Sat.Jan 26, 2019 - Fri.Feb 01, 2019

How LinkedIn’s Interest Targeting Feature Can Enhance ABM

Strategic-IC

Designed to help advertisers “reach the right audiences with relevant ads that match their professional interests”, LinkedIn has released Interest Targeting in Campaign Manager. Why LinkedIn Interest Targeting?

How to Use the Tech Stack to Displace Competitors

DiscoverOrg

More data = more noise, amirite? More stuff to comb through, more “analysis paralysis,” more time wasted. It’s a comment Brandon Battey hears all the time.

How to Solve the 5 Most Common Brand Awareness Problems

Contently

When you’re thirsty, do you order a soda or ask for a Coke? If you have a cold, do you ask for a tissue or a Kleenex? Sometimes a product gets so popular that the brand name becomes synonymous with whatever it’s selling. This is brand awareness in action.

Brand 138

10 B2B Lead Generation Strategies for 2019

Marketing Insider Group

The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity

Guest post by Kevin Conner. Social media success isn’t nearly as random as it can seem. Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag.

More Trending

5 Reasons Why Marketing Automation Software Implementations Fail

Act-On

The right strategy is essential to marketing automation success. Here are 5 reasons marketing automation software implementations fail and how to fix them. Corporate Marketing Automation Marketing Strategy Sales & Marketing Alignment

How to Track the Elusive B2B Influencer

Marketing Insider Group

A year or so ago, MarketingProfs ran an article about influencer marketing which contained an interesting footnote: while 55% of B2C marketers were running an influencer program, the number on the B2B side was only 15%.

B2C 226

The Entrepreneur Interview Series #2: Scott Burns, Structural

Webbiquity

Welcome to the second post in this series of entrepreneur interviews, where successful tech company founders will be sharing their experiences, guidance, and lessons learned. It’s fitting that this second post highlights an entrepreneur who is now on his second company.

Build 196

Beyond the Chatbot: Tips and Tricks for Sales Enablement Chat

DiscoverOrg

We’ve all used chatbots. Sometimes they look like a pretty young receptionist named Kim, sometimes they look like robots … but sometimes chat is a different animal altogether.

Tips 156

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

Marketing Personalization Strategies You Might Be Missing

Act-On

Marketing personalization can reduce your acquisition costs, lift revenues, and increase your marketing spend efficiency. Here are 7 strategies to act on today.

7 Deadly Instagram Marketing Mistakes That Will Get You Unfollowed

Marketing Insider Group

Instagram is the most visual of all the social media platforms and has become critical to the success of small businesses everywhere. Customers go there to like, comment and otherwise engage with brands just like yours.

2019 Themes in Digital Marketing

Biznology

This year has started off strong on my end, but we’re also looking ahead towards what’s next.

Domain 156

Not Fake News: 4 Ways to Double-Check Your Sales Data

DiscoverOrg

The accusation of “fake news” has risen to the forefront of American consciousness, thanks to the 2016 U.S. presidential election and ensuing claims about what information is factual, and what is … “alternative facts.” ” In sales, accuracy is paramount.

Sales 156

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Report: Content Marketing Still Poses Challenges for Many Marketers

KoMarketing Associates

Although many marketers are dedicated to utilizing content marketing as a part of their marketing plan, new research suggests that they still face a wide array of challenges when it comes to creating and implementing a content strategy.

Report 207

What’s It Called? Naming Your B2B Product

Marketing Insider Group

Your team cannot wait to launch their latest and greatest product. Now they’re ready to figure out what it’s going to be called. That’s the easy part, right? You get everyone together to brainstorm ideas, the obvious first step, but you don’t stop there, of course.

Why AI Has Come a Long Way Since HAL in 2001

Biznology

January is a special month in AI history. Because in both the novel and movie 2001: A Space Odyssey , January 12 is when the HAL 9000 sentient computer — (spoiler alert!) the story’s antagonistic artificial intelligence — goes live.

Google 159

How You Can Protect Your Trademarks on Social Media

Modern Marketing

Trademarks apply in the social media world, just as they do in the traditional marketing world.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Rethink Marketing Podcast: Optimizing Your Best Performing Content

Act-On

Do you know what is your best performing content? Are you optimizing your best performing content? Listen to Larry Kim's take on making unicorn babies. Content Marketing Content Strategy

How We Help Brands Like You Develop a Content Marketing Strategy

Marketing Insider Group

Social media. Websites. Blogs. Developing an effective content marketing strategy can feel daunting with so many options and strategies available. At Marketing Insider Group, we meet with brands on all points of the content marketing journey.

Only 49% of Marketers Can Successfully Integrate Different Data Sources

KoMarketing Associates

When it comes to utilizing data, marketers are still exploring the benefits of leveraging analytics. That being said, new research suggests that marketers still face a series of struggles when it comes to integrating data into their existing strategies.

Making Sense of Social Media Sponsorships and Partnerships

Modern Marketing

Just a few years ago, a top brand or company might have talked about “sponsoring” a top social media influencer or thought leader.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Data Cleansing Dos and Don'ts

Reachforce

Performing data quality checks every quarter or so is essential to ensure you're working from an accurate dataset. Dirty data can lead to a lot of issues for your sales and marketing teams, and you don't ever want inaccurate or out-of-date data to cause unrest with your audience. For example, inaccurate data can lead to the wrong emails, calls, or postcards being sent out to the wrong leads and customers, confusing your audience and leaving them with a poor impression of your business.

9 Best Practices for Optimizing Your Calls to Action

Marketing Insider Group

Your calls to action, or CTAs, are arguably the most important part of your copy. Your CTAs guide users through your marketing funnel, giving them clear instructions on what to do next. They are also the key to transforming leads into valuable conversions. Because it’s so vital to get your CTAs right, you should spend […]. The post 9 Best Practices for Optimizing Your Calls to Action appeared first on Marketing Insider Group. Content Marketing best practices call to action

Survey: B2B Marketers Get the Most Value Out of Content Early in the Buyer’s Journey

KoMarketing Associates

B2B marketers are heavily invested in content marketing and utilizing it to generate leads, but at what stage of the buying process is this tactic most effective?

Survey 188

5 Tips for Prepping Your Enterprise Technology Solution Video

Biznology

How do you get ready to make a video? Most enterprise technology solution video production starts with someone’s assumption that a video is required, a budget and (preferably) a deadline. Then someone writes a script or a treatment.

Video 132

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She rarely meets up with friends in public, and her father has no way to know what she’s watching or reading.

Target 124

Leveraging Happy Customers To Promote Your Brand

Marketing Insider Group

If you’re looking to promote your brand, then the best way for leveraging happy customers is taking advantage of the user-generated content. Don’t limit yourself to paid advertisements to gain brand recognition.

Two SMB Content Marketing Strategies the Fortune 500s Can’t Afford to Ignore in 2019

Modern Marketing

If there’s one thing we’ve learned over the past few years, it’s that David really can take it to Goliath in a 21st century marketplace.

SMB 168