Sat.Jan 19, 2019 - Fri.Jan 25, 2019

How to Use Personalized Content to Qualify Leads at Every Stage of the Funnel

SnapApp

Finding quality leads is often easier said than done. Gone are the days of making a few phone calls and sending an email blast to catch the attention of interested—and high paying—prospects.

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Segmenting Your Customers to Increase Content Marketing Reach

ClearVoice

When you consider the mass of customers who buy your products or select your services, how do you perceive them? Maybe you picture your customers as a sort of blurry amalgam; you have a general idea of who they are, but no clear image of what makes them special or different from each other.

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6 Challenges With Content Creation and How To Overcome Them

Atomic Reach

The fact of the matter is that any marketing team can be successful, regardless of how competitive the niche happens to be. That being said, successful marketing teams are not just lucky.

SEO Ranking Factors for 2019

Marketing Insider Group

As we head into the New Year, it’s a great time to review your website and your online marketing strategy. Take some time to analyze what worked and what didn’t work over the last year, and think about your goals in terms of traffic generation and business growth over the next 12 months.

SEO 285

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Survey: Facebook Reigns Supreme Among Marketers’ Target Audiences

KoMarketing Associates

There are several social media networks out there that marketers can use to resonate with their target audience. However, new research shows that Facebook still reigns supreme among customers, and images continue to be a popular type of content across all social media platforms.

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More Trending

Size Matters: Digging in to Employee Counts and Social Media Discrepancies

DiscoverOrg

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’m going to let you in on a little secret: It’s not the best way. I would know.

6 Ideas for Repurposing Blog Content

Marketing Insider Group

Physical assets of your business might include stock, equipment, and buildings. If you have any sort of presence online you’ll also have digital assets – your website, social media profiles, and most importantly your content. Content is a valuable digital asset for several reasons.

Report: The Gap Between Sales and Marketing Teams is Diminishing

KoMarketing Associates

Previous research has suggested that sales and marketing alignment can help both teams with achieving their top priorities, but does this still ring true?

Report 241

Is Content King or Is Data King?

Modern Marketing

In the modern media era of TV and Internet, there has always been a fundamental tension between content and distribution. Is it better to own the content, or is it better to own the platforms and distribution mechanisms to get that content to the customer?

GPS 268

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Entrepreneur Interview Series #1: Mark Galloway, OppSource

Webbiquity

Lori Greiner of Shark Tank has famously described entrepreneurs as “the only people who will work 80 hours a week to avoid working 40 hours a week.” ” They are that, but also much more. They’re creative. Passionate about their ideas. Risk takers.

CRM 187

Influencer Marketing Trends to Know in 2019

Marketing Insider Group

Influencers have been all the buzz as of late, but who are they? Are they celebrities? Do they come from some political background? Well, no! In short, anyone with a decent following on any social platform can be an influencer.

Trends 267

Survey: More Marketers Turning In-House for Data and Analytics

KoMarketing Associates

As more marketers turn to data to create a more robust customer experience, new research suggests that they want to be more “data self-sufficient.” That being said, they still face barriers when it comes to achieving this primary goal.

Why Marketing Best Practices May Sabotage Your Results

NuSpark

I’m generally a play-by-the-rules kinda gal. I feel comfortable doing things by the book and following marketing best practices. Every once in a while, however, at NuSpark Marketing we stray from the best-practice guidelines. It just happens in an entrepreneurial environment.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Are CMOs Losing Their Best Ideas to The Competition?

Modern Marketing

In my previous article, I discussed how CMOs can lead more diverse teams and elevate employee engagement in 2019. Last year around this time, I took a hard look at the ways CMOs can mitigate risks when bringing in outside teams. A fresh calendar year is fast approaching.

Best 233

3 Ways to Make the Most of “The Year of Personalization in B2B Marketing”

Marketing Insider Group

The marketing gurus have spoken, and 2019 is deemed “the year of personalization.” Marketers are using new and different tactics, strategies and technologies to personalize the way they reach their prospects and communicate with customers.

How to Set Your Social Media Strategy for 2019 and Beyond

KoMarketing Associates

Setting your social media strategy in the new year can seem like a daunting task. Below we outline a few resources and places to start when researching and formulating a winning strategy for yourself, your company, or your clients.

A Peek Inside Forrester’s New Report On How Brands Can Win At Post-Sale Marketing

Influitive

If you love something—be it a Netflix series or a great new tapas bar—what’s the first thing you do? You tell everyone, especially the people most likely to find it interesting. B2B brands and products are no different. But is your entire company doing enough to make your customers’ voices heard? Forrester’s new report explores. The post A Peek Inside Forrester’s New Report On How Brands Can Win At Post-Sale Marketing appeared first on Influitive.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

[VIDEO] 360-Degree ABM: Uncover Your Buyers, Leverage Intent, and Engage Accounts

DiscoverOrg

Hello! Todd McCormick here, CRO of Terminus. I’m excited to join our partners at DiscoverOrg in beautiful Vancouver, Washington, for a whiteboard session. I’ll be talking about one of the opportunities and challenges that marketers face in building out an account-based strategy.

Intent 156

The Happiness Factor: How Agile Marketing Combats Burnout and Delivers Better Outcomes

Marketing Insider Group

Over the past twelve months I’ve personally trained around 750 marketers from all kinds of industries and all types of teams, and I can tell you without hesitation that we’re trying to do too much. Here’s how I know: I keep hearing the same things over and over again.

Why a Data-Driven Marketing Culture Needs to Be at the Top of Your List

Measure Up Marketing

The Western Digital “Growing Role of Object Storage in Solving Unstructured Data Challenges” study revealed that unstructured data is growing between 40-60% per year. Rich media – audio, video, images, and research data, all of which are non-text data types – are leading the pack of data sources.

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Five Tips in Selecting Your Marketing Automation Platform

Act-On

What are the factors you’d consider in selecting a marketing automation platform? Here are five tips for selecting your marketing automation platform. Marketing Automation Podcast Success Story

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

SearchChat: Can You Personalize Without Creepy Data?

Biznology

Is the dream of the visitor journey dying? How do we make journeys more functional without using data people don’t want us to have? Marketers are starting to learn they can’t just orchestrate a visitor journey from start to finish. It’s all about improving the journeys people actually make.

Why Not To Focus On Marketing & Sales Alignment In 2019

Marketing Insider Group

The page had hardly turned on 2018 when I saw the headline. Why You Need to Align Your Marketing and Sales Team for 2019.” Another year, another article for why it is important for organizations to align their marketing and sales teams – as if organizations do not know this given the […].

Sales 211

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs sales funnel

B2B 135

5 Ways to Use Marketing Automation to Capture Micro-Moments with Your Buyers

Act-On

Is your B2B business able to convert micro-moments with your buyers? Here are 5 ways to use marketing automation to convert your micro-moment opportunities. Inbound Marketing Marketing Automation Mobile Marketing

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!