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Did you know that an average 1% price increase equals an 8.7% increase in operating profits? Yet it’s projected that roughly 30% “of the thousands of pricing decisions companies make every year fail to deliver the best price” leading to a significant loss in revenue. MORE
Tweet There is one question at the heart of lead generation that your marketing efforts should clearly answer. “If If I am you ideal prospect, why should I buy from you rather than your competitors?”. MORE
Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically. MORE
by Contributor Friendly | Tweet this Today’s post comes courtesy of Jack Newton , Director of Outbound Product Management & Strategy for Oracle Social Cloud. MORE
…to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. MORE
4 Skins wine brand messaging is “a deeply satisfying wine with a long and pleasurable finish.” Interesting, #BADMarketing. Image: Courtesy of Spectacle Group. The post #BADMarketing from Jost Vineyards appeared first on. BADMarketing MORE
Content marketing is proving to be a big challenge for industrial distributors that I have talked to. The problem stems from the fact that distributors have relied heavily in the past on their principal manufacturers to provide them with marketing content and collateral. Weaning themselves from that reliance and becoming publishers of original content is [.] The post Content Marketing for Industrial Distributors by Achinta Mitra appeared first on Industrial Marketing Today. MORE
Think of the last time you really felt personally aligned with your job or the mission of your organization. Or maybe try picturing the last time you felt both fulfilled and challenged by the projects and tasks you were charged with completing. MORE
Marketing is hard work. It’s even harder when on top of fighting to create new content and reach more customers, you have to fight your own IT team. In many companies, IT and marketing often don’t play well together. MORE
Personalization in direct mail – it should go without saying, right? I mean if your marketing to people on a one-to-one level, don’t you expect it to be personalized? Maybe today, but that wasn’t always case. MORE
by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam. MORE
How quickly are you able to define your SEO strategy? Can you articulate your strategy over the course of the next year? Do you often find it difficult to get new technology approved even when you know it will help drive increases in non-paid traffic and revenue? MORE
Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? Here are 20 to get you inspired. MORE
It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. If you want to succeed, you need to forget about your friends and your family. Leave them behind. MORE
How’s your e-newsletter ? You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) and still not get good results (get found, get known, and get clients!). MORE
Digital marketers love telling businesses across a wide spectrum of verticals that they need to become engaged on social media channels like Facebook, Twitter and Pinterest. MORE
In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard Data Systems Inc. MORE
Roughly $500 billion is spent globally each year on advertising, yet less than 15% of buyers report that they trust the advertising they encounter. Meanwhile, half of all purchases start with an online interaction, and today’s buyer knows all about your customer experience well before purchase. MORE
Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. MORE
I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing ? I know there are a million ways to answer it, but to me the simplest reply is: just deliver content people want! MORE
Recently I bought an antique camera on eBay. I don’t know why, maybe just a desire to recapture something from my youth. Or perhaps to find craft in a world largely absent of it. Anyway, when it came in the mail I wanted to quickly load it with film and shoot something. Anything. MORE
About two years ago I wrote a blog post on Why BANT No longer applies for B2B Lead Qualification. I was recently reminded of this post in a conversation and upon reviewing it, am more convinced than ever that this holds true. Given the environment in which we live as B2B Marketers, BANT (Budget, Authority, Need and Timeframe) is not a trustworthy indicator of the qualification status of the leads. MORE
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. MORE
I’m in Brazil for the FIFA World Cup and experiencing online life as frequently as sparsely available bread crumbs of random connectivity. MORE
When thinking about the term “SEO,” the big 3 search engines (Google, Yahoo, Bing) immediately come to mind. Truthfully, I almost always optimize content according to Google best practices , however it’s important to realize that YouTube is actually the world’s second most popular search engine. MORE
KoMarketing Associates
JULY 10, 2014
Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings.
Marketing Insider Group
JULY 7, 2014
Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically.
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B2B Lead Generation
JULY 7, 2014
Tweet There is one question at the heart of lead generation that your marketing efforts should clearly answer. “If If I am you ideal prospect, why should I buy from you rather than your competitors?”.
ViewPoint
JULY 8, 2014
Recently I bought an antique camera on eBay. I don’t know why, maybe just a desire to recapture something from my youth. Or perhaps to find craft in a world largely absent of it. Anyway, when it came in the mail I wanted to quickly load it with film and shoot something. Anything.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
The Forward Observer
JULY 8, 2014
Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? Here are 20 to get you inspired.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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The Point
JULY 8, 2014
In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard Data Systems Inc.
Biznology
JULY 8, 2014
It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. If you want to succeed, you need to forget about your friends and your family. Leave them behind.
Crimson Marketing
JULY 11, 2014
4 Skins wine brand messaging is “a deeply satisfying wine with a long and pleasurable finish.” Interesting, #BADMarketing. Image: Courtesy of Spectacle Group. The post #BADMarketing from Jost Vineyards appeared first on. BADMarketing
BaseOne
JULY 9, 2014
Is guest blogging and SEO still a match made in heaven
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Direct Response Coach
JULY 9, 2014
Personalization in direct mail – it should go without saying, right? I mean if your marketing to people on a one-to-one level, don’t you expect it to be personalized? Maybe today, but that wasn’t always case.
Modern Marketing
JULY 7, 2014
by Contributor Friendly | Tweet this Today’s post comes courtesy of Jack Newton , Director of Outbound Product Management & Strategy for Oracle Social Cloud.
Crimson Marketing
JULY 9, 2014
Roughly $500 billion is spent globally each year on advertising, yet less than 15% of buyers report that they trust the advertising they encounter. Meanwhile, half of all purchases start with an online interaction, and today’s buyer knows all about your customer experience well before purchase.
KoMarketing Associates
JULY 7, 2014
When thinking about the term “SEO,” the big 3 search engines (Google, Yahoo, Bing) immediately come to mind. Truthfully, I almost always optimize content according to Google best practices , however it’s important to realize that YouTube is actually the world’s second most popular search engine.
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.
Biznology
JULY 9, 2014
How quickly are you able to define your SEO strategy? Can you articulate your strategy over the course of the next year? Do you often find it difficult to get new technology approved even when you know it will help drive increases in non-paid traffic and revenue?
Modern Marketing
JULY 11, 2014
by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam.
Crimson Marketing
JULY 10, 2014
Did you know that an average 1% price increase equals an 8.7% increase in operating profits? Yet it’s projected that roughly 30% “of the thousands of pricing decisions companies make every year fail to deliver the best price” leading to a significant loss in revenue.
Writing on the Web
JULY 9, 2014
How’s your e-newsletter ? You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) and still not get good results (get found, get known, and get clients!).
Advertiser: ZoomInfo
By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
Biznology
JULY 10, 2014
I’m in Brazil for the FIFA World Cup and experiencing online life as frequently as sparsely available bread crumbs of random connectivity.
Industrial Marketing Today
JULY 7, 2014
Content marketing is proving to be a big challenge for industrial distributors that I have talked to. The problem stems from the fact that distributors have relied heavily in the past on their principal manufacturers to provide them with marketing content and collateral. Weaning themselves from that reliance and becoming publishers of original content is [.] The post Content Marketing for Industrial Distributors by Achinta Mitra appeared first on Industrial Marketing Today.
B2B Marketing Traction
JULY 9, 2014
…to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board.
ANNUITAS
JULY 8, 2014
Think of the last time you really felt personally aligned with your job or the mission of your organization. Or maybe try picturing the last time you felt both fulfilled and challenged by the projects and tasks you were charged with completing.
Advertiser: ZoomInfo
Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.
Biznology
JULY 7, 2014
Marketing is hard work. It’s even harder when on top of fighting to create new content and reach more customers, you have to fight your own IT team. In many companies, IT and marketing often don’t play well together.
Webbiquity
JULY 7, 2014
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network.
Fathom
JULY 9, 2014
Digital marketers love telling businesses across a wide spectrum of verticals that they need to become engaged on social media channels like Facebook, Twitter and Pinterest.
ANNUITAS
JULY 10, 2014
About two years ago I wrote a blog post on Why BANT No longer applies for B2B Lead Qualification. I was recently reminded of this post in a conversation and upon reviewing it, am more convinced than ever that this holds true. Given the environment in which we live as B2B Marketers, BANT (Budget, Authority, Need and Timeframe) is not a trustworthy indicator of the qualification status of the leads.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
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