Sat.Jan 23, 2016 - Fri.Jan 29, 2016

Why Taking the “Mean Girls” Approach at Blog Writing Fails

KoMarketing Associates

Oh Mean Girls , the great American classic that stole our hearts nearly 12 years ago and solidified Lindsay Lohan’s stardom. I remember first watching it as a high school freshman and hoping that I never crossed paths with girls like that or was forced to join the Mathletes.

10 Time-Saving Content Marketing Tools to Add to Your Arsenal

Marketing Insider Group

There are few better ways of building brand buzz than content marketing. In short: done well, it works. But that’s easier said than done. Great content takes time and is hard work. Thankfully, there’s no shortage of tools that can help you create better content and get better results, faster.

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Visually + ScribbleLiveThe Future of Content Marketing

ScribbleLive

As traditional, interruption-based advertising becomes less effective, marketers are under increased pressure to create engaging, high-quality content that stands out from the competition.

Brawn vs. Brains: Shifting Your Content Strategy for a Noisy World

Sales Engine

If you’re like me, I’m sure you get more than your share of daily emails, articles, webinar invites, and more from lists that you’ve subscribed to (and some that you haven’t). I like the content from these companies, but there’s just no way that I can read that much stuff.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Great news, right!? Sort of.

More Trending

Is a direct mail postcard enough?

Direct Response Coach

The direct mail postcard is hot right now. Check your mailbox and notice how many business mailings are postcards. Ask anyone who is considering direct mail, and their first thought is almost always to use a postcard. Do a Google search and see how many postcard companies are out there.

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The fastest route to success requires lateral thinking.

Sales Engine

How to Dominate Your Market With Content from SalesEngine 1. Most of us understand that the world of marketing has changed—B2B has gone digital. But, it hasn’t happened overnight.

Measure Your Way to Lead Nurturing Success

The Point

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. You can download a free copy of the report here.

What’s the Ideal Length for Social Media and Web Content?

Marketing Insider Group

What’s the optimal length for your tweet, Facebook post, or your blog headline? What will actually get people to click through and engage with your content? A while ago two of my favorite social media tools SumAll and Buffer partnered together and looked into this, and this is what they found about the ideal lengths […]. The post What’s the Ideal Length for Social Media and Web Content? appeared first on Marketing Insider Group. Content Marketing

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

New Ideas for Motivating Your IT Staffing Salespeople

DiscoverOrg

Have you ever walked into the office on a Monday morning and just felt the palpable lack of energy? The phones are eerily quiet, your team members are glued to their computer screens, and you quickly predict that quotas won’t be met today.

Reframing Content ROI and the Case for B2B Content

Avitage

Despite a plethora of articles recommending methods to determine content ROI, this continues to be a hot and confusing topic for many B2B marketers. Why is this? There are different purposes and uses for ROI.

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Real Magnet Offers Complex Campaigns Withouth the Flow Charts

Customer Experience Matrix

I recently saw a useful distinction between AI – artificial intelligence, which is machines replacing people – and IA – intelligent assistance, which is machines helping people.

Purpose And The Power Of Brand Storytelling

Marketing Insider Group

Today’s consumers aren’t just passively buying from brands. They view their purchases as extensions of their identity and values. What this means for marketers is that effective marketing can’t just be about promoting a product for its sole use or benefits anymore.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

10 content marketing articles you missed

Biznology

The beginning of the year is often a best of time in the blogging world. This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week.

Elevate B2B Content Strategy to Business Level Execution

Avitage

B2B Content Strategy for Messages, Conversations and Content This post speaks to why B2B organizations should elevate content strategy from siloed functions to the business level, with executive accountability.

8 Steps to Guarantee Marketing Automation Success

Modern Marketing

EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond.

Don’t Let Your Content Marketing Get Trapped in the Trough of Disillusionment

Marketing Insider Group

Content marketing has been gaining traction for more than half a decade now. Most brands have at least dipped their toe in to the content marketing pool; others have embraced it fully and are enjoying great success.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Drone video, 4K TV and more: Video marketing trends for 2016

Biznology

Video digital marketing has yet to hit its peak. By 2020, analysts predict that video will represent 80 percent of all internet traffic , a rise from 64 percent in 2014. Marketing through video channels has already become the norm, not the exception.

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Understanding the True Cost of Content in B2B Organizations

Avitage

There’s a familiar expression used to describe some people. They “know the cost of everything, but the value of nothing.” ” When it customs to B2B marketing and selling content, it appears most organizations don’t know either.

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5 Reasons I’m Unsubscribing to Your Emails

Modern Marketing

It’s a new year and closets, kitchen drawers and inboxes everywhere should beware. Because now’s when I most feel the URGE TO PURGE. And I’m not the only one. While waiting for our flight back to New York over the holidays, my husband started scrolling through his emails.

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Growth Hacking for Mobile Apps

Marketing Insider Group

In 2013 there were more than 50 billion app downloads from Google’s Android market. In 2014, Apple hit 75 billion app downloads. It’s predicted that in 2017, there will be more than 268 billion downloads, resulting in $77 billion revenue for their developers.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

The Secret to Writing? Make it a Habit.

ANNUITAS

I am not an expert on writing, although I do have a journalism degree. However, I write a great deal and do actually enjoy it.

Avention DataVision Gives Sales and Marketing Systems Unified Access to B2B Customer Data Quality and Alerts

Customer Experience Matrix

My look last week at True Influence’s InsightBASE , a relatively new-fangled approach to intent data, was karmically balanced by a conversation with Avention , a old-line data aggregator that traces its roots to CD-ROM business lists from Lotus OneSource. The folks at Avention had reached out to discuss their latest product, DataVision , which extends Avention’s reach from sales enablement to marketing systems. The goal is giving clients a single data source to support both departments.

3 Must-Haves to Convert One-Time Shoppers to Loyal Customers

Modern Marketing

The first quarter feels like a safe time to put things into a lower gear—crunching holiday stats and forecasting the upcoming year allows us time reorient marketing efforts.

How To Create Content With Clarity

Marketing Insider Group

Clarity is “the quality of coherence and intelligibility” and it’s the key to quality content. It’s a holistic approach to content that leaves you clear and confident – with the added benefit of bringing in more business.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.