Sat.Jul 05, 2014 - Fri.Jul 11, 2014

Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon

KoMarketing Associates

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. However, Google+ has utilized a clean, modern interface and many unique features (such as photo storage/editing and integration with other Google apps) to make it a useful social network that is getting used by more and more people.

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6 Ways Marketing and IT Collaboration Boosts ROI


by Contributor Friendly | Tweet this Today’s post comes courtesy of Jack Newton , Director of Outbound Product Management & Strategy for Oracle Social Cloud. He shares insights about the state of collaboration between Marketing and IT and some of the benefits collaborators are experiencing within their own organizations. Follow Jack on Twitter @jnewto.

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Content Marketing Objectives And KPIs

Marketing Insider Group

Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically. One of the biggest content marketing and content strategy questions I get is around objectives and KPIs (Key Performance Indicators). What are the right objectives and KPIs for content marketing? This is different from the bigger “Content Marketing ROI?”

3 Factors that Connect Value Prop to Prospects

B2B Lead Generation

Tweet There is one question at the heart of lead generation that your marketing efforts should clearly answer. “If If I am you ideal prospect, why should I buy from you rather than your competitors?”. To put this into perspective, take a few moments and ask yourself, “Do I clearly and succinctly state the core value proposition of the product or service that I am marketing?”. In other words, what’s the elevator pitch for what you offer in the marketplace? Take a moment to write it down.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

20 Stunning Inbound Marketing Statistics

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? Here are 20 to get you inspired. Lies, damned lies, and statistics” is a phrase often attributed to Mark Twain about the persuasive power of numbers, particularly the use of statistics to make a weak argument. That''s not the case with inbound marketing. Far from it. Inbound marketing is a proven methodology that is gaining widespread acceptance.

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Content Marketing? Just Deliver Content People Want

Marketing Insider Group

I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing ? I know there are a million ways to answer it, but to me the simplest reply is: just deliver content people want! One thing that I find really rewarding is seeing a young professional, with a ton of talent, and the courage to participate in the conversations we are all having around the changing nature of marketing.

Case Study: How One Tech Company Used Humor to Launch a New Brand

The Point

In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard Data Systems Inc. Sungard AS asked its demand generation agency, Spear Marketing Group , to help introduce business prospects within the company’s marketing database to the new brand.

How to be a Google+ success


It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. If you want to succeed, you need to forget about your friends and your family. Leave them behind. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Goodbye ! It’s not where you connect with people you know, it’s where you find birds of a feather.

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Content Marketing for Industrial Distributors

Industrial Marketing Today

Content marketing is proving to be a big challenge for industrial distributors that I have talked to. The problem stems from the fact that distributors have relied heavily in the past on their principal manufacturers to provide them with marketing content and collateral. Weaning themselves from that reliance and becoming publishers of original content is [.] The post Content Marketing for Industrial Distributors by Achinta Mitra appeared first on Industrial Marketing Today.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

6 Ways to Optimize Video Content like a B2B SEO Pro

KoMarketing Associates

When thinking about the term “SEO,” the big 3 search engines (Google, Yahoo, Bing) immediately come to mind. Truthfully, I almost always optimize content according to Google best practices , however it’s important to realize that YouTube is actually the world’s second most popular search engine. According to YouTube’s website, “Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth.”

E-Newsletter Review: Is There Something Wrong?

Writing on the Web

How’s your e-newsletter ? You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) and still not get good results (get found, get known, and get clients!). If all you’re doing is publishing good information, without personality, without offers, what’s the point? Last week I asked which was best for marketing: blogs, social media or e-newsletters.

How to sell your SEO strategy & get buy-ins across the enterprise


How quickly are you able to define your SEO strategy? Can you articulate your strategy over the course of the next year? Do you often find it difficult to get new technology approved even when you know it will help drive increases in non-paid traffic and revenue? Most SEO’s I know deal with questions like these daily. The biggest problem with SEO today is there are still a lot of misconceptions about what it is (the strategies involved) and what still works (the tactics).

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#BADMarketing from Jost Vineyards

Crimson Marketing

4 Skins wine brand messaging is “a deeply satisfying wine with a long and pleasurable finish.” Interesting, #BADMarketing. Image: Courtesy of Spectacle Group. The post #BADMarketing from Jost Vineyards appeared first on. BADMarketing

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

BANT for Lead Qualification Just Won’t Work


About two years ago I wrote a blog post on Why BANT No longer applies for B2B Lead Qualification. I was recently reminded of this post in a conversation and upon reviewing it, am more convinced than ever that this holds true. Given the environment in which we live as B2B Marketers, BANT (Budget, Authority, Need and Timeframe) is not a trustworthy indicator of the qualification status of the leads.

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B2B Marketers: Why It’s Time to Commit…

B2B Marketing Traction

…to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies.

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Social media in a polarized world


I’m in Brazil for the FIFA World Cup and experiencing online life as frequently as sparsely available bread crumbs of random connectivity. Prepaid mobile data plans, stadiums in the outskirts of major cities, and 60,000 people around you trying to express the instantaneous joy and grief of a soccer game can do that for a traveler.

Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]

Crimson Marketing

Roughly $500 billion is spent globally each year on advertising, yet less than 15% of buyers report that they trust the advertising they encounter. Meanwhile, half of all purchases start with an online interaction, and today’s buyer knows all about your customer experience well before purchase. Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Why Employee Development is Important


Think of the last time you really felt personally aligned with your job or the mission of your organization. Or maybe try picturing the last time you felt both fulfilled and challenged by the projects and tasks you were charged with completing. When was the last time, if ever, you had a clear direction for career development with defined goals? Did you ever have a job where your boss met with you more than once per year to review your performance?

Direct Mail Personalization – knowing the options and costs

Direct Response Coach

Personalization in direct mail – it should go without saying, right? I mean if your marketing to people on a one-to-one level, don’t you expect it to be personalized? Maybe today, but that wasn’t always case. Not that long ago, mailers were routinely sent out with Cheshire labels glued on the outside. The address label [.]. The post Direct Mail Personalization – knowing the options and costs appeared first on McCarthy and King Marketing. General

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Marketing to your own IT department


Marketing is hard work. It’s even harder when on top of fighting to create new content and reach more customers, you have to fight your own IT team. In many companies, IT and marketing often don’t play well together. Each one becomes a ball-and-chain for the other, hampering productivity for both departments. But it doesn’t have to be that way. Here’s how you can use the principles of marketing to get the IT folks on your side and stop the unproductive bickering.

Big Data and Marketing Intelligence Help Make Better Pricing Decisions

Crimson Marketing

Did you know that an average 1% price increase equals an 8.7% increase in operating profits? Yet it’s projected that roughly 30% “of the thousands of pricing decisions companies make every year fail to deliver the best price” leading to a significant loss in revenue. The answer of how to make better pricing decisions lies in big data and marketing intelligence.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

The State of B2B Lead Nurturing [New Benchmark Research]


by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Sean Callahan , marketing director at Bizo and editor of Digital Marketing Remix. He joined Bizo in 2012 after more than a decade as an editor at Crain Communications’ BtoB magazine. His is the author of five children’s books, including “The Leprechaun Who Lost His Rainbow.” ” Follow Sean on Twitter @Sean_f_Callahan.

Why You Should Wait to Add Social Media Elements to Your Manufacturing Website


Digital marketers love telling businesses across a wide spectrum of verticals that they need to become engaged on social media channels like Facebook, Twitter and Pinterest. That might be sage advice for many companies, but manufacturers should think twice before investing valuable marketing time in social media development just because everyone else is doing it.

“So, what do you do?”


The post “So, what do you do?” appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Customer Interaction Nurture Marketing Social Media

12 Tips for Amazingly Effective Email Subject Lines

Marketing Action

Email campaigns can be a vital part of a successful marketing communication strategy. But if nobody ever opens your messages, they won’t do your business much good. Getting your customers and prospects to open an email can be extremely challenging in today’s crowded marketplace. Many people get hundreds of emails every day. Which ones will make them click? Which ones will cause them to hit the delete button before giving them a second glance? We all know what works on us.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.