Tomorrow People

OCTOBER 10, 2011

Staying ahead is what business is all about. But how can a five step inbound marketing approach help you get - and stay - in front of your competitors? What’s actually involved with this innovative and proven approach to outflanking the competition? In our new eGuide: Zoober - The Inbound Marketing Methodology to Outflank Your Competition , we outline the five step process you need to take make inbound marketing work in your business: What’s involved with effectively building long-te

Inbound Marketing 226

Inbound Marketing Ideal Customer Profiles Profiling Keywords 226

Webbiquity

OCTOBER 11, 2011

Web presence optimization (WPO) is the art and science of being found online. As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.

Optimization 217

Optimization PR Social Networks Youtube 217

ViewPoint

OCTOBER 10, 2011

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. She is a pioneer in marketing automation—first as a beneficiary of the technology and now as an advocate and expert.

CMO 215

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 215

markempa

OCTOBER 10, 2011

Tweet The temptation to buy data at pennies per contact – especially when you have limited resources – can be overwhelming. But whatever you do, you must resist. In the short video below, taken at MarketingSherpa’s B2B Summit in Boston, Brian Carroll explains why. Did you find this valuable? If so, remember, this is merely one of 60,000 minutes of revenue-driving information that is unveiled at MarketingSherpa’s B2B Summit.

Contacts 197

Contacts Resources B2B Video Marketing 197

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Webinar Metrics

Tomorrow People

OCTOBER 12, 2011

As a continuation from Monday's Zoober - Inbound Marketing Methodology to Outflank Your Competition post on listening to your potential customers talking , we will be elaborating more on the next two steps you need to take in order to make inbound marketing work for your business. 2. Creating. Creating is another essential step in the Zoober methodology.

Inbound Marketing 216

Inbound Marketing Planning Webcast Buying Cycle 216

Buzz Marketing for Technology

OCTOBER 12, 2011

“If you don’t like change, you’re going to like irrelevance even less.” – General Eric Shinseki, former U.S. Army Chief of Staff. The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Have your marketing efforts evolved with them?

Social Media 193

Social Media Social Marketing Advertising Agencies Media 193

The Point

OCTOBER 12, 2011

1. Thou shalt not direct people to “Learn More.” “Learn more” is the worst possible call to action. It means absolutely nothing. Be specific, be tangible. What is it that you’re offering exactly? 2. Thou shalt tell people What, Why, and How. Within the first few sentences of the email (headline and sub-head included), the reader should understand: What the offer is, Why he/she wants it, and How to get it. 3.

Copywriting 192

Copywriting Paper Webinar Metrics Marketing Management 192

Tomorrow People

OCTOBER 14, 2011

The key to successful inbound marketing strategy is to apply a methodology consistently. Keep the following issues in mind to ensure that you apply inbound marketing effectively to your business: Every new lead starts with listening. Your potential customers have a great deal to tell you. Are you listening out - or missing out on vital insight that could help grow your customer-base and your business?

Inbound Marketing 190

Inbound Marketing Planning Lead Scoring Lead Ranking 190

markempa

OCTOBER 12, 2011

Tweet I am especially looking forward to the next B2B Lead Roundtable webinar. You should be, too, if you’re eager to find out how you r peers are responding to today’s marketplace, and how this represents an unprecedented opportunity to drive the highest performance from your marketing efforts. Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , will reveal key takeaways from this just-released publication, which is based on a survey o

Advertising Benchmark 177

Advertising Benchmark Webinar Metrics Marketing Report Peer-to-peer 177

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Social Media

ViewPoint

OCTOBER 14, 2011

Visionary, entrepreneur and leader, Guy Kawasaki is Managing Director of Garage Technology Ventures , a founder of Alltop , and the author of Enchantment: The Art of Changing Hearts, Minds, and Actions. As a member of the early Apple Macintosh team, an Apple evangelist and an Apple Fellow, Guy worked closely with Steve Jobs and is uniquely qualified to share these business lessons learned from him.

Pricing 177

Pricing Price Verticals Work Management 177

Marketing Insider Group

OCTOBER 11, 2011

Marketing has changed drastically since I started almost 18 years ago. And if you speak to senior marketers and advertising agency heads they will generally agree that finding and keeping talented marketers is one of their toughest challenges. The recent grads coming into the marketing field today don’t remember a world without the internet. They are social savvy digital natives.

Eloqua 170

Eloqua Advertising Agencies Paid Search Agency Mobile Advertising 170

Chris Koch

OCTOBER 14, 2011

In three plus years of tweeting, I’ve picked up what I perceive to be the general etiquette for engaging on Twitter. I’ve also done research asking B2B marketers how they engage and how they educate their employees and SMEs to engage. I’ve rolled all that up into an approach that I doubt constantly. I don’t seem to be alone. Lots of people seem to be having Twitter identity crises these days.

Social Media 154

Social Media Media Twitter Social Networks 154

B2B Memes

OCTOBER 8, 2011

“You can’t connect the dots looking forward; you can only connect them looking backwards.” —Steve Jobs, Stanford Commencement Speech , 2005. Steve Jobs and I were classmates at Reed College —we both matriculated in September 1972. I didn’t know him: he lived across the campus in the Old Dorm Block, while I was in one of the newer and more institutional cross-canyon dorms (later wisely demolished).

Class 154

Class Rules Act-On Personalization 154

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Work Management

ViewPoint

OCTOBER 13, 2011

Ken Murray is a 30 year veteran of the Inside Sales space. He has designed and built inside sales campaigns for numerous Fortune 500 companies. His sales teams have sold over 168,000 products annually and produced north of 700 million dollars in annual sales. In 2005 Ken commercialized the product that was driving his inside sales team and founded VanillaSoft.

Lead Generation 168

Lead Generation Top of Funnel Generation Work Management 168

Marketing Insider Group

OCTOBER 13, 2011

As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. This is according to the Global Chief Marketing Officer survey from IBM. The survey interviewed more than 1,700 CMOs from 64 countries to gather insights into the forces changing the marketing and business landscape.

Customer Surveys 166

Customer Surveys Planning Peer-to-peer Paid Search Agency 166

Tony Zambito

OCTOBER 13, 2011

Image by Dallas1200am via Flickr. As we’ve entered into a new decade with new web and social technologies continuing to advance at warp speed, new buyer behaviors continue to emerge.  Some new buyer behaviors, such as informational search, are no longer emerging but have crossed over into accepted reality.  With other new buyer behaviors, such as those related to social influence, we are only getting a glimpse of at this moment in time.  The given in the current state of B2B ma

Cross-Selling 147

Cross-Selling Training Paid Search Agency Inbound Marketing 147

Writing on the Web

OCTOBER 9, 2011

Get Readers to Take Action" alt=" 5 Content Marketing Questions: Get Readers to Take Action" />. Get Readers to Take Action" width="110" height="82" /> What will make your web readers take action or not? Content marketing isn’t successful without results. So when writing a blog post or a web page, keep these key questions in mind. You want to inspire readers to pick up the phone, click here, sign up, register, or remember your brand.

Content Marketing 143

Content Marketing Autoresponders Content Click Rate 143

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Thinkers360, the world’s premier B2B thought leader and influencer community, has released its 2022 B2B Thought Leadership Outlook Research Report conducted in association with the British Computer Society (BCS). The purpose of the research was to better understand current and future trends with regard to both thought leadership creators – such as individuals, agencies and brands – and thought leadership consumers and their plans for 2022.

B2B Thought Leadership

ViewPoint

OCTOBER 14, 2011

It's great to be home after a very productive trip to the Northeast. PointClear sponsored the October 11, 2011 breakfast featuring speakers from Intertek Group, Deltek, Hitachi Data Systems and OppenheimerFunds, Inc. The Westin in Waltham did a great job and the setting was conducive to a lively event. Here are just a few notes I jotted down during the event: By the end of 2012, at least 25% of the content on websites will be video.

BtoB 163

BtoB PointClear Class Linkedin 163

ANNUITAS

OCTOBER 12, 2011

MarketingSherpa recently surveyed 1,700 marketers to ask them, What barriers exist to overcoming your top B2B marketing challenges? The results ranged from not having sufficient staffing or budget (62%), to lack of time to think strategically (39%), to not being educated in terms of best practices (26%). The summation of the research indicates that marketers must overcome these challenges before they will be seen as part of the revenue equation at their companies.

Barriers 136

Barriers Marketing Budget Work Management Marketing Management 136

Tony Zambito

OCTOBER 14, 2011

Image by IceSabre via Flickr The notion that perceived risks influences purchasing behavior has been around for quite some time.

Purchase 160

Purchase Correlation Process Buy 160

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For each outreach, there are hundreds and often thousands of bloggers that are not well-known, but have influence on the very people that your PR campaign is trying to reach.

Blogger 133

Blogger Long Tail Marketing Outreach PR 133

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B2B Marketing Traction

OCTOBER 13, 2011

There’s a perfect storm brewing in successful marketing campaigns these days, and there are three key components: great copywriting, optimization, and use of technology. Just like in the book The Perfect Storm , in which author Sebastian Junger describes the confluence of three critical weather factors: warm air from a low-pressure system coming from one direction, a flow of cool and dry air generated by a high-pressure from another direction, and tropical moisture provided by Hurricane Gr

Copywriting 129

Copywriting Optimization Marketing Management CMO 129

Digital B2B Marketing

OCTOBER 11, 2011

Nearly every marketer in every industry has heard the cry “ Content is King “ Even the cover of Ad Age was emblazoned with Content is King last month, complete with a crown. Once a call for change and recognition of a new marketplace reality, Content is King has become conventional marketing wisdom. The problem is, conventional wisdom is average.

Marketing Automation Services 116

Marketing Automation Services Differentiation Content Paid Search Agency 116

Convince & Convert

OCTOBER 10, 2011

I’ve been writing Convince & Convert for more than three years, and I continue to be grateful and delighted that you choose to spend time here, when faced with a tsunami of blog options. I continue to find it fascinating, however, that even though this blog is probably considered successful within its very small niche, approximately 70% of the visitors here are first-timers (according to Google Analytics).

Optimization 125

Optimization Sample Content Case Studies 125

Biznology

OCTOBER 14, 2011

Image by atduskgreg via Flickr. What I am writing here is not a reaction to the great posts that Chris Abraham wrote recently here at Biznology: How to pitch a blogger and How NOT to pitch a blogger. In fact, after you are done reading this you may want to check them out for a real professional’s take on this subject! :-). As the managing editor of Marketing Pilgrim part of what I have to do on a daily basis is watch the e-mail requests stream in about the wonderful opportunity I have to allow p

Blogger 123

Blogger Internet Marketing Opinions Intent 123

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Lead Generation

B2B Marketing Traction

OCTOBER 14, 2011

OK! I get that the blog abandonment rate is 95%! It’s haaarrrd to think of messages to Tweet! …And that you need content to improve search engine performance and attract visitors to your website. But what happens when those visitors actually read the content on your site? Definition of Mill. mill /mil/- (noun) one that produces or processes people. or things mechanically or in large numbers.

B2B Marketing 108

B2B Marketing Content B2B Ideal Customer Profiles 108

Digital B2B Marketing

OCTOBER 11, 2011

Nearly every marketer in every industry has heard the cry “ Content is King “ Even the cover of Ad Age was emblazoned with Content is King last month, complete with a crown. Once a call for change and recognition of a new marketplace reality, Content is King has become conventional marketing wisdom. The problem is, conventional wisdom is average.

Marketing Automation Services 106

Marketing Automation Services Paid Search Agency Differentiation Content 106

Chris Koch

OCTOBER 14, 2011

In three plus years of tweeting, I’ve picked up what I perceive to be the general etiquette for engaging on Twitter. I’ve also done research asking B2B marketers how they engage and how they educate their employees and SMEs to engage. I’ve rolled all that up into an approach that I doubt constantly. I don’t seem to be alone. Lots of people seem to be having Twitter identity crises these days.

Social Media 100

Social Media Media Twitter Social Networks 100