Sat.Mar 02, 2019 - Fri.Mar 08, 2019

Give Your Customer Data the Marie Kondo Treatment

Lattice

Imagine if 80%+ of your marketing operations and analytics teams’ time freed up to focus on answering more strategic questions and driving those priorities? Learn how establishing Marketing's Single Source of Truth can help you to simplify your data and operate more productively

5 Strategies for Success with Real Time Marketing

Oktopost

Staying relative has always been a challenge for marketers. As news cycles become shorter and shorter staying relative becomes harder and harder. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game.

How to Match Your Internal Speed with External Changes

Measure Up Marketing

In recent conversations we had about growth and the role of Marketing with two CEOs , Kevin Dunworth of Celling Biosciences and Greg Stock of Zenoss, speed was a key factor. Greg emphasized the importance of an organization being able “to move at the speed of change; the ability to quickly evolve.”

6 Creative Ways to Recycle Your Content

Marketing Insider Group

Let’s face it. Coming up with new ideas for content can be a struggle. We are so entrenched in our work and our specific industries that the topics that matter begin to fade from view and new concepts may start to feel like we’ve already been there, done that.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

The Entrepreneur Interview Series #6: Loring Kaveney, WorkOutLoud

Webbiquity

Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement.

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Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto. Beyond that, it's often missing a solid foundation.

Why You Need to Share Your Brand’s Story

Marketing Insider Group

Imagine that you’re on a first date. Okay, we know it can be a little nerve-wracking, but stay with us. Think of everything you do on a first date: There may be some nervous laughter, some playful banter, telling of jokes. But most importantly, it’s you divulging information about yourself.

Brand 257

Author Interview: Joe Contrera, Extraordinary Results

Webbiquity

What makes a leader truly effective? It’s question that’s been at the center of conferences, workshops, blogs, and MBA courses for decades, and a topic of books and debates for centuries. The most effective leaders guide others rather than command them.

Review 224

Build a Better ABM Strategy with Clean Marketing Data

Reachforce

We've been talking about the top use cases for your marketing data this month, and one of those is improving your account-based marketing (ABM) strategy. Too many businesses and marketers aren't taking advantage of all of the data they have at their fingertips, and it's costing them.

Build 190

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Email Deliverability 101: Everything You Need to Know About Email Bounce Backs

Act-On

Email bounce backs result in poor email reputation and decimate deliverability. Learn more about email bounce backs and how to prevent them in our latest blog. Corporate Email

Technology Content Marketing Challenges Revealed [CMI Research]

Marketing Insider Group

The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry.

Three Creative Ways to Use Social Media to Promote your Event

Webbiquity

Guest post by Rosemary McKee. Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile.

Uncover New Revenue Streams with Marketing Data

Reachforce

What is the main goal with any business? The bottom line is to generate more revenue, right? That's what maintains a business, keeps it afloat, and helps it to grow and invest in even more sales and marketing initiatives. marketing data

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

Co-Marketing Relationship Guaranteed to Expand Your Reach

Act-On

Co-marketing opportunities enable you to reach larger audiences and compel your target customers to engage with your brand in ways you never imagined. Content

5 Ways CMOs Could Tidy Up Their Marketing – The Marie Kondo Way

Marketing Insider Group

Unless you have been living under a rock, you have heard all the talk about Marie Kondo and her TV show “Tidying Up” on Netflix. Each episode of the show introduces us to someone who has a lot of clutter in their home. Marie guides the messy people to get rid of their clutter and “find […].

Report: 68% of Marketers Struggle to Evaluate the Effectiveness of Digital Media Spend

KoMarketing Associates

Despite creating custom key performance indicators (KPI), new research suggests that marketers are still struggling to measure the overall effectiveness of their digital marketing tactics.

People, Process, and Technology Working Together: Keys to Marketing Automation Success

Modern Marketing

Marketing automation success comes from finding the right person to lead marketing automation through to how to get all the marketing team to adopt automation.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Trends in B2B Email: ABM, Deliverability & Integrated Campaigns

The Point

Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing , an article that you can read online here.

How to Use Behavioral Data for Triggered B2B Emails

Marketing Insider Group

Aside from providing the necessary information about your products and services to drive the purchasing decision, several email marketing best practices can also build engagement and rapport with your clients.

4 Best Practices for Successful Multi-Channel B2B Ad Campaigns

KoMarketing Associates

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. With so many advertising platforms available, it’s certainly a challenge to keep up with the space and create high-converting campaigns.

How to Use Executive Leadership Changes to Time Sales Outreach

DiscoverOrg

When asked why leadership changes matter, DiscoverOrg CRO Patrick Purvis likes to tell this story: “In 2012, Salesforce closed a legendary estimated $140 million deal with State Farm. At the time, it was one of the largest single sales in Salesforce history.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Must-attend B2B marketing conferences for 2019

Biznology

It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. For a while there, I was worried, as event after event went dark.

How Professional Service Firms Grow Through Content Marketing

Marketing Insider Group

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them.

Report: Marketers are Failing to Personalize the Customer Experience with MarTech

KoMarketing Associates

Personalizing content through the use of MarTech has been shown to enhance the customer experience, but new research indicates that marketers are still missing the mark.

MarTech Takes You from Business Development to Brand Development

Modern Marketing

The Gartner survey above shows how MarTech investment jumped 29% in 2018. Technology is disrupting the marketing industry by bringing new opportunities and challenges, even for companies that have not gone fully digital. Before, marketing teams worked on new innovation via creating new brands.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Rethink Marketing Podcast: Aligning Sales to Your Content Marketing Strategy

Act-On

In this Rethink Marketing podcast recap, Phil Bosley explains how to optimize your content marketing strategy and then align it with the sales team. Content

How a Blog Writing Subscription Service Can Help You Reach and Convert More Customers

Marketing Insider Group

We all want to see more traffic to our website, better search engine rankings, and increased conversions. But we don’t always have the time or the budget to make it happen.

B2B lead generation terminology: Getting on the same page

Sales Lead Insights

I always recommend to my sale lead consulting clients that they create a glossary of terms related to their B2B lead generation programs. To reduce misunderstandings. The post B2B lead generation terminology: Getting on the same page appeared first on Sales Lead Insights.