markempa
NOVEMBER 17, 2014
'Tweet I recently had coffee to catch up with my friend Jill Konrath and we were talking about new opportunities, ideas for the improvement of lead nurturing and I’m currently pondering my next book. If you’re not familiar with Jill, she’s the best-selling author, sales guru and is a featured keynote speaker at companies like LinkedIn, HubSpot and many others.
ViewPoint
NOVEMBER 17, 2014
'Corporate growth, good and bad, can be traced to sales lead follow-up i. Marketers keep thinking it is common sense for sales representatives to follow up all inquiries given to them. After all, what is the alternative? Cold calling? But alas, as Voltaire said, “Common sense is not so common.”. So we are left with motivating them to do the obvious and not give up.
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Customer Experience Matrix
NOVEMBER 16, 2014
'When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Since then, he’s been gnawing at the bone of anonymous business leads, suspecting that there’s some way to gain value from people who are interested in a product but haven’t identified themselves to vendors.
Marketing Insider Group
NOVEMBER 17, 2014
'One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?” on the topic. It is human nature to look for validation, expert advice and insights from those who understand a topic and seem to know what they are talking about. This is true in just about any major decision, including who we buy from.
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KoMarketing Associates
NOVEMBER 18, 2014
'With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Software Solutions Used.
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Customer Experience Matrix
NOVEMBER 21, 2014
'I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. The issue, at least in marketing technology, is that all systems address pretty much the same general problem of sending the right messages to the right customers (in the right time, place, medium, device, language, tone, etc.).
Marketing Insider Group
NOVEMBER 19, 2014
'Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” After 2013’s word of the year selfie , the 2014 word of the year is vape. The word is short for vaporize and also comes in verb form (vaping). It means ‘to inhale and exhale the vapor produced by an electronic cigarette or similar device.’ Some of the runner-ups were contactless, (relating to mobile phones and payments) and slacktivism, ( supporting a worthy cause with l
KoMarketing Associates
NOVEMBER 20, 2014
'Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. Specific keywords as well as ad creative variations will all have individual click-through rates. The Benefits of Having a High CTR: Click-through rate is one of the most important factors in Google’s Ad Rank formula. This means that CTR is key in determining your Quality Score.
Crimson Marketing
NOVEMBER 17, 2014
'“If we can’t turn it into something we can easily understand and move on, then it really doesn’t matter.” So says Pernille Bruun-Jensen, CMO of social media marketing intelligence platform NetBase, regarding the use of Big Data in digital marketing today. Whether that means monitoring the performance of a campaign launch, listening in to thwart a potential PR crisis, or comparing customer sentiment to that held for competitors, Pernille heralds in “Generation 3” of social media stra
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Biznology
NOVEMBER 18, 2014
'I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. What Joe’s Pizza Shack probably needs is an SEO consultant, what Siemens needs is a seasoned SEM expert who not only understands all the tech behind how to make a website hum but also the business processes, ego-wrestling, accountability, and reporting re
ANNUITAS
NOVEMBER 18, 2014
'The time has finally come. You’ve convinced your key stakeholders your company needs a Demand Generation Transformation. It’s time to kick it off. Now the fun part begins, but if you don’t have the right line-up, it could delay or derail all your hard work up to this point. To set your program up for success, there are a few key must-haves to consider in kicking off the process: Who’s at the table?
Writing on the Web
NOVEMBER 20, 2014
'Shortcuts to Newsletters. Are you sending holiday newsletters for your business? Even though you may be tempted to put all your time and energy into maintaining your business blog , a newsletter is still a vital, viable way to stay connected to clients and prospects. Holiday newsletters are a great opportunity. Don’t take my word for it. Ask other professionals if they’re getting results from sending out an emailed newsletter , for the holidays, or any time of year, and then judge for yourself
Crimson Marketing
NOVEMBER 19, 2014
'Technology is undergoing a major shift. The dominant paradigm of the past, in which desktop or laptop computers were the primary technology for home and business internet access alike, has come and gone. Smartphones and tablets—or, collectively, mobile devices—are now dominant, and only increasing in importance. Whereas mobile devices used to be a luxury, that role is now being fulfilled by emerging wearable technologies.
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Biznology
NOVEMBER 17, 2014
'The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. There are 3 major trends that are connnected, which can offer high potential opportunities to strenthen brands in the future: (1) the emergence of Millennials and how they will shape our future, (2) the growing interest in social purpose initiatives, driven by Millennials, and (3) how startups, most often created by Millennials, will be the primary source for economic growth
ANNUITAS
NOVEMBER 20, 2014
'* This post first ran in July 2014. With end of year around the corner, don’t forget about your customers. They should always play a part in your Demand Generation Strategy. I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line.
Convince & Convert
NOVEMBER 17, 2014
'On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. These scenarios vary based on company size and type (as well as their social media activities), but typically I find 5 areas where social media metrics and reporting can be fixed: 1.
B2B Marketing Traction
NOVEMBER 19, 2014
'For those industries where the list of competitors seems too large to research and your research budget is small or non-existent, there are cost effective ways to analyze the competition. You can survey your customers to find out which competitors were included in their review. But you can also do an easier and more cost-effective online search to see which competitors come up at the top of the search results and focus your analysis on them.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Biznology
NOVEMBER 20, 2014
'There have always been marketers who rely on subjective data and unsubstantiated hypotheses. They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. They also tend to surround themselves with others who agree with them and reinforce this perspective. Unfortunately, social media, and the ability it provides to locate like-minded individuals, has made this even more prevalent.
Adobe Experience Cloud Blog
NOVEMBER 20, 2014
'Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone! While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block. However, setting up a video campaign doesn’t have to be difficult.
Convince & Convert
NOVEMBER 18, 2014
'Trending triggers are a very powerful way for brands to connect with their audience. There will always be news concerning any brand’s industry, providing a limitless source of content for brands to make use of and get audiences to engage with them. Jonah Berger , social media expert and scientist, believes that content going viral on social media does not happen by chance or luck; there’s a science behind it.
B2B Marketing Traction
NOVEMBER 21, 2014
'If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. I saw the greatest expression recently while reading an article by Kate Kaye in AdAge , “ This ad industry is awash in agencies doing jazz hands. ” What the author means is that still, in this day of big data and analytics, too many agencies are still just doing a dog and pony show when it comes to talking about results.
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Industrial Marketing Today
NOVEMBER 20, 2014
'It may seem obvious to say that you must build your industrial content marketing strategy around your buyers but it doesn’t happen with regularity with most manufacturers, distributors and engineering companies. At least, that’s been my experience with industrial clients. I often hear my clients tell me they know their customers very well. They can [.
Adobe Experience Cloud Blog
NOVEMBER 18, 2014
'Author: Shyna Zhang When I think of Panasonic, I think about the TVs, cameras, camcorders, and headphones that fly off of Black Friday shelves. If you have the same impression, you’d be just as surprised as I to learn that over 70% of Panasonic’s revenue stream actually comes from their B2B business – selling automotive & industrial systems, high end projectors, electric batteries, inflight entertainment systems, etc.
Convince & Convert
NOVEMBER 19, 2014
'Do you remember the first time that you realized the true power of inbound marketing ? I do. I was running a small marketing consulting company and was able to land a speaking gig in front of a large number of local non-profits. Through the talk, I collected more than 50 email addresses from the attendees. For months, I published new (and helpful) content on my blog, and emailed it to those subscribers.
EMagine B2B Blog
NOVEMBER 19, 2014
'As marketing managers, adding a new social media network to your strategy or just trying to juggle the day-to-day can easily get us bogged down in the details instead of looking at the bigger picture. Whether you are getting started with a social media plan or have been at it for years, there are some inalienable truths or “commandments” to live by to keep your content honest and your audience happy. 1.
Speaker: Paul Slack, Vende Digital CEO
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Hinge Marketing
NOVEMBER 18, 2014
'As the end of the year approaches, many professional services firms will ask “what is the return on investment for my marketing expenditures?” However, the ROI for traditional marketing investments is notoriously difficult to measure. Because of this, it seems like marketing expenses are the first to be cut when budgets are being evaluated.
Adobe Experience Cloud Blog
NOVEMBER 17, 2014
'Author: Ellen Gomes Every content marketer knows about the investment it takes to create awesome content. We’re not just talking about time and money, but the blood, sweat and tears it takes to create an amazing piece of content — from ideation to completion. So you know that after you’ve traveled that path, and created great content you don’t really want it to fall flat, like a soda left out on the counter.
Convince & Convert
NOVEMBER 21, 2014
'Tweetable Moments Visuals are the difference between being noticed and not being noticed. GuyKawasaki Tweet This. Cultivate Your Brand Cult. Guy Kawasaki and Peg Fitzpatrick , the marketing power duo behind Canva ‘s social, are releasing a book in early December, entitled The Art of Social Media: Power Tips for Power Users. Their goal? To share those social media tips that will be, for the most part, timeless.
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