Sat.Dec 22, 2018 - Fri.Dec 28, 2018

Translation and Localization are the New Frontiers of Content Planning

DivvyHQ

Are you speaking the language of your customers? This question is often posed to marketers in figurative terms — i.e., are you talking the way they talk, using their terminologies, understanding pains and challenges from their perspective. But today I’m asking it literally.

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What Marketers Can Learn from 2018’s Top Movies, Shows, Viral Videos and Songs

Marketing Insider Group

Blockbuster movie and TV producers and songwriters know what grabs their audiences by the heartstrings. So do great marketers. Just look at the best ads of all time, and you’ll see a lot of common themes along with memorable movies and songs.

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The Biggest Changes to Social Media in 2018 and What They Mean For Marketers

Content Standard

There are very few industries these days that change as quickly as social media. Every new discovery or algorithm update has the potential to shape the future of how we connect with each other and our clients.

4 Content Marketing Gems to Inspire You and Your Strategy

Content Marketing Institute

Every week, I have the privilege of editing a column from CMI Chief Strategy Advisor Robert Rose. Each one contains a gem of wisdom – sometimes more than one. Giving each a final polish is one of my favorite tasks.

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Survey: 75% of People Say Paid Search Makes It Easier to Find Business Information

KoMarketing Associates

More people are becoming better at spotting paid search ads, but marketers are still benefiting, as customers are still clicking on them to learn more about business offerings. Clutch recently conducted a survey to gauge the benefits of paid search for marketers.

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More Trending

Best Marketing Insider Articles 2018 Plus Our Latest Ultimate Guides

Marketing Insider Group

Happy Holidays! Can you believe 2019 is just a few days away! Each year seems to go by faster than the previous one.

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Resources to Help You Execute Your Marketing Strategy in 2019

Act-On

Marketing Strategy

Talent and a Team for Our Times

Modern Marketing

At this time of year, we all have a tendency to look back and assess the past 12 months. So, I’d like to take the opportunity to touch on something my thoughts have increasingly been returning to in the latter half of 2018.

Use Data Analytics to Refresh Your Customer Profiles This Year

Reachforce

We love marketing data analytics. Anything done in marketing can be doubly improved when utilizing customer insights and marketing data. This includes your customer profile. Marketing Trends

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Year-end Blog Roundup: Most Popular Blogs of 2018

DiscoverOrg

2018, you’ve been good to us. In spite of GDPR, in the face of market turmoil, and despite an increasingly complicated tech stack, this year has shown us that high tides really do lift all boats.

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Rethink Marketing podcast: Creating a Successful Reporting Process

Act-On

In this episode of the Rethink Marketing podcast, Phil Bosley explains how to create a successful reporting process for your marketing team. Marketing Automation Reports & Analytics

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SearchChat: Ring in the Year by Putting Data to Work

Biznology

Big data has been hot this year. But if your analytics are falling short, you won’t know how to make improvements to keep up. Steve and I talk about the struggles we’ve seen in the site search world — that clicks are a measure of activity, but they don’t give you real answers.

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Merry Christmas from Webbiquity!

Webbiquity

Light the lights. and deck the halls; To have a great Christmas. It really takes… Ornaments! Merry Christmas all. Best wishes for peace and happiness in the new year. The post Merry Christmas from Webbiquity! appeared first on B2B Marketing Blog | Webbiquity. Random Merry Christmas

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Paid Search Platforms: Are Bing and Yahoo (Oath Platform) Worth it?

NuSpark

The name of Google is practically synonymous with search, to the point that few people even realize alternatives exist for paid search in places other than Google.

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Happy Holidays from Act-On! Our Gift to You? 3 Tips for Engaging Customers in the New Year

Act-On

Want to amp up your customer marketing in 2019? Look no further! Our gift to you this holiday season is 3 trips for engaging customers in the new year? Customer Marketing

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3 Digital Marketing Technology Trends That Will Define 2019

Content Standard

Fresh phones, home gadgets, and entertainment devices all fly off digital shelves from Black Friday through New Year’s. For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year.

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The Best Checklists, Tips, and Templates for Content Marketing in 2019

Content Marketing Institute

Have you developed your foolproof plan for getting Alexa, Siri, Cortana, or Google Home devices to speak your brand’s praises when customers come calling for advice?

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Thank You For The First 10 Years With Bannersnack

Bannersnack

We can’t believe that 10 years have passed since Bannersnack was launched. 10 years ago, we started with one of the simplest ideas: “Let’s give people the chance to design their own online banners in just a few minutes and without effort.”

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Marketing-for-Leads Guide: Step 6 – Calculate how many qualified sales leads will you need

Sales Lead Insights

Determine how many qualified sales leads are needed to meet your sales revenue goals. The post Marketing-for-Leads Guide: Step 6 – Calculate how many qualified sales leads will you need appeared first on Sales Lead Insights. B2B marketing B2B marketing tools Add new tag marketing plans

How Social Media Stories Fit into a Personalized Marketing Strategy

Kapost

You’ve definitely seen them: the short social media stories that last a few seconds on Instagram or Facebook that detail a unique moment in a person’s day. They are fun, The post How Social Media Stories Fit into a Personalized Marketing Strategy appeared first on Kapost Blog.

Highly accurate predictions about MarTech in 2019 (well, at least the conference)

chiefmartech

Ready for a great New Year? While I may be a curmudgeon skeptic when it comes to most marketing industry predictions, I’m quite certain of three things for the year ahead: Marketing technology & operations management will be integral to marketing in 2019.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Best Account Based Marketing (ABM) Blogs of 2018

Engagio

As we look back at our blogs from 2018, once again, there’s a lot of them. To make sure you didn’t miss the best ones, we’ve compiled a list of our most popular pieces. This should make for some good holiday reading and get you ready to rock ABM in the new year. Enjoy! – – –.

How to Avoid the Battle of Boring in Your Videos

Content Marketing Institute

Both B2B and B2C marketers continue to increase their use of audio/video content, including videos and livestreaming. It’s no surprise. The question is are you creating video content good enough to move the needle for your organization?

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Eleven Blogs-a-Blogging: ClearVoice’s Top Blog Posts of 2018

ClearVoice

Ah, 2018, we hardly knew ye — or perhaps for some of us, we knew ye a little too well. In either case, 2018 was nothing if not an exciting time to be involved in content marketing.

Why Social Media is Integral to Your Content Marketing Strategy

DrumUp

In today’s climate, your business can’t afford to be without social media. It’s the new town center. The fact is, people are more likely to interact via tweets and Facebook posts than they are at a restaurant, bar, or rec center.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Be a More Empathetic Content Marketer: Research Techniques

Kapost

It’s exciting to be a content marketer. If you’re responsible for managing blog posts, infographics, eBooks, case studies, and all your other great content, you have a lot of resources. The post Be a More Empathetic Content Marketer: Research Techniques appeared first on Kapost Blog.

Forgetting Resolutions and More Practical Content Marketing Advice

Content Marketing Institute

It’s the season when lots of well-meaning people set resolutions for the new year. Eat healthier, work out more, spend more time with family, lessen the screen time, connect with friends, be more mindful….

The Top 10 Sales Engagement Articles in 2018

Outreach

It's been a great year for Sales Engagement! The industry is growing rapidly with more integrations , podcasts , artificial intelligence , funding , and conferences than ever. .