Sat.Mar 07, 2020 - Fri.Mar 13, 2020

Are you Spending your Marketing Budget on Innovation or Integration?

xiQ

The current state of sales and marketing technology is composed of over 7000 solutions. Today, with ABM on the rise there is an increasing demand for sales and marketing to work in unison. This requires integrating disparate sales and marketing solutions, a very expensive and time-consuming process.

How Does Coronavirus Change the Way We Do Our Job as Marketers?

Contently

The last few days have been surreal. I’ve ping-ponged between troubling coronavirus headlines and my typical work as head of marketing for a tech company. It’s hard to not feel uneasy when that thought pops into your head: How does this affect how I do my job?

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ABM vs. Lead Generation: Choosing a Strategy that Fits You

Modern Marketing

This article originally appeared at: [link]. An Oracle preferred marketing partner, 90octane is a creative agency-consultancy who specializes in untangling the complex sale with a uniquely undivided approach.

Tips for Working Remotely From People Who Do it All the Time

Vidyard

Google. Microsoft. Facebook. Amazon. LinkedIn. Twitter. Airbnb. They’ve all asked at least part of their workforce to work from home in light of the current health situation. More companies are likely to follow—maybe even yours.

Work 88

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Are Pitch Letters The Cinderella Of Content Marketing?

Marketing Craftmanship

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily delivers the type of market engagement that results in new accounts or revenue growth.

Blasts 130

More Trending

Novelty: The Storytelling Element Your Brain Craves

Contently

When I was a sophomore in high school, my entire physics class aced the quiz on hand-cranked electricity.

7 Proven Tips to Create Blog Posts That Convert Like Crazy

Optinmonster

Are your blog posts not converting as well as you’d like them to? Want to know the secrets of how to write a blog post that converts? In this article, we’ll share 7 tips that will help you write a blog post that converts.

Tips 95

How Marketers Should Measure Digital Engagement

Kaon

By Joshua Smith, CTO & Co-Founder, Kaon Interactive. Marketers have been collecting data on their digital marketing initiatives ever since the web became a mainstream marketing platform. The vast majority of this kind of “analytics” relates to user actions and behavior (i.e.

How to Use SEO Data to Make Better Marketing Decisions

Hubspot

As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). After all, 67% of all clicks go to the first five organic search results on Google. So for traffic, SEO is a must.

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2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business?

8 Conversational Writing Tips That Will Boost Engagement

B2B PR Sense

What is conversational writing? It is a way of writing that imitates everyday speech. Instead of reading like a textbook, it reads more like a conversation between two friends. Writing conversationally is not just about relaying facts.

Content Preferences of Engineers and Industrial Buyers

Industrial Marketing Today

Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too.

39% of Marketers Still Working on a Strategy to Leverage Martech Stack

KoMarketing Associates

Many marketers now have stacks of marketing technology at their fingertips, but new research suggests that much of it is not optimized for use across the organization.

Work 156

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

How Focusing on Workplace Culture Drives Marketing Performance

Marketing Insider Group

Every company wants to improve its performance. Here’s the secret: Focus on improving your workplace culture. Discover how here. We’ve all heard how important it is to have a positive workplace culture. After all, it costs quite a bit of money to replace unhappy employees.

AI in Content Marketing: Probing a Little Deeper

Webbiquity

By David Gutierrez. At first glance, it may seem premature to talk about the role of artificial intelligence (AI) in content marketing. After all, we still have a long way to go before computer-generated content is comparable to what a human can create. Image credit: Hitesh Choudhary on Unsplash.

5 Loyalty Program Best Practices for Quick Service Restaurants

Modern Marketing

The QSR (Quick Service Restaurants) industry is notoriously competitive and operates on extremely tight margins.

Report: Digital Video, Mobile Remain Priorities for Marketers in 2020

KoMarketing Associates

As marketers look ahead to the coming months, digital video and mobile appear to be leading the way in terms of areas of investment, according to new research.

Report 156

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

How Large Companies Can Minimize Content Creation Costs

Marketing Insider Group

Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing.

Cost 165

How to Generate More Leads Using Video and Other Digital Content

Webbiquity

Guest post by Victor Blasco. Every romantic relationship expert knows that the early stages are like thin ice. Demand too much attention too early, or get too anxious about commitment, and it may break.

Video 141

The Anatomy of a Great Case Study

Contently

At Ogilvy, I was a member of the four-person case study writing committee. Our main target was the Effies, the premier awards show celebrating advertising effectiveness. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results.

Marketing Automation Fundamentals for Agencies

Act-On

Read this blog to learn how marketing automation can grow your agency by providing the tools you need to build and execute amazing customer journeys and lifecycle marketing campaigns. Lead Management Marketing Strategy Multi-Channel Marketing

Agency 130

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business?

5 Loyalty Best Practices for Subscription Companies

Modern Marketing

Subscription businesses have been growing rapidly during the past few years. In fact, there were over 2,000 subscription box services as of March 2016 and it’s estimated that the industry as a whole has been growing at 200% a year.

Reflections on the CDP Revolution in France (and the Rest of Europe)

Customer Experience Matrix

The CDP Institute just published a report on the CDP Industry in Europe (download here ). This was based primarily on the global Industry Update released last month.

What Is an SSL Certificate and Why Is It So Important?

Act-On

Read this blog to learn what an SSL certificate is, how to get one for your website, and how it can help you build trust with your audience.

Trust 130

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.