Sat.Feb 02, 2019 - Fri.Feb 08, 2019

Writing and Winning in the Attention Economy

Modern Marketing

They call it the “ Attention Economy ,” because attention has become a scarce commodity. All day, every day, people are besieged with a multitude of marketing messages. Their email inboxes fill up. They get text after text.

A Complete Guide to Using Infographics for Lead Generation

Spiralytics

The role of infographics in lead generation tends to be downplayed. While infographics are widely recognized by marketers as a major driver of engagement and traffic, you’ll be hard-pressed to find any statistics directly tying infographics with lead generation. Lead Generation

What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire.

POS 100

How To Plan Your Blog Content Calendar For The Entire Year

Marketing Insider Group

Ideas! Ideas! We need more ideas. If you have been tasked with planning out your company’s content calendar for the entire year. You need to make sure it includes the themes defined in your content marketing strategy, as well as a variety of different types of content.

Plan 277

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Review: SalesHandy as a B2B Lead Generation Tool

Webbiquity

Lead generation is always challenging, so it’s great to have a helping hand. When you contact and nurture a potential lead pool, it’s important to identify the most engaged prospects from that pool. This helps you focus your efforts to achieve better results.

More Trending

How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential.

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How to Create Content Your Customers Will Love to Read

Marketing Insider Group

As a content marketer, I rely on data and analytics to create robust strategies for our clients. However, when I talk to fellow professionals, I do not need these tools to guess what perhaps is the biggest obstacle we face: how to create content that your customers will love to read.

Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. We have written more suitable content for you, here and here and here.

Report: Challenges Still Causing Issues for Marketers Interested in ABM

KoMarketing Associates

As B2B marketers look for new ways to achieve their top objectives, account-based marketing (ABM) is becoming a popular tactic.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Seven Smart Strategies to Take Your Social Media to the Next Level

Modern Marketing

This year it’s estimated that 2.77 billion people will be active on social media.

6 Tips To Differentiate Your Brand Using Content Marketing

Marketing Insider Group

Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well.

5 Easy Tips to Create and Optimize Effective Email Campaigns

Act-On

The key to increasing email open, click, and conversion metrics is delivering targeted content and following established best practices. Content Marketing Email Marketing

Survey: Marketers More Likely to Resonate with Millennials through Social Media Efforts

KoMarketing Associates

When it comes to reaching out to target audiences via social media, new research suggests that millennials are far and wide more receptive to marketers through this channel. Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

What's Happening at B2B Marketing Exchange?

Reachforce

We are headed to (hopefully sunny) Scottsdale later this month for my personal favorite conference of the year, B2B Marketing Exchange.

Biggest Challenges to AI Marketing Success

Marketing Insider Group

Embracing the new opportunities that AI brings to marketing is something that every business must do to stay competitive in 2019 and beyond.

Survey 183

The Entrepreneur Interview Series #3: Atif Siddiqi, Branch

Webbiquity

Welcome to the third post in this series of entrepreneur interviews, where successful tech company founders will be sharing their experiences, guidance, and lessons learned.

Paper 170

SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. On the most basic level, it’s the results that are showing up on Google.

SERP 170

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Performing a Data Quality Check for Your Business

Reachforce

When was the last time you really cleaned out your company's data? Customer data can go stale after a while, and if you haven't been regularly going in and checking on the quality of your data, your data might not be as clean as you think.

How to Create Content Your Customers Will Love To Read

Marketing Insider Group

As a content marketer, I rely on data and analytics to create robust strategies for our clients. However, when I talk to fellow professionals, I do not need these tools to guess what perhaps is the biggest obstacle we face: how to create content that your customers will love to read.

AI and … Pizza?

Biznology

The Italians first invented pizza roughly 1,000 years ago. We can only assume the first developer meeting was scheduled for ten minutes later. Otherwise, whatever did they need the pizza for? Now, seriously, it’s fair of you to ask what in the world pizza has to do with AI and digital strategy.

Get #GROWTHBOUND: How to Keep Your Trajectory Up and to the Right

DiscoverOrg

Only 0.04% of businesses ever reach the $100-million milestone. What’s the secret? What do the highest-performing, fastest-growing companies consistently do differently than everyone else?

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Rethink Marketing Podcast: On-Demand B2B Content Marketing

Act-On

PathFactory's Elle Woulfe was recently on the Rethink Marketing podcast, where she talked about how the on-demand B2C economy is changing B2B marketing. Account-Based Marketing B2B Marketing Content Marketing Demand & Lead Generation

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6 Tips to Differentiate Your Brand Using Content Marketing

Marketing Insider Group

Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well.

SearchChat Podcast: How Facebook Got Sent to App Jail

Biznology

Facebook is having a terrible week. After experiencing a barrage of trouble over the last few months, they’ve finally crossed a line Apple won’t tolerate. They made available an app that gave themselves a scary amount of access to your device.

The Sound of Silence: Reading into Your Customers' Lack of Noise

Modern Marketing

When a comedian is on stage and the punchline he’s practiced for a week is met with stony stares from the audience, what’s that sound he hears?

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.