Sat.Apr 10, 2010 - Fri.Apr 16, 2010

Customer Service is the New Marketing

Buzz Marketing for Technology

Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer.

Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th

Sales Lead Insights

If you are a B2B Marketer, or are responsible for lead generation, don’t miss this complimentary, half-day, educational event! What: B2B Marketing University. When: May 18, 2010. Where: W Hotel, 100 Stuart Street, Boston, MA 02116. Click here for the agenda and to register.

Trending Sources

The 10 Rules for Creating a Buyer Persona: Rule 3

Tony Zambito

Image by nubui via Flickr. Did you ever have one of those sleepless nights in a Godforsaken hotel and you find yourself channel flipping?    You 100k miles per year executives know exactly what I am talking about. 

Buy 2

Lead Nurturing Checklist for Marketing Automation

LeadSloth

If you want to make a start with Lead Nurturing, what are the right questions to ask? And what are the decisions that you need to make? In this post I present a short checklist of questions to ask before you get started with lead nurturing: Do you want to nurture new leads, existing leads or both?

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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Understand the Full Buying Process of your Buyers

Ambal's Amusings

As social media providers become more focused on understanding true influence, how will the value and measurement of significant social influencers change? Why should marketers develop your subject matter experts as key industry influencers and thought leaders?

Trade Show Tricks to Maximize B2B Marketing ROI

B2B Marketing Traction

Tweet. Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. But it’s no longer enough to just show up, exhibit and leave.

ROI 2

Wayne Gretzky was an Inbound Marketer

Buzz Marketing for Technology

A few years ago in every presentation I made I had a slide at the front of each presentation that featured Wayne Gretzky.

The 10 Rules for Creating a Buyer Persona: Rule 1

Tony Zambito

Image by False Positives via Flickr. The rise in popularity of buyer personas has also meant a rise in people getting them wrong. 

Buy 2

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

How to Find Killer Topics for Blog Posts

Webbiquity

There have been many excellent pieces written on how to find topics for blog posts, such as The best 50 blogging ideas to choose from by Aswani Srivastava and How to find topics for your blog posts from Mike Consol. But the most powerful blog posts are those that answer questions your readers have.

Focus on Creating a Good Content Strategy

Ambal's Amusings

Marketers should focus resources by creating a good content strategy. Jonathan Kranz urges B2B brands to make great strides with relevant content and forming communities. We asked Jonathan Kranz "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"

It’s official: Marketing owns social media management. Now what?

Chris Koch

We just completed our ITSMA survey on social media. I’ll be reporting some of the major findings here and at ITSMA.com over the coming weeks. But one finding sticks out. Marketing owns social media management. That’s right. It’s our job. In our survey, we asked, “In your company, is marketing the catalyst for social media being used by others in the company (product development, HR, etc.)?” 68% of our respondents said yes.

The Emergence of the Social Business Persona

Tony Zambito

Image by webtreats via Flickr. The impact of Social Business is proving to be a seminal period in our history. 

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Ditch the Shotgun Lead Generation Approach: Increase results by 60%

ViewPoint

Location Tagging for B2B Marketers

Reachforce

Great video done by Hubspot below. Makes me wonder if there's any good use for Foursquare, Gowalla, etc. among B2B marketers. They're clearly viable tools for B2C marketers, especially in retail and hospitality, but how could a B2B marketer take advantage of these applications? Maybe driving booth attendance at events

Best Web and Landing Page Design Tips of 2009

Webbiquity

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Find out how to make landing pages work harder and increase conversion rates. Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page. Yes, you’ll see all of this and more here in the best website and landing page design tips and techniques of the last year.

Why Your Brand Promise Must Be Specific – by Christopher Ryan

Great B2B Marketing

In my book, articles and presentations, I often talk about the importance of a specific , compelling and differentiated Brand Promise to achieve success in B2B marketing and sales. And although it is a B2C example, I think the following illustrates the point perfectly. . It is almost guaranteed if you spend any time on Colorado highways you will experience one or more windshield chips.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Webinar Leads Demystified: Free webinar on April 28, 2010 at 2:00 pm EDT

Sales Lead Insights

Don’t miss this complimentary webinar about turning webinar registrants and attendees into qualified, sales-ready leads. Webinar Leads Demystified: Best practices for leveraging both webinar registrants and attendees. Wednesday, April 28, 2010 2:00 p.m. EDT (11:00 a.m. For more information and to register, click here. A webinar, or webinar series, can be a strong performer in a marketer’s demand-generation program.

It’s a Contact Data Management “Revolution”

Reachforce

Wikipedia defines “RPM” as Revolutions Per Minute (abbreviated rpm, RPM, r/min, or r•min?1), 1), a unit of frequency of rotation: the number of full rotations completed in one minute around a fixed axis. It is used as a measure of rotational speed of a mechanical component. I’d like to borrow from this

B2B Publishers: Guardians of Truth

The Content Factor

When I read the declaration "B2B marketers are the new publishers" I both cheer and cringe. I cheer because publisher are empowered--"publishing" means taking charge of an entire platform of content. I cringe because with power comes responsibility, and publishing is a big commitment to the readership (i.e., market). The mantle of a "publisher" feels to me like a solemn duty that goes beyond lead gen. What's that about? read more.

SAS, Unica and smartFocus Add Social Media Features

Customer Experience Matrix

Summary: major consumer-oriented marketing automation vendors have all added some type of social media capabilities. But some focus on monitoring conversations while others help marketers send more messages. Be sure you know which you're getting. On Monday, marketing automation vendors SAS and Unica both announced new social media capabilities. SAS provided quite a bit of detail while Unica did not , so I can’t compare the two announcements in depth.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Alinean Announces Migration of Sales & Marketing Tool Platform with Microsoft Developer Tools

The ROI Guy

Our latest press release pre-announces our new XcelLive(TM) platform, a revolution of our existing Assessment, ROI and TCO tool SaaS, which works with Microsoft.NET, Microsoft Silverlight, and Windows Azure to Improve User Experience, Agility and Reduce Costs. The platform is migrating from a legacy Java solution.

It’s a Contact Data Management “Revolution – Part II”

Reachforce

Our last post previewed the RPM (Remediate ? Provision ? Maintain) Contact Data Management strategy as a way to maximize your investment in Sales & Marketing Automation systems. It follows a very logical, yet sometimes difficult to execute progression … 1) clean the data to add and/or replace missing or

Don’t Miss MarketingProfs B2B Forum: May 3-5, Boston

Proteus B2B Marketing

It’s only a few weeks away now, and it’s sure to be one of the best 2010 conferences exclusively focused on B2B Marketing. If you haven’t already done so, be sure to register for MarketingProfs Business-to Business Forum 2010. It’s in Boston on May 3-5. There are more than seventy speakers. 35 individual sessions. Four concurrent [.].

More best-practice pointers for effective B2B email marketing

EMagine B2B Blog

Email is a favored B2B marketing tactic, relied upon by many of our clients. For that reason, we try to track and pass along the latest expert thinking on the subject …for example, our recent post “7 tips for improving your email marketing effectiveness.” Given the ever-increasing hazards of overflowing in-boxes and spam filtering, it [.].

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Selling Software to the C-Suite REQUIRES Quantified Value

The ROI Guy

In a recent article on Sandhill.com, Selling Software to the C-Suite, Stephen J. Bistritz outlines how presenting the value proposition is important in a down economy, and that throughout the buying cycle there are multiple opportunities to communicate value.

It’s a Contact Data Management “Revolution” – Part III

Reachforce

This is the third post in a series discussing the RPM (Remediate ? Provision ? Maintain) Contact Data Management strategy. Last week we covered the first track, “Remediate,” or the proactive process of fixing problems within contact data that, among other things would at best hinder, at worst prevent effective

Don’t Miss MarketingProfs B2B Forum: May 3-5, Boston

Proteus B2B Marketing

It’s only a few weeks away now, and it’s sure to be one of the best 2010 conferences exclusively focused on B2B Marketing. If you haven’t already done so, be sure to register for MarketingProfs Business-to Business Forum 2010. It’s in Boston on May 3-5. There are more than seventy speakers. 35 individual sessions. Four concurrent [.].

Want leads for less? …use inbound marketing.

EMagine B2B Blog

We’ve blogged before about inbound marketing – “pull” marketing tactics such as search, blog and social media – being the wave of the future in terms of how your B2B’s prospects want to work with you. We’ve also been pretty sure it’s also less expensive… but now there’s proof, according to research data from HubSpot, summarized [.].

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.