Sat.Dec 22, 2018 - Fri.Dec 28, 2018

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Translation and Localization are the New Frontiers of Content Planning

DivvyHQ

Are you speaking the language of your customers? This question is often posed to marketers in figurative terms — i.e., are you talking the way they talk, using their terminologies, understanding pains and challenges from their perspective. But today I’m asking it literally. The marketplace is fundamentally changing. In a digital environment, customer bases are shifting and expanding.

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What Marketers Can Learn from 2018’s Top Movies, Shows, Viral Videos and Songs

Marketing Insider Group

Blockbuster movie and TV producers and songwriters know what grabs their audiences by the heartstrings. So do great marketers. Just look at the best ads of all time, and you’ll see a lot of common themes along with memorable movies and songs. As we approach the end of 2018, marketers owe it to themselves and their customers […]. The post What Marketers Can Learn from 2018’s Top Movies, Shows, Viral Videos and Songs appeared first on Marketing Insider Group.

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The Biggest Changes to Social Media in 2018 and What They Mean For Marketers

Content Standard

There are very few industries these days that change as quickly as social media. Every new discovery or algorithm update has the potential to shape the future of how we connect with each other and our clients. This past year has been an exceptionally tumultuous one for social media networks, even for an ever-changing industry. We’ve seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation.

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4 Content Marketing Gems to Inspire You and Your Strategy

Content Marketing Institute

Every week, I have the privilege of editing a column from CMI Chief Strategy Advisor Robert Rose. Each one contains a gem of wisdom – sometimes more than one. Giving each a final polish is one of my favorite tasks. That’s because Robert’s columns challenge me to think beyond how to do a content marketing task and even beyond how to do things better.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Merry Christmas from Webbiquity!

Webbiquity

Light the lights. and deck the halls; To have a great Christmas. It really takes… Ornaments! Merry Christmas all. Best wishes for peace and happiness in the new year. The post Merry Christmas from Webbiquity! appeared first on B2B Marketing Blog | Webbiquity.

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SearchChat: Ring in the Year by Putting Data to Work

Biznology

Big data has been hot this year. But if your analytics are falling short, you won’t know how to make improvements to keep up. Steve and I talk about the struggles we’ve seen in the site search world — that clicks are a measure of activity, but they don’t give you real answers. Did something good happen after that click, from the perspective of the visitor?

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How Content Accelerates Lead Generation

Brandpoint

The way marketers measure success seems to change about as quickly as my computer makes me change my password (usually about the time I finally memorize the old one). One day, it’s traffic. The next day, it’s engagement. The day after that, open rate. It’s enough to make your head spin. The B2B world, in particular, has seen an interesting shift in how marketers view success.

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Paid Search Platforms: Are Bing and Yahoo (Oath Platform) Worth it?

NuSpark Consulting

The name of Google is practically synonymous with search, to the point that few people even realize alternatives exist for paid search in places other than Google. They do exist, however, and both Bing and Yahoo have paid search platforms that users can advertise on in much the same way as they do on Google, often with better results. In fact, Bing and Yahoo have both grown over the past year, which means they must be doing something right.

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How Social Media Stories Fit into a Personalized Marketing Strategy

Kapost

You’ve definitely seen them: the short social media stories that last a few seconds on Instagram or Facebook that detail a unique moment in a person’s day. They are fun, The post How Social Media Stories Fit into a Personalized Marketing Strategy appeared first on Kapost Blog.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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3 Digital Marketing Technology Trends That Will Define 2019

Content Standard

Fresh phones, home gadgets, and entertainment devices all fly off digital shelves from Black Friday through New Year’s. For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge.

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Thank You For The First 10 Years With Bannersnack

Bannersnack

We can’t believe that 10 years have passed since Bannersnack was launched. 10 years ago, we started with one of the simplest ideas: “Let’s give people the chance to design their own online banners in just a few minutes and without effort.” We wanted so much to help the online community, we wanted to give […].

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5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]

Hubspot

Despite the spattering of headlines that have popped up over the past several years proclaiming "infographics are dead," infographics are, in fact, alive and well. Infographics aren't just alive and well -- they remain a staple in many business's content strategies. And while there are a lot of them, marketers who spend the time aligning the topic, content, and style of their infographics with the needs and preferences of their target audiences are still finding success among their audience.

Template 101
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4 Niche Influencer Categories You Never Knew Existed (and That Are on the Rise)

ClearVoice

When you think about influencers for a campaign, you should be thinking: W ho is the best brand ambassador for me and my product? Who aligns with my target demographic? We all know that beauty influencers have changed the cosmetics industry — and the accepted eyebrow and lip standards of beauty. We know that home décor influencers of Pinterest have inspired millions to up their homemaking game.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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6 SEO Tactics Attorneys Need to Be Using

SEMrush

The rise of digital marketing, online reviews, and smarter search engines have combined to create a highly competitive environment for all businesses and professions, and legal services are not an exception. Here are six detailed SEO strategies for attorneys to raise the bar on their search visibility and capture qualified clients.

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How to Avoid the Battle of Boring in Your Videos

Content Marketing Institute

Both B2B and B2C marketers continue to increase their use of audio/video content, including videos and livestreaming. It’s no surprise. The question is are you creating video content good enough to move the needle for your organization? Are you creating #videos that move the needle for your organization? @AmandaSubler Click To Tweet. As we are working through these issues at CMI, it’s a great time to look for some inspiration and best practices for quality videos.

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22 Incredible Small Business Opportunities for 2019 and Beyond

Hubspot

Whether you want to free yourself from the personal and financial restrictions of employment, or you just want to supplement your salary with some extra spending money, working for yourself or starting and growing a business has never been easier -- and there's never been a greater choice of roles to choose from. Below are 22 incredible freelance and small business opportunities in a variety of different industries you can start working on today.

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5 Effective Ways to Promote Your Webinar on Social Media

Emplifi

Webinars are a powerful content format for educating and engaging your audience, and their popularity is bound to increase. Educational content is the second most popular content format and marketing method used by B2B marketers.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Why Social Media is Integral to Your Content Marketing Strategy

DrumUp

In today’s climate, your business can’t afford to be without social media. It’s the new town center. The fact is, people are more likely to interact via tweets and Facebook posts than they are at a restaurant, bar, or rec center. According to a data measurement company known as Zenith, people are projected to spend.

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2019 Social Media Trends: Where You Need to Invest Your Efforts Next Year

Oktopost

How to make up for lost organic reach in 2019? Should you leverage Instagram for lead generation? We have all the 2019 social media trends covered.

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Eleven Blogs-a-Blogging: ClearVoice’s Top Blog Posts of 2018

ClearVoice

Ah, 2018, we hardly knew ye — or perhaps for some of us, we knew ye a little too well. In either case, 2018 was nothing if not an exciting time to be involved in content marketing. Sure, the year had some highs and some lows, but as long as we learned along the way, then we are better content marketers for it. Of course, whether or not we learn is up to us.

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[SPECIAL EDITION] Google News Digest: The Biggest Headlines of 2018

SEMrush

Throughout the year, we’ve been reviewing all the biggest Google news to bring you the latest and most impactful information on search, ads and some other Google-related tools and projects. And now it’s time to take stock.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Highly accurate predictions about MarTech in 2019 (well, at least the conference)

chiefmartech

Ready for a great New Year? While I may be a curmudgeon skeptic when it comes to most marketing industry predictions, I’m quite certain of three things for the year ahead: Marketing technology & operations management will be integral to marketing in 2019. Martech tools, talents, tactics, and the overall marketing world will continue to change.

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Social Media Trends to Look Out for in 2019

SmartBug Media

Social media has come a long way, and it’s definitely here to stay as a marketing tactic. Going into the New Year, be sure to have your social media marketing strategies top of mind. Increasing your brand awareness, strengthening customer loyalty, and validating your brand are a few reasons why you should never shy away from social media marketing. Have a big social media presence—build relationships and communicate with your market and customers.

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Become An Online Marketing Freelancer And Build Your Own Empire

Bannersnack

If you’re considering working as an online marketing freelancer, know that you’re part of a big brave pack. You may not associate this type of activity with a large crowd of people. But that’s just because the pack is scattered across the globe, working remotely and functioning on the world wide web’s incredible resources and […].

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Best Account Based Marketing (ABM) Blogs of 2018

Engagio

As we look back at our blogs from 2018, once again, there’s a lot of them. To make sure you didn’t miss the best ones, we’ve compiled a list of our most popular pieces. This should make for some good holiday reading and get you ready to rock ABM in the new year. Enjoy! – – –. How to Avoid the ABM Trough of Disillusionment. There’s a lot of hype around ABM, and rightfully so.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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A Look Back at Our Top 10 Marketing Articles of 2018

Circle Studio

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2018. These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 1. 9 B2B Marketing Trends to Watch in 2019. As we approach the end of 2018, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead.

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Why Sales and Marketing Alignment is Critical for ABM Success

SmartBug Media

The concept of account-based marketing (ABM) is taking the business world by storm—and for good reason. Because of its narrow focus and personalized messaging, 80 percent of marketers indicate that ABM significantly outperforms other marketing initiatives. Additionally, of those that have employed ABM tactics, 87 percent agree that these efforts deliver a higher ROI than other marketing activities.

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The Top 10 Sales Engagement Articles in 2018

Outreach

It's been a great year for Sales Engagement! The industry is growing rapidly with more integrations , podcasts , artificial intelligence , funding , and conferences than ever. . If you're reading this now, you are probably regularly (or at least dabble in) reading the Outreach blog to stay up to date on product news, the latest best practices, and what's going on in the space in general.