Sat.Dec 22, 2018 - Fri.Dec 28, 2018

Translation and Localization are the New Frontiers of Content Planning

DivvyHQ

Are you speaking the language of your customers? This question is often posed to marketers in figurative terms — i.e., are you talking the way they talk, using their terminologies, understanding pains and challenges from their perspective. But today I’m asking it literally.

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What Marketers Can Learn from 2018’s Top Movies, Shows, Viral Videos and Songs

Marketing Insider Group

Blockbuster movie and TV producers and songwriters know what grabs their audiences by the heartstrings. So do great marketers. Just look at the best ads of all time, and you’ll see a lot of common themes along with memorable movies and songs.

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The Biggest Changes to Social Media in 2018 and What They Mean For Marketers

Content Standard

There are very few industries these days that change as quickly as social media. Every new discovery or algorithm update has the potential to shape the future of how we connect with each other and our clients.

4 Content Marketing Gems to Inspire You and Your Strategy

Content Marketing Institute

Every week, I have the privilege of editing a column from CMI Chief Strategy Advisor Robert Rose. Each one contains a gem of wisdom – sometimes more than one. Giving each a final polish is one of my favorite tasks.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Big Data Trends to Watch for 2019

Reachforce

With 2018 coming to a close, it's time to look forward into what your business should be doing in the new year. Data marketing is becoming more and more prevalent, and more and more marketers are looking into their data insights and using data-driven marketing tactics.

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Best Marketing Insider Articles 2018 Plus Our Latest Ultimate Guides

Marketing Insider Group

Happy Holidays! Can you believe 2019 is just a few days away! Each year seems to go by faster than the previous one.

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Talent and a Team for Our Times

Modern Marketing

At this time of year, we all have a tendency to look back and assess the past 12 months. So, I’d like to take the opportunity to touch on something my thoughts have increasingly been returning to in the latter half of 2018.

Use Data Analytics to Refresh Your Customer Profiles This Year

Reachforce

We love marketing data analytics. Anything done in marketing can be doubly improved when utilizing customer insights and marketing data. This includes your customer profile. Marketing Trends

Resources to Help You Execute Your Marketing Strategy in 2019

Act-On

Marketing Strategy

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Year-end Blog Roundup: Most Popular Blogs of 2018

DiscoverOrg

2018, you’ve been good to us. In spite of GDPR, in the face of market turmoil, and despite an increasingly complicated tech stack, this year has shown us that high tides really do lift all boats.

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SearchChat: Ring in the Year by Putting Data to Work

Biznology

Big data has been hot this year. But if your analytics are falling short, you won’t know how to make improvements to keep up. Steve and I talk about the struggles we’ve seen in the site search world — that clicks are a measure of activity, but they don’t give you real answers.

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Merry Christmas from Webbiquity!

Webbiquity

Light the lights. and deck the halls; To have a great Christmas. It really takes… Ornaments! Merry Christmas all. Best wishes for peace and happiness in the new year. The post Merry Christmas from Webbiquity! appeared first on B2B Marketing Blog | Webbiquity. Random Merry Christmas

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Rethink Marketing podcast: Creating a Successful Reporting Process

Act-On

In this episode of the Rethink Marketing podcast, Phil Bosley explains how to create a successful reporting process for your marketing team. Marketing Automation Reports & Analytics

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Paid Search Platforms: Are Bing and Yahoo (Oath Platform) Worth it?

NuSpark

The name of Google is practically synonymous with search, to the point that few people even realize alternatives exist for paid search in places other than Google.

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The Best Checklists, Tips, and Templates for Content Marketing in 2019

Content Marketing Institute

Have you developed your foolproof plan for getting Alexa, Siri, Cortana, or Google Home devices to speak your brand’s praises when customers come calling for advice?

How Social Media Stories Fit into a Personalized Marketing Strategy

Kapost

You’ve definitely seen them: the short social media stories that last a few seconds on Instagram or Facebook that detail a unique moment in a person’s day. They are fun, The post How Social Media Stories Fit into a Personalized Marketing Strategy appeared first on Kapost Blog.

Happy Holidays from Act-On! Our Gift to You? 3 Tips for Engaging Customers in the New Year

Act-On

Want to amp up your customer marketing in 2019? Look no further! Our gift to you this holiday season is 3 trips for engaging customers in the new year? Customer Marketing

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Why Social Media is Integral to Your Content Marketing Strategy

DrumUp

In today’s climate, your business can’t afford to be without social media. It’s the new town center. The fact is, people are more likely to interact via tweets and Facebook posts than they are at a restaurant, bar, or rec center.

How to Write the Perfect B2B Case Study

Golden Spiral

Case studies are highly valuable bottom-of-the-funnel content pieces. Throughout the sales process, your prospective buyers are likely looking to online reviews to steer their way through the awareness and consideration phases of the marketing funnel.

4 Niche Influencer Categories You Never Knew Existed (and That Are on the Rise)

ClearVoice

When you think about influencers for a campaign, you should be thinking: W ho is the best brand ambassador for me and my product? Who aligns with my target demographic? We all know that beauty influencers have changed the cosmetics industry — and the accepted eyebrow and lip standards of beauty.

Thank You For The First 10 Years With Bannersnack

Bannersnack

We can’t believe that 10 years have passed since Bannersnack was launched. 10 years ago, we started with one of the simplest ideas: “Let’s give people the chance to design their own online banners in just a few minutes and without effort.”

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How to Avoid the Battle of Boring in Your Videos

Content Marketing Institute

Both B2B and B2C marketers continue to increase their use of audio/video content, including videos and livestreaming. It’s no surprise. The question is are you creating video content good enough to move the needle for your organization?

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Marketing-for-Leads Guide: Step 6 – Calculate how many qualified sales leads will you need

Sales Lead Insights

Determine how many qualified sales leads are needed to meet your sales revenue goals. The post Marketing-for-Leads Guide: Step 6 – Calculate how many qualified sales leads will you need appeared first on Sales Lead Insights. B2B marketing B2B marketing tools Add new tag marketing plans

Be a More Empathetic Content Marketer: Research Techniques

Kapost

It’s exciting to be a content marketer. If you’re responsible for managing blog posts, infographics, eBooks, case studies, and all your other great content, you have a lot of resources. The post Be a More Empathetic Content Marketer: Research Techniques appeared first on Kapost Blog.

Eleven Blogs-a-Blogging: ClearVoice’s Top Blog Posts of 2018

ClearVoice

Ah, 2018, we hardly knew ye — or perhaps for some of us, we knew ye a little too well. In either case, 2018 was nothing if not an exciting time to be involved in content marketing.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.