Sat.Dec 07, 2019 - Fri.Dec 13, 2019

Leveraging a Customer Data Platform to Derive Better Business Insights

QuanticMind

First, what is a Customer Data Platform (CDP)? A customer or consumer data platform (CDP) is a platform or a software that creates a persistent, unified record of customer data that is accessible to other systems.

How to Leverage the Power of AI in Account Based Marketing?

Unbound B2B

Introduction. With everything you know about Artificial intelligence now, the image of sentient machines taking over the world and ruling humanity is probably not what comes to mind whenever the subject of AI comes up.

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An Important Guide to B2B Content Syndication

Valasys

C ontent continuum flows unabashed across the entire B2B landscape driving the core bottom-line & scaling up the revenue generation endeavors of the marketers. Content syndication is just another way to share your content with the new audiences.

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3 Things Peloton’s Worst Nightmare Can Teach B2B Marketers

Televerde

If brand awareness alone were a metric for success, Peloton’s controversial advertisement was an act of genius. According to CNN, there were more google searches for “Peloton” than for “impeachment” last week. Yet, Peloton’s value is plummeting as their shares went down more than 10%. Yikes.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

6 B2B Demand Gen Predictions for 2020

The Point

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation.

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A Breakdown of SDR Best Practices

PureB2B

The stream of new businesses has not gone unnoticed. While this increases opportunities, this also tightens the competition. Enterprises are now focusing on ways to increase the quantity and the quality of their leads.

A 10 Step Guide To Creating A Social Media Marketing Plan

Webbiquity

Guest post by Marvellous Aham-adi. There are almost 3.5 billion social media users in the world. With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade.

8 Gamification Strategy Steps To Help Encourage Social Media Advocacy

Marketing Insider Group

When implemented appropriately, gamification serves as an important element of a company’s strategy to get its employees to engage with corporate social media.

5 Stock Photo Sites That Will Make Your Content More Inclusive & Diverse

Contently

Some stock photos are bad. Some stock photos are good. Most are bland, by design. But there’s also a weird subsection of stock imagery that emphasizes stereotypes. Given that the U.S.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

5 Steps to Sales and Marketing Alignment for ABM Success

Lattice

Whether “sales isn’t converting enough leads” or marketing is “sending sales junk leads,” chances are that the reality of your sales and marketing misalignment falls somewhere in the middle.

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What The Google BERT Update Means For SEO

ATAK Interactive

Google BERT marks another major update to the company’s search algorithm in 2019. . The Most Important Update in Five Years . At the end of October 2019, Google announced a Bidirectional Encoder Representations from Transformers update, lovingly referred to as BERT.

How Do You Know It’s Time to Bring in a Marketing Expert | What’s Your Edge?

Measure Up Marketing

Do you know when it’s time to bring in an outside Marketing expert? Maybe this story helps illustrate the point. Not very long ago, Mark, my husband, started limping. When I asked him what was wrong, he said his knees were bothering him.

Real-Time Personalization: How to Solve Retail Marketers’ Biggest Holiday Email Headaches

Modern Marketing

As we move into the prime holiday spending season, it’s important for retail marketers to understand how important it is to keep the focus on the customer. A large number of emails people receive today are basic broadcast messages without customization or care.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

5 Content Distribution Strategies to Help You Reach Your Audience

Act-On

These 5 content distribution strategies are guaranteed to attract and guide your prospects through a compelling customer journey. Content Marketing Marketing Strategy

How to Stay Ahead of the Revenue Growth Curve in 2020

Fusion Marketing Partners

I’ve been involved with companies who understood the revenue growth curve and occasionally not. In the early 2000s, I was […]. Revenue Revenue Growth revenue growth curve

Marketing Automation Trends and Strategies for Your Firm

Hinge Marketing

There’s a good amount of complexity to work through in understanding marketing automation (MA) for professional services firms— with countless products featuring a constantly-evolving array of capabilities and features.

Why Mobile is a Must for B2B Tech

Golden Spiral

The Article in 60 Seconds. You probably opened this article on a mobile device. After all, 67% of customers use a smartphone to check email and 2/3 of online time is spent on a phone and tablet. Why would your customers be any different? Website

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

How to Build a B2B Marketing Strategy from the Ground Up

BOP Design

Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered.

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Magic in Marketing: 5 Lessons Marketers Can Learn from Harry Houdini

Modern Marketing

“No prison can hold me; no hand or leg irons or steel locks can shackle me. No ropes or chains can keep me from my freedom.” ” - Harry Houdini. Marketers can learn a lot from a master self-marketer, such as Harry Houdini was.

12 Easy Tweaks to Ask for Reviews via Email

SendX

Collecting customers’ reviews is a game-changer for any business looking to boost their revenue and beat the competition. Customers’ feedback may influence your decision-making process and shape the future of your products or services.

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15 Personal Branding Experts You Need to Check Out

B2B PR Sense

Today you can't have a robust business without a solid personal brand. But it's not always easy to know where to start. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Report: Customer Success Teams Remain Small and Overwhelmed with Obstacles

KoMarketing Associates

Although many marketing teams have developed smaller divisions that are now focused on customer success, new research shows that they are still small in size and face a number of challenges.

5 Questions to Boost Your 2020 Content Marketing Strategy

Marketing Insider Group

How do you feel about your content marketing strategy? Has it been the guiding force that you intended, helping you attract new audiences and converting them to leads? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity.

Holiday SaaS Deals - A Comprehensive list of holiday season SaaS List for 2019

SendX

Black Friday & Cyber Monday are over. But, SendX is still offering a deal. SendX ?—?SendX SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale.

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Order Fulfillment for Heavy Items: What You Should and Shouldn’t Do

Webbiquity

Guest post by Jake Rheude. Few things are as taxing to a supply chain as heavy items, and that means their fulfillment can be a major drag on your operations and profitability if things go wrong. Image credit: Clker-Free-Vector-Images from Pixabay.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.