Sat.Mar 09, 2019 - Fri.Mar 15, 2019

Five top tips (and more) to make your marketing automation awesome

Really B2B

Are you thinking about your first marketing automation setup? Have you just started the process of embedding marketing automation into your business? Alternatively, are you a seasoned, marketing automation marathoner who has experienced everything marketing automation has to offer?

Expert Insight: Millennials Show More Eagerness to Connect with Businesses, But Why? [Interview]

KoMarketing Associates

Visual Objects recently conducted a survey of 537 social media users to learn how they prefer to contact companies and forge a relationship with these businesses, and the results were surprising.

2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

DiscoverOrg

Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” There are just different challenges today.

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An Open Letter to Public Relations Professionals

B2B PR Sense

Dear PR Professionals: PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion. Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

A Content Marketer’s Guide to Finding Engaging Images

Marketing Insider Group

“A picture is worth a 1000 words.” This old English idiom refers to the notion that a complex idea can be conveyed far more effectively with an image than with a description. Perhaps nowhere is this more true than in content marketing.

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How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Guest post by Bibi Lauri Raven. Email marketing is one of the most cost-effective marketing tactics, if done correctly. Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes.

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Prediction: Successful Marketers Treat Sales as Clients and Partners

Kaon

This article originally was published by MarTech Series, “ Prediction Series 2019: Interview with Joshua Smith, CTO and Founder, Kaon Interactive “ (February 11, 2019). Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies.

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How Technology Can Optimize Your B2B Content Marketing Strategy

Marketing Insider Group

When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation.

Survey: 97% of Marketers Seeing an Improvement in Performance with Data Use

KoMarketing Associates

As marketers collect more data on prospects and customers, new research indicates that they are seeing an overall improvement in their performance when they put this information to use.

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6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Seven Tips for Hiring An SEO Freelancer

Webbiquity

Guest post by Cynthia Madison.

SEO 202

Why Email Is Still the King of Customer Engagement

Modern Marketing

So many things were supposed to make email obsolete: Facebook, Slack, mobile push—even RSS was once talked about as an email-killer. It turns out that pronouncing email dead is simply a common marketing ploy rather than any kind of market reality.

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How Even Creatives Can Measure Content Marketing ROI

Marketing Insider Group

Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. You know your content has real quality, creates goodwill among your target customers, and positions you as an authority in your field.

Better Together: How to Improve B2B Lead Quality with SEO and PPC

KoMarketing Associates

Pop quiz: Which is better for B2B lead generation? A) Pay per click search advertising. B) Search engine optimization. C) Both. And the answer is…. C) Both. PPC and SEO both have their strengths and weaknesses, and you can use them independently.

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Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

By Peter Caputa. I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’re a leader in their field and they have a good number of recruiters working for them.

This Is Why Implementing a Lead Nurturing Program Is So Important

Act-On

Conversions are great, and so are qualified leads, but if those prospects aren't nurtured properly throughout the purchasing cycle, all your hard work generating those awesome leads will be wasted. Customer Journey Demand & Lead Generation

5 Powerful Re-Engagement Tactics to Warm Cold Leads

Marketing Insider Group

As anyone in sales or marketing knows, there are plenty of issues that can derail everything from a campaign funnel to a prospects’ buying decision. Circumnavigating, or even better, mitigating these issues entirely is what keeps us on our toes.

Achieve Marketing and Sales Alignment with Your Martech Stack

Reachforce

There are two types of companies. Some companies' sales and marketing teams work together seamlessly and are able to create processes together that streamline the buyer's journey to increase lead generation and conversions. Other companies don't.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

The Entrepreneur Interview Series #7: Lief Larson, Salesfolks

Webbiquity

Ecommerce is great for everyday purchases. But where do you turn for help with a big-ticket buying decision that is anything but “everyday”? One entrepreneur has a new answer.

These Tips Will Help You Make Your Next Trade Show A Success

Act-On

Trade shows can help you generate excitement around your brand and capture leads. Set yourself up for success before, during, and after your next event. Email Events

When Should Marketing Hand Leads to Sales for Closing?

Marketing Insider Group

Not all leads are sales-ready. They may be considered marketing qualified, but they’re not yet sales qualified. When marketing hands over leads to the sales department, it’s crucial that these leads are ready to purchase, so that the sales personnel don’t waste their time on leads that won’t convert.

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Finding the Path to Tech Stack Success

Reachforce

Although you may not be entirely familiar with the term tech stack, it's more than likely that your company still has some kind of tech stack in place. Every marketing team needs some kind of technology to help generate leads, nurture them, segment them out, score them, and more.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Offers are key to generating more leads and sales with your B2B Marketing

Sales Lead Insights

The best way to generate sales leads is by making strong "offers" or "calls-to-action". The post Offers are key to generating more leads and sales with your B2B Marketing appeared first on Sales Lead Insights. B2B Lead Generation calls-to-action leadgeneration marketing tips offers

Benefits of Marketing Automation for Insurers

Act-On

Insurance companies in all verticals have diverse audience segments that require highly tailored and customized messaging to generate, nurture, and convert leads in a multi-channel marketing ecosystem.

7 Creative Event Ideas to Use in 2019

Marketing Insider Group

As a keynote speaker, I have seen everything when it comes to events. With over 400+ digital marketing conferences being held in 2019 alone, there is truly a conference for everyone.

Tips for Tying Social Media to Your Organization’s Bottom Line

Modern Marketing

Too often, businesses think of social media only in very fuzzy terms, without actually drilling down into the specific reasons why they are using it. But companies at the leading edge of social media are taking things one step further.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

PR’s “Big Lie” is Alive and Well

Marketing Craftmanship

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Rethink Marketing Podcast: Changing the Corporate Business Model to Suck Less

Act-On

Joseph Jaffe believes the corporate business model is failing. With success, comes "suckage." The key to corporate longevity is to suck less. Here is how. Corporate Customer Journey

Why Did Google Penalize Your Website?

Marketing Insider Group

The reasons why Google penalized your website are many, but the underlying cause is the same — your website is not working to support Google’s goals of providing high-quality, accurate, and fast results to users. Why should you care if Google penalized your website?