Sat.Feb 23, 2019 - Fri.Mar 01, 2019

Why is No-One Talking About B2B Creative?

The Point

The Power of Video for Marketing to Millennial Decision-makers

Biznology

In case you missed it, Gen Y surpassed Gen X’s share of the workforce a couple of years ago. IDG recently published a report, Marketing Your Technology to Millennials , on communication preferences of 20–30-somethings as IT decision-makers (ITDMs).

Video 131

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When Crossfunctional Marketing Teams Make Sense

Marketing Insider Group

Recently at the end of a two-day onsite training with an enterprise financial organization, one of the leaders of their internal creative agency approached me with an extremely common Agile marketing question: “Do we really need crossfunctional marketing teams for Agile to work?”

How do Influencers Impact the Media Agenda in AI?

Onalytica B2B

Artificial Intelligence : what is it? How will it impact our lives? How will it be used? Will it actually take over?

Media 285

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Email Marketing Automation Strategies to Optimize Your Marketing Funnel

SendX

You have likely put quite a bit of time and effort into generating new leads. Made use of landing page campaigns and social media lead generation strategies – do you know what’s next? You have to figure out how to nurture all of these leads in an effort to build your actual sales conversions.

Funnel 265

More Trending

What Is Marketing? It Isn’t The Same Thing As Advertising!

Marketing Insider Group

A successful marketing strategy can mean the difference between business success and failure, but what is marketing exactly? How should you best approach it in today’s digital world? Many business people consider marketing to be the same thing as advertising and lump it in with sales.

How to Use Segmentation and Automated Programs for Better Results

Act-On

Segmenting the various audiences your organization is attempting to attract into distinct buckets allows you to provide more targeted messaging to a more expecting, willing, and engaged audience. Account-Based Marketing

Six Essential Skills That Give Visual Designers a Competitive Edge

Webbiquity

Guest post by Jennifer Hahn Masterson. Want to pursue a career in visual design? A couple of free courses, one good piece of advice and not a single project done—does not make one a designer. Having a bit of knowledge or a modicum of talent is nowhere near enough to become successful.

Design 168

ABM Best Practice vs Malpractice

Modern Marketing

Where's Email in Your ABM Strategy? 59% of B2B Marketers rate email as effective for driving early stage engagement, 81% say it's effective at driving conversions later in the funnel. Let that sink in for a moment.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

5 Reasons B2B Companies Should Use Social Media Marketing

Marketing Insider Group

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration.

How to Build a Sales and Marketing Database from Scratch

DiscoverOrg

Do you need to build your marketing list, but don’t know where to start? If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch.

Build 156

6 Learning Techniques and Tips for Digital Marketers to Stay Ahead of the Curve

Biznology

Surviving and thriving as a marketer in the competitive and ever-evolving world of digital marketing is undeniably a great challenge. One way to stand out is by keeping yourself updated on the latest trends, techniques and technologies.

3 Technology Stats Every Small Business Owner Should Know

Kabbage

Small-business owners are often overwhelmed with tech purchasing decisions. As a result, they tend to take a conservative approach. According to a survey … Read More. The post 3 Technology Stats Every Small Business Owner Should Know appeared first on Grow With Kabbage.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Why You Need a Content Marketing Agency to Build Traffic and Leads

Marketing Insider Group

Content Marketing agencies like ours exist for one simple reason: to attract potential customers. Content marketing does this by creating the content your audience wants, using the keywords they use.

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. But the channels they focus on change as their companies grow.

Budget 233

The 6 Steps to Becoming a Social Business

Modern Marketing

Becoming a social business doesn’t happen overnight. Just launching a new Facebook page or Twitter account doesn’t mean that your business is “social,” either. Being a truly social business means that social media is part of your company’s culture and embedded in your corporate DNA. Both your front-line employees and top executives must be using social media as a part of every new initiative or strategy.

Social 191

Rethink Marketing Podcast: Promoting Your Content On Social

Act-On

Baird Hall, founder of content creator tools Zubtitle and Wavve, discusses how to better promote your content on LinkedIn and other social platforms. Content Social

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

6 Examples of AI in Email Marketing

Marketing Insider Group

As digital marketing methods go, email marketing is somewhat of a dinosaur. Email has been around since the 1970s and people have been using it for commercial purposes for almost as long.

Are inbound leads really leads? I believe the majority are not.

Sales Lead Insights

I think some of the information being touted by companies that have a stake in inbound marketing can be misleading. What I am talking about is the categorizing of all inbound inquiries as “leads.”. The post Are inbound leads really leads? I believe the majority are not.

Lead 130

3 Ways to Measure the ROI of Your Podcast

Contently

As a podcast aficionado, I’m grateful that so many creators have found sustainable ways to develop their shows. By virtue of being cheap to make and free to enjoy, podcasts typically don’t use up too much time on ads. Even branded podcasts are geared toward an entertaining listener experience, and brand awareness takes a backseat. So, how do producers measure and prove podcast ROI ? I’ve hosted my own podcast for a year and a half now, and our ROI model is pretty rare.

Why You Should Invest in Marketing as A Service in 2019

Act-On

To realize your marketing and business goals in 2019, you should consider investing in an on-demand marketing team to conserve resources and accelerate production. Marketing Automation

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How Live Events Boost Your Content Marketing Strategy

Marketing Insider Group

Imagine the impact on your business if you were able to meet with your target audience in person, develop real life connections, and as a result propel your content marketing strategy.

B2B Marketing and Sales Lessons Learned in the Trenches

Fusion Marketing Partners

One of the advantages of a long career in any discipline is the ability to look back and see lessons […]. B2B Marketing Marketing and Sales

Sales 123

Only B2B - Untitled Article

Only B2B

Subscribe for blog. The post appeared first on ONLY B2B. blogs demand creation

B2B 119

Manufacturing Industry Marketers Must Adjust to Industry 4.0

Kaon

Industry 4.0 is a major disruptor of manufacturing. Smart factories will use digital intelligence in real-time to optimize the manufacturing and supply chain processes. Automation and access to ever-increasing amounts of data have sped up the rate of production as well as the diversity of product.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!