration and best practices for quality videos.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How Content Accelerates Lead Generation


The way marketers measure success seems to change about as quickly as my computer makes me change my password (usually about the time I finally memorize the old one). One day, it’s traffic. The next day, it’s engagement. The day after that, open rate. It’s enough to make your head spin. The B2B world, in particular, has seen an interesting shift in how marketers view success.

Social Media Trends to Look Out for in 2019

SmartBug Media

Social media has come a long way, and it’s definitely here to stay as a marketing tactic. Going into the New Year, be sure to have your social media marketing strategies top of mind. Increasing your brand awareness, strengthening customer loyalty, and validating your brand are a few reasons why you should never shy away from social media marketing. Have a big social media presence—build relationships and communicate with your market and customers. Doing so will make a difference!

4 Reasons Why Social Media Marketing Should Be Prioritized

Altitude Branding

Social media is a valuable tool that should be taken advantage of by businesses. Social networking sites like Facebook, Instagram, Pinterest, and YouTube have provided a platform for thousands of individuals to promote their products and services. Learning how to market your goods and services through social media is a necessary skill. Entrepreneurs are not the only ones who can benefit from using social media.

7 Best Email Marketing Tools for Agencies


Email marketing is still, after all of these years, one of the most successful digital marketing tactics you can offer as an agency. In one study, email was reported to have an average ROI of an incredible 3,800 percent. Whether your email marketing campaign process is sophisticated or burgeoning, you’ll likely need a series of tools (or one comprehensive solution) to help you. Choosing the right one is a bit tricky, however.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Become An Online Marketing Freelancer And Build Your Own Empire


If you’re considering working as an online marketing freelancer, know that you’re part of a big brave pack. You may not associate this type of activity with a large crowd of people. But that’s just because the pack is scattered across the globe, working remotely and functioning on the world wide web’s incredible resources and […]. Marketing

Why Sales and Marketing Alignment is Critical for ABM Success

SmartBug Media

The concept of account-based marketing (ABM) is taking the business world by storm—and for good reason. Because of its narrow focus and personalized messaging, 80 percent of marketers indicate that ABM significantly outperforms other marketing initiatives. Additionally, of those that have employed ABM tactics, 87 percent agree that these efforts deliver a higher ROI than other marketing activities.

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How to Turn Your PR Disaster into a Marketing Opportunity

Altitude Branding

Image via Pixabay. There’s no such thing as bad publicity, right? Wrong. On so many levels – more than 3 billion , to be more precise, because that’s how many people are using social media and can witness your public humiliation. A PR disaster on social media spreads like wildfire, and you can expect a fierce backlash if you step on somebody’s toes. What’s even worse, you can permanently damage your business reputation. A single mistake could wipe out years of hard work.

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8 Tips for Automating Your New Customer Onboarding Experience with Hatchbuck


When does your customer get the first impression of your business? We often think of our marketing at this moment, or maybe a customer’s first few engagements with a sales team. The truth is, the real impression begins after a client has decided to do business with you. This is the moment you either meet, exceed, or fail to live up to your new customer’s expectations. Customer onboarding is the first impression that really counts.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.