Sat.Oct 24, 2015 - Fri.Oct 30, 2015

5 Writing Hacks to Resuscitate Your Content Marketing Efforts

KoMarketing Associates

As the weather gets colder and I settle back into my familiar pattern of staying inside and watching lots of TV, I find I’m drawn to hospital dramas. Not because they’re particularly good or anything – but because they’re on.

Making the Case for Content Marketing: Research & Statistics

ScribbleLive

As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market. Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing.

Influencer Marketing And How To Amplify Your Content

Marketing Insider Group

Every minute 1,400 new blog posts are created. With so much content out there, how do you cut through the noise so people will see your content? Creating good content is simply not enough anymore, you need a solid promotion strategy to help people find your content.

Domain 282

The 4 Best Moments from MarketingProfs B2B Forum 2015 #MPB2B

Cintell

Best 260

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Shared Traits Among Today’s B2B Buyers

KoMarketing Associates

“Without a strategy, marketing is just stuff. The world has enough stuff, be intentional.”. I recently read this quote from Kurt Uhlir, and couldn’t agree more. As a marketer, before you can even think about a successful strategy, you must first identify and fully understand the target audience.

B2B 319

More Trending

The 4 Laws of Predictive Analytics for the B2B Marketer

Reachforce

New to predictive analytics? Then you’ll need a guide. This guide gives you the do’s and don’ts of predictive analytics so that you don’t forget what it’s all about. It isn’t about getting more and more data or generating more and more campaigns.

My Favorite Tool For Content Ideas

Marketing Insider Group

Great content is a must for any successful content strategy. Effective content helps your buyers , drives awareness for your brand as well as your service or product, and helps to convert your readers into leads and ultimately increase sales.

Tools 241

Here's What B2B CMOs Are Saying About 2016 Budgets And Marketing Channels To Invest In

bizible

We’re continuing our series of deep dives based on data from the 2015 State of PIpeline Marketing report. In this post we explore the findings that are most relevant to B2B CMOs. The three areas we focus on are sales and marketing alignment, success metrics, and marketing attribution.

Budget 236

Implement the powerful CloudFlare CDN for free today

Biznology

As I have said again and again in posts like Two more Google Webmaster Tools tips and tricks , Your website sucks , and Search success hinges on site speed , Google has a need, a need for speed.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA)

Crimson Marketing

If you are conducting complex marketing operations on the Enterprise level, you probably are using at least a half dozen different marketing technology (martech) applications to run your CRM, demand generation, advertising, search marketing and so on.

Seven Ways to Humanize B2B Marketing

Webbiquity

While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. The notion that business buyers are dispassionate and coldly rational is overstated.

B2B 224

Drive More Revenue With AdWords: Everything B2B Marketers Need To Know

bizible

(Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). When it comes to marketing for B2B companies with a sales team, search engine marketing (SEM) is particularly important.

Are CMO Ambitions Too Low?

Marketing Insider Group

Ambitious CMOs focus on building credibility for their team. Is that enough? Some wonder if CMOs have what it takes to become the next CEO. Are we setting our sight too high? Actually, I read a report this week that points out that even these ambitions are too low.

CMO 222

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Mojo, Newsjacking and More – Notes from MarketingProfs B2B Forum

ANNUITAS

I can’t help mulling over some of the key things I heard at last week’s MarketingProfs B2B Forum in Boston. I always leave conferences exhausted, yet energized and full of ideas, freshly inspired and ready to make a difference in my organization.

How to improve company culture

Biznology

Last year, glassdoor published a list of the top 25 companies for culture and values. It’s populated by such names as Chevron, Twitter, Disney, Google, Apple, and Facebook. These same names, you will notice, also top the list of companies ranked by market valuation.

How Is Marketing Attribution Different Than Other Marketing Measurement Tools?

bizible

Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some version of it. For CMOs, it’s natural to want to use these tools for attribution as well, since they’ve already committed to the rest of the tool.

Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

Writing on the Web

Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging using two different methods: Sell products directly through your blog (or website). Sell products or services because of your blog , or indirectly.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

For Better or for Worse: How Are Office Politics Affecting Your Online Lead Generation Efforts?

Reachforce

Your department desperately needs new equipment, but the CMO and CFO are playing power games and the CFO is using the budget to get one up on the CMO.

How much should you pay for a sales lead?

Biznology

When planning a B2B lead generation program, you need to deliver leads to your sales team at an affordable price. A neat way to determine in advance how much you can spend on a lead is to calculate the Allowable Cost per Lead for your campaign.

Pipeline Marketing Playbooks: What We Learned from Matt Heinz

bizible

On Monday, Oct. 19, we sat down for a fireside chat with Matt Heinz during our first Pipeline Marketing Playbooks event in Seattle. Around 65 marketers joined us to listen to the CEO and Founder of Heinz Marketing discuss his strategies for success, primarily sales and marketing alignment.

HubSpot’s Matt Barby talks data, content creation and maximising the customer experience.

Tomorrow People

Matt Barby, Global Head of Growth and SEO at HubSpot, talked to Birmingham based inbound marketing agency Tomorrow People about the role of data in content creation, the reasons why some SMEs are struggling to capitalise on it and what the future holds for data driven marketing and content creation.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Think Before Ignoring These 15 Digital Marketing Trends

Crimson Marketing

Marketers hardly have the time to sort hype from reality when thinking about digital marketing solutions. . A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. .

Trends 203

Why you should merge your traditional and digital marketing work

Biznology

In small companies, this is not an issue that ever comes up–traditional marketing, digital marketing, and possibly cleaning the break room are all merged–that’s Victor’s job.

Work 206

How to Use Data as a Competitive Advantage

Modern Marketing

Big Data, in short, has gone mainstream. But that raises an important question: If everyone is “data-driven” in both theory and action, how can businesses carve out meaningful competitive differentiation through their use of information?

How Website Performance Insights Can Reveal What Your Customers Want

Tomorrow People

Standard website metrics can give you a powerful understanding of what your customers really want.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.