Transferring Your Marketing Automation Platform: Passing the Reigns – 8 Tips for a Smooth Transition
JANUARY 18, 2019
By Lisa Heay , Marketing Planning Manager at Heinz Marketing. When you’re in a marketing operations position and busy managing day-to-day requests and projects, you may not be actively planning for the day when you move on and someone else needs to take over. You have better things to do. But the day will come when you need to pass the reigns. You might get an awesome new job and move to greener pastures. Maybe you’ll need to take a temporary, unexpected break with the expectation you’ll be back.