Sat.Jan 23, 2016 - Fri.Jan 29, 2016

Why Taking the “Mean Girls” Approach at Blog Writing Fails

KoMarketing Associates

Oh Mean Girls , the great American classic that stole our hearts nearly 12 years ago and solidified Lindsay Lohan’s stardom. I remember first watching it as a high school freshman and hoping that I never crossed paths with girls like that or was forced to join the Mathletes.

10 Time-Saving Content Marketing Tools to Add to Your Arsenal

Marketing Insider Group

There are few better ways of building brand buzz than content marketing. In short: done well, it works. But that’s easier said than done. Great content takes time and is hard work. Thankfully, there’s no shortage of tools that can help you create better content and get better results, faster.

Tools 233

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Visually + ScribbleLiveThe Future of Content Marketing


As traditional, interruption-based advertising becomes less effective, marketers are under increased pressure to create engaging, high-quality content that stands out from the competition.

Here’s How Switching To Multi-Touch Attribution Changed The Way We Do B2B Marketing [Data]


By now, most B2B marketers understand that multi-touch attribution is a better, more accurate way to quantify the effects of their marketing efforts, compared to single-touch attribution. What often remains in question is, how much better is it?

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Great news, right!? Sort of.

More Trending

The fastest route to success requires lateral thinking.

Sales Engine

How to Dominate Your Market With Content from SalesEngine 1. Most of us understand that the world of marketing has changed—B2B has gone digital. But, it hasn’t happened overnight.

Measure Your Way to Lead Nurturing Success

The Point

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. You can download a free copy of the report here.

New Ideas for Motivating Your IT Staffing Salespeople


Have you ever walked into the office on a Monday morning and just felt the palpable lack of energy? The phones are eerily quiet, your team members are glued to their computer screens, and you quickly predict that quotas won’t be met today.

How To Create Content With Clarity

Marketing Insider Group

Clarity is “the quality of coherence and intelligibility” and it’s the key to quality content. It’s a holistic approach to content that leaves you clear and confident – with the added benefit of bringing in more business.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Reframing Content ROI and the Case for B2B Content


Despite a plethora of articles recommending methods to determine content ROI, this continues to be a hot and confusing topic for many B2B marketers. Why is this? There are different purposes and uses for ROI.

ROI 170

10 content marketing articles you missed


The beginning of the year is often a best of time in the blogging world. This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week.

8 Steps to Guarantee Marketing Automation Success

Modern Marketing

EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond.

Purpose And The Power Of Brand Storytelling

Marketing Insider Group

Today’s consumers aren’t just passively buying from brands. They view their purchases as extensions of their identity and values. What this means for marketers is that effective marketing can’t just be about promoting a product for its sole use or benefits anymore.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Elevate B2B Content Strategy to Business Level Execution


B2B Content Strategy for Messages, Conversations and Content This post speaks to why B2B organizations should elevate content strategy from siloed functions to the business level, with executive accountability.

Creating Unusually Good Marketing Dashboards, A Guide For Marketing Operations


In this post we’ll show you the indicators and metrics to include in your marketing dashboard. We’ll give you a tour of our marketing dashboard and the kinds of a decisions we make based on our leading indicators.

CMO 151

5 Reasons I’m Unsubscribing to Your Emails

Modern Marketing

It’s a new year and closets, kitchen drawers and inboxes everywhere should beware. Because now’s when I most feel the URGE TO PURGE. And I’m not the only one. While waiting for our flight back to New York over the holidays, my husband started scrolling through his emails.

Email 229

What’s the Ideal Length for Social Media and Web Content?

Marketing Insider Group

What’s the optimal length for your tweet, Facebook post, or your blog headline? What will actually get people to click through and engage with your content? A while ago two of my favorite social media tools SumAll and Buffer partnered together and looked into this, and this is what they found about the ideal lengths […]. The post What’s the Ideal Length for Social Media and Web Content? appeared first on Marketing Insider Group. Content Marketing

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Understanding the True Cost of Content in B2B Organizations


There’s a familiar expression used to describe some people. They “know the cost of everything, but the value of nothing.” ” When it customs to B2B marketing and selling content, it appears most organizations don’t know either.

Cost 156

Drone video, 4K TV and more: Video marketing trends for 2016


Video digital marketing has yet to hit its peak. By 2020, analysts predict that video will represent 80 percent of all internet traffic , a rise from 64 percent in 2014. Marketing through video channels has already become the norm, not the exception.

Video 150

3 Must-Haves to Convert One-Time Shoppers to Loyal Customers

Modern Marketing

The first quarter feels like a safe time to put things into a lower gear—crunching holiday stats and forecasting the upcoming year allows us time reorient marketing efforts.

Don’t Let Your Content Marketing Get Trapped in the Trough of Disillusionment

Marketing Insider Group

Content marketing has been gaining traction for more than half a decade now. Most brands have at least dipped their toe in to the content marketing pool; others have embraced it fully and are enjoying great success.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

The Secret to Writing? Make it a Habit.


I am not an expert on writing, although I do have a journalism degree. However, I write a great deal and do actually enjoy it.

How to Make B2B Content Curation a Win-Win [Podcast]


What role should content aggregation play in your B2B blogging strategy? What value does content syndication provide to B2B bloggers? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? And what exactly is web presence optimization ?

Integrating mobile video branding into the auto purchase funnel


Part One. Many of us can recall moments in our childhood when we accompanied our parents to go shopping for a new car. I remember how everything was in the presentation from the swoopy new models we had not seen before, to the showroom lighting and glitz.

Growth Hacking for Mobile Apps

Marketing Insider Group

In 2013 there were more than 50 billion app downloads from Google’s Android market. In 2014, Apple hit 75 billion app downloads. It’s predicted that in 2017, there will be more than 268 billion downloads, resulting in $77 billion revenue for their developers.

Mobile 198

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

One Company | One City | One Lattice


Here’s an idea: Take all Lattice employees at each office location (we have five) and bring them together in one city to kick-off 2016 with inspirational content, fun events and one hell of a week.

8 Ways to Use Video for Customer Success, Education, and Advocacy


Video is the modern web browser’s medium of choice. And not just while they’re scrolling through Facebook or spending hours on YouTube; studies have shown that even at work, people prefer to watch video than read text. And that means you! And more importantly (no offence), your customers.

Why Your Fund Marketing Strategy Isn’t Working

Marketing Craftmanship

In manager selection, most investors will look beyond your fund’s track record and give weight to organizational factors that provide them with confidence that the business is well-managed and likely to succeed long-term.

Work 130