Sat.Dec 07, 2019 - Fri.Dec 13, 2019

Leveraging a Customer Data Platform to Derive Better Business Insights


First, what is a Customer Data Platform (CDP)? A customer or consumer data platform (CDP) is a platform or a software that creates a persistent, unified record of customer data that is accessible to other systems. Data is integrated, contextually enriched from multiple channels or sources, to create a single consumer data profile.

How to Leverage the Power of AI in Account Based Marketing?

Unbound B2B

Introduction. With everything you know about Artificial intelligence now, the image of sentient machines taking over the world and ruling humanity is probably not what comes to mind whenever the subject of AI comes up. You also probably know that its applications are quite simple, and in the things around us such as: entertainment (Netflix), or internet searches (google assistant, Siri), shopping (Amazon, Alibaba), etcetera.


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An Important Guide to B2B Content Syndication


C ontent continuum flows unabashed across the entire B2B landscape driving the core bottom-line & scaling up the revenue generation endeavors of the marketers. Content syndication is just another way to share your content with the new audiences. Instead of promoting the content on your site, content syndication republishes your content on third-party websites such as Medium & Quora. Read more: 10 Benefits of Employing a Powerful Content Syndication strategy.

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3 Things Peloton’s Worst Nightmare Can Teach B2B Marketers


If brand awareness alone were a metric for success, Peloton’s controversial advertisement was an act of genius. According to CNN, there were more google searches for “Peloton” than for “impeachment” last week. Yet, Peloton’s value is plummeting as their shares went down more than 10%. Yikes. Clearly, all publicity is not good publicity. Brand awareness needs to be tied to a positive brand image. My take. When I saw the Peloton commercial for the first time, I knew something was ‘off’.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

6 B2B Demand Gen Predictions for 2020

The Point

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation. Here’s what they had to say: “I fully expect to see continued buzz around AI, but I think the real heavy lifting next year is going to be around tech stack management.

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A Breakdown of SDR Best Practices


The stream of new businesses has not gone unnoticed. While this increases opportunities, this also tightens the competition. Enterprises are now focusing on ways to increase the quantity and the quality of their leads. As a result, the sales and marketing teams of competitive businesses are forced to evolved. Currently, a number of companies in different industries are now utilizing Sales Development Representatives (SDRs) in their bid to improve their sales processes.

A 10 Step Guide To Creating A Social Media Marketing Plan

Webbiquity SMM

Guest post by Marvellous Aham-adi. There are almost 3.5 billion social media users in the world. With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade. When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Yet too many marketers and brands go about social media marketing the wrong way.

8 Gamification Strategy Steps To Help Encourage Social Media Advocacy

Marketing Insider Group

When implemented appropriately, gamification serves as an important element of a company’s strategy to get its employees to engage with corporate social media. Employees who are activated through games and competitions to expand their employer’s reach and recognition on social media can be huge assets to their employer. After all, the more “likes,” shares and followers that a business gains on social media, the greater the company’s social media reach can be.

5 Stock Photo Sites That Will Make Your Content More Inclusive & Diverse


Some stock photos are bad. Some stock photos are good. Most are bland, by design. But there’s also a weird subsection of stock imagery that emphasizes stereotypes. Given that the U.S. Census Bureau shows America is becoming a more diverse nation, especially among people between 18-39 years old, why do images like this still exist for companies to pluck and put on their sites: We can all see the elephant in the room—the South Asian man showing his colleagues something on his laptop.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

5 Steps to Sales and Marketing Alignment for ABM Success


Whether “sales isn’t converting enough leads” or marketing is “sending sales junk leads,” chances are that the reality of your sales and marketing misalignment falls somewhere in the middle. Wherever the truth may lie, the data doesn’t lie — alignment between the two teams means more revenue for your company. Read this story to learn the 5 key steps to sales and marketing alignment

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What The Google BERT Update Means For SEO

ATAK Interactive

Google BERT marks another major update to the company’s search algorithm in 2019. . The Most Important Update in Five Years . At the end of October 2019, Google announced a Bidirectional Encoder Representations from Transformers update, lovingly referred to as BERT. Google also took the unusual step of announcing that the release was the most significant update to its search algorithm in five years. They also stated that they expected BERT to impact at least 10% of ALL search queries.?

How Do You Know It’s Time to Bring in a Marketing Expert | What’s Your Edge?

Measure Up Marketing

Do you know when it’s time to bring in an outside Marketing expert? Maybe this story helps illustrate the point. Not very long ago, Mark, my husband, started limping. When I asked him what was wrong, he said his knees were bothering him. For immediate relief, he applied some BenGay and took some Advil. The next day he said he felt better. A few days later, I found him sitting in his chair with a heating pad on his knees. “It It looks like your knees are still bothering you,” I pointed out.

Real-Time Personalization: How to Solve Retail Marketers’ Biggest Holiday Email Headaches


As we move into the prime holiday spending season, it’s important for retail marketers to understand how important it is to keep the focus on the customer. A large number of emails people receive today are basic broadcast messages without customization or care. However, email marketing is one area of interaction where retail marketers still have opportunity to move a simple engagement into the realm of surprise and delight. Personalization and segmentation are the keys to this.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

5 Content Distribution Strategies to Help You Reach Your Audience


These 5 content distribution strategies are guaranteed to attract and guide your prospects through a compelling customer journey. Content Marketing Marketing Strategy

How to Stay Ahead of the Revenue Growth Curve in 2020

Fusion Marketing Partners

I’ve been involved with companies who understood the revenue growth curve and occasionally not. In the early 2000s, I was […]. Revenue Revenue Growth revenue growth curve

Marketing Automation Trends and Strategies for Your Firm

Hinge Marketing

There’s a good amount of complexity to work through in understanding marketing automation (MA) for professional services firms— with countless products featuring a constantly-evolving array of capabilities and features. Small wonder that many firms are uncertain whether to embrace this technology, let alone know how to get the most results from it.

Why Mobile is a Must for B2B Tech

Golden Spiral

The Article in 60 Seconds. You probably opened this article on a mobile device. After all, 67% of customers use a smartphone to check email and 2/3 of online time is spent on a phone and tablet. Why would your customers be any different? Website

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How to Build a B2B Marketing Strategy from the Ground Up

BOP Design

Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered. In this post, we’ll walk you through the steps to create an effective B2B marketing strategy for your company or brand. Define Objectives. Before you can create a roadmap, you need to know where you want to go.

Magic in Marketing: 5 Lessons Marketers Can Learn from Harry Houdini


“No prison can hold me; no hand or leg irons or steel locks can shackle me. No ropes or chains can keep me from my freedom.” ” - Harry Houdini. Marketers can learn a lot from a master self-marketer, such as Harry Houdini was. In his time, they called Harry Houdini the greatest escape artist in the world. He was the Handcuff King, able to escape any set of cuffs under any circumstances, whether he was hanging upside down, on top of a building, or off a bridge.

12 Easy Tweaks to Ask for Reviews via Email


Collecting customers’ reviews is a game-changer for any business looking to boost their revenue and beat the competition. Customers’ feedback may influence your decision-making process and shape the future of your products or services. What’s more, it’s also crucial for understanding your target audience better and measuring satisfaction among your existing clients.

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15 Personal Branding Experts You Need to Check Out

B2B PR Sense

Today you can't have a robust business without a solid personal brand. But it's not always easy to know where to start. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand. Personal branding is an important part of your business's PR and marketing strategy. It is more than a simple "look at me" tactic. Modern audiences want to know the person behind the brand. What are you like? What do you stand for?

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Create a Marketing Roadmap to Align Your Team

Marketing Insider Group

Everyone knows that in order for you content marketing efforts to be as effective as possible, you need to have a plan. But coming up with a plan is only part of the solution. Aligning your team so that everyone is executing on the plan effectively is another part. Planning and executing on your marketing strategy is one thing when you’re operating solo. It’s another thing when you’re operating as a team.

Optimize for Search and for Trust


On the Fly is our ongoing video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. We are thrilled to have Lee Odden , CEO of Top Rank Marketing , as our expert On the Fly for this episode.

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Holiday SaaS Deals - A Comprehensive list of holiday season SaaS List for 2019


Black Friday & Cyber Monday are over. But, SendX is still offering a deal. SendX ?—?SendX SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Deal - 40% OFF (save $1200+) across all annual plans. Are you running Holiday SaaS Deals this holiday season? Get yourself listed by filling this form.

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Report: Customer Success Teams Remain Small and Overwhelmed with Obstacles

KoMarketing Associates

Although many marketing teams have developed smaller divisions that are now focused on customer success, new research shows that they are still small in size and face a number of challenges. Totango recently published the “State of the Customer Success Industry and Salary Report,” and statistics showed that most organizations (45%) have between 0-9 people on their customer success teams. Just 24% have between 10-19 people, while 18% have 40 or more people involved.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.