Sat.Aug 18, 2018 - Fri.Aug 24, 2018

Eight Statistically Proven Priorities for B2B Tech Marketing

Golden Spiral

The statistics are confounding. According to Content Marketing Institute, 93% of B2B firms use content marketing, but only 42% of them feel that it’s effective. Not only that, but 55% say they are unclear on what content marketing success even looks like.

6 Types of Snackable Content for the B2B Marketer

Zoominfo

Your goal as a B2B marketer is to capture the attention of potential buyers with informational resources and content. Yet, in a world of information overload, how can you cut through the digital noise to reach your prospects? Enter, snackable content.

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Does Demand Generation Really Generate Demand?

The Point

An insightful comment from CMO Joe Chernov on Twitter: “In B2B, demand generation is typically a misnomer. Marketers capture demand vs. generate it.”. What does that mean exactly?

5 Tips for Making Sure Your Influencer Marketing Is Worth the Money

Marketing Insider Group

Undoubtedly, influencer marketing is a very useful tool for businesses, big and small. It’s great for increasing your brand’s reach, gaining more leads, and boosting your sales.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How to Use B2B Marketing Automation to Personalize the Customer Experience

KoMarketing Associates

“Deliver the right message to the right customer at the right time.”. If you’ve been hanging around marketing – particularly B2B marketing – for any length of time, you’ve probably heard one version or another of that statement. We are so close to achieving it.

More Trending

Tips on How B2B Marketers Can Get More Leads

Act-On

Lead generation continues to be one of marketers' top goals, but that task is easier said than done. Marketers have to ensure that they are attracting quality leads that will eventually convert into customers.

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How to Write Top-Notch Content in 4 Simple Steps

Marketing Insider Group

From blog posts to original videos, your company’s branded content communicates your brand, solutions, and values to your audience. Good content doesn’t just showcase your product, it helps potential customers solve their problems and build brand trust.

4 Steps to Map B2B Keywords to Landing Pages

KoMarketing Associates

If you’re going on a vacation, you will have a hard time doing so without a mode of transportation. If you’re looking to play a game of basketball, you need a hoop. Baseball? You will need a bat, ball, and glove.

Writing a Press Release? 8 Awesome Tools That Will Help

B2B PR Sense

Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Create Better Content in 2018

Act-On

“More” is a content marketing mantra, but more content is not better marketing – better content is. Discover 7 questions to ask yourself to improve your content. Content Marketing better content content content best practices content marketing marketing content

Why Marketers Are Still Struggling to Measure Engagement

Marketing Insider Group

The most engaging brands – the ones who are offering data-driven contextual experiences for customers – are the companies who are winning over the hearts and minds of consumers. And they are keeping them.Consumers gravitate to relevant, personalized experiences like moms to coupons.

57% of B2B Marketers Name New Account Acquisition as Top Objective

KoMarketing Associates

Spiceworks recently surveyed about 200 B2B marketers to determine what is most important to them in terms of key objectives. The majority (57 percent) claimed that their top goal this year is to influence revenue through new account acquisition.

Why Sales Needs Fewer Leads

ViewPoint

Most sales and marketing teams are looking for ways to generate more leads. It's likely a daily discussion for most of us, but have you ever considered that your sales reps need fewer leads—or more accurately, fewer raw, unfiltered, unqualified leads.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

The 5 Influencer Marketing Strategy Mistakes You Need to Avoid

B2B PR Sense

In relation to other marketing strategies, influencer marketing is still in its infancy in many ways.

The Four P’s of B2B Marketing Just Aren’t Enough Anymore

Marketing Insider Group

Almost 10 years ago, Simon Hayward, Gartner Fellow, declared: “Most products are now good enough to serve the majority of users most of the time.” So, what does that mean for your products today? Bad news: they just aren’t as exciting for your customers as you think they are — not even close.

Six Lessons Learned from High-Performing Lean Teams

Webbiquity

Guest post by Jon Terry. Lean is an evolved approach to business that emphasizes transparency, accountability, and efficiency in order to maximize the value produced for the customer.

Introducing the 2018 State of Pipeline Marketing Report

bizible

Pipeline Marketing, the methodology that focuses on impacting the entire funnel rather than just the top, is being embraced by more B2B marketers and B2C marketers with sales teams than ever.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Social Selling is Just … Selling: A Contemporary Guide

DiscoverOrg

Reading Time: 10 minutes The average American will spend up to 50 minutes browsing through social media today. This means the average user spends approximately 6 hours a week, or 303 hours a year, browsing over Facebook updates, Linkedin notifications, and an abundant amount of tweets.

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4 Ways Your Competitors Are Using AI to Improve their CX

Marketing Insider Group

Artificial intelligence isn’t the next big thing in marketing and customer experience anymore. Forward-thinking companies are already looking back at the AI-driven strategies they have been using for years to find ways to get even more out of smart technology.

Timing is everything in social media marketing

Biznology

I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. I’m Only Talking About Sharing News. This isn’t an article about audience-engagement, per se.

How to write a Marketing Plan (with some tips)

Sales Lead Insights

The “Marketing-for-leads” approach Let me show you how I walk through developing a marketing plan.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

CDP Myths vs Realities

Customer Experience Matrix

A few weeks ago, I critiqued several articles that attacked “myths” about Customer Data Platforms. But, on reflection, those authors had it right: it’s important to address misunderstandings that have grown as the category gains exposure. So here's my own list of CDP myths and realities.

CMO Insights: Why CMOs Need to Drive Disruptive Growth

Marketing Insider Group

The Facts Up Front: 50% of organizations state that their CMOs are the ones most responsible for driving disruptive growth. Accenture) 67% of business owners believe that by 2020 marketing will be a revenue generator for their organizations.

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4 Ways to reduce small business debt

Biznology

Are you in the process of paying down debt on your small business? Maybe you’ve had to turn to your charge cards or maybe you had to take out a business loan to fund your venture. Either way, you aren’t alone – 88 percent of small businesses carry debt.

Tips for better content, measuring your success and upcoming webinars.

Act-On

In this week's Act-On blog recap, we have rounded up a few marketing tips and upcoming webinars that will help you elevate your marketing strategy. Corporate

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!