Sat.Dec 22, 2018 - Fri.Dec 28, 2018

Translation and Localization are the New Frontiers of Content Planning

DivvyHQ

Are you speaking the language of your customers? This question is often posed to marketers in figurative terms — i.e., are you talking the way they talk, using their terminologies, understanding pains and challenges from their perspective. But today I’m asking it literally.

Plan 56

What Marketers Can Learn from 2018’s Top Movies, Shows, Viral Videos and Songs

Marketing Insider Group

Blockbuster movie and TV producers and songwriters know what grabs their audiences by the heartstrings. So do great marketers. Just look at the best ads of all time, and you’ll see a lot of common themes along with memorable movies and songs.

Viral 221

The Biggest Changes to Social Media in 2018 and What They Mean For Marketers

Content Standard

There are very few industries these days that change as quickly as social media. Every new discovery or algorithm update has the potential to shape the future of how we connect with each other and our clients.

4 Content Marketing Gems to Inspire You and Your Strategy

Content Marketing Institute

Every week, I have the privilege of editing a column from CMI Chief Strategy Advisor Robert Rose. Each one contains a gem of wisdom – sometimes more than one. Giving each a final polish is one of my favorite tasks.

Class 85

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Survey: 75% of People Say Paid Search Makes It Easier to Find Business Information

KoMarketing Associates

More people are becoming better at spotting paid search ads, but marketers are still benefiting, as customers are still clicking on them to learn more about business offerings. Clutch recently conducted a survey to gauge the benefits of paid search for marketers.

Search 192

More Trending

5 Big Data Trends to Watch for 2019

Reachforce

With 2018 coming to a close, it's time to look forward into what your business should be doing in the new year. Data marketing is becoming more and more prevalent, and more and more marketers are looking into their data insights and using data-driven marketing tactics.

Trends 190

Resources to Help You Execute Your Marketing Strategy in 2019

Act-On

Marketing Strategy

Talent and a Team for Our Times

Modern Marketing

At this time of year, we all have a tendency to look back and assess the past 12 months. So, I’d like to take the opportunity to touch on something my thoughts have increasingly been returning to in the latter half of 2018.

Year-end Blog Roundup: Most Popular Blogs of 2018

DiscoverOrg

2018, you’ve been good to us. In spite of GDPR, in the face of market turmoil, and despite an increasingly complicated tech stack, this year has shown us that high tides really do lift all boats.

Intent 156

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Use Data Analytics to Refresh Your Customer Profiles This Year

Reachforce

We love marketing data analytics. Anything done in marketing can be doubly improved when utilizing customer insights and marketing data. This includes your customer profile. Marketing Trends

Rethink Marketing podcast: Creating a Successful Reporting Process

Act-On

In this episode of the Rethink Marketing podcast, Phil Bosley explains how to create a successful reporting process for your marketing team. Marketing Automation Reports & Analytics

Report 151

SearchChat: Ring in the Year by Putting Data to Work

Biznology

Big data has been hot this year. But if your analytics are falling short, you won’t know how to make improvements to keep up. Steve and I talk about the struggles we’ve seen in the site search world — that clicks are a measure of activity, but they don’t give you real answers.

Work 146

Merry Christmas from Webbiquity!

Webbiquity

Light the lights. and deck the halls; To have a great Christmas. It really takes… Ornaments! Merry Christmas all. Best wishes for peace and happiness in the new year. The post Merry Christmas from Webbiquity! appeared first on B2B Marketing Blog | Webbiquity. Random Merry Christmas

B2B 147

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

Paid Search Platforms: Are Bing and Yahoo (Oath Platform) Worth it?

NuSpark

The name of Google is practically synonymous with search, to the point that few people even realize alternatives exist for paid search in places other than Google.

Search 130

Happy Holidays from Act-On! Our Gift to You? 3 Tips for Engaging Customers in the New Year

Act-On

Want to amp up your customer marketing in 2019? Look no further! Our gift to you this holiday season is 3 trips for engaging customers in the new year? Customer Marketing

Act-On 130

3 Digital Marketing Technology Trends That Will Define 2019

Content Standard

Fresh phones, home gadgets, and entertainment devices all fly off digital shelves from Black Friday through New Year’s. For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year.

Trends 113

The Best Checklists, Tips, and Templates for Content Marketing in 2019

Content Marketing Institute

Have you developed your foolproof plan for getting Alexa, Siri, Cortana, or Google Home devices to speak your brand’s praises when customers come calling for advice?

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How Social Media Stories Fit into a Personalized Marketing Strategy

Kapost

You’ve definitely seen them: the short social media stories that last a few seconds on Instagram or Facebook that detail a unique moment in a person’s day. They are fun, The post How Social Media Stories Fit into a Personalized Marketing Strategy appeared first on Kapost Blog.

Thank You For The First 10 Years With Bannersnack

Bannersnack

We can’t believe that 10 years have passed since Bannersnack was launched. 10 years ago, we started with one of the simplest ideas: “Let’s give people the chance to design their own online banners in just a few minutes and without effort.”

Banner 103

Marketing-for-Leads Guide: Step 6 – Calculate how many qualified sales leads will you need

Sales Lead Insights

Determine how many qualified sales leads are needed to meet your sales revenue goals. The post Marketing-for-Leads Guide: Step 6 – Calculate how many qualified sales leads will you need appeared first on Sales Lead Insights. B2B marketing B2B marketing tools Add new tag marketing plans

Why Social Media is Integral to Your Content Marketing Strategy

DrumUp

In today’s climate, your business can’t afford to be without social media. It’s the new town center. The fact is, people are more likely to interact via tweets and Facebook posts than they are at a restaurant, bar, or rec center.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Eleven Blogs-a-Blogging: ClearVoice’s Top Blog Posts of 2018

ClearVoice

Ah, 2018, we hardly knew ye — or perhaps for some of us, we knew ye a little too well. In either case, 2018 was nothing if not an exciting time to be involved in content marketing.

How to Avoid the Battle of Boring in Your Videos

Content Marketing Institute

Both B2B and B2C marketers continue to increase their use of audio/video content, including videos and livestreaming. It’s no surprise. The question is are you creating video content good enough to move the needle for your organization?

Video 89

4 Reasons Why Social Media Marketing Should Be Prioritized

Altitude Branding

Social media is a valuable tool that should be taken advantage of by businesses. Social networking sites like Facebook, Instagram, Pinterest, and YouTube have provided a platform for thousands of individuals to promote their products and services.

Be a More Empathetic Content Marketer: Research Techniques

Kapost

It’s exciting to be a content marketer. If you’re responsible for managing blog posts, infographics, eBooks, case studies, and all your other great content, you have a lot of resources. The post Be a More Empathetic Content Marketer: Research Techniques appeared first on Kapost Blog.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Best Account Based Marketing (ABM) Blogs of 2018

Engagio

As we look back at our blogs from 2018, once again, there’s a lot of them. To make sure you didn’t miss the best ones, we’ve compiled a list of our most popular pieces. This should make for some good holiday reading and get you ready to rock ABM in the new year. Enjoy! – – –.

Forgetting Resolutions and More Practical Content Marketing Advice

Content Marketing Institute

It’s the season when lots of well-meaning people set resolutions for the new year. Eat healthier, work out more, spend more time with family, lessen the screen time, connect with friends, be more mindful….

How to Turn Your PR Disaster into a Marketing Opportunity

Altitude Branding

Image via Pixabay. There’s no such thing as bad publicity, right? Wrong. On so many levels – more than 3 billion , to be more precise, because that’s how many people are using social media and can witness your public humiliation.

PR 85