Sat.Jan 26, 2019 - Fri.Feb 01, 2019

How LinkedIn’s Interest Targeting Feature Can Enhance ABM

Strategic-IC

Designed to help advertisers “reach the right audiences with relevant ads that match their professional interests”, LinkedIn has released Interest Targeting in Campaign Manager. Why LinkedIn Interest Targeting?

How to Use the Tech Stack to Displace Competitors

DiscoverOrg Sales

More data = more noise, amirite? More stuff to comb through, more “analysis paralysis,” more time wasted. It’s a comment Brandon Battey hears all the time. But actually that ‘noise’ is a powerful tool to target the right accounts – that is, if you know the tech stack of your target accounts ,” says DiscoverOrg’s Senior Manager of Sales Development. Own win rate increases by 300% when we know key parts of a prospect’s technology stack.

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How to Solve the 5 Most Common Brand Awareness Problems

Contently - Strategy

When you’re thirsty, do you order a soda or ask for a Coke? If you have a cold, do you ask for a tissue or a Kleenex? Sometimes a product gets so popular that the brand name becomes synonymous with whatever it’s selling. This is brand awareness in action. Brand awareness can seem like a vague force that’s hard to measure. But just because it’s trickier to track than a sale or a conversion doesn’t mean spreading awareness is without value.

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10 B2B Lead Generation Strategies for 2019

Marketing Insider Group

The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for. The digital marketing landscape is constantly changing, which means B2B […]. The post 10 B2B Lead Generation Strategies for 2019 appeared first on Marketing Insider Group. Content Marketing

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Two SMB Content Marketing Strategies the Fortune 500s Can’t Afford to Ignore in 2019

Oracle

If there’s one thing we’ve learned over the past few years, it’s that David really can take it to Goliath in a 21st century marketplace. Today's Davids are small and medium-sized businesses (SMB) that act as “disruptors,” while modern-day Goliaths that have been swept into the dustbin of economic history include Sears, Toys R Us, and RadioShack. The way that consumers connect with brands, make a buying decision, and receive goods and services is changing.

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More Trending

Report: Content Marketing Still Poses Challenges for Many Marketers

KoMarketing Associates

Although many marketers are dedicated to utilizing content marketing as a part of their marketing plan, new research suggests that they still face a wide array of challenges when it comes to creating and implementing a content strategy.

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How We Help Brands Like You Develop a Content Marketing Strategy

Marketing Insider Group

Social media. Websites. Blogs. Developing an effective content marketing strategy can feel daunting with so many options and strategies available. At Marketing Insider Group, we meet with brands on all points of the content marketing journey. From those who are still learning what content marketing is and why it’s important to those who are […]. The post How We Help Brands Like You Develop a Content Marketing Strategy appeared first on Marketing Insider Group.

How You Can Protect Your Trademarks on Social Media

Oracle

Trademarks apply in the social media world, just as they do in the traditional marketing world. Thus, just as you wouldn’t allow a competitor down the street to operate using a similar brand name or a similar logo, you can stop competitors, rivals or “haters” from creating fake social media accounts that mimic the look, feel, and design of your trademarks.

5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). Think about the last book you read or television show you watched.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Only 49% of Marketers Can Successfully Integrate Different Data Sources

KoMarketing Associates

When it comes to utilizing data, marketers are still exploring the benefits of leveraging analytics. That being said, new research suggests that marketers still face a series of struggles when it comes to integrating data into their existing strategies. The “Customer Data Imperative” conducted by Econsultancy and SAP recently discovered that only 49 percent of marketers are now able to successfully integrate different data sources and activate that information.

How to Track the Elusive B2B Influencer

Marketing Insider Group

A year or so ago, MarketingProfs ran an article about influencer marketing which contained an interesting footnote: while 55% of B2C marketers were running an influencer program, the number on the B2B side was only 15%. With so many B2B products being consideration-heavy purchases, requiring the buy-in of a range of people within an organization, […]. The post How to Track the Elusive B2B Influencer appeared first on Marketing Insider Group. Influencer Marketing

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Making Sense of Social Media Sponsorships and Partnerships

Oracle

Just a few years ago, a top brand or company might have talked about “sponsoring” a top social media influencer or thought leader. Now, however, the discussion has shifted away from “sponsorship” towards much more of a collaborative “partnership,” in which there is expected to be much greater alignment and collaboration between the two parties.

What Is Employee Advocacy? 14 Tips To Inspire Employee Engagement & Build a Better Culture

Influitive

Employee advocacy is when employees share positive opinions about your company through word of mouth, both online and in person. It boosts your brand as an employer because the voices of genuinely delighted employees are way more impactful than your company tooting its own horn. So why is employee advocacy such a big deal, and. The post What Is Employee Advocacy? 14 Tips To Inspire Employee Engagement & Build a Better Culture appeared first on Influitive.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Survey: B2B Marketers Get the Most Value Out of Content Early in the Buyer’s Journey

KoMarketing Associates

B2B marketers are heavily invested in content marketing and utilizing it to generate leads, but at what stage of the buying process is this tactic most effective? To find out when content marketing is best used, the Content Marketing Institute and Scribble Live recently published the “Content Marketing for Demand Generation Survey: Using Content Marketing to Generate Demand, Create New Audiences” report.

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9 Best Practices for Optimizing Your Calls to Action

Marketing Insider Group

Your calls to action, or CTAs, are arguably the most important part of your copy. Your CTAs guide users through your marketing funnel, giving them clear instructions on what to do next. They are also the key to transforming leads into valuable conversions. Because it’s so vital to get your CTAs right, you should spend […]. The post 9 Best Practices for Optimizing Your Calls to Action appeared first on Marketing Insider Group. Content Marketing best practices call to action

#ChatZoomInfo: 2019 ZoomInfo Twitter Chat Schedule

Zoominfo

In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. The ultimate goal of #ChatZoomInfo is to engage with the diverse group of professionals, customers, and partners who follow ZoomInfo on Twitter. Whether you’re looking for a daily dose of inspiration or simply want to network with the best in the business, #ChatZoomInfo is for you.

2019 Themes in Digital Marketing

Biznology

This year has started off strong on my end, but we’re also looking ahead towards what’s next. I’ve spent a fair amount of time talking to digital marketing professionals about what’s important to them, sharing some of our product roadmap, and seeing where there’s alignment and where there may be market opportunity. While I try to structure these conversations to touch on a few specific topics, things usually don’t go as planned.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

You Educated Your Audience with B2B Content: What’s Next?

KoMarketing Associates

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result.

7 Deadly Instagram Marketing Mistakes That Will Get You Unfollowed

Marketing Insider Group

Instagram is the most visual of all the social media platforms and has become critical to the success of small businesses everywhere. Customers go there to like, comment and otherwise engage with brands just like yours. And because it takes a lot of effort to build up a following, it can be dispiriting to see […]. The post 7 Deadly Instagram Marketing Mistakes That Will Get You Unfollowed appeared first on Marketing Insider Group. Social Media

5 Reasons Why Marketing Automation Software Implementations Fail

Act-On

The right strategy is essential to marketing automation success. Here are 5 reasons marketing automation software implementations fail and how to fix them. Corporate Marketing Automation Marketing Strategy Sales & Marketing Alignment

Why AI Has Come a Long Way Since HAL in 2001

Biznology

January is a special month in AI history. Because in both the novel and movie 2001: A Space Odyssey , January 12 is when the HAL 9000 sentient computer — (spoiler alert!) the story’s antagonistic artificial intelligence — goes live.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The Entrepreneur Interview Series #2: Scott Burns, Structural

Webbiquity

Welcome to the second post in this series of entrepreneur interviews, where successful tech company founders will be sharing their experiences, guidance, and lessons learned. It’s fitting that this second post highlights an entrepreneur who is now on his second company. Scott Burns was just 24 years old when he founded GovDelivery, a software firm that helped government agencies communicate digitally with the public, in 2000—right on the cusp of the dot-com bust.

What’s It Called? Naming Your B2B Product

Marketing Insider Group

Your team cannot wait to launch their latest and greatest product. Now they’re ready to figure out what it’s going to be called. That’s the easy part, right? You get everyone together to brainstorm ideas, the obvious first step, but you don’t stop there, of course. You send the top choices over to legal, take […]. The post What’s It Called? Naming Your B2B Product appeared first on Marketing Insider Group. Branding

Marketing Personalization Strategies You Might Be Missing

Act-On

Marketing personalization can reduce your acquisition costs, lift revenues, and increase your marketing spend efficiency. Here are 7 strategies to act on today. Account-Based Marketing B2B Marketing Buyer Persona Content Marketing Content Strategy Credit Unions CRM Demand & Lead Generation Email Marketing Personalization

The Modern Marketer’s Guide to Micro-Moments

Zoominfo

Most of us spend the majority of our day within feet of a cell phone, tablet, computer, or laptop. Whether we’re willing to admit it or not, we rely heavily on these devices to meet a variety of critical wants and needs. Our cell phones give us directions, facilitate interpersonal connections, they wake us up in the morning, play music on long car rides, deliver the latest news, and so much more.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.