Sat.Apr 10, 2010 - Fri.Apr 16, 2010

Customer Service is the New Marketing

Buzz Marketing for Technology

Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer.

The new realities of corporate blogging

grow - Practical Marketing Solutions

I’ve had the most fun over the last few weeks working with Billy Mitchell , Martine Hunter and the incredible professionals at MLT Creative in Atlanta preparing their company’s first major webinar.

Trending Sources

Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th

Sales Lead Insights

If you are a B2B Marketer, or are responsible for lead generation, don’t miss this complimentary, half-day, educational event! What: B2B Marketing University. When: May 18, 2010. Where: W Hotel, 100 Stuart Street, Boston, MA 02116. Click here for the agenda and to register.


The 10 Rules for Creating a Buyer Persona: Rule 3

Tony Zambito

Image by nubui via Flickr. Did you ever have one of those sleepless nights in a Godforsaken hotel and you find yourself channel flipping?    You 100k miles per year executives know exactly what I am talking about. 

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

The 10 Rules for Creating a Buyer Persona: Rule 2

Tony Zambito

Image by Trinity via Flickr. If you’ve visited Fisherman’s Warf in San Francisco, you’ve undoubtedly encountered the many street vendors.    One of the most visible is those who promise to draw your caricature profile on the spot. 

Understand the Full Buying Process of your Buyers

Ambal's Amusings

As social media providers become more focused on understanding true influence, how will the value and measurement of significant social influencers change? Why should marketers develop your subject matter experts as key industry influencers and thought leaders?

Trade Show Tricks to Maximize B2B Marketing ROI

B2B Marketing Traction

Tweet. Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. But it’s no longer enough to just show up, exhibit and leave.


Wayne Gretzky was an Inbound Marketer

Buzz Marketing for Technology

A few years ago in every presentation I made I had a slide at the front of each presentation that featured Wayne Gretzky.


Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

The 10 Rules for Creating a Buyer Persona: Rule 1

Tony Zambito

Image by False Positives via Flickr. The rise in popularity of buyer personas has also meant a rise in people getting them wrong. 

How to Find Killer Topics for Blog Posts


There have been many excellent pieces written on how to find topics for blog posts, such as The best 50 blogging ideas to choose from by Aswani Srivastava and How to find topics for your blog posts from Mike Consol. But the most powerful blog posts are those that answer questions your readers have.

Focus on Creating a Good Content Strategy

Ambal's Amusings

Marketers should focus resources by creating a good content strategy. Jonathan Kranz urges B2B brands to make great strides with relevant content and forming communities. We asked Jonathan Kranz "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"

A powerful story: Simple, but not simplistic

grow - Practical Marketing Solutions

If I asked you to create a compelling three-minute video with only written words, could you do it? Take a look at this interesting video treatment of words playfully telling a serious story.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

The Emergence of the Social Business Persona

Tony Zambito

Image by webtreats via Flickr. The impact of Social Business is proving to be a seminal period in our history. 

It’s official: Marketing owns social media management. Now what?

Chris Koch

We just completed our ITSMA survey on social media. I’ll be reporting some of the major findings here and at over the coming weeks. But one finding sticks out. Marketing owns social media management. That’s right. It’s our job. In our survey, we asked, “In your company, is marketing the catalyst for social media being used by others in the company (product development, HR, etc.)?” 68% of our respondents said yes.

Location Tagging for B2B Marketers


Great video done by Hubspot below. Makes me wonder if there's any good use for Foursquare, Gowalla, etc. among B2B marketers. They're clearly viable tools for B2C marketers, especially in retail and hospitality, but how could a B2B marketer take advantage of these applications? Maybe driving booth attendance at events

Twitter ads and the end of mankind

grow - Practical Marketing Solutions

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

SAS, Unica and smartFocus Add Social Media Features

Customer Experience Matrix

Summary: major consumer-oriented marketing automation vendors have all added some type of social media capabilities. But some focus on monitoring conversations while others help marketers send more messages. Be sure you know which you're getting. On Monday, marketing automation vendors SAS and Unica both announced new social media capabilities. SAS provided quite a bit of detail while Unica did not , so I can’t compare the two announcements in depth.

Best Web and Landing Page Design Tips of 2009


Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Find out how to make landing pages work harder and increase conversion rates. Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page. Yes, you’ll see all of this and more here in the best website and landing page design tips and techniques of the last year.

It’s a Contact Data Management “Revolution”


Wikipedia defines “RPM” as Revolutions Per Minute (abbreviated rpm, RPM, r/min, or r•min?1), 1), a unit of frequency of rotation: the number of full rotations completed in one minute around a fixed axis. It is used as a measure of rotational speed of a mechanical component. I’d like to borrow from this

Is this the final answer to social media measurement?

grow - Practical Marketing Solutions

The blogosphere is buzzing about the new social media measurement platform SAS Institute Inc. announced yesterday. Is there a place for yet ANOTHER social web monitoring tool in a crowded market? And what is so special about this announcement?


Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Webinar Leads Demystified: Free webinar on April 28, 2010 at 2:00 pm EDT

Sales Lead Insights

Don’t miss this complimentary webinar about turning webinar registrants and attendees into qualified, sales-ready leads. Webinar Leads Demystified: Best practices for leveraging both webinar registrants and attendees. Wednesday, April 28, 2010 2:00 p.m. EDT (11:00 a.m. For more information and to register, click here. A webinar, or webinar series, can be a strong performer in a marketer’s demand-generation program.

A Walk Through a Broken Organization

Your Sales Management Guru

After 13 years of consulting with organizations and many years working with independent partner teams I have seen many situations and many similar environments. I thought this week you might like to match up your organization to the one I have created in the URL below. Most importantly, I have offered several ideas how to create an even higher performing organization. link]. Let me know your thoughts on this example and your perspectives on moving forward in 2010.

It’s a Contact Data Management “Revolution – Part II”


Our last post previewed the RPM (Remediate ? Provision ? Maintain) Contact Data Management strategy as a way to maximize your investment in Sales & Marketing Automation systems. It follows a very logical, yet sometimes difficult to execute progression … 1) clean the data to add and/or replace missing or

How do you push yourself out of your social media cage?

grow - Practical Marketing Solutions

Where I live in East Tennessee black bears are a real fact of life. Actually, that’s one of the reasons I’ve remained here. In 45 minutes, I can be hiking in the Great Smoky Mountains National Park where bears (and fresh air) are plentiful.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

B2B Publishers: Guardians of Truth

The Content Factor

When I read the declaration "B2B marketers are the new publishers" I both cheer and cringe. I cheer because publisher are empowered--"publishing" means taking charge of an entire platform of content. I cringe because with power comes responsibility, and publishing is a big commitment to the readership (i.e., market). The mantle of a "publisher" feels to me like a solemn duty that goes beyond lead gen. What's that about? read more.

Ditch the Shotgun Lead Generation Approach: Increase results by 60%


It’s a Contact Data Management “Revolution” – Part III


This is the third post in a series discussing the RPM (Remediate ? Provision ? Maintain) Contact Data Management strategy. Last week we covered the first track, “Remediate,” or the proactive process of fixing problems within contact data that, among other things would at best hinder, at worst prevent effective

It’s time to unleash your blog

grow - Practical Marketing Solutions

Check out this quote from Patrick Crane VP Marketing, LinkedIn. “We started the LinkedIn Blog almost three years ago when we were a 60 person company.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results