Why is No-One Talking About B2B Creative?
The Point
FEBRUARY 28, 2019
Biznology
MARCH 1, 2019
In case you missed it, Gen Y surpassed Gen X’s share of the workforce a couple of years ago. IDG recently published a report, Marketing Your Technology to Millennials , on communication preferences of 20–30-somethings as IT decision-makers (ITDMs). Here are a few highlights from IDG’s findings with respect to videos for marketing to millennials in IT. 97% watch tech-related videos.
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Marketing Insider Group
FEBRUARY 28, 2019
Recently at the end of a two-day onsite training with an enterprise financial organization, one of the leaders of their internal creative agency approached me with an extremely common Agile marketing question: “Do we really need crossfunctional marketing teams for Agile to work?” As is often case with Agile marketing questions, there many potential answers […].
Onalytica B2B
FEBRUARY 28, 2019
Artificial Intelligence : what is it? How will it impact our lives? How will it be used? Will it actually take over? As the field emerges and becomes more widely discussed, social media’s role in shaping public debate answering these questions and more has never been more apparent, with more of us turning to social media for news. Influencers in this space have the unique position & unprecedented opportunity to drive this global conversation in a way not previously available for established
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
SendX
FEBRUARY 25, 2019
You have likely put quite a bit of time and effort into generating new leads. Made use of landing page campaigns and social media lead generation strategies – do you know what’s next? You have to figure out how to nurture all of these leads in an effort to build your actual sales conversions. The bad news is, this isn’t always a simple task. One option that you may have never thought to use is email marketing automation.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
FEBRUARY 27, 2019
A successful marketing strategy can mean the difference between business success and failure, but what is marketing exactly? How should you best approach it in today’s digital world? Many business people consider marketing to be the same thing as advertising and lump it in with sales. However, while sales and marketing are closely related, they […].
Kaon
FEBRUARY 28, 2019
Industry 4.0 is a major disruptor of manufacturing. Smart factories will use digital intelligence in real-time to optimize the manufacturing and supply chain processes. Automation and access to ever-increasing amounts of data have sped up the rate of production as well as the diversity of product. Globalization and digitization have made it easier for new players to emerge in markets, thus increasing competition.
Biznology
FEBRUARY 25, 2019
Surviving and thriving as a marketer in the competitive and ever-evolving world of digital marketing is undeniably a great challenge. One way to stand out is by keeping yourself updated on the latest trends, techniques and technologies. Online learning courses have been a boon to digital marketers to educate themselves on the latest developments — professional education via e-learning has become a valuable, convenient and comfortable experience for both employees and employers across the g
Adobe Experience Cloud Blog
FEBRUARY 25, 2019
You’ve got a loyal following of delighted customers. Now it’s time to grow. But to do that, you need leads. The question is, how do you go about getting them? What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
FEBRUARY 25, 2019
Content Marketing agencies like ours exist for one simple reason: to attract potential customers. Content marketing does this by creating the content your audience wants, using the keywords they use. So if you are looking to grow your business, increase website traffic, rank for important keywords, improve your SEO, or deliver revenue or qualified leads, […].
ATAK Interactive
FEBRUARY 28, 2019
“Value proposition” is typically one of the first marketing vocabulary words that the “fake it til you make it” professionals intertwine in their vocabulary. And look, I get it. It sounds cool and it’s easy to grasp the concept from the name alone. It was my first marketing vocabulary phrase and it felt damn good to say out loud. Consider me a huge fan of the value prop (and if you say it just like that, kids, you’ll look as cool as Joe Namath in 1965).
Content Marketing Institute
MARCH 1, 2019
Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they're equally important in terms of SEO. Follow these nine steps to make progress with your image optimization. Continue reading → The post 9 Steps to Optimize Images for SEO appeared first on Content Marketing Institute.
Adobe Experience Cloud Blog
FEBRUARY 27, 2019
Automated marketing tools have evolved over the last few decades, giving generations of marketers new and innovative ways to engage with their customers. That’s not going to stop anytime soon. Automated marketing technology continues to advance rapidly. And over the next few years, it’ll change the way people experience your brand and interact with your company.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Marketing Insider Group
FEBRUARY 26, 2019
Imagine the impact on your business if you were able to meet with your target audience in person, develop real life connections, and as a result propel your content marketing strategy. This does not have to be a figment of your imagination as live events are quickly becoming a top marketing priority for businesses. In […]. The post How Live Events Boost Your Content Marketing Strategy appeared first on Marketing Insider Group.
Unbounce
FEBRUARY 27, 2019
In 2019, more than half of all web pages will be loaded on smartphones. This means more prospects than ever before will connect to your business while on the go. But it also means more of ‘em will connect while hurrying between appointments—or while fighting for a seat on public transit, or while struggling with spotty Wi-Fi at the local Starbucks. So they’ll have much less patience for your slow-loading web pages, no matter what you’re offering.
Content Marketing Institute
FEBRUARY 25, 2019
Do you want to refresh your social media marketing? Video is a great way to engage your audience, but it can be difficult to determine what options will work for your brand. Let’s break down five valuable options. Continue reading → The post 5 Types of Video to Add to Your Social Media Marketing appeared first on Content Marketing Institute.
Biznology
FEBRUARY 25, 2019
If you are like most marketers, you’ve probably been salivating over personalizing your website for years. It has always seemed like a good idea, but it’s never seemed possible. At first, you thought, “If Amazon can do it, we can do it!” But then your IT folks told you the way Amazon does it. Amazon has so many products and so many purchases in its history–and so many repeat visitors–that it is relatively simple to guess what people want.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Marketing Insider Group
FEBRUARY 27, 2019
As digital marketing methods go, email marketing is somewhat of a dinosaur. Email has been around since the 1970s and people have been using it for commercial purposes for almost as long. While email marketing may not be as exciting as some of the newer options available in digital marketing, it’s still one of the […]. The post 6 Examples of AI in Email Marketing appeared first on Marketing Insider Group.
The Daily Egg
FEBRUARY 27, 2019
When attempting to become the best eseller you can be, you may wish to take a few notes from some of the best ecommerce landing pages being published today. If developed and optimized effectively, an ecommerce landing page can become a major catalyst for conversions. That’s because, when it comes to ecommerce, landing pages definitely […] The post The Best Ecommerce Landing Pages to Boost Your Conversions appeared first on The Daily Egg.
Pearl Digital Marketing
FEBRUARY 26, 2019
It's not enough to rely on keyword research to fuel your SEO strategies anymore. You need to be creating content around content topics that your target audience wants to learn more about. As you create this content, you're naturally going to include keywords and search queries that your audience is searching for. In this blog, we'll take a look at a specific content creation strategy designed to boost SEO - skyscraper content.
ClearVoice
FEBRUARY 27, 2019
For many of us, being a freelancer is one of the most wonderfully awful experiences imaginable. Wonderful because of the freedom and opportunities you find when working for yourself. Awful because it can be hard to find meaningful work, especially as you are working hard to establish yourself as a reputable resource for prospective clients. The good news is that you’re not alone in your journey.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Marketing Insider Group
FEBRUARY 26, 2019
A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. When we talk about B2C companies, we’re talking about those selling directly to consumers, while B2B companies sell to other businesses. Despite the advantages of social media marketing, […].
Sprout Social
FEBRUARY 28, 2019
In October 2018, Google announced that it will be shutting down the consumer version of Google+ owing to insufficient usage. The company announced that it was too challenging to keep maintaining a product that could not meet consumers’ expectations. The initial announcement also stated that Google would complete the Google+ shutdown in 10 months. This wasn’t too surprising to a lot of social media marketers and experts who had been anticipating the downfall of the platform for a while.
Content Marketing Institute
FEBRUARY 28, 2019
Counting headlines is an antiquated skill. But the sentiment should live on: Writing a headline that best fits its environment is what makes it great. Follow this checklist for headlines that work for your audience and your brand. Continue reading → The post How to Write Headlines That Get Your Brand What It Wants [Checklist] appeared first on Content Marketing Institute.
Engagio
FEBRUARY 25, 2019
2018 was a big year for Account Based Marketing. A number of organizations adopted account-based strategies and innovative technologies, like Engagio, to execute those strategies. With that increase in market adoption, our clients began asking an obvious question: Who will lead this change? As a part of our talent services, we’ve helped clients fill this highly-sought-after, but hard-to-find, niche position throughout 2018.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Marketing Insider Group
FEBRUARY 26, 2019
A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. When we talk about B2C companies, we’re talking about those selling directly to consumers, while B2B companies sell to other businesses. Despite the advantages of social media marketing, […].
Content Marketing Institute
FEBRUARY 27, 2019
Timing content marketing to a special day often is a good idea. You catch the peak of the interest in a topic and amplify your content assets in a more effective way. But how do you organize and scale the process? Use these five tools. Continue reading → The post Step-by-Step Planning for Well-Timed Content Marketing Campaigns appeared first on Content Marketing Institute.
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