Sat.Jan 26, 2019 - Fri.Feb 01, 2019

How LinkedIn’s Interest Targeting Feature Can Enhance ABM

Strategic-IC

Designed to help advertisers “reach the right audiences with relevant ads that match their professional interests”, LinkedIn has released Interest Targeting in Campaign Manager. Why LinkedIn Interest Targeting?

How to Use the Tech Stack to Displace Competitors

DiscoverOrg

More data = more noise, amirite? More stuff to comb through, more “analysis paralysis,” more time wasted. It’s a comment Brandon Battey hears all the time.

How to Solve the 5 Most Common Brand Awareness Problems

Contently

When you’re thirsty, do you order a soda or ask for a Coke? If you have a cold, do you ask for a tissue or a Kleenex? Sometimes a product gets so popular that the brand name becomes synonymous with whatever it’s selling. This is brand awareness in action.

Brand 153

10 B2B Lead Generation Strategies for 2019

Marketing Insider Group

The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Report: Content Marketing Still Poses Challenges for Many Marketers

KoMarketing Associates

Although many marketers are dedicated to utilizing content marketing as a part of their marketing plan, new research suggests that they still face a wide array of challenges when it comes to creating and implementing a content strategy.

Report 244

More Trending

Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. We have written more suitable content for you, here and here and here.

How We Help Brands Like You Develop a Content Marketing Strategy

Marketing Insider Group

Social media. Websites. Blogs. Developing an effective content marketing strategy can feel daunting with so many options and strategies available. At Marketing Insider Group, we meet with brands on all points of the content marketing journey.

Only 49% of Marketers Can Successfully Integrate Different Data Sources

KoMarketing Associates

When it comes to utilizing data, marketers are still exploring the benefits of leveraging analytics. That being said, new research suggests that marketers still face a series of struggles when it comes to integrating data into their existing strategies.

The Entrepreneur Interview Series #2: Scott Burns, Structural

Webbiquity

Welcome to the second post in this series of entrepreneur interviews, where successful tech company founders will be sharing their experiences, guidance, and lessons learned. It’s fitting that this second post highlights an entrepreneur who is now on his second company.

Build 200

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

7 Best Practices for Effective Data Management in 2019

Reachforce

As digital marketing evolves, data management is becoming the backbone of a good online marketing strategy.

How to Track the Elusive B2B Influencer

Marketing Insider Group

A year or so ago, MarketingProfs ran an article about influencer marketing which contained an interesting footnote: while 55% of B2C marketers were running an influencer program, the number on the B2B side was only 15%.

B2C 230

Survey: B2B Marketers Get the Most Value Out of Content Early in the Buyer’s Journey

KoMarketing Associates

B2B marketers are heavily invested in content marketing and utilizing it to generate leads, but at what stage of the buying process is this tactic most effective?

Survey 240

Two SMB Content Marketing Strategies the Fortune 500s Can’t Afford to Ignore in 2019

Modern Marketing

If there’s one thing we’ve learned over the past few years, it’s that David really can take it to Goliath in a 21st century marketplace.

SMB 231

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

2019 Themes in Digital Marketing

Biznology

This year has started off strong on my end, but we’re also looking ahead towards what’s next.

Domain 161

7 Deadly Instagram Marketing Mistakes That Will Get You Unfollowed

Marketing Insider Group

Instagram is the most visual of all the social media platforms and has become critical to the success of small businesses everywhere. Customers go there to like, comment and otherwise engage with brands just like yours.

You Educated Your Audience with B2B Content: What’s Next?

KoMarketing Associates

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences).

Beyond the Chatbot: Tips and Tricks for Sales Enablement Chat

DiscoverOrg

We’ve all used chatbots. Sometimes they look like a pretty young receptionist named Kim, sometimes they look like robots … but sometimes chat is a different animal altogether.

Tips 156

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Why AI Has Come a Long Way Since HAL in 2001

Biznology

January is a special month in AI history. Because in both the novel and movie 2001: A Space Odyssey , January 12 is when the HAL 9000 sentient computer — (spoiler alert!) the story’s antagonistic artificial intelligence — goes live.

Google 161

What’s It Called? Naming Your B2B Product

Marketing Insider Group

Your team cannot wait to launch their latest and greatest product. Now they’re ready to figure out what it’s going to be called. That’s the easy part, right? You get everyone together to brainstorm ideas, the obvious first step, but you don’t stop there, of course.

5 Reasons Why Marketing Automation Software Implementations Fail

Act-On

The right strategy is essential to marketing automation success. Here are 5 reasons marketing automation software implementations fail and how to fix them. Corporate Marketing Automation Marketing Strategy Sales & Marketing Alignment

Not Fake News: 4 Ways to Double-Check Your Sales Data

DiscoverOrg

The accusation of “fake news” has risen to the forefront of American consciousness, thanks to the 2016 U.S. presidential election and ensuing claims about what information is factual, and what is … “alternative facts.” ” In sales, accuracy is paramount.

Sales 156

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She rarely meets up with friends in public, and her father has no way to know what she’s watching or reading.

Target 150

9 Best Practices for Optimizing Your Calls to Action

Marketing Insider Group

Your calls to action, or CTAs, are arguably the most important part of your copy. Your CTAs guide users through your marketing funnel, giving them clear instructions on what to do next. They are also the key to transforming leads into valuable conversions. Because it’s so vital to get your CTAs right, you should spend […]. The post 9 Best Practices for Optimizing Your Calls to Action appeared first on Marketing Insider Group. Content Marketing best practices call to action

Marketing Personalization Strategies You Might Be Missing

Act-On

Marketing personalization can reduce your acquisition costs, lift revenues, and increase your marketing spend efficiency. Here are 7 strategies to act on today.

How You Can Protect Your Trademarks on Social Media

Modern Marketing

Trademarks apply in the social media world, just as they do in the traditional marketing world.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.