Sat.Feb 09, 2019 - Fri.Feb 15, 2019

6 Questions to Consider When Hiring a Content Writer (+6 Experts on Hiring In-House)

Kapost

Last fall, my wife and I bought a new house: a fixer-upper. We had 30 days between our closing and our move-in date to gut and replace a kitchen, tear. The post 6 Questions to Consider When Hiring a Content Writer (+6 Experts on Hiring In-House) appeared first on Kapost Blog. Marketing Strategy

8 Content Marketing Lessons from Google’s Customer Intent Study

Marketing Insider Group

Here is an unnerving statistic to consider: 75% of United States consumers would not care if the brands they used went away. We know that even if the brands we use disappear, another product or service will come along to replace it. What does this mean for content marketing?

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How to Use Data to Improve Your Content Marketing Strategy This Year

Reachforce

One of the reasons that digital marketing is so powerful is that it relies on so much more than simply pushing company advertisements in consumers' faces. It takes a lot more than your basic ad to entice and keep customers these days, especially those in Gen Y and Gen Z.

Report: Despite Challenges, B2B Marketers Remain Dedicated to Account-Based Marketing

KoMarketing Associates

Although B2B marketers are still relatively new in adopting account-based marketing (ABM), new research shows that they are already seeing success with this tactic.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Database Marketing: Five Important Things to Know

Webbiquity

Guest post by Nick Rojas. A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists.

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Why Is Data Management So Important For Your Company?

Reachforce

Many companies don't realize just how important their data is. They know they have this data and they understand that it's useful, but they don't realize what the impact would be if they lost it all, if it were corrupted, or if there was a data breach. data management

Survey: Millennial Buyers Find More Value in Marketing Video Content

KoMarketing Associates

Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics? To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content.

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All I Want in 2019 Is an Integration

Modern Marketing

The new year is upon us, and with it comes the traditional series of glossy articles about key technology trends to watch.

Eloqua 226

How to Launch Your Employee Activation Program in 8 Steps

Marketing Insider Group

“Employees are a company’s greatest asset.” – Anne M. Mulcahy, former Xerox chairperson and CEO. This popular quote is popular for a reason – because it’s true.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Top Data Quality Myths Busted

Reachforce

There are a lot of misconceptions surrounding good data quality practices and what businesses need to be doing. Because data quality is our specialty, we want to address a few of these myths and talk about what the facts actually are. data quality

Survey: 63% of Marketers are Still “Working on It” When it Comes to Implementing MarTech

KoMarketing Associates

More marketers are turning to MarTech to achieve their top objectives. However, new research suggests that they are struggling to reach their goals and see an ROI from their efforts. Ascend2 recently conducted the “Marketing Technology Trends Survey” and discovered that the majority of marketers (63 percent) are still “working on it” when it comes to implementing MarTech.

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The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing

DiscoverOrg

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others.

5 Benefits of AI for Digital Marketers

Marketing Insider Group

We’re right at the start of the AI revolution but we’ve already got a good sense of how artificial intelligence will change the face of digital marketing. If you’re not fully on the bandwagon yet or you’re just considering dipping your toes in the water, you’re not the only one.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Why Gmail’s New Promotions Tab Is a Big Plus for Your Email Campaigns

Modern Marketing

Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab.

Do B2B Marketers Really Lag Behind B2C Marketers?

KoMarketing Associates

B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.” Or “what B2B marketers can learn from B2C marketers.”.

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The Importance of Digital and Social Media Governance and Reputation Management: Tips for Getting Started

Biznology

4 Best Time Management Tips for Busy Entrepreneurs

Marketing Insider Group

Time management tips are the most sought-after advice for many entrepreneurs. As an entrepreneur, you wear all the hats. There is a constant demand of your time. Therefore, you need to be able to prioritize your schedule and ensure you’re working intelligently.

Best 252

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

B2B Lead Generation Checklist: 22 success tips

Sales Lead Insights

I get to work with some of the best people at the best companies in the business. That's the fun part.

5 Creative Ways to Use Data (beyond measuring KPIs)

Act-On

Data is useless to us if we don’t know how to properly analyze and share it with our team and our customers. Here are five creative ways to use your data. Adaptive Marketing Content Marketing Digital Marketing Strategies Marketing Strategy Personalization

What We Can Expect From Generation Z – Implications For Branding

Biznology

We have heard a lot about Millennials ( i.e., Generation Y), their impact on business, politics and society, and how different their values and practices are. Well, get ready for Generation Z. Their attitudes and actions are even more progressive and even more confounding to marketers.

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10 B2B Lead Generation Strategies for 2019

Marketing Insider Group

The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

2019: Ad-Tech and Digital Marketing Trends To be Aware Of

NuSpark

Advertising technology and digital marketing are changing rapidly, with exciting new opportunities arising daily. Some of the dominant trends you can expect to see in 2019 are: Live Video. Video is still top of the content marketing list, and the only thing that beats it is live video or streaming.

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Listening Tricks to Build More Accurate Buyer Personas

Act-On

Buyer Persona Customer Marketing

Will AI Kill Emotion in Marketing?

Biznology

Artificial intelligence is a huge buzzword across marketing right now, with over 60% of CEOs saying AI will have a larger impact on their businesses than the internet. Let that soak in for a moment. A larger impact than the internet.

How to Leverage Content Marketing Automation in 2019

Marketing Insider Group

As a content marketer, you know that there is a lot that goes into a successful content marketing strategy.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy