Expert insights. Personalized for you.
The role of infographics in lead generation tends to be downplayed. While infographics are widely recognized by marketers as a major driver of engagement and traffic, you’ll be hard-pressed to find any statistics directly tying infographics with lead generation. Lead Generation MORE
Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. The 2001 series consisted of eight online episodes, each featuring Clive Owen as “The Driver” – a mysterious man who fully commits to completing his assigned mission at all costs, taking viewers along for the ride. MORE
When it comes to reaching out to target audiences via social media, new research suggests that millennials are far and wide more receptive to marketers through this channel. Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic. MORE
Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well. Not only that, but every time you come up with something new and exciting, […]. The post 6 Tips To Differentiate Your Brand Using Content Marketing appeared first on Marketing Insider Group. Content Marketing MORE
This year it’s estimated that 2.77 billion people will be active on social media. While it can be overwhelming to think about adopting all of the new technology permeating the market, these key areas stand out as being worthwhile investments to drive results in your social media campaigns for 2019. Martech Integration. Social is rightfully coming into its own as a demand generation hub. It’s long been a challenge for social media teams to show their ROI. MORE
The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential. And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies. MORE
The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. We have written more suitable content for you, here and here and here. Over the course of last few years, I have been helping our customers with their email marketing. Bunch of them have list size of 100k+. MORE
The key to increasing email open, click, and conversion metrics is delivering targeted content and following established best practices. Content Marketing Email Marketing MORE
Embracing the new opportunities that AI brings to marketing is something that every business must do to stay competitive in 2019 and beyond. However, just because AI-powered marketing platforms are becoming more commonplace and simpler to use, it doesn’t mean there aren’t any pitfalls when it comes to using AI in marketing. A survey carried […]. The post Biggest Challenges to AI Marketing Success appeared first on Marketing Insider Group. Artificial Intelligence MORE
As a content marketer, I rely on data and analytics to create robust strategies for our clients. However, when I talk to fellow professionals, I do not need these tools to guess what perhaps is the biggest obstacle we face: how to create content that your customers will love to read. The research backs me […]. The post How to Create Content Your Customers Will Love to Read appeared first on Marketing Insider Group. Content Marketing Content content creation MORE
Lead generation is always challenging, so it’s great to have a helping hand. When you contact and nurture a potential lead pool, it’s important to identify the most engaged prospects from that pool. This helps you focus your efforts to achieve better results. SalesHandy is an email tool that helps you understand which prospects from your lead pool are highly engaged and most likely to convert into a lead when you contact them. MORE
As B2B marketers face several challenges when it comes to resonating with their target audience, new research shows that B2B buyers may place more emphasis on their emotions during the customer journey than previously thought. Ipsos recently published the “GBI USA Launch Presentation” to gauge some of the factors that B2B buyers weigh during the customer journey. MORE
When a comedian is on stage and the punchline he’s practiced for a week is met with stony stares from the audience, what’s that sound he hears? Besides the random uncomfortable cough from an audience member, the sound he hears is probably his heart constricting and his cortisol levels rising. It’s at that time when a person fully understands the expression, “The silence was deafening” For your business, silence can be a sign of trouble. MORE
As B2B marketers look for new ways to achieve their top objectives, account-based marketing (ABM) is becoming a popular tactic. Dun and Bradstreet recently published the “Mind the Data Gap: 2019 Data-Driven Marketing and Advertising Outlook” report and discovered that the majority of B2B marketers (37 percent) now carry out ABM. About 22 percent said that they do not use ABM, but intend to roll it out in 2019. However, nearly 30 percent of respondents said that they still do not use ABM. MORE
As a content marketer, I rely on data and analytics to create robust strategies for our clients. However, when I talk to fellow professionals, I do not need these tools to guess what perhaps is the biggest obstacle we face: how to create content that your customers will love to read. The research backs me […]. The post How to Create Content Your Customers Will Love To Read appeared first on Marketing Insider Group. Content Marketing Content content creation MORE
The Italians first invented pizza roughly 1,000 years ago. We can only assume the first developer meeting was scheduled for ten minutes later. Otherwise, whatever did they need the pizza for? Now, seriously, it’s fair of you to ask what in the world pizza has to do with AI and digital strategy. A lot more than you might think. Here’s why. Pizza was one step into the future, a dish that would last a thousand years. AI is another step into the future. Just the far future. MORE
Ideas! Ideas! We need more ideas. If you have been tasked with planning out your company’s content calendar for the entire year. You need to make sure it includes the themes defined in your content marketing strategy, as well as a variety of different types of content. This can be daunting, even for a seasoned […]. The post How To Plan Your Blog Content Calendar For The Entire Year appeared first on Marketing Insider Group. Content Marketing Blog blog content blog strategy MORE
Figuring out how to get quality product feedback from your customers quickly can be a big challenge for product teams. And yet, your success as a software product depends on it. The truth is, your customers are busy professionals who need a good reason to spend their valuable time filling out a customer survey or. The post Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback From Your Customers, Faster appeared first on Influitive. MORE
Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. MORE
Facebook is having a terrible week. After experiencing a barrage of trouble over the last few months, they’ve finally crossed a line Apple won’t tolerate. They made available an app that gave themselves a scary amount of access to your device. It’s opt-in, but Facebook seems aware that it’s invading privacy — and appears to be preying on young people. How well do people understand how you’re using their data? We also discuss the top trends people are talking about in 2019. MORE
PathFactory's Elle Woulfe was recently on the Rethink Marketing podcast, where she talked about how the on-demand B2C economy is changing B2B marketing. Account-Based Marketing B2B Marketing Content Marketing Demand & Lead Generation MORE
As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, instead of one-to-one interactions, marketers relied on one-to-many marketing tactics– i.e. email, social media, direct mail, billboards, etc. MORE
Welcome back to our B2B Blog Post Round-Up series. We took two months off to plan for the upcoming year. But, we’re back and better than ever with our February 2019 installment. For those of you who aren’t familiar with this series, let us explain. We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. MORE
The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. On the most basic level, it’s the results that are showing up on Google. Understanding SERPs is a critical component of the SEO professional’s role. By analyzing search results, SEOs will better understand the key components of a result listing and be able to determine the specific requirements to rank. Why Understanding SERPs Is So Important. MORE
If you’ve worked in recruiting for any length of time, you’ll know that just because a job candidate looks like a good fit on paper, doesn’t mean they’ll wow you in person. For this reason, a quick phone interview is the best way to familiarize yourself with a candidate’s qualifications and personality without wasting your time or their time. But, in order to get the most out of a brief phone screening, you must ask the right questions. Today’s blog post will help you do just that! MORE
They call it the “ Attention Economy ,” because attention has become a scarce commodity. All day, every day, people are besieged with a multitude of marketing messages. Their email inboxes fill up. They get text after text. Ads show up in any Google search they do and on their social media. You can’t watch TV or listen to the radio without dealing with advertisements. MORE
Oracle
FEBRUARY 3, 2019
They call it the “ Attention Economy ,” because attention has become a scarce commodity. All day, every day, people are besieged with a multitude of marketing messages. Their email inboxes fill up. They get text after text. Ads show up in any Google search they do and on their social media. You can’t watch TV or listen to the radio without dealing with advertisements.
Spiralytics
FEBRUARY 6, 2019
The role of infographics in lead generation tends to be downplayed. While infographics are widely recognized by marketers as a major driver of engagement and traffic, you’ll be hard-pressed to find any statistics directly tying infographics with lead generation. Lead Generation
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Content Marketing Institute
FEBRUARY 5, 2019
Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. The 2001 series consisted of eight online episodes, each featuring Clive Owen as “The Driver” – a mysterious man who fully commits to completing his assigned mission at all costs, taking viewers along for the ride.
Marketing Insider Group
FEBRUARY 4, 2019
Ideas! Ideas! We need more ideas. If you have been tasked with planning out your company’s content calendar for the entire year. You need to make sure it includes the themes defined in your content marketing strategy, as well as a variety of different types of content. This can be daunting, even for a seasoned […]. The post How To Plan Your Blog Content Calendar For The Entire Year appeared first on Marketing Insider Group. Content Marketing Blog blog content blog strategy
Speaker: Matthew Hawk, President of B2bTrainers
The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.
Oracle
FEBRUARY 8, 2019
This year it’s estimated that 2.77 billion people will be active on social media. While it can be overwhelming to think about adopting all of the new technology permeating the market, these key areas stand out as being worthwhile investments to drive results in your social media campaigns for 2019. Martech Integration. Social is rightfully coming into its own as a demand generation hub. It’s long been a challenge for social media teams to show their ROI.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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SendX
FEBRUARY 4, 2019
The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. We have written more suitable content for you, here and here and here. Over the course of last few years, I have been helping our customers with their email marketing. Bunch of them have list size of 100k+.
Marketing Insider Group
FEBRUARY 5, 2019
As a content marketer, I rely on data and analytics to create robust strategies for our clients. However, when I talk to fellow professionals, I do not need these tools to guess what perhaps is the biggest obstacle we face: how to create content that your customers will love to read. The research backs me […]. The post How to Create Content Your Customers Will Love to Read appeared first on Marketing Insider Group. Content Marketing Content content creation
Oracle
FEBRUARY 6, 2019
When a comedian is on stage and the punchline he’s practiced for a week is met with stony stares from the audience, what’s that sound he hears? Besides the random uncomfortable cough from an audience member, the sound he hears is probably his heart constricting and his cortisol levels rising. It’s at that time when a person fully understands the expression, “The silence was deafening” For your business, silence can be a sign of trouble.
KoMarketing Associates
FEBRUARY 7, 2019
As B2B marketers look for new ways to achieve their top objectives, account-based marketing (ABM) is becoming a popular tactic. Dun and Bradstreet recently published the “Mind the Data Gap: 2019 Data-Driven Marketing and Advertising Outlook” report and discovered that the majority of B2B marketers (37 percent) now carry out ABM. About 22 percent said that they do not use ABM, but intend to roll it out in 2019. However, nearly 30 percent of respondents said that they still do not use ABM.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
Zoominfo
FEBRUARY 7, 2019
As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, instead of one-to-one interactions, marketers relied on one-to-many marketing tactics– i.e. email, social media, direct mail, billboards, etc.
Marketing Insider Group
FEBRUARY 7, 2019
Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well. Not only that, but every time you come up with something new and exciting, […]. The post 6 Tips To Differentiate Your Brand Using Content Marketing appeared first on Marketing Insider Group. Content Marketing
Webbiquity
FEBRUARY 7, 2019
Lead generation is always challenging, so it’s great to have a helping hand. When you contact and nurture a potential lead pool, it’s important to identify the most engaged prospects from that pool. This helps you focus your efforts to achieve better results. SalesHandy is an email tool that helps you understand which prospects from your lead pool are highly engaged and most likely to convert into a lead when you contact them.
KoMarketing Associates
FEBRUARY 6, 2019
When it comes to reaching out to target audiences via social media, new research suggests that millennials are far and wide more receptive to marketers through this channel. Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Influitive
FEBRUARY 8, 2019
Figuring out how to get quality product feedback from your customers quickly can be a big challenge for product teams. And yet, your success as a software product depends on it. The truth is, your customers are busy professionals who need a good reason to spend their valuable time filling out a customer survey or. The post Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback From Your Customers, Faster appeared first on Influitive.
Act-On
FEBRUARY 5, 2019
The key to increasing email open, click, and conversion metrics is delivering targeted content and following established best practices. Content Marketing Email Marketing
Zoominfo
FEBRUARY 5, 2019
Welcome back to our B2B Blog Post Round-Up series. We took two months off to plan for the upcoming year. But, we’re back and better than ever with our February 2019 installment. For those of you who aren’t familiar with this series, let us explain. We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications.
Marketo Events
FEBRUARY 8, 2019
Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events.
Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems
We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.
Marketing Insider Group
FEBRUARY 6, 2019
Embracing the new opportunities that AI brings to marketing is something that every business must do to stay competitive in 2019 and beyond. However, just because AI-powered marketing platforms are becoming more commonplace and simpler to use, it doesn’t mean there aren’t any pitfalls when it comes to using AI in marketing. A survey carried […]. The post Biggest Challenges to AI Marketing Success appeared first on Marketing Insider Group. Artificial Intelligence
KoMarketing Associates
FEBRUARY 5, 2019
The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. On the most basic level, it’s the results that are showing up on Google. Understanding SERPs is a critical component of the SEO professional’s role. By analyzing search results, SEOs will better understand the key components of a result listing and be able to determine the specific requirements to rank. Why Understanding SERPs Is So Important.
Biznology
FEBRUARY 7, 2019
The Italians first invented pizza roughly 1,000 years ago. We can only assume the first developer meeting was scheduled for ten minutes later. Otherwise, whatever did they need the pizza for? Now, seriously, it’s fair of you to ask what in the world pizza has to do with AI and digital strategy. A lot more than you might think. Here’s why. Pizza was one step into the future, a dish that would last a thousand years. AI is another step into the future. Just the far future.
B2B PR Sense
FEBRUARY 3, 2019
The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential. And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Marketing Insider Group
FEBRUARY 5, 2019
As a content marketer, I rely on data and analytics to create robust strategies for our clients. However, when I talk to fellow professionals, I do not need these tools to guess what perhaps is the biggest obstacle we face: how to create content that your customers will love to read. The research backs me […]. The post How to Create Content Your Customers Will Love To Read appeared first on Marketing Insider Group. Content Marketing Content content creation
Zoominfo
FEBRUARY 3, 2019
If you’ve worked in recruiting for any length of time, you’ll know that just because a job candidate looks like a good fit on paper, doesn’t mean they’ll wow you in person. For this reason, a quick phone interview is the best way to familiarize yourself with a candidate’s qualifications and personality without wasting your time or their time. But, in order to get the most out of a brief phone screening, you must ask the right questions. Today’s blog post will help you do just that!
Biznology
FEBRUARY 5, 2019
Facebook is having a terrible week. After experiencing a barrage of trouble over the last few months, they’ve finally crossed a line Apple won’t tolerate. They made available an app that gave themselves a scary amount of access to your device. It’s opt-in, but Facebook seems aware that it’s invading privacy — and appears to be preying on young people. How well do people understand how you’re using their data? We also discuss the top trends people are talking about in 2019.
Act-On
FEBRUARY 8, 2019
PathFactory's Elle Woulfe was recently on the Rethink Marketing podcast, where she talked about how the on-demand B2C economy is changing B2B marketing. Account-Based Marketing B2B Marketing Content Marketing Demand & Lead Generation
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
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