INDUSTRY INSIGHTS YOUR PEERS ARE READING
The role of infographics in lead generation tends to be downplayed. While infographics are widely recognized by marketers as a major driver of engagement and traffic, you’ll be hard-pressed to find any statistics directly tying infographics with lead generation. Lead Generation MORE
Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well. MORE
Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. MORE
When it comes to reaching out to target audiences via social media, new research suggests that millennials are far and wide more receptive to marketers through this channel. Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic. MORE
Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well. MORE
This year it’s estimated that 2.77 billion people will be active on social media. MORE
The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential. MORE
The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. We have written more suitable content for you, here and here and here. MORE
The key to increasing email open, click, and conversion metrics is delivering targeted content and following established best practices. Content Marketing Email Marketing MORE
Embracing the new opportunities that AI brings to marketing is something that every business must do to stay competitive in 2019 and beyond. MORE
As a content marketer, I rely on data and analytics to create robust strategies for our clients. However, when I talk to fellow professionals, I do not need these tools to guess what perhaps is the biggest obstacle we face: how to create content that your customers will love to read. MORE
When was the last time you really cleaned out your company's data? Customer data can go stale after a while, and if you haven't been regularly going in and checking on the quality of your data, your data might not be as clean as you think. MORE
Lead generation is always challenging, so it’s great to have a helping hand. When you contact and nurture a potential lead pool, it’s important to identify the most engaged prospects from that pool. This helps you focus your efforts to achieve better results. MORE
We are headed to (hopefully sunny) Scottsdale later this month for my personal favorite conference of the year, B2B Marketing Exchange. MORE
As B2B marketers face several challenges when it comes to resonating with their target audience, new research shows that B2B buyers may place more emphasis on their emotions during the customer journey than previously thought. MORE
Welcome to the third post in this series of entrepreneur interviews, where successful tech company founders will be sharing their experiences, guidance, and lessons learned. MORE
As B2B marketers look for new ways to achieve their top objectives, account-based marketing (ABM) is becoming a popular tactic. MORE
As a content marketer, I rely on data and analytics to create robust strategies for our clients. However, when I talk to fellow professionals, I do not need these tools to guess what perhaps is the biggest obstacle we face: how to create content that your customers will love to read. MORE
When a comedian is on stage and the punchline he’s practiced for a week is met with stony stares from the audience, what’s that sound he hears? MORE
Only 0.04% of businesses ever reach the $100-million milestone. What’s the secret? What do the highest-performing, fastest-growing companies consistently do differently than everyone else? MORE
The Italians first invented pizza roughly 1,000 years ago. We can only assume the first developer meeting was scheduled for ten minutes later. Otherwise, whatever did they need the pizza for? Now, seriously, it’s fair of you to ask what in the world pizza has to do with AI and digital strategy. MORE
Ideas! Ideas! We need more ideas. If you have been tasked with planning out your company’s content calendar for the entire year. You need to make sure it includes the themes defined in your content marketing strategy, as well as a variety of different types of content. MORE
Facebook is having a terrible week. After experiencing a barrage of trouble over the last few months, they’ve finally crossed a line Apple won’t tolerate. They made available an app that gave themselves a scary amount of access to your device. MORE
PathFactory's Elle Woulfe was recently on the Rethink Marketing podcast, where she talked about how the on-demand B2C economy is changing B2B marketing. Account-Based Marketing B2B Marketing Content Marketing Demand & Lead Generation MORE
The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. On the most basic level, it’s the results that are showing up on Google. MORE
They call it the “ Attention Economy ,” because attention has become a scarce commodity. All day, every day, people are besieged with a multitude of marketing messages. Their email inboxes fill up. They get text after text. MORE
Modern Marketing
FEBRUARY 3, 2019
They call it the “ Attention Economy ,” because attention has become a scarce commodity. All day, every day, people are besieged with a multitude of marketing messages. Their email inboxes fill up. They get text after text.
Spiralytics
FEBRUARY 6, 2019
The role of infographics in lead generation tends to be downplayed. While infographics are widely recognized by marketers as a major driver of engagement and traffic, you’ll be hard-pressed to find any statistics directly tying infographics with lead generation. Lead Generation
Content Marketing Institute
FEBRUARY 5, 2019
Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire.
Marketing Insider Group
FEBRUARY 4, 2019
Ideas! Ideas! We need more ideas. If you have been tasked with planning out your company’s content calendar for the entire year. You need to make sure it includes the themes defined in your content marketing strategy, as well as a variety of different types of content.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Webbiquity
FEBRUARY 7, 2019
Lead generation is always challenging, so it’s great to have a helping hand. When you contact and nurture a potential lead pool, it’s important to identify the most engaged prospects from that pool. This helps you focus your efforts to achieve better results.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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B2B PR Sense
FEBRUARY 3, 2019
The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential.
Marketing Insider Group
FEBRUARY 5, 2019
As a content marketer, I rely on data and analytics to create robust strategies for our clients. However, when I talk to fellow professionals, I do not need these tools to guess what perhaps is the biggest obstacle we face: how to create content that your customers will love to read.
SendX
FEBRUARY 4, 2019
The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. We have written more suitable content for you, here and here and here.
KoMarketing Associates
FEBRUARY 7, 2019
As B2B marketers look for new ways to achieve their top objectives, account-based marketing (ABM) is becoming a popular tactic.
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Account-Based Marketing is a strategy, not a solution.
Modern Marketing
FEBRUARY 8, 2019
This year it’s estimated that 2.77 billion people will be active on social media.
Marketing Insider Group
FEBRUARY 7, 2019
Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well.
Act-On
FEBRUARY 5, 2019
The key to increasing email open, click, and conversion metrics is delivering targeted content and following established best practices. Content Marketing Email Marketing
KoMarketing Associates
FEBRUARY 6, 2019
When it comes to reaching out to target audiences via social media, new research suggests that millennials are far and wide more receptive to marketers through this channel. Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Reachforce
FEBRUARY 8, 2019
We are headed to (hopefully sunny) Scottsdale later this month for my personal favorite conference of the year, B2B Marketing Exchange.
Marketing Insider Group
FEBRUARY 6, 2019
Embracing the new opportunities that AI brings to marketing is something that every business must do to stay competitive in 2019 and beyond.
Webbiquity
FEBRUARY 5, 2019
Welcome to the third post in this series of entrepreneur interviews, where successful tech company founders will be sharing their experiences, guidance, and lessons learned.
KoMarketing Associates
FEBRUARY 5, 2019
The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. On the most basic level, it’s the results that are showing up on Google.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Reachforce
FEBRUARY 4, 2019
When was the last time you really cleaned out your company's data? Customer data can go stale after a while, and if you haven't been regularly going in and checking on the quality of your data, your data might not be as clean as you think.
Marketing Insider Group
FEBRUARY 5, 2019
As a content marketer, I rely on data and analytics to create robust strategies for our clients. However, when I talk to fellow professionals, I do not need these tools to guess what perhaps is the biggest obstacle we face: how to create content that your customers will love to read.
Biznology
FEBRUARY 7, 2019
The Italians first invented pizza roughly 1,000 years ago. We can only assume the first developer meeting was scheduled for ten minutes later. Otherwise, whatever did they need the pizza for? Now, seriously, it’s fair of you to ask what in the world pizza has to do with AI and digital strategy.
DiscoverOrg
FEBRUARY 5, 2019
Only 0.04% of businesses ever reach the $100-million milestone. What’s the secret? What do the highest-performing, fastest-growing companies consistently do differently than everyone else?
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Act-On
FEBRUARY 8, 2019
PathFactory's Elle Woulfe was recently on the Rethink Marketing podcast, where she talked about how the on-demand B2C economy is changing B2B marketing. Account-Based Marketing B2B Marketing Content Marketing Demand & Lead Generation
Marketing Insider Group
FEBRUARY 7, 2019
Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well.
Biznology
FEBRUARY 5, 2019
Facebook is having a terrible week. After experiencing a barrage of trouble over the last few months, they’ve finally crossed a line Apple won’t tolerate. They made available an app that gave themselves a scary amount of access to your device.
Modern Marketing
FEBRUARY 6, 2019
When a comedian is on stage and the punchline he’s practiced for a week is met with stony stares from the audience, what’s that sound he hears?
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
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