Sat.Mar 30, 2019 - Fri.Apr 05, 2019

The Secret to Pleasant Pop-Ups

Evergage

Picture this: You’ve just arrived to a website and you’re about to start navigating around when — pop! — a floating box obscures your view of the screen. To tell you about some benefit you’ll receive later, if you’ll only surrender your email address now.

A/B 69

The Money is in the List: 2019’s Top 15 Email List Building Strategies

SendX

When was the last time you scrutinised your email marketing strategies with Holmesian rigour? If you’ve been sending out emails that aren’t opened or need to make an email strategy strategy, it’s time to do away with old-school game plans and build an email list from scratch.

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Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

Guest post by Brian Bennett. A major, tectonic shift has occurred in marketing over the last decade. Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing.

How Often Should You Blog? [Blog Post Frequency RESEARCH]

Marketing Insider Group

In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Survey: Customers and Marketers Disagree on the Success Rate of Personalized CX

KoMarketing Associates

Although marketers have shifted their focus to providing a personalized customer experience, new research shows that many are still missing the mark. RedPoint Global and The Harris Poll recently surveyed more than 3,000 customers and 450 senior marketers in the US, UK and Canada.

Survey 241

More Trending

Six SEO Facts About All High-Ranking Content

Webbiquity

Guest post by John Aaron. While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge.

How to Write For Corporate Social Media Channels (And Expand Social Reach)

Marketing Insider Group

In corporate media you must provide a steady stream of quality content that will interest, excite and, oh yes, engage your audience. In the past, social was seen as a “nice-to-have” component to the business. But now more than ever, these social networks play a major role.

Report: Video Marketing and ABM Remain Popular Among B2B Marketers

KoMarketing Associates

As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers.

Report 238

CMOs and Martech: Why the Buck Stops Here

Reachforce

As the digital marketing industry continues to evolve, so do the jobs within the space. Although the role of CMO (Chief Marketing Officer) has been around since the popular adoption of marketing within companies, its job functions have changed over the years.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Send Time Optimization: Let AI Make the Decision for You

Modern Marketing

As we all know, there are many decisions to consider when planning an email campaign that can have a direct impact on success. The subject line, to call to action, and content personalization to name a few.

What Is Marketing?

Marketing Insider Group

Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release.

Press 276

Survey: Millennials More Likely to Value Companies with Social Media Marketing

KoMarketing Associates

When it comes to social media marketing, new research suggests that it pays off for marketers to be responsive to millennial buyers. TELUS International recently published an infographic based on a survey of 2,038 millennials in the U.S. While 24 percent of Americans said they provided feedback to companies they purchased from using company social media channels over the past year, this statistic was higher – 38 percent – among millennials.

How Marketers Can Use Data to Keep Your Seat at the Table

Biznology

There’s major power for automation within marketing, and not everyone is harnessing it. This episode of SearchChat Steve Zakur and I ask: how can CMOs use both automation and data to keep their seat at the table as companies evolve?

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Voice-Assistants Reading Emails: How Marketers Can Adapt

Modern Marketing

The launch of the Apple iPhone in 2007 prompted a decade-long effort for marketers to make their emails mobile-friendly. The rise of voice-assistants will likely have a similar impact on email marketers, although less tectonic and probably much messier.

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What Should Your Martech Stack Look Like?

Marketing Insider Group

Marketing technology – or martech – has evolved in leaps and bounds in recent years. Whatever the marketing task you want to complete, you’re almost guaranteed to find software out there to help you complete that task.

How to Use Quora to Establish Thought Leadership and Credibility

KoMarketing Associates

B2B marketing has hit a wall. Audiences are getting harder to reach, campaigns are fractured across channels and, for many brands, performance is flatlining. Whatever audiences want, they want it now. We already know that the B2B journey is powered by content as prospects want to self-educate.

Intent 190

Is Your Tech Stack Built on Clean Data?

Reachforce

When you're getting started creating the perfect tech stack for your company, there are a lot of different things you need to consider. First of all, you have to factor in your marketing budget for technology and software. You have to keep your goals and objectives in mind.

Budget 156

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Develop an Effective Email Marketing Strategy Using Data, Behavior, and Customer Personas

Act-On

Developing a strategy that works for your target audiences is essential for email marketing success. This post will guide you through using personas, data, and behavior for improved deliverability and even better engagement. Email

How to Clean Dirty Data and Increase Your Marketing ROI

Marketing Insider Group

Everyone knows that data is an integral part of a company. From the success of marketing campaigns and sales efforts to networking and business growth, all aspects of a company rely on it. So how is it that a shocking 94% of B2B companies speculate that their database is inaccurate or stale?

ROI 246

How to Report on the Value Marketing Generates

Measure Up Marketing

We suspect your CEO, CFO, COO, or president has a cadence for each function to report on performance. If this is the case, as the Marketing leader you provide some type of report to help your leadership team understand the value of Marketing.

Report 212

Tech Stack Success: 3 Real-World Case Studies

Reachforce

Having a good tech stack is essential to the modern enterprise.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Leveraging Loyalty Data to Optimize Personalization

Modern Marketing

It’s no secret in the marketing world that the goal of a loyalty program is two-fold: to improve customer acquisition and retention while collecting customer data.

Setting Appropriate Expectations in Content Marketing

Marketing Insider Group

Instant gratification. It has somehow become ingrained in our world’s society that it’s best to have everything “now” We’ve grown impatient.

Content Marketing Frees Writers From the Hot Take Machine

Contently

When I was an arts and culture reporter at Newsweek, an editor once overheard me in the kitchen talking to a friend from another department. I had recently watched a press screener of the Will Smith fantasy-action movie Bright , which was about to hit Netflix.

Using Online Video to Support Inside Sales

Biznology

A client of ours recently mentioned that their inside sales team would be thrilled to have a new video to share every week — but of course “We don’t have the budget for that.”

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.