The Point

FEBRUARY 28, 2019

Creative 174

Creative B2B 174

Biznology

MARCH 1, 2019

In case you missed it, Gen Y surpassed Gen X’s share of the workforce a couple of years ago. IDG recently published a report, Marketing Your Technology to Millennials , on communication preferences of 20–30-somethings as IT decision-makers (ITDMs). Here are a few highlights from IDG’s findings with respect to videos for marketing to millennials in IT. 97% watch tech-related videos. In general, millennials use fewer sources of information than their colleagues.

Video 101

Video Youtube Vendor Stats 101

Marketing Insider Group

FEBRUARY 28, 2019

Recently at the end of a two-day onsite training with an enterprise financial organization, one of the leaders of their internal creative agency approached me with an extremely common Agile marketing question: “Do we really need crossfunctional marketing teams for Agile to work?” As is often case with Agile marketing questions, there many potential answers […]. The post When Crossfunctional Marketing Teams Make Sense appeared first on Marketing Insider Group. Employee Activation

Training 121

Training Agency Creative Activities 121

Onalytica B2B

FEBRUARY 28, 2019

Artificial Intelligence : what is it? How will it impact our lives? How will it be used? Will it actually take over? As the field emerges and becomes more widely discussed, social media’s role in shaping public debate answering these questions and more has never been more apparent, with more of us turning to social media for news.

Media 219

Media Education Medium Forrester 219

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Sales

SendX

FEBRUARY 25, 2019

You have likely put quite a bit of time and effort into generating new leads. Made use of landing page campaigns and social media lead generation strategies – do you know what’s next? You have to figure out how to nurture all of these leads in an effort to build your actual sales conversions. The bad news is, this isn’t always a simple task. One option that you may have never thought to use is email marketing automation.

Funnel 204

Funnel Optimization Automation Email 204

Marketing Insider Group

FEBRUARY 27, 2019

A successful marketing strategy can mean the difference between business success and failure, but what is marketing exactly? How should you best approach it in today’s digital world? Many business people consider marketing to be the same thing as advertising and lump it in with sales. However, while sales and marketing are closely related, they […]. The post What Is Marketing? It Isn’t The Same Thing As Advertising! appeared first on Marketing Insider Group. Marketing Strategy

Advertisement 219

Advertisement Advertising Sales Differences 219

Kabbage

FEBRUARY 28, 2019

Small-business owners are often overwhelmed with tech purchasing decisions. As a result, they tend to take a conservative approach. According to a survey … Read More. The post 3 Technology Stats Every Small Business Owner Should Know appeared first on Grow With Kabbage. Starting A Business Technology Timely Opportunity Tools

Small Business 149

Small Business Stats Business Survey 149

Kaon

FEBRUARY 28, 2019

Industry 4.0 is a major disruptor of manufacturing. Smart factories will use digital intelligence in real-time to optimize the manufacturing and supply chain processes. Automation and access to ever-increasing amounts of data have sped up the rate of production as well as the diversity of product. Globalization and digitization have made it easier for new players to emerge in markets, thus increasing competition. Cloud computing and micro-computing puts technology in almost everything.

Industry 131

Industry Television Forecast Broadcast 131

Oracle

FEBRUARY 27, 2019

Becoming a social business doesn’t happen overnight. Just launching a new Facebook page or Twitter account doesn’t mean that your business is “social,” either. Being a truly social business means that social media is part of your company’s culture and embedded in your corporate DNA. Both your front-line employees and top executives must be using social media as a part of every new initiative or strategy.

Social 191

Social Business Social Media Satisfaction 191

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

Marketing Insider Group

FEBRUARY 27, 2019

As digital marketing methods go, email marketing is somewhat of a dinosaur. Email has been around since the 1970s and people have been using it for commercial purposes for almost as long. While email marketing may not be as exciting as some of the newer options available in digital marketing, it’s still one of the […]. The post 6 Examples of AI in Email Marketing appeared first on Marketing Insider Group. Artificial Intelligence

Examples 212

Examples Email Marketing 212

Contently

FEBRUARY 26, 2019

As a podcast aficionado, I’m grateful that so many creators have found sustainable ways to develop their shows. By virtue of being cheap to make and free to enjoy, podcasts typically don’t use up too much time on ads. Even branded podcasts are geared toward an entertaining listener experience, and brand awareness takes a backseat. So, how do producers measure and prove podcast ROI ? I’ve hosted my own podcast for a year and a half now, and our ROI model is pretty rare.

Podcast 128

Podcast ROI Measurement Merchandising 128

Act-On

FEBRUARY 26, 2019

Segmenting the various audiences your organization is attempting to attract into distinct buckets allows you to provide more targeted messaging to a more expecting, willing, and engaged audience. Account-Based Marketing

Segmentation 127

Segmentation Automation Audience Target 127

Oracle

FEBRUARY 25, 2019

Where's Email in Your ABM Strategy? 59% of B2B Marketers rate email as effective for driving early stage engagement, 81% say it's effective at driving conversions later in the funnel. Let that sink in for a moment. Email marketing is one of the most widely adopted and effective channels a B2B marketer can use, yet it's glaringly absent in the best practice we see today. Top 10 lists, ABM jingles, and thought leadership presentations, completely vacant.

Best Practice 186

Best Practice Practices Best Eloqua 186

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Marketing Insider Group

FEBRUARY 25, 2019

Content Marketing agencies like ours exist for one simple reason: to attract potential customers. Content marketing does this by creating the content your audience wants, using the keywords they use. So if you are looking to grow your business, increase website traffic, rank for important keywords, improve your SEO, or deliver revenue or qualified leads, […]. The post Why You Need a Content Marketing Agency to Build Traffic and Leads appeared first on Marketing Insider Group.

Traffic 211

Traffic Agency Build Keyword 211

DiscoverOrg

FEBRUARY 27, 2019

Do you need to build your marketing list, but don’t know where to start? If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. How do you find prospects quickly? How do you verify the accuracy of the data? Is it really cheaper to build a database ? All of these questions are probably making your head spin!

Build 120

Build Sales Validation Contact 120

Biznology

FEBRUARY 25, 2019

Surviving and thriving as a marketer in the competitive and ever-evolving world of digital marketing is undeniably a great challenge. One way to stand out is by keeping yourself updated on the latest trends, techniques and technologies.

Classified 106

Classified Field Course Vertical 106

Webbiquity

FEBRUARY 28, 2019

Guest post by Jennifer Hahn Masterson. Want to pursue a career in visual design? A couple of free courses, one good piece of advice and not a single project done—does not make one a designer. Having a bit of knowledge or a modicum of talent is nowhere near enough to become successful. It takes hard work, talent, and plenty of projects that provide essential experience to enable you to compete effectively in the visual design marketplace.

Design 144

Design Guidelines Field Education 144

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Forrester

Marketing Insider Group

FEBRUARY 26, 2019

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. When we talk about B2C companies, we’re talking about those selling directly to consumers, while B2B companies sell to other businesses. Despite the advantages of social media marketing, […]. The post 5 Reasons B2B Companies Should Use Social Media Marketing appeared first on Marketing Insider Group. Social Medi

Social Media 204

Social Media Companies Media B2C 204

Act-On

MARCH 1, 2019

Baird Hall, founder of content creator tools Zubtitle and Wavve, discusses how to better promote your content on LinkedIn and other social platforms. Content Social

Promotion 100

Promotion Podcast Linkedin Social 100

Sales Lead Insights

FEBRUARY 26, 2019

I think some of the information being touted by companies that have a stake in inbound marketing can be misleading. What I am talking about is the categorizing of all inbound inquiries as “leads.”. The post Are inbound leads really leads? I believe the majority are not. appeared first on Sales Lead Insights. B2B Lead Generation inbound leads

Leads 100

Leads Lead Inbound Marketing Sales Lead 100

Fusion Marketing Partners

FEBRUARY 28, 2019

One of the advantages of a long career in any discipline is the ability to look back and see lessons […]. B2B Marketing Marketing and Sales

Sales 92

Sales B2B Marketing 92

Advertiser: ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Sales

Marketing Insider Group

FEBRUARY 26, 2019

Imagine the impact on your business if you were able to meet with your target audience in person, develop real life connections, and as a result propel your content marketing strategy. This does not have to be a figment of your imagination as live events are quickly becoming a top marketing priority for businesses. In […]. The post How Live Events Boost Your Content Marketing Strategy appeared first on Marketing Insider Group.

Strategy 194

Strategy Content Marketing Content Event Marketing 194

Act-On

FEBRUARY 28, 2019

To realize your marketing and business goals in 2019, you should consider investing in an on-demand marketing team to conserve resources and accelerate production. Marketing Automation

Service 100

Service Demand Resources Product 100

Only B2B

FEBRUARY 26, 2019

The post appeared first on ONLY B2B. blogs Lead Generation

B2B 92

B2B Lead Generation Leads Lead 92

Content Marketing Institute

MARCH 1, 2019

Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they're equally important in terms of SEO. Follow these nine steps to make progress with your image optimization. Continue reading → The post 9 Steps to Optimize Images for SEO appeared first on Content Marketing Institute. Company News

Optimization 87

Optimization SEO Content Marketing Content 87

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer