Sat.Jan 26, 2019 - Fri.Feb 01, 2019

How LinkedIn’s Interest Targeting Feature Can Enhance ABM

Strategic-IC

Designed to help advertisers “reach the right audiences with relevant ads that match their professional interests”, LinkedIn has released Interest Targeting in Campaign Manager. Why LinkedIn Interest Targeting?

How to Use the Tech Stack to Displace Competitors

DiscoverOrg

More data = more noise, amirite? More stuff to comb through, more “analysis paralysis,” more time wasted. It’s a comment Brandon Battey hears all the time.

How to Solve the 5 Most Common Brand Awareness Problems

Contently

When you’re thirsty, do you order a soda or ask for a Coke? If you have a cold, do you ask for a tissue or a Kleenex? Sometimes a product gets so popular that the brand name becomes synonymous with whatever it’s selling. This is brand awareness in action.

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10 B2B Lead Generation Strategies for 2019

Marketing Insider Group

The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. We have written more suitable content for you, here and here and here.

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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity

Guest post by Kevin Conner. Social media success isn’t nearly as random as it can seem. Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag.

How We Help Brands Like You Develop a Content Marketing Strategy

Marketing Insider Group

Social media. Websites. Blogs. Developing an effective content marketing strategy can feel daunting with so many options and strategies available. At Marketing Insider Group, we meet with brands on all points of the content marketing journey.

7 Best Practices for Effective Data Management in 2019

Reachforce

As digital marketing evolves, data management is becoming the backbone of a good online marketing strategy.

Only 49% of Marketers Can Successfully Integrate Different Data Sources

KoMarketing Associates

When it comes to utilizing data, marketers are still exploring the benefits of leveraging analytics. That being said, new research suggests that marketers still face a series of struggles when it comes to integrating data into their existing strategies.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Entrepreneur Interview Series #2: Scott Burns, Structural

Webbiquity

Welcome to the second post in this series of entrepreneur interviews, where successful tech company founders will be sharing their experiences, guidance, and lessons learned. It’s fitting that this second post highlights an entrepreneur who is now on his second company.

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How to Track the Elusive B2B Influencer

Marketing Insider Group

A year or so ago, MarketingProfs ran an article about influencer marketing which contained an interesting footnote: while 55% of B2C marketers were running an influencer program, the number on the B2B side was only 15%.

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Two SMB Content Marketing Strategies the Fortune 500s Can’t Afford to Ignore in 2019

Modern Marketing

If there’s one thing we’ve learned over the past few years, it’s that David really can take it to Goliath in a 21st century marketplace.

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Survey: B2B Marketers Get the Most Value Out of Content Early in the Buyer’s Journey

KoMarketing Associates

B2B marketers are heavily invested in content marketing and utilizing it to generate leads, but at what stage of the buying process is this tactic most effective?

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

5 Reasons Why Marketing Automation Software Implementations Fail

Act-On

The right strategy is essential to marketing automation success. Here are 5 reasons marketing automation software implementations fail and how to fix them. Corporate Marketing Automation Marketing Strategy Sales & Marketing Alignment

7 Deadly Instagram Marketing Mistakes That Will Get You Unfollowed

Marketing Insider Group

Instagram is the most visual of all the social media platforms and has become critical to the success of small businesses everywhere. Customers go there to like, comment and otherwise engage with brands just like yours.

How You Can Protect Your Trademarks on Social Media

Modern Marketing

Trademarks apply in the social media world, just as they do in the traditional marketing world.

You Educated Your Audience with B2B Content: What’s Next?

KoMarketing Associates

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences).

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

2019 Themes in Digital Marketing

Biznology

This year has started off strong on my end, but we’re also looking ahead towards what’s next.

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What’s It Called? Naming Your B2B Product

Marketing Insider Group

Your team cannot wait to launch their latest and greatest product. Now they’re ready to figure out what it’s going to be called. That’s the easy part, right? You get everyone together to brainstorm ideas, the obvious first step, but you don’t stop there, of course.

Making Sense of Social Media Sponsorships and Partnerships

Modern Marketing

Just a few years ago, a top brand or company might have talked about “sponsoring” a top social media influencer or thought leader.

The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She rarely meets up with friends in public, and her father has no way to know what she’s watching or reading.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Why AI Has Come a Long Way Since HAL in 2001

Biznology

January is a special month in AI history. Because in both the novel and movie 2001: A Space Odyssey , January 12 is when the HAL 9000 sentient computer — (spoiler alert!) the story’s antagonistic artificial intelligence — goes live.

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9 Best Practices for Optimizing Your Calls to Action

Marketing Insider Group

Your calls to action, or CTAs, are arguably the most important part of your copy. Your CTAs guide users through your marketing funnel, giving them clear instructions on what to do next. They are also the key to transforming leads into valuable conversions. Because it’s so vital to get your CTAs right, you should spend […]. The post 9 Best Practices for Optimizing Your Calls to Action appeared first on Marketing Insider Group. Content Marketing best practices call to action

Marketing Personalization Strategies You Might Be Missing

Act-On

Marketing personalization can reduce your acquisition costs, lift revenues, and increase your marketing spend efficiency. Here are 7 strategies to act on today.

Beyond the Chatbot: Tips and Tricks for Sales Enablement Chat

DiscoverOrg

We’ve all used chatbots. Sometimes they look like a pretty young receptionist named Kim, sometimes they look like robots … but sometimes chat is a different animal altogether.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.