6 Steps Toward Sales and Marketing Alignment
Act-On
JUNE 19, 2018
Businesses can not afford sales and marketing not working together. Here are six steps toward achieving sales and marketing alignment.
Act-On
JUNE 19, 2018
Businesses can not afford sales and marketing not working together. Here are six steps toward achieving sales and marketing alignment.
Biznology
JUNE 18, 2018
Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens of tests a month and come back with the disheartening results: Not enough repetitions to know the right answer. This has probably happened to you. You have a critical page on your website that has a high exit rate. It is close to an important conversion page, so you know it will be valuable to optimize that page for clickthrough to that conversion.
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Oktopost
JUNE 19, 2018
Last week, I had the pleasure of attending a talk given by Kipp Bodnar, HubSpot’s chief marketing officer and leading B2B marketing author and speaker. Judging by the fact that the word “GDPR” was thrown around the room every two minutes or so, it’s safe to conclude that this talk gathered some of Tel Aviv’s […].
Fusion Marketing Partners
JUNE 20, 2018
To guarantee or not to guarantee, that is the question. In my experience, the benefits of a performance guarantee usually […].
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KoMarketing Associates
JUNE 19, 2018
Marketers are increasingly utilizing social media marketing – and specifically Facebook – to reach out to their target audience. However, not all of them are confident in the ROI of their efforts. Recently, Social Media Examiner conducted the “2018 Social Media Marketing Industry Report” to determine which social networks marketers are turning to most frequently to achieve their primary objectives.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
JUNE 19, 2018
Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Unlike other methods, there is something special that makes content marketing stand out as the golden boy of modern marketing. It’s sustainable. When done well – […]. The post Marketing 101: What Is Content Marketing?
Zoominfo
JUNE 19, 2018
In recent years, B2B live video has exploded in popularity as a viable marketing tactic. Live video isn’t just a hot trend– it’s changing online content as we know it. In fact, live-streaming currently accounts for two-thirds of all internet traffic and is expected to jump to 82% by 2020 ( source ). And, other video streaming statistics support this.
Kabbage
JUNE 16, 2018
As a small business owner, you have a lot on your plate: inventory, the budget and human resources, just to name a few. … Read More. The post 5 Ways You Can Boost Social Engagement for Your Small Biz appeared first on Grow With Kabbage.
Biznology
JUNE 21, 2018
Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. What’s more, generating content with a unified style in mind is one of the best ways to establish to establish a strong brand identity in the digital world. And given the fact that many companies chiefly interact with their customers through digital media, developing a well-defined marketing “voice,” is a must for just about every business.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Marketing Insider Group
JUNE 21, 2018
As marketers, we are very fortunate to live in a time when making a video doesn’t require heavy-duty cameras, microphones, world-class actors, fancy editing tools, etc. Nowadays, anyone can shoot a decent quality video directly on their smartphone or with some entry level equipment. The ease of video accessibility in recent years is changing the […].
Vision Edge Marketing
JUNE 21, 2018
Given our focus on Marketing Performance Management and Measurement (MPM), we have a lot of conversations with our customers and prospects about Marketing ROI. However, though many of our customers are anticipating advice or information on the subject, they are often surprised when we spend a large part of the time explaining why this measurement method is actually not the best way to quantify the impact of Marketing on the business.
Zoominfo
JUNE 21, 2018
On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. This year’s professional event featured industry legends, experts, and best-selling authors like Earvin “Magic” Johnson, Jay Baer, Grant Cardone, Neil Patel, and Michael Brenner.
The Point
JUNE 20, 2018
In marketing circles, there’s little argument these days that a well-planned, well-executed Account-Based Marketing (ABM) strategy can pay real dividends. It’s also true, however, to say that, as a full-blown strategic initiative, ABM can be a major undertaking and a significant investment in time, effort, and technology. In the marketplace, this disparity between, on the one hand, the appeal of ABM as a marketing strategy, and, on the other, the resources required to make it work, creates a co
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Marketing Insider Group
JUNE 18, 2018
Want to run a more effective organization? Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your […].
Biznology
JUNE 19, 2018
Steal This Book. Steal This Book , written by Abbie Hoffman in the 70s, mainly focused on ways to fight the government. Steal this Online Reputation Management process has the same goal but is mainly focused on ways to fight the first two-pages of Google Search. While the bullet points below are a good map, scroll down to the bottom of this post and you’ll have access to every online reputation management (ORM) article that Biznology has ever produced as of today.
Zoominfo
JUNE 20, 2018
The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit.
KoMarketing Associates
JUNE 18, 2018
As marketers look to keep up with customer expectations, new research suggests that buyers are skeptical of their efforts right out of the gate. SurveyMonkey recently published the “7 Highly Effective Ways to Elevate Buyer Trust” report, which contained responses from buyers on their perception of marketing practices. The statistics found that only 9 percent of customers “highly trust” brands the first time they engage.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Marketing Insider Group
JUNE 20, 2018
Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. When employees use their personal social networks to promote and publicize their company on social media they help to drive brand awareness, improve the brand image, build a loyal audience, and drive traffic […].
Influitive
JUNE 21, 2018
The perils of leaving customer engagement and retention to chance This is a visualization of the typical SaaS buying process, which has clear stages and great content to guide buyers toward purchasing your product: This is a thing of beauty. People in your organization are constantly examining, optimizing, and perfecting it. Now, this is a.
Biznology
JUNE 20, 2018
As cloud based systems become increasingly common, more and more people are also wondering how secure they are. Many companies and individual users now make use of services like Google Drive , Dropbox and Box, and they’re naturally concerned about keeping their information private. In fact, these cloud based services might enjoy millions more users if more people were certain that their information would be secure.
KoMarketing Associates
JUNE 19, 2018
Before I start talking about the World Cup as if I’m an international soccer expert, I must add an important disclaimer: I am one of those American World Cup viewers that only pays attention to soccer every fourth year. With that out of the way, let’s get to why I’m writing a post about the 2018 World Cup if I’m just a casual fan. As I was relaxing this weekend and watching a few of the matches on TV, I couldn’t help but to notice some striking similarities between the World Cup and something I
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Marketing Insider Group
JUNE 18, 2018
“Hello. We would like to inform you that we’ve updated our privacy policy that will go into effect June 8…” How many emails have you gotten in the last month that start like that? Inboxes across the world are getting flooded with emails all about updated privacy policy. It’s important for businesses to do that […]. The post How To Get Your Emails to Stand Out When Everybody Else is Sending Spam appeared first on Marketing Insider Group.
Kaon
JUNE 18, 2018
Recognized for Engaging, Interactive Sales & Marketing Demonstrations. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that two of its interactive solutions have won the prestigious 24th Annual Communicator Awards. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications.
Biznology
JUNE 22, 2018
I was recently leading a client workshop where I get a question that I had never heard before, “Why are you emphasizing such an aggressive use of analytics if content marketing should be a soft sell?”. Let me unpack the context of the question, so that it is clearer. When I counsel clients on content marketing, I don’t take an idea-led, “come up with some catchy headlines” sort of approach.
Contently
JUNE 18, 2018
After an intense stretch of marketing conferences this past spring, I felt like I’d been submitted to the Ludovico Technique from A Clockwork Orange. Except instead of being forced to watch violent films, I had to watch endless slides that smashed multiple charts and diagrams together into monstrous balls of gratuitous complexity. Ever since, I’ve developed an intense love for simple charts that demonstrate an important point.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Marketing Insider Group
JUNE 19, 2018
Treatment for addiction continues to be a growth industry in the United States. It is no exaggeration to say that the continuing increase in alcohol and drug addiction is having a devastating effect on the lives of tens of thousands of people, and is a crippling source of lost income and productivity not just in […]. The post How The Healthcare Industry Is Slowly Becoming Better At Ethical Marketing Practices appeared first on Marketing Insider Group.
KoMarketing Associates
JUNE 20, 2018
Social media marketers may have turned to influencers to reach out to their target audience in the past, but new research shows they are turning to more budget-friendly in-house. More specifically, they are turning to employee advocacy to resonate with their customers and prospects. Sprout Social recently conducted the “Sprout Social Index 2018” and discovered that more marketers are moving away from influencer marketing.
ViewPoint
JUNE 21, 2018
Accurate lead/revenue projections are a powerful tool that all B2B organizations need to manage sales and marketing. Problem is, most lead to revenue calculators out there are overly simplistic. A useful lead to revenue calculator includes all critically important metrics—including the impact of lead qualification and lead nurturing—on bottom line results.
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