Sat.Apr 21, 2018 - Fri.Apr 27, 2018

How well do you know your customer data?

Biznology

Some marketers seem to keep their distance from customer data. When I ask what kind of customer information they are working with, I hear things like, “Oh, Mary is in charge of our data. I leave it to her.” This is unfortunate.

Is Content Syndication Still an Effective Marketing Strategy?

Marketing Insider Group

If you’re a content marketer, you know how important it is for you to have a variety of B2B marketing tactics up your sleeves. They can help you generate awareness around your brand, expand your reach, drive more sales leads, and so much more. Syndicating content does a little bit of all that.

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How to Best Leverage B2B Intent Data

The Point

In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. The lure of intent data is learning which companies are going to buy from you and when. But is that real?

Intent 222

“Avengers: Infinity War” and the Secret Weapon Behind Most Content Marketing Success

Marketing Insider Group

The Secret Weapon to Defeat the Content Marketer’s Common Enemies What if I told you that besides the usual content marketing methods you usually hear about, there is a little-known, or little-used, secret weapon that is essential to your success as a content creator or content marketer? What if I also told you that this […]. The post “Avengers: Infinity War” and the Secret Weapon Behind Most Content Marketing Success appeared first on Marketing Insider Group.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Top 3 digital marketing challenges (and how to overcome them)

Biznology

Digital marketing is an important area of focus – often the primary area of focus – for small businesses. However, while the landscape quickly evolves, the challenges do too. Wondering how to overcome the digital marketing challenges you will likely face this year?

More Trending

10 Things You Need to Know About Account-Based Marketing

Act-On

The marketing world has been abuzz the last few years with ?account-based account-based marketing.? But what is it? And is it right for you and your marketing team? Here are 10 things you need to know about ABM. Account-Based Marketing ABM abm marketing account based marketing

How to Create More Effective Content When Resources Are Thin

Marketing Insider Group

The power of content marketing to achieve marketing goals can become a sort of catch-22 for small to mid-sized businesses, startups, and any organization that doesn’t boast a six-figure content budget.

The Interactive Guide to On-Page SEO

Webbiquity

While search engine rank is ultimately based hundreds of factors, it rests on three main characteristics: relevance , trust (impacted by technical and social factors), and authority (based on backlinks and other factors like domain age).

Expert Insight: How Can Marketers Improve Campaign Integration Efforts?

KoMarketing Associates

Although the majority of marketers believe that their ad campaigns are fully integrated and effective, previous research suggests that many customers disagree. In the “AdReaction: The Art of Integration” report from Kantar Millward Brown, statistics showed that 89 percent of marketers believed their campaign strategies were integrated, but only 58 percent of customers agreed. To take a closer look at the disconnect, we spoke to Bethany Gostanian, VP of Research at Kantar Millward Brown.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Great customer experiences rely on robust identity management

Modern Marketing

With an ever-growing demand from consumers for personalised engagement, it is becoming increasingly important that marketers appreciate the importance of identity management as a piece of bedrock marketing infrastructure.

How To Select The Right Content Marketing Agency

Marketing Insider Group

The foundation of a strong content marketing strategy is quality content. You need brilliant content to actually achieve results from your well-thought out strategy. Mediocre content won’t drive engagement. It won’t endear your audience to your brand.

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Seven Things to Do as a New Leader

Webbiquity

Guest post by Rachel Jackson. All your hard work has paid off. You’ve finally been recognized as the valuable asset to your organization that you strive to be, and you’ve been rewarded with a promotion to management. Congratulations!

Build 202

What to Include in a B2B PPC Proposal

KoMarketing Associates

It can be easy to fall into the trap of sending the same long form statement of work to each potential prospect. In many cases this may make sense. We tend to have a strong base of elements that comprise the meat of all of our projects. Services, platforms, technology, reporting, analytics, and more – we are successful marketers because we have a solid roadmap we use to drive program results. We can also agree that the B2B PPC space is getting smarter, faster, and more demanding.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

From Direct Mail to Predictive Intelligence: Riding the Technology Wave

Modern Marketing

Makers of Modern Marketing: Bence Gazdag. Welcome back to the Makers of Modern Marketing at Oracle!

Mail 268

The Power of Sales and Marketing Alignment in Account-Based Marketing

Marketing Insider Group

With account-based marketing (ABM), marketing messages are based on the data insights of targeted accounts. Sales and marketing resources are concentrated and then deployed together, yielding better tailored marketing messaging and more productive sales engagement – and more account conversions.

15 Best Practices for Email Unsubscribes

Act-On

So, you say your email unsubscribe rate is too high? The small things that make a big difference - learn what not to do and the big things that fail. Email Marketing email email best practices email marketing email unsubscribes unsubscribes

Use B2B Marketing for Sales Lead Generation: It Really is Cost-Effective

Sales Lead Insights

What’s a more cost-effective way of making a business-to-business sale? Saving the one-to-one sales calls until the end. Most of the fastest-growing companies I know don’t rely solely on one-to-one sales contacts to grow their business.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Picking Up the Pieces: How Companies Rebuild Brands Post-Crisis

Modern Marketing

Every company makes mistakes every now and then. It’s inevitable. Whether it’s a marketing campaign that falls flat and generates backlash, a serious collapse in services or a faulty product, it’s bound to happen sometime.

Outside-In Marketing Starts with Knowing Your Customers

Biznology

What does it mean to market from the outside-in? It means an end to the shouting about your benefits at anyone who finds themselves within a ten-mile radius of you. Instead, we are moving towards deeply listening to customers to find out their needs.

How the Act of [Insight] Sharing Can Boost Your Business

Marketing Insider Group

Knowledge is power. It’s an expression that rings true for many. When we know a topic, inside and out, it gives us confidence, energy and a positive disposition. Now if knowledge is power, then more knowledge must be more power. Sounds simple, right?

Why Marketing Should Know Sales Pipeline Coverage (And How To Measure It)

bizible

As a founder of the pipeline marketing movement, I’m obviously a big fan of the shift of focus from the top of the funnel to the entire funnel, and the entire buyer journey. This shift provides a much better foundation for success for both marketing and the rest of the organization.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Marketers and Media Companies Are Arriving at an Eerily Similar Business Model

Contently

I recently sat in on a panel at the International Journalism Festival in Perugia, Italy, listening to journalists talk about their marketing stacks. Maybe it was the jetlag, but I felt like I was in bizarro world.

Coming full circle: how businesses are returning to social media’s original intent

Biznology

Social media existed long before the Internet. Persians in 550 B.C.E.

An Interview with Henry Schuck: 4 Ways to Move the Sales Performance Needle

DiscoverOrg

DiscoverOrg CEO and cofounder Henry Schuck knows a thing or two about growth. What started out as the clever idea of a college dorm-mate has grown, over the past 10 years, to an award-winning coast-to-coast operation. But as business grows, things change.

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Top 3 Tips on How to Validate, Calibrate Marketing Automation

ViewPoint

How can you dramatically improve ROI on marketing automation investments? Read these top three tips for when and how to use marketing automation—and when not to. Save the bulk of your marketing automation efforts for lower-level executives: Senior executives are not as responsive to marketing automation as their junior counterparts: Senior execs don’t want to be treated like the human equivalent of a pinball—capturing your attention only after hitting the right bumpers and scoring enough points.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!