Sat.Mar 30, 2019 - Fri.Apr 05, 2019

The Secret to Pleasant Pop-Ups

Evergage

Picture this: You’ve just arrived to a website and you’re about to start navigating around when — pop! — a floating box obscures your view of the screen. To tell you about some benefit you’ll receive later, if you’ll only surrender your email address now.

A/B 59

The Money is in the List: 2019’s Top 15 Email List Building Strategies

SendX

When was the last time you scrutinised your email marketing strategies with Holmesian rigour? If you’ve been sending out emails that aren’t opened or need to make an email strategy strategy, it’s time to do away with old-school game plans and build an email list from scratch.

List 195

Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

Guest post by Brian Bennett. A major, tectonic shift has occurred in marketing over the last decade. Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing.

How Often Should You Blog? [Blog Post Frequency RESEARCH]

Marketing Insider Group

In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

Survey: Customers and Marketers Disagree on the Success Rate of Personalized CX

KoMarketing Associates

Although marketers have shifted their focus to providing a personalized customer experience, new research shows that many are still missing the mark. RedPoint Global and The Harris Poll recently surveyed more than 3,000 customers and 450 senior marketers in the US, UK and Canada.

More Trending

Six SEO Facts About All High-Ranking Content

Webbiquity

Guest post by John Aaron. While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge.

How to Write For Corporate Social Media Channels (And Expand Social Reach)

Marketing Insider Group

In corporate media you must provide a steady stream of quality content that will interest, excite and, oh yes, engage your audience. In the past, social was seen as a “nice-to-have” component to the business. But now more than ever, these social networks play a major role.

Report: Video Marketing and ABM Remain Popular Among B2B Marketers

KoMarketing Associates

As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers.

Report 199

CMOs and Martech: Why the Buck Stops Here

Reachforce

As the digital marketing industry continues to evolve, so do the jobs within the space. Although the role of CMO (Chief Marketing Officer) has been around since the popular adoption of marketing within companies, its job functions have changed over the years.

CMO 170

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Develop an Effective Email Marketing Strategy Using Data, Behavior, and Customer Personas

Act-On

Developing a strategy that works for your target audiences is essential for email marketing success. This post will guide you through using personas, data, and behavior for improved deliverability and even better engagement. Email

What Is Marketing?

Marketing Insider Group

Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release.

Press 266

How to Use Quora to Establish Thought Leadership and Credibility

KoMarketing Associates

B2B marketing has hit a wall. Audiences are getting harder to reach, campaigns are fractured across channels and, for many brands, performance is flatlining. Whatever audiences want, they want it now. We already know that the B2B journey is powered by content as prospects want to self-educate.

Intent 161

Is Your Tech Stack Built on Clean Data?

Reachforce

When you're getting started creating the perfect tech stack for your company, there are a lot of different things you need to consider. First of all, you have to factor in your marketing budget for technology and software. You have to keep your goals and objectives in mind.

Budget 156

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Send Time Optimization: Let AI Make the Decision for You

Modern Marketing

As we all know, there are many decisions to consider when planning an email campaign that can have a direct impact on success. The subject line, to call to action, and content personalization to name a few.

What Should Your Martech Stack Look Like?

Marketing Insider Group

Marketing technology – or martech – has evolved in leaps and bounds in recent years. Whatever the marketing task you want to complete, you’re almost guaranteed to find software out there to help you complete that task.

Survey: Millennials More Likely to Value Companies with Social Media Marketing

KoMarketing Associates

When it comes to social media marketing, new research suggests that it pays off for marketers to be responsive to millennial buyers. TELUS International recently published an infographic based on a survey of 2,038 millennials in the U.S. While 24 percent of Americans said they provided feedback to companies they purchased from using company social media channels over the past year, this statistic was higher – 38 percent – among millennials.

Tech Stack Success: 3 Real-World Case Studies

Reachforce

Having a good tech stack is essential to the modern enterprise.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Voice-Assistants Reading Emails: How Marketers Can Adapt

Modern Marketing

The launch of the Apple iPhone in 2007 prompted a decade-long effort for marketers to make their emails mobile-friendly. The rise of voice-assistants will likely have a similar impact on email marketers, although less tectonic and probably much messier.

Email 216

How to Create a Content Machine that Turns 1 Piece of Content Into 10

Marketing Insider Group

Guest post from David Ly Khim from HubSpot Content repurposing is the best way to make the most of the content you’ve created. By giving one piece of content many purposes, you increase your content production without having to churn out dozens of 2,000-word blog posts every month.

How Marketers Can Use Data to Keep Your Seat at the Table

Biznology

There’s major power for automation within marketing, and not everyone is harnessing it. This episode of SearchChat Steve Zakur and I ask: how can CMOs use both automation and data to keep their seat at the table as companies evolve?

How to Report on the Value Marketing Generates

Measure Up Marketing

We suspect your CEO, CFO, COO, or president has a cadence for each function to report on performance. If this is the case, as the Marketing leader you provide some type of report to help your leadership team understand the value of Marketing.

Report 177

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Leveraging Loyalty Data to Optimize Personalization

Modern Marketing

It’s no secret in the marketing world that the goal of a loyalty program is two-fold: to improve customer acquisition and retention while collecting customer data.

Setting Appropriate Expectations in Content Marketing

Marketing Insider Group

Instant gratification. It has somehow become ingrained in our world’s society that it’s best to have everything “now” We’ve grown impatient.

Using Online Video to Support Inside Sales

Biznology

A client of ours recently mentioned that their inside sales team would be thrilled to have a new video to share every week — but of course “We don’t have the budget for that.”

Online 122

Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)

chiefmartech

As Bill Murray would have said in Groundhog Day , “Well, it’s martech landscape day… again.”

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

ABM Undivided: How to Build Mind-blowing Campaigns

Modern Marketing

A tenured copywriter, Marlana Beste specializes in verbal strategy and brand voice development at 90octane in Denver, Colorado. Out of the office, she regularly pens vignettes inspired by magical realism.

7 Creative Ways to Personalize Your ABM Strategy

Marketing Insider Group

It’s perfectly normal to stick to a marketing strategy if it has proven to be successful for your business. However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging.

5 Key Psychological Biases That You Can Leverage to Drive Sales

InsightSquared

Our biases can make us do silly things. Our biases can also be leveraged to influence our decision-making. The best sales professionals and marketers understand how important it is to study human psychology and use that knowledge to create stories, messages and strategies that drive results.

Price 108