ViewPoint

AUGUST 14, 2012

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. There are plenty of expressions or proverbs you hear every day that are familiar and understood (such as “a penny saved is a penny earned”). Other expressions contain useful advice that you don’t really get—because you don’t understand. Something else not well understood in many marketing and sales departments is the importance of certain metrics.

Lead Generation 237

Lead Generation Sales Qualified Leads PointClear Generation 237

Tomorrow People

AUGUST 14, 2012

It’s no longer enough to base your inbound marketing strategy around your dazzling website. The world has changed; your performance in social media , blogs and email marketing must also be better than your competitors’ But it’s often difficult to assess what you’re getting right and what needs to improve. There are so many things to think about: How well are you using networking sites such as Facebook , Twitter and LinkedIn ?

Top of Funnel 217

Top of Funnel Marketing Funnels Marketing & Strategy Inbound Marketing 217

Digital B2B Marketing

AUGUST 16, 2012

It seems there is another marketing infographic hiding around every corner of the web, and it will probably fall well short of its potential. Instead of making information easier to consume, many infographics make it harder to understand the information they present or even outright mislead. Here are 5 of the biggest infographic mistakes marketers make with an example of each. 1.

Segmentation 199

Segmentation Statistics Internet Marketing Social Media 199

Marketing Insider Group

AUGUST 14, 2012

So what do I know about personal branding? I have only been blogging for a little more than 2 years, and tweeting for just over three years. Well, that is actually part of my story… This is why I updated my slides on personal branding and challenge everyone in business to wake up and get social and to realize that there is no separation between our work and personal lives.

Personalization 190

Personalization Ad Building Brand Identity Branding 190

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

AUGUST 14, 2012

There’s a great thing that’s been happening lately around SEO and “boring” industries…people are realizing their product doesn’t have to be sexy and are actually embracing it! In December, Will Reynolds of Seer Interactive put out a video, “ Link Building in Boring Industries.” Last month, there was a great article from SEOMoz, “ Companies in Boring Niches Creating Great Content.” And, during my SMX Advanced presentation in May, I noted tha

SEO 187

SEO B2B Work Management Word of Mouth 187

The Point

AUGUST 15, 2012

We need to talk. You know that monthly newsletter you blast to your entire database under the guise of “lead nurturing”? And those Webinar invitations that you broadcast to every trade show lead you’ve generated since 2005? You can do a lot better. There was a time when lead nurturing was synonymous with simply staying in front of prospects. Call it “calendar-based” nurturing: a series of regularly scheduled emails, promoting different content, all to the same list.

Lead Nurturing 180

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 180

Webbiquity

AUGUST 17, 2012

Guest post by Celina Conner. It’s very rare that anyone prefers the packaging of an item to its contents. Consider for example, a bottle of a wine or the cover of a book—sure, what’s on the cover or label may be what initially appeals to you. But it is only when you taste the wine or read the book that you know what’s good—and what’s not.

Marketing Strategy 176

Marketing Strategy Marketing & Strategy PageRank Peer-to-peer 176

Biznology

AUGUST 14, 2012

If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. Social media’s stupid, right? Just baby pictures, workout check-ins, adorable kittens, and the self-indulgent ramblings of under-employed folks too far to either the left or the right to amount to much.

Ning 171

Ning Best Practices Enterprise Management Social Media 171

ViewPoint

AUGUST 16, 2012

Joining me today is Dave Brock of Partners in Excellence. Dave's firm works with clients in many verticals including technology industries, industrial products, financial and professional services, consumer products, retail, not-for-profit and other sectors. Below, you can read highlights from our discussion or use the links to start the interview from different parts of the conversation.

Budget Programs 163

Budget Programs Work Management Marketing Management Sales Cycle 163

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

WriteSpark

AUGUST 14, 2012

"How long have you been freelancing?" is a question I rarely hear when I am discussing my copywriting services with a potential client. But it's a question you will want to ask any freelance copywriter you hire. The reason? A writer who is experienced in running a business and managing projects as a freelancer can save you time, money, and headaches through more effective project activity and relationships.

SME 150

SME Cost Copywriting Work Management 150

Digital B2B Marketing

AUGUST 14, 2012

What if banner ads could become as targeted and relevant as emails? One of the emerging trends in online advertising promises to make this possible. Rather than targeting an audience based on various characteristics, CRM retargeting allows you to target segments of your CRM database with online ads. How It Works You have seen retargeting ads, banners that promote whatever products you looked at or left in your shopping cart and follow you around the web.

CRM 148

CRM Advertisements Advertising Tactics 148

Biznology

AUGUST 15, 2012

Your products or services are purchased because they meet a need for your customer, not because you have a fancy brand or a clever marketing campaign. That need may be for pain relief or to cook a meal or to fit in with peers, but it is still the customer’s need that drives a purchase and the customer’s experiences are what set the stage for that need to be fulfilled.

Peer-to-peer 160

Peer-to-peer Work Management Marketing Management Fulfillment 160

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.” Woods, CTO and co-founder of Eloqua, a provider of marketing automation software, and Shootman, the company’s Chief Revenue Officer, present a bold and comprehensive framewor

Work Management 147

Work Management Marketing Management Marketing Automation Services Eloqua 147

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Social Media

ANNUITAS

AUGUST 14, 2012

“ Marketing needs to view sales as their customer! ” How many times have you heard this one? It’s a common refrain used by many to drive the thought of marketing-sales alignment in B2B organizations. To be honest, I’m probably guilty of saying these words myself. Yet the other day, I heard them spoken by one of my industry colleagues. When I heard it, my first thought was “ That’s simply not true !”.

B2B Thought Leadership 140

B2B Thought Leadership Marketing Management Peer-to-peer Thought Leadership 140

WriteSpark

AUGUST 14, 2012

"How long have you been freelancing?" is a question I rarely hear when I am discussing my copywriting services with a potential client. But it's a question you will want to ask any freelance copywriter you hire. The reason? A writer who is experienced in running a business and managing projects as a freelancer can save you time, money, and headaches through more effective project activity and relationships.

SME 120

SME Cost Copywriting Work Management 120

Biznology

AUGUST 16, 2012

Photo credit: Wikipedia. SEO is dead! SEO is dead! It’s always a great headline, and I know, I know, you’ve heard this story before. Every time Google changes its algorithm or a new social media technique takes off, it’s tempting to say that SEO is dead. And, viewed narrowly enough (SEO is keywords in titles or SEO is links), any of these changes might mean that SEO is dead for you–if that is all SEO was to you.

SEO 133

SEO CAN-SPAM Wikipedia High Quality Lead 133

Convince & Convert

AUGUST 14, 2012

Anyone can create a video and post it online, but creating an effective video that drives action is more science than art. So whether you’re shooting a quick interview with your phone, creating a fancy PowerPoint presentation, trying your hand at animation, or wanting to simply learn how to make a viral video for your business, here are 10 secrets to producing a video that sells. 1.

Video Marketing 144

Video Marketing Copyright Youtube Adwords 144

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Adobe Experience Cloud Blog

AUGUST 16, 2012

by Jon Miller The annual Buyersphere report from BaseOne , in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. By asking detailed questions about the actual journey the buyers went through, the report gives what it calls “concrete, reliable findings [that can] be used to convince your clients, persuade your bosses, and defend your decisions”.

Social Media 103

Social Media Peer-to-peer Word of Mouth WOM 103

ANNUITAS

AUGUST 14, 2012

“ Marketing needs to view sales as their customer! ” How many times have you heard this one? It’s a common refrain used by many to drive the thought of marketing-sales alignment in B2B organizations. To be honest, I’m probably guilty of saying these words myself. Yet the other day, I heard them spoken by one of my industry colleagues. When I heard it, my first thought was “ That’s simply not true !”.

B2B Thought Leadership 100

B2B Thought Leadership Marketing Management Peer-to-peer Thought Leadership 100

Hubspot

AUGUST 16, 2012

There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter? It could be because they share valuable, educational content that appeals to your interests and needs. Or it could be that they give you access to exclusive deals, coupons, or other promotions.

Social Media 61

Social Media Brand Identity Branding Media 61

Convince & Convert

AUGUST 15, 2012

The psychology behind what causes people to purchase, and the impact of social and content on that dynamic, is a massive research project (and one we’ll be tackling with The Social Habit project). But one thing we know can be effective are companies that wrap the pitch in information. It’s the spoonful of sugar that helps the medicine go down.

Education 126

Education Work Management Marketing Management Brand Identity 126

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. (*State of Event Marketing, July 2011). If you are looking to take your marketing international by opening up offices in other countries, they can form a core part of your strategy.

Co-Registration 89

Co-Registration Peer-to-peer Trade Show BtoB 89

The ROI Guy

AUGUST 17, 2012

With the “boys of summer” in full swing, it’s easy to reminisce about some all time great baseball movies, like Field of Dreams, where Ray Kinsella (played by Kevin Costner) is urged by a voice to “build it, he will come” and after building a baseball diamond in the middle of an Iowa cornfield, miraculously the ghosts of Shoeless Joe Jackson and the rest of the seven Chicago Black Sox team from 1919 appear, along with hundreds of fans.

Ad Building 59

Ad Building Lead Scoring Lead Ranking Paper 59

Hubspot

AUGUST 14, 2012

That's right! Starting this week, Google's algorithm is now penalizing websites just a little bit differently than they were in the past. But it's all toward the same end Google has been trying to achieve with its Panda and Penguin updates: Reward the websites that create the best content. And you know what's not good content? Copied content. Well, presumably the content actually is pretty good if you wanted to copy it. but that certainly isn't a good practice.

Copyright 59

Copyright Google SERP Validation 59

Convince & Convert

AUGUST 12, 2012

Last week, I wrote that social media stunts can do more harm than good , because they set an expectation among the masses that they will also be treated with extraordinary kindness. But they won’t, because highly individualized “wow” moments aren’t typically scalable. (Note: not everyone agreed with me on that, which is terrific.

Social Media 122

Social Media Marketing & Strategy Consulting Marketing 122

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Adobe Experience Cloud Blog

AUGUST 15, 2012

by Rick Siegfried Yesterday, the American Marketing Association (AMA) hosted another installment of their ongoing Virtual Xchange series, Going Mobile: Integrating Strategy and Design for Success. As you can probably tell from the title, this virtual event was all about mobile marketing. Not necessarily a new area of marketing, but one that is under-utilized, under-optimized, and more often than not, just not considered when planning a b2b marketing campaign.

Mobile Marketing 89

Mobile Marketing Planning Marketo Marketing & Strategy 89

EMagine B2B Blog

AUGUST 14, 2012

So the CEO of your company just heard about responsive design from some article, Twitter, or just about anywhere. (It’s everywhere!) And now he’s decided that it’s a must have for the new website. Trouble is neither the CEO nor you know what responsive design actually is. On top of that, there’s a ton of [.].

Design 53

Design Twitter Marketing Websites Companies 53

Hubspot

AUGUST 13, 2012

Log this update under "news that should've been news months and months ago." Looks like Google+ is finally rolling out custom vanity URLs for Google+ business pages and personal profiles, as reported by Marketing Land earlier today. This means that our social media team will soon be able to change this hideous looking URL -- [link] -- which leads to HubSpot's Google+ business page , into something much more professional, memorable, and shareable. like say, this -- [link] And you'll be able to ma

Ideal Customer Profiles 59

Ideal Customer Profiles Profiling Google Conference 59