Sat.Apr 21, 2018 - Fri.Apr 27, 2018

How well do you know your customer data?

Biznology

Some marketers seem to keep their distance from customer data. When I ask what kind of customer information they are working with, I hear things like, “Oh, Mary is in charge of our data. I leave it to her.” This is unfortunate. I realize that the marketing profession may attract people who prefer to focus on “softer” functions like research, competitive strategy, and value propositions. But these days, it’s a real disadvantage, professionally and personally, to shun data.

Is Content Syndication Still an Effective Marketing Strategy?

Marketing Insider Group

If you’re a content marketer, you know how important it is for you to have a variety of B2B marketing tactics up your sleeves. They can help you generate awareness around your brand, expand your reach, drive more sales leads, and so much more. Syndicating content does a little bit of all that. When you […]. The post Is Content Syndication Still an Effective Marketing Strategy? appeared first on Marketing Insider Group. Content Marketing

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How to Best Leverage B2B Intent Data

The Point

In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. The lure of intent data is learning which companies are going to buy from you and when. But is that real? How should the average B2B marketer be looking to leverage intent data in their demand generation mix?

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“Avengers: Infinity War” and the Secret Weapon Behind Most Content Marketing Success

Marketing Insider Group

The Secret Weapon to Defeat the Content Marketer’s Common Enemies What if I told you that besides the usual content marketing methods you usually hear about, there is a little-known, or little-used, secret weapon that is essential to your success as a content creator or content marketer? What if I also told you that this […]. The post “Avengers: Infinity War” and the Secret Weapon Behind Most Content Marketing Success appeared first on Marketing Insider Group.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Top 3 digital marketing challenges (and how to overcome them)

Biznology

Digital marketing is an important area of focus – often the primary area of focus – for small businesses. However, while the landscape quickly evolves, the challenges do too. Wondering how to overcome the digital marketing challenges you will likely face this year? Here are three common challenges and ways you can overcome them. Defining success. It’s shocking, but 46 percent of small business owners don’t know whether or not their digital marketing strategies are working.

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Great customer experiences rely on robust identity management

Oracle

With an ever-growing demand from consumers for personalised engagement, it is becoming increasingly important that marketers appreciate the importance of identity management as a piece of bedrock marketing infrastructure.

What to do When Prospects Won’t Admit They Need Help

Zoominfo

If you’ve worked in sales for any amount of time, you know the standard sales process looks something like this: You identify a prospect and conduct research, you figure out what pain point or challenge they’re trying to solve, and then you offer your product or services as the solution. You also know many deals fall through—not because the prospect doesn’t need your product or decides to go with a competitor—but simply because they can’t, or won’t, make a decision.

How to Create More Effective Content When Resources Are Thin

Marketing Insider Group

The power of content marketing to achieve marketing goals can become a sort of catch-22 for small to mid-sized businesses, startups, and any organization that doesn’t boast a six-figure content budget. Because it’s so effective – pretty much every high performing business is using content, with 91 percent of B2B organizations and 86 percent of B2C brands using it […]. The post How to Create More Effective Content When Resources Are Thin appeared first on Marketing Insider Group.

10 Things You Need to Know About Account-Based Marketing

Act-On

The marketing world has been abuzz the last few years with ?account-based account-based marketing.? But what is it? And is it right for you and your marketing team? Here are 10 things you need to know about ABM. Account-Based Marketing ABM abm marketing account based marketing

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

From Direct Mail to Predictive Intelligence: Riding the Technology Wave

Oracle

Makers of Modern Marketing: Bence Gazdag. Welcome back to the Makers of Modern Marketing at Oracle! A new blog series dedicated to the drivers, architects, and risk-takers behind marketing at Oracle to give readers a peek into how they are applying our own products to drive innovation and build the future of digital marketing.

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51 Career-Changing Sales Productivity Statistics

Zoominfo

In an ideal world, sales reps would spend all day sending emails, taking calls, and ultimately, doing what they do best—selling. But, sadly, this isn’t often the case. There’s a lot more to sales than meets the eye. Other selling tasks include prospecting, administrative work, data entry, market research, etc. The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process.

How To Select The Right Content Marketing Agency

Marketing Insider Group

The foundation of a strong content marketing strategy is quality content. You need brilliant content to actually achieve results from your well-thought out strategy. Mediocre content won’t drive engagement. It won’t endear your audience to your brand. It’s not going to offer much value to your customers nor can it distinguish your organization from your […]. The post How To Select The Right Content Marketing Agency appeared first on Marketing Insider Group. Content Marketing

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Expert Insight: How Can Marketers Improve Campaign Integration Efforts?

KoMarketing Associates

Although the majority of marketers believe that their ad campaigns are fully integrated and effective, previous research suggests that many customers disagree. In the “AdReaction: The Art of Integration” report from Kantar Millward Brown, statistics showed that 89 percent of marketers believed their campaign strategies were integrated, but only 58 percent of customers agreed. To take a closer look at the disconnect, we spoke to Bethany Gostanian, VP of Research at Kantar Millward Brown.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Picking Up the Pieces: How Companies Rebuild Brands Post-Crisis

Oracle

Every company makes mistakes every now and then. It’s inevitable. Whether it’s a marketing campaign that falls flat and generates backlash, a serious collapse in services or a faulty product, it’s bound to happen sometime. Careful vigilance will prevent many of these disasters before they explode, but eventually one will get through and everything will go wrong.

How to Set Up a Twitter Profile for Sales Success

Zoominfo

The rise of social media has coincided with the rise of social selling. Sales reps have looked for ways to use every platform possible to engage with and sell to their prospects– and in social media, they have found their perfect match. In fact, 78% of salespeople who use social media perform better than their peers who don’t use social media ( source ). LinkedIn may get most of the attention when it comes to B2B sales– but Twitter has proven to be an effective social selling platform as well.

7 Tips For Making Your Customer Success Team More Powerful Than Ever, Using Advocacy

Influitive

On Valentine’s Day this year, Nicole Dingley, Director of Customer Success at Wiley—a publishing and education technology company—gave each of her customers a gift card and asked them what it is that they love most about the company and product. Within 24 hours, she collected over 600 replies from advocates, generating a set of testimonials.

The Power of Sales and Marketing Alignment in Account-Based Marketing

Marketing Insider Group

With account-based marketing (ABM), marketing messages are based on the data insights of targeted accounts. Sales and marketing resources are concentrated and then deployed together, yielding better tailored marketing messaging and more productive sales engagement – and more account conversions. It’s the inversion of the traditional B2B lead-generation based marketing, and it works remarkably well. […].

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

15 Best Practices for Email Unsubscribes

Act-On

So, you say your email unsubscribe rate is too high? The small things that make a big difference - learn what not to do and the big things that fail. Email Marketing email email best practices email marketing email unsubscribes unsubscribes

What to Include in a B2B PPC Proposal

KoMarketing Associates

It can be easy to fall into the trap of sending the same long form statement of work to each potential prospect. In many cases this may make sense. We tend to have a strong base of elements that comprise the meat of all of our projects. Services, platforms, technology, reporting, analytics, and more – we are successful marketers because we have a solid roadmap we use to drive program results. We can also agree that the B2B PPC space is getting smarter, faster, and more demanding.

Marketers and Media Companies Are Arriving at an Eerily Similar Business Model

Contently

I recently sat in on a panel at the International Journalism Festival in Perugia, Italy, listening to journalists talk about their marketing stacks. Maybe it was the jetlag, but I felt like I was in bizarro world. Normally, I spend my time at content marketing conferences listening to marketers talk about adopting journalism principles. Instead, here I was, listening to journalists talk about their marketing strategies.

Use B2B Marketing for Sales Lead Generation: It Really is Cost-Effective

Sales Lead Insights

What’s a more cost-effective way of making a business-to-business sale? Saving the one-to-one sales calls until the end. Most of the fastest-growing companies I know don’t rely solely on one-to-one sales contacts to grow their business. Because it’s difficult to find effective salespeople, and often it takes too long for new salespeople to start […]. Sales lead generation lead generation sales leads

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Outside-In Marketing Starts with Knowing Your Customers

Biznology

What does it mean to market from the outside-in? It means an end to the shouting about your benefits at anyone who finds themselves within a ten-mile radius of you. Instead, we are moving towards deeply listening to customers to find out their needs. That’s the shift James Mathewson and I suggested in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing. Now, James writes frequently about a powerful tool with which to hear those customer needs: keyword ontology.

Why Marketing Should Know Sales Pipeline Coverage (And How To Measure It)

bizible

As a founder of the pipeline marketing movement, I’m obviously a big fan of the shift of focus from the top of the funnel to the entire funnel, and the entire buyer journey. This shift provides a much better foundation for success for both marketing and the rest of the organization.

Smart Speakers Are The Latest Content Channel You Should Care About

Contently

Alexa, Siri, and Sonos. They could be members of a post-punk girl band, but most people know these names belong to everyone’s favorite smart speakers. These days, one in six Americans have a smart speaker at home. Thirty percent of smart speaker owners say that the device is taking over time they’d otherwise spend watching TV. With the rise of podcasts and audio storytelling , this isn’t altogether surprising, and smart speakers mean a rise in audio advertising.

The Interactive Guide to On-Page SEO

Webbiquity

While search engine rank is ultimately based hundreds of factors, it rests on three main characteristics: relevance , trust (impacted by technical and social factors), and authority (based on backlinks and other factors like domain age). The core element of SEO is content; no amount of technical excellence or high-quality backlinks will help thin, low-quality, or irrelevant content rank well.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.