Sat.Mar 02, 2019 - Fri.Mar 08, 2019

Give Your Customer Data the Marie Kondo Treatment

Lattice

Imagine if 80%+ of your marketing operations and analytics teams’ time freed up to focus on answering more strategic questions and driving those priorities? Learn how establishing Marketing's Single Source of Truth can help you to simplify your data and operate more productively

5 Strategies for Success with Real Time Marketing

Oktopost

Staying relative has always been a challenge for marketers. As news cycles become shorter and shorter staying relative becomes harder and harder. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. It’s not enough to be fast OR be sophisticated or clever. Now, you need to do both.

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How to Match Your Internal Speed with External Changes

Measure Up Marketing

In recent conversations we had about growth and the role of Marketing with two CEOs , Kevin Dunworth of Celling Biosciences and Greg Stock of Zenoss, speed was a key factor. Greg emphasized the importance of an organization being able “to move at the speed of change; the ability to quickly evolve.” Kevin believes that “the guy that does the best is the guy who can make adjustments on the fly.”

6 Creative Ways to Recycle Your Content

Marketing Insider Group

Let’s face it. Coming up with new ideas for content can be a struggle. We are so entrenched in our work and our specific industries that the topics that matter begin to fade from view and new concepts may start to feel like we’ve already been there, done that. Here’s a well-known secret: the content […]. The post 6 Creative Ways to Recycle Your Content appeared first on Marketing Insider Group. Content Marketing blog content Content content strategy

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

People, Process, and Technology Working Together: Keys to Marketing Automation Success

Oracle

Marketing automation success comes from finding the right person to lead marketing automation through to how to get all the marketing team to adopt automation. People, process, and technology working in harmony create the true business transformation that moves you ahead of your competitors, makes the experience better for your customers, and proves the ROI of marketing. Marketing Automation: A Three-Legged Stool.

More Trending

Report: Marketers Continue to Maintain Relationships with Customers via Email

KoMarketing Associates

New research suggests that marketers are still finding success with email marketing, despite some of the complaints they may receive from subscribers early on in the process. Return Path recently conducted the “Lifecycle Benchmark: Insights on new subscriber engagement throughout the first year” report, and statistics showed that marketers are typically able to maintain a 32 percent read rate with new subscribers over the first 12 months of their relationship.

How a Blog Writing Subscription Service Can Help You Reach and Convert More Customers

Marketing Insider Group

We all want to see more traffic to our website, better search engine rankings, and increased conversions. But we don’t always have the time or the budget to make it happen. If you want to invest in content marketing but don’t have the time or resources, using a blog writing subscription service is an effective […]. The post How a Blog Writing Subscription Service Can Help You Reach and Convert More Customers appeared first on Marketing Insider Group. Content Marketing

MarTech Takes You from Business Development to Brand Development

Oracle

The Gartner survey above shows how MarTech investment jumped 29% in 2018. Technology is disrupting the marketing industry by bringing new opportunities and challenges, even for companies that have not gone fully digital. Before, marketing teams worked on new innovation via creating new brands. But with data now at the center of all things marketing, how should businesses go about redesigning the customer journey? Building Marketing Stack with Data-Centered Approach.

Our Top Takeaways From This Year’s B2B Marketing Exchange

Influitive

Last week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest. This year’s B2B Marketing Exchange did not disappoint! The event featured some great keynotes and workshops spanning topics including, how B2B brands can harness the power of fandoms, how to connect. The post Our Top Takeaways From This Year’s B2B Marketing Exchange appeared first on Influitive.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

The Entrepreneur Interview Series #6: Loring Kaveney, WorkOutLoud

Webbiquity

Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement. That was the driving idea behind WorkOutLoud , a secure customer collaboration tool that combines social media with customer support.

5 Ways CMOs Could Tidy Up Their Marketing – The Marie Kondo Way

Marketing Insider Group

Unless you have been living under a rock, you have heard all the talk about Marie Kondo and her TV show “Tidying Up” on Netflix. Each episode of the show introduces us to someone who has a lot of clutter in their home. Marie guides the messy people to get rid of their clutter and “find […]. The post 5 Ways CMOs Could Tidy Up Their Marketing – The Marie Kondo Way appeared first on Marketing Insider Group. Marketing Strategy

Modern Marketing Blog Influencer Series: 3 Ways to Make Your B2B Emails Stand Out in 2019

Oracle

“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight. Here they share their thoughts on B2B emails, the ever-changing field of marketing, and how it all comes together. ” The first time Forrester Research evaluated email marketing technology vendors was nearly two decades ago in 2002.

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Report: 68% of Marketers Struggle to Evaluate the Effectiveness of Digital Media Spend

KoMarketing Associates

Despite creating custom key performance indicators (KPI), new research suggests that marketers are still struggling to measure the overall effectiveness of their digital marketing tactics. Xaxis recently conducted “The US Outcome Media Report” and discovered that the majority of respondents (68 percent) agree that evaluating the effectiveness of their digital media spend has become more difficult over the past five years, despite having resources such as KPIs.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Author Interview: Joe Contrera, Extraordinary Results

Webbiquity

What makes a leader truly effective? It’s question that’s been at the center of conferences, workshops, blogs, and MBA courses for decades, and a topic of books and debates for centuries. The most effective leaders guide others rather than command them. They seek to influence rather than control, and to inspire rather than intimidate. They earn loyalty by empowering people to be their best in pursuit of a higher purpose.

Review 202

Why You Need to Share Your Brand’s Story

Marketing Insider Group

Imagine that you’re on a first date. Okay, we know it can be a little nerve-wracking, but stay with us. Think of everything you do on a first date: There may be some nervous laughter, some playful banter, telling of jokes. But most importantly, it’s you divulging information about yourself. Your date leaning over the […]. The post Why You Need to Share Your Brand’s Story appeared first on Marketing Insider Group. Content Marketing

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Trends in B2B Email: ABM, Deliverability & Integrated Campaigns

The Point

Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing , an article that you can read online here. With permission, a more complete version of the interview follows: (DGR) What trends are you currently seeing in B2B email marketing today? (HS) HS) Despite what you might hear in some circles, email still has a major role to play in most companies’ demand gen strategies. However, these days it’s less likely to be a standalone channel.

4 Best Practices for Successful Multi-Channel B2B Ad Campaigns

KoMarketing Associates

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. With so many advertising platforms available, it’s certainly a challenge to keep up with the space and create high-converting campaigns. In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. Define Your Audience.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Must-attend B2B marketing conferences for 2019

Biznology

It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. For a while there, I was worried, as event after event went dark. Part of the upturn is due to the growth of the proprietary client conference , where B2B companies host clients, and often prospects, with an array of educational and schmooze opportunities. Sirius Decisions , Terminus and Marketo are prime examples.

How to Use Behavioral Data for Triggered B2B Emails

Marketing Insider Group

Aside from providing the necessary information about your products and services to drive the purchasing decision, several email marketing best practices can also build engagement and rapport with your clients. But not one single email message can work; you have to understand first what your prospects are doing on your site to be able to […]. The post How to Use Behavioral Data for Triggered B2B Emails appeared first on Marketing Insider Group. Marketing Strategy

Informatica Buys AllSight and What It Means for the CDP Industry

Customer Experience Matrix

Informatica announced last week that has purchased AllSight , a Toronto-based Customer Data Platorm vendor. This is interesting on several levels: A CDP vendor is being bought by an established enterprise data management firm.

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Report: Marketers are Failing to Personalize the Customer Experience with MarTech

KoMarketing Associates

Personalizing content through the use of MarTech has been shown to enhance the customer experience, but new research indicates that marketers are still missing the mark. Acquia recently published the “Closing the CX Gap: Customer Experience Trends Report” and statistics showed that 68 percent of customer and 79 percent of marketers believe brands generally do not make customers feel like individuals.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Email Deliverability 101: Everything You Need to Know About Email Bounce Backs

Act-On

Email bounce backs result in poor email reputation and decimate deliverability. Learn more about email bounce backs and how to prevent them in our latest blog. Corporate Email

Technology Content Marketing Challenges Revealed [CMI Research]

Marketing Insider Group

The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry. Most of the responses are from B2B brands, but perspectives from B2C marketers were also captured. We’re breaking down exactly what […].

Our Contract With the Freelance Community

Contently

When we started working on Contently in 2010, we issued a manifesto stating that we believed freelancers are the future of creative work. We still believe that, and we’ve built our company by supporting freelance workers, helping them earn good rates doing work they can take pride in. We’ve faced a lot of challenges and hard choices as we’ve worked to build a profitable business, but we never plan to lose sight of those values.

Top 15 Online Marketing Tips and Tricks for Small Businesses

Biznology

The Internet and social media provide small businesses with a great and accessible set of new tools, technologies and opportunities for success. Small business owners can now be more successful with a little knowledge on how online marketing works and very little budget. If you’re one of these businesspeople, the following list is for you. Tip #1 Define your targeted audience. All successful businesses market to a certain demographic. If you want to succeed, you need to understand your audience.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.