Translation and Localization are the New Frontiers of Content Planning
DECEMBER 28, 2018
Are you speaking the language of your customers? This question is often posed to marketers in figurative terms — i.e., are you talking the way they talk, using their terminologies, understanding pains and challenges from their perspective. But today I’m asking it literally. The marketplace is fundamentally changing. In a digital environment, customer bases are shifting and expanding.