Sat.Apr 27, 2019 - Fri.May 03, 2019

How to Take Personalization to the Next Level

Sharpspring

Every experienced marketer today understands the need to create a personalized message that resonates with their audience. Each person has slightly different interests, needs, and pain points.

Why SEO and Search Rankings Are Still the Best Business Case for Content Marketing

Marketing Insider Group

Whether you’re a one-person business or you’re in charge of marketing for a large corporation, any marketing activity you invest in must demonstrate measurable business benefits to make it worthy of your time and money.

Case 285

Shine a light on your marketing planning efforts to deliver better performance

Hive9

Planning can be a dirty word in any aspect of business, especially Marketing. Planning is difficult. It takes time and resources to be done right. It takes skills, tools, and a solid process to execute.

Plan 130

A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Photo Credit: Frank McKenna. Public relations is changing in the blink of an eye. There’s just one problem. Some Public relations practitioners and many PR clients are running a little behind. PR for eons was laser-focused on earned media — placing a story in media outlets.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Driving Engagement Remains a Top Priority and Struggle for Email Marketers

KoMarketing Associates

Increasing engagement remains a top priority for email marketers, but new research suggests that it is also still a primary challenge when it comes to utilizing this tactic.

Email 248

More Trending

Five Ways to Get Better Business Blogging Results

Webbiquity

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see.

What Goes into an Engaging Email?

Modern Marketing

How do you go about creating an engaging email ? What does it look like and how should you write it? All day, every day, people find themselves bombarded with a multitude of marketing messages from a variety of sources. They will be receiving more than a few emails each day.

Email 264

Survey: Marketing Budgets on the Rise as Demand Gen Becomes a Top Priority

KoMarketing Associates

As marketers’ budgets fluctuate with changing demands, new research suggests that they are focused more on lead generation, as well as sales and marketing alignment to achieve their primary goals.

Survey 243

Content Marketing Inspiration from Direct-to-Consumer Brands

Marketing Insider Group

Today’s consumers have become savvier than ever, demanding more value for less money than ever before. Enter the direct-to-consumer (D2C) brand.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Four Great Benefits of Influencer Marketing [Infographic]

Webbiquity

Guest post by Brian Mechem. Marketing budget allocations are being shifted from traditional, offline marketing strategies to more innovative, digital channels. And influencer marketing is one such strategy that’s become increasingly popular.

ROI 203

How to Best Work with Data

Modern Marketing

Businesses love having access to so much more data about their audience, customers, competition and overall environment. However, the amount of data is growing exponentially to the point where many companies are struggling to manage this unwieldy amount of information.

Work 263

Report: Marketers Continue to Struggle to Measure Social Media ROI

KoMarketing Associates

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8

5 Examples of Innovative Enterprise Content Marketing

Marketing Insider Group

You know I love talking about great content marketing examples. I think it’s important to find inspiration from others. And I think it’s fun to apply those insights to your own marketing strategy. But what if you are en Enterprise Content Marketer looking for inspiration?

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Want to Build A Stronger Marketing Team? Try Volunteering

Act-On

Corporate Customer Journey

Build 173

Top 5 Things Not to Miss at the Sirius Decisions 2019 Summit

Modern Marketing

Starting Sunday May 5th and running through Wednesday May 8th will be the Sirius Decisions 2019 Summit in Austin, Texas. There are a whole host of things to do while inside the Austin Convention Center, where the Summit is being held as well as outside the friendly confines.

B to B 255

5 Tips to Easily Develop Your B2B Buyer Persona

KoMarketing Associates

As a B2B marketer, there’s a good chance you are a part of a large team, which is one piece of a much larger organization.

Employee Advocacy for Marketing: The Data Your Company Needs to Know [Infographic]

Marketing Insider Group

With any strategy or new technology your company is introduced to, there may always be some underlying skepticism. This holds true because of the rapid growth of marketing over the years, the trends, and the plethora of technologies at your disposal.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Segment Your Data to Target the Right Prospects

Act-On

Segmenting your audience makes personalizing the customer journey easier than ever before and help your team focus on the best leads. Customer Journey Email Marketing Automation Sales

Customer Lifetime Value (CLV): How and Why to Measure It

Reachforce

What is one of the most powerful metrics you can measure in your business? If customer lifetime value isn't at the top of your list, then you're leading your company down a very dark path. Just take a look at our friends on the other side of the pond.

Gender in Senior Management: F1000 Diversity Creeps Up From 2016 to 2019

DiscoverOrg

In 2016, DiscoverOrg compiled a benchmark report that asked: How is gender distributed among C-suite and senior management roles at Fortune 1000 companies? The answer then: Not much. Overall in 2016, we found that just 15% of senior management were women.

4-Step Lead Generation Analysis To Optimize Sales Conversion

Marketing Insider Group

When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Customer Success Depends upon Transparency

Modern Marketing

Peter Armaly is a Senior Director and Advisor for Oracle SaaS Customer Success. He is responsible for program design and execution of skills enablement for the customer success organization and in that capacity he works closely with senior executives both internally and externally.

How to Understand Social Media Marketing Metrics

Reachforce

Explaining to the boss why your social media methods are a must-have requires more than just your word. It needs data to back it up. Social Media

Direct Dials: More than Meets the Eye

DiscoverOrg

Today’s story features the seemingly simple direct-dial phone number. And I’m here to tell you, there’s a lot more to this piece of contact information than meets the eye.

The Power of Hybrid Agile Marketing Frameworks

Marketing Insider Group

Like many Agile marketers, one of the first things I did after discovering Agile marketing was run out and become a Certified Scrum Master. I added the Product Owner certification shortly after, and proceeded to turn my unsuspecting marketing department into two Scrum teams.

Ads 176

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.