INDUSTRY INSIGHTS YOUR PEERS ARE READING
Intelligent tools are taking over. With the proliferation of chatbots, marketing automation, and machine learning, we marketers have opened up ways to send our messaging at scale. We’ve reduced human capital and data is changing the way we do business. But should machines replace humans? MORE
Content marketing among B2B companies continues to grow, which means that it’s more competitive than ever to produce high-quality content that your target audience is going to be interested in. In niche industries, sometimes it was enough just to have new blog post coming out on your blog. MORE
Recently at the end of a two-day onsite training with an enterprise financial organization, one of the leaders of their internal creative agency approached me with an extremely common Agile marketing question: “Do we really need crossfunctional marketing teams for Agile to work?” MORE
A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. MORE
More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. But the channels they focus on change as their companies grow. MORE
One of the advantages of a long career in any discipline is the ability to look back and see lessons […]. B2B Marketing Marketing and Sales MORE
Herman Melville, author of Moby Dick , once said, “To produce a mighty book, you must choose a mighty theme.” We couldn’t agree more. deep breath*. MORE
Marketing data is of prime importance to marketing teams in every company. That is because this data can help a business to do things they wouldn't otherwise be able to do and understand so many things about their audience they wouldn't otherwise be able to understand. marketing data MORE
To realize your marketing and business goals in 2019, you should consider investing in an on-demand marketing team to conserve resources and accelerate production. Marketing Automation MORE
Surviving and thriving as a marketer in the competitive and ever-evolving world of digital marketing is undeniably a great challenge. One way to stand out is by keeping yourself updated on the latest trends, techniques and technologies. MORE
A successful marketing strategy can mean the difference between business success and failure, but what is marketing exactly? How should you best approach it in today’s digital world? Many business people consider marketing to be the same thing as advertising and lump it in with sales. MORE
Guest post by Jennifer Hahn Masterson. Want to pursue a career in visual design? A couple of free courses, one good piece of advice and not a single project done—does not make one a designer. Having a bit of knowledge or a modicum of talent is nowhere near enough to become successful. MORE
As digital marketing methods go, email marketing is somewhat of a dinosaur. Email has been around since the 1970s and people have been using it for commercial purposes for almost as long. MORE
Ever since marketing became digitized, companies tried to optimize the numerous benefits digital marketing had to offer. Digital efforts are not only faster and more efficient but they are also more convenient for both businesses and consumers. MORE
I think some of the information being touted by companies that have a stake in inbound marketing can be misleading. What I am talking about is the categorizing of all inbound inquiries as “leads.”. The post Are inbound leads really leads? I believe the majority are not. MORE
Do you need to build your marketing list, but don’t know where to start? If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. MORE
Segmenting the various audiences your organization is attempting to attract into distinct buckets allows you to provide more targeted messaging to a more expecting, willing, and engaged audience. Account-Based Marketing MORE
Are you taking proper advantage of your marketing data? There are so many different ways that your data can help create processes and campaigns to assist your sales and marketing teams in generating leads and closing them into sales. Lead Scoring MORE
Artificial Intelligence : what is it? How will it impact our lives? How will it be used? Will it actually take over? MORE
The world of marketing has changed so much in the last decade. We have come a long way from sending “junk mail” via the postal service to try and entice prospects and customers into doing business with us. MORE
Where's Email in Your ABM Strategy? 59% of B2B Marketers rate email as effective for driving early stage engagement, 81% say it's effective at driving conversions later in the funnel. Let that sink in for a moment. MORE
Becoming a social business doesn’t happen overnight. Just launching a new Facebook page or Twitter account doesn’t mean that your business is “social,” either. Being a truly social business means that social media is part of your company’s culture and embedded in your corporate DNA. Both your front-line employees and top executives must be using social media as a part of every new initiative or strategy. MORE
In case you missed it, Gen Y surpassed Gen X’s share of the workforce a couple of years ago. IDG recently published a report, Marketing Your Technology to Millennials , on communication preferences of 20–30-somethings as IT decision-makers (ITDMs). MORE
This week, I had the pleasure of speaking at the B2B Marketing Exchange (B2BMX) conference on the topic of B2B email creative. At a conference of more than sixty sessions (by my count), as best I could determine there was exactly one (1) session on anything to do with creative: mine. MORE
Industry 4.0 is a major disruptor of manufacturing. Smart factories will use digital intelligence in real-time to optimize the manufacturing and supply chain processes. Automation and access to ever-increasing amounts of data have sped up the rate of production as well as the diversity of product. MORE
A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. MORE
Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they're equally important in terms of SEO. Follow these nine steps to make progress with your image optimization. MORE
You have likely put quite a bit of time and effort into generating new leads. Made use of landing page campaigns and social media lead generation strategies – do you know what’s next? You have to figure out how to nurture all of these leads in an effort to build your actual sales conversions. MORE
The Point
FEBRUARY 28, 2019
This week, I had the pleasure of speaking at the B2B Marketing Exchange (B2BMX) conference on the topic of B2B email creative. At a conference of more than sixty sessions (by my count), as best I could determine there was exactly one (1) session on anything to do with creative: mine.
Biznology
MARCH 1, 2019
In case you missed it, Gen Y surpassed Gen X’s share of the workforce a couple of years ago. IDG recently published a report, Marketing Your Technology to Millennials , on communication preferences of 20–30-somethings as IT decision-makers (ITDMs).
Marketing Insider Group
FEBRUARY 28, 2019
Recently at the end of a two-day onsite training with an enterprise financial organization, one of the leaders of their internal creative agency approached me with an extremely common Agile marketing question: “Do we really need crossfunctional marketing teams for Agile to work?”
SendX
FEBRUARY 25, 2019
You have likely put quite a bit of time and effort into generating new leads. Made use of landing page campaigns and social media lead generation strategies – do you know what’s next? You have to figure out how to nurture all of these leads in an effort to build your actual sales conversions.
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Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.
Onalytica B2B
FEBRUARY 28, 2019
Artificial Intelligence : what is it? How will it impact our lives? How will it be used? Will it actually take over?
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
FEBRUARY 26, 2019
A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration.
Act-On
FEBRUARY 26, 2019
Segmenting the various audiences your organization is attempting to attract into distinct buckets allows you to provide more targeted messaging to a more expecting, willing, and engaged audience. Account-Based Marketing
Kaon
FEBRUARY 28, 2019
Industry 4.0 is a major disruptor of manufacturing. Smart factories will use digital intelligence in real-time to optimize the manufacturing and supply chain processes. Automation and access to ever-increasing amounts of data have sped up the rate of production as well as the diversity of product.
Webbiquity
FEBRUARY 28, 2019
Guest post by Jennifer Hahn Masterson. Want to pursue a career in visual design? A couple of free courses, one good piece of advice and not a single project done—does not make one a designer. Having a bit of knowledge or a modicum of talent is nowhere near enough to become successful.
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Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.
Marketing Insider Group
FEBRUARY 27, 2019
A successful marketing strategy can mean the difference between business success and failure, but what is marketing exactly? How should you best approach it in today’s digital world? Many business people consider marketing to be the same thing as advertising and lump it in with sales.
KoMarketing Associates
FEBRUARY 26, 2019
Content marketing among B2B companies continues to grow, which means that it’s more competitive than ever to produce high-quality content that your target audience is going to be interested in. In niche industries, sometimes it was enough just to have new blog post coming out on your blog.
Reachforce
FEBRUARY 28, 2019
Marketing data is of prime importance to marketing teams in every company. That is because this data can help a business to do things they wouldn't otherwise be able to do and understand so many things about their audience they wouldn't otherwise be able to understand. marketing data
DiscoverOrg
FEBRUARY 27, 2019
Do you need to build your marketing list, but don’t know where to start? If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch.
Advertisement
After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.
Marketing Insider Group
FEBRUARY 28, 2019
Intelligent tools are taking over. With the proliferation of chatbots, marketing automation, and machine learning, we marketers have opened up ways to send our messaging at scale. We’ve reduced human capital and data is changing the way we do business. But should machines replace humans?
Modern Marketing
FEBRUARY 25, 2019
Where's Email in Your ABM Strategy? 59% of B2B Marketers rate email as effective for driving early stage engagement, 81% say it's effective at driving conversions later in the funnel. Let that sink in for a moment.
Reachforce
FEBRUARY 27, 2019
Are you taking proper advantage of your marketing data? There are so many different ways that your data can help create processes and campaigns to assist your sales and marketing teams in generating leads and closing them into sales. Lead Scoring
Act-On
MARCH 1, 2019
Baird Hall, founder of content creator tools Zubtitle and Wavve, discusses how to better promote your content on LinkedIn and other social platforms. Content Social
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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
Marketing Insider Group
FEBRUARY 27, 2019
As digital marketing methods go, email marketing is somewhat of a dinosaur. Email has been around since the 1970s and people have been using it for commercial purposes for almost as long.
Biznology
FEBRUARY 25, 2019
Surviving and thriving as a marketer in the competitive and ever-evolving world of digital marketing is undeniably a great challenge. One way to stand out is by keeping yourself updated on the latest trends, techniques and technologies.
Sales Lead Insights
FEBRUARY 26, 2019
I think some of the information being touted by companies that have a stake in inbound marketing can be misleading. What I am talking about is the categorizing of all inbound inquiries as “leads.”. The post Are inbound leads really leads? I believe the majority are not.
Act-On
FEBRUARY 28, 2019
To realize your marketing and business goals in 2019, you should consider investing in an on-demand marketing team to conserve resources and accelerate production. Marketing Automation
Advertisement
From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).
Marketing Insider Group
FEBRUARY 26, 2019
A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration.
Modern Marketing
MARCH 1, 2019
The world of marketing has changed so much in the last decade. We have come a long way from sending “junk mail” via the postal service to try and entice prospects and customers into doing business with us.
Fusion Marketing Partners
FEBRUARY 28, 2019
One of the advantages of a long career in any discipline is the ability to look back and see lessons […]. B2B Marketing Marketing and Sales
Content Marketing Institute
MARCH 1, 2019
Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they're equally important in terms of SEO. Follow these nine steps to make progress with your image optimization.
Advertisement
Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
Marketing Insider Group
FEBRUARY 25, 2019
Ever since marketing became digitized, companies tried to optimize the numerous benefits digital marketing had to offer. Digital efforts are not only faster and more efficient but they are also more convenient for both businesses and consumers.
Outreach
MARCH 1, 2019
Herman Melville, author of Moby Dick , once said, “To produce a mighty book, you must choose a mighty theme.” We couldn’t agree more. deep breath*.
Modern Marketing
FEBRUARY 27, 2019
Becoming a social business doesn’t happen overnight. Just launching a new Facebook page or Twitter account doesn’t mean that your business is “social,” either. Being a truly social business means that social media is part of your company’s culture and embedded in your corporate DNA. Both your front-line employees and top executives must be using social media as a part of every new initiative or strategy.
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