Sat.Jul 05, 2014 - Fri.Jul 11, 2014

Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon

KoMarketing Associates

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings.

Google 301

Content Marketing Objectives And KPIs

Marketing Insider Group

Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

3 Factors that Connect Value Prop to Prospects

B2B Lead Generation

Tweet There is one question at the heart of lead generation that your marketing efforts should clearly answer. “If If I am you ideal prospect, why should I buy from you rather than your competitors?”.

Marketing and Old Cameras: An Exercise in Composition

ViewPoint

Recently I bought an antique camera on eBay. I don’t know why, maybe just a desire to recapture something from my youth. Or perhaps to find craft in a world largely absent of it. Anyway, when it came in the mail I wanted to quickly load it with film and shoot something. Anything.

Mail 274

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

20 Stunning Inbound Marketing Statistics

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? Here are 20 to get you inspired.

More Trending

Case Study: How One Tech Company Used Humor to Launch a New Brand

The Point

In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard Data Systems Inc.

How to be a Google+ success

Biznology

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. If you want to succeed, you need to forget about your friends and your family. Leave them behind.

Google 228

#BADMarketing from Jost Vineyards

Crimson Marketing

4 Skins wine brand messaging is “a deeply satisfying wine with a long and pleasurable finish.” Interesting, #BADMarketing. Image: Courtesy of Spectacle Group. The post #BADMarketing from Jost Vineyards appeared first on. BADMarketing

To guest blog or not to guest blog?

BaseOne

Is guest blogging and SEO still a match made in heaven

SEO 213

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Direct Mail Personalization – knowing the options and costs

Direct Response Coach

Personalization in direct mail – it should go without saying, right? I mean if your marketing to people on a one-to-one level, don’t you expect it to be personalized? Maybe today, but that wasn’t always case.

Mail 199

6 Ways Marketing and IT Collaboration Boosts ROI

Modern Marketing

by Contributor Friendly | Tweet this Today’s post comes courtesy of Jack Newton , Director of Outbound Product Management & Strategy for Oracle Social Cloud.

ROI 275

Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]

Crimson Marketing

Roughly $500 billion is spent globally each year on advertising, yet less than 15% of buyers report that they trust the advertising they encounter. Meanwhile, half of all purchases start with an online interaction, and today’s buyer knows all about your customer experience well before purchase.

6 Ways to Optimize Video Content like a B2B SEO Pro

KoMarketing Associates

When thinking about the term “SEO,” the big 3 search engines (Google, Yahoo, Bing) immediately come to mind. Truthfully, I almost always optimize content according to Google best practices , however it’s important to realize that YouTube is actually the world’s second most popular search engine.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How to sell your SEO strategy & get buy-ins across the enterprise

Biznology

How quickly are you able to define your SEO strategy? Can you articulate your strategy over the course of the next year? Do you often find it difficult to get new technology approved even when you know it will help drive increases in non-paid traffic and revenue?

Buy 182

5 Ways to Humanize Your Online Communications

Modern Marketing

by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam.

Online 272

Big Data and Marketing Intelligence Help Make Better Pricing Decisions

Crimson Marketing

Did you know that an average 1% price increase equals an 8.7% increase in operating profits? Yet it’s projected that roughly 30% “of the thousands of pricing decisions companies make every year fail to deliver the best price” leading to a significant loss in revenue.

Price 197

E-Newsletter Review: Is There Something Wrong?

Writing on the Web

How’s your e-newsletter ? You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) and still not get good results (get found, get known, and get clients!).

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Social media in a polarized world

Biznology

I’m in Brazil for the FIFA World Cup and experiencing online life as frequently as sparsely available bread crumbs of random connectivity.

Content Marketing for Industrial Distributors

Industrial Marketing Today

Content marketing is proving to be a big challenge for industrial distributors that I have talked to. The problem stems from the fact that distributors have relied heavily in the past on their principal manufacturers to provide them with marketing content and collateral. Weaning themselves from that reliance and becoming publishers of original content is [.] The post Content Marketing for Industrial Distributors by Achinta Mitra appeared first on Industrial Marketing Today.

B2B Marketers: Why It’s Time to Commit…

B2B Marketing Traction

…to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board.

Eloqua 141

Why Employee Development is Important

ANNUITAS

Think of the last time you really felt personally aligned with your job or the mission of your organization. Or maybe try picturing the last time you felt both fulfilled and challenged by the projects and tasks you were charged with completing.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Marketing to your own IT department

Biznology

Marketing is hard work. It’s even harder when on top of fighting to create new content and reach more customers, you have to fight your own IT team. In many companies, IT and marketing often don’t play well together.

20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network.

Why You Should Wait to Add Social Media Elements to Your Manufacturing Website

Fathom

Digital marketers love telling businesses across a wide spectrum of verticals that they need to become engaged on social media channels like Facebook, Twitter and Pinterest.

BANT for Lead Qualification Just Won’t Work

ANNUITAS

About two years ago I wrote a blog post on Why BANT No longer applies for B2B Lead Qualification. I was recently reminded of this post in a conversation and upon reviewing it, am more convinced than ever that this holds true. Given the environment in which we live as B2B Marketers, BANT (Budget, Authority, Need and Timeframe) is not a trustworthy indicator of the qualification status of the leads.

BANT 171

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!