SendX
MARCH 9, 2022
Content plays a vital role in your business's marketing. If you want to gain more customer, advertise more offerings, and stand out against your competition, content is key. Catapult your business into long-term success with high-quality content!
Vision Edge Marketing
MARCH 8, 2022
A colleague and I were having a conversation about some of the growth challenges B2B companies face, particularly when it comes to bringing new products/services to market, and why they struggle to overcome some of the challenges. Blind spots. Often the blind spot is a lack of customer-centricity. And that is the focus of this episode of What’s Your Edge?
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Smashmouth Marketing
MARCH 11, 2022
Everyone is into content marketing. The challenge is not only how to do it, but how to do it well. One of the best things a marketer can do is learn from the mistakes of others. Here are 5 mistakes to avoid while creating a content marketing strategy: 1. Content creation is too narrowly focused on a single buyer. Narrowly focused content tends to be out of step and misaligned with the reality of buying in most companies today.
Webbiquity
MARCH 10, 2022
Guest post by Dylan Berger. Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. Image credit: Patrik Michalicka on Unsplash. For any B2B company, it takes planning and a solid strategy to establish a successful brand.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
MARCH 8, 2022
While many marketers have begun to leverage marketing automation to achieve their primary goals, new research suggests that not all are seeing success with it just yet. Ascend2 recently published “The State of Marketing Automation 2022” report, and statistics suggested that the majority of marketers (64%) have only been “somewhat successful” thus far in terms of achieving their top objectives with marketing automation.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Oktopost
MARCH 10, 2022
B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. We are here to drive revenue. We are judged by results and the decisions we make about where to invest to get the highest return. The last few years have been tougher than ever. Traditional channels that used to be our ‘bankers’ disappeared overnight.
Webbiquity
MARCH 8, 2022
Guest post by Mitt Ray. There are lots of helpful articles sharing digital marketing tips online. They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Image credit: Possessed Photography on Unsplash. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before.
KoMarketing Associates
MARCH 9, 2022
As more marketers turn to content to achieve key initiatives, new research indicates that they are still only putting a few members of their team in charge of creating assets. Parse.ly recently published its “Content Matters Report 2022,” and statistics indicated that over the past year, most marketers (66%) have created more content. In addition, 48% still want “a bit more” than they have today.
Roketto
MARCH 9, 2022
Here’s the scenario: You’re a SaaS business trying to build up your lead list, get more traffic to your website, and provide new and existing customers with great information about your product all at the same time.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Zoominfo
MARCH 8, 2022
Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. Let’s dive deeper into what qualifies as bad data, what it actually costs businesses, and why you should switch from poor-quality to high-quality data.
ANNUITAS
MARCH 8, 2022
The usage of chat tools has increased by 67% from 2018 to 2020. Customers are becoming increasingly comfortable using chat and oftentimes prefer chat to an email or online form. And while a majority of companies see the value of chat ( a recent report by Drift found that 74% of its survey respondents were planning to add a chat solution to their marketing strategy) unfortunately, most companies aren’t maximizing their investment.
Oktopost
MARCH 7, 2022
There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. It can be hard to figure out what’s really important, and what are buzzword trends. We also know the world of social listening is one that can make or break our brand’s reputation.
Roketto
MARCH 9, 2022
Showing up on Google search results isn’t always straightforward or easy. While you can pay for ads that target specific keywords to show up for, your wallet needs to be pretty deep to keep the traffic rolling in.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
TrustRadius Marketing
MARCH 11, 2022
As technology has rooted its way into our day-to-day existence, education has been changed. Long gone are the times of thumbing through an Encyclopedia. With information at the tips of our fingers, learning is now boundless. Improving education is a huge issue for our society. Test scores, our perceived performance against different nations, and different elements have pushed education to the bleeding edge of national legislative issues, directly behind healthcare reform.
Launch Marketing
MARCH 9, 2022
The most powerful email you send may not be controlled by sales and marketing and it may not be a campaign-focused type of email like a newsletter. According to Campaign Monitor’s Email Marketing Benchmark metrics, marketing emails have an open rate, on average, of 21%. When slicing this data into various industries, there are differences, but most hover around the 21% rate.
Oktopost
MARCH 10, 2022
CMO Jason McClelland of Algolia takes the hot seat! Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams.
Content Standard
MARCH 9, 2022
As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. For the search engine’s 23-plus years of existence, written content has been its bread and butter, historically making up the majority of initial query results one sees. Yet as the online behemoth’s algorithm gets better at understanding search intent, its machine learning technology is moving beyond merely “read
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
MARCH 9, 2022
“Today, A/B testing is thriving — it’s been a huge improvement from non-A/B testing,” said George Khachatryan, CEO of AI company OfferFit, in a recent webinar. “At the same time, the people performing these tests every day recognize that’s it’s a lot more difficult than it may seem.”. Designing A/B tests, determining samples sizes, and deploying them takes up a lot of time and resources, and analyzing the findings requires high levels of precision.
Unbounce
MARCH 10, 2022
As your PPC agency grows, you can’t afford to repeat the same manual tasks and tedious processes over and over again. You’d much rather spend your precious time serving clients and growing your sales, right? Lucky for you, there’s a whole bunch of handy tools and software for PPC agencies that can help you get a leg up on the competition. Whether you wanna automate weekly tasks (like reporting— ugh ), improve your ability to address and fulfill your clients’ needs, or get help landing more clien
Content Marketing Institute
MARCH 10, 2022
The reduce, reuse, recycle model of waste management can be a great strategy search-focused content. It can help snip and prune the content weighing down your content’s search engine results.
Stevens & Tate
MARCH 8, 2022
Generational marketing is a type of marketing that targets the needs and desires of different demographic groups according to their age. Deliberately segmenting consumers into generations allows brands to target their campaigns more effectively, ensuring they are communicating with the correct group of people at the right time. With that in mind, the following is a guide on marketing to different generations.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
MARCH 11, 2022
Set your business up for success when you migrate to Shopify with the best practices for SEO. Learn what to do pre and post-migration. The post SEO Best Practices For Migrating To Shopify appeared first on Search Engine Journal.
Only B2B
MARCH 10, 2022
“Generating B2B leads is simple and easy.” Said no one ever, right? You know how difficult it is to boost sales with B2B lead generation tactics. You’re inundated with plenty of disinformation, including: conflicting data about the best ways to create leads. Overhyped case studies from huge firms that might raise sales. It doesn’t help that each expert insists that their lead generating strategy or approaches are the most effective.
SWZD
MARCH 10, 2022
The business world is going hybrid, causing sudden shifts in hardware tech adoption. SWZD’s hardware portion of the 2022 State of IT melds historical and current data to offer unparalleled clarity into the state of hardware now and in the future.
Brandpoint
MARCH 9, 2022
Once again, I found myself in a team meeting discussing sales numbers and campaign updates and email strategy when all I could think about was a constant stream of news updates from Ukraine. I woke up to a New York Times alert on my phone announcing that the U.S. was banning the import of Russian oil, I spent my lunch break watching MSNBC clips of people in bunkers after fleeing their homes, I stayed up too late reading article after article on what this all could mean for everyone involved.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Search Engine Journal
MARCH 8, 2022
1,500 marketers + 500k blog posts + 200k tweets + 8,000 niche articles = Everything you need to know about content marketing in 2022. The post 6 Major Changes To Content Marketing In 2022 [Report Recap] appeared first on Search Engine Journal.
xiQ
MARCH 7, 2022
xiQ Sales Intelligence Now Available in Microsoft Outlook. We all know that the old ways of B2B selling no longer work. The traditional email-call-email sequences are not effective and innovative marketing and sales leaders are desperate to replace this broken paradigm. And now they can. xiQ, the first personality-driven sales and marketing platform, is excited to partner with Microsoft Outlook, paving the way for B2B large enterprise leaders to engage differently.
Oktopost
MARCH 7, 2022
Chili Piper’s Meryoli Arias takes the hot seat on finding what works. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube ! Episode Summary. Meryoli Arias, Social Media Manager at Chili Piper , goes Behind the Post to uncover the truth behind Chili Piper’s massive social success. She explains her process of humanizing each post to ensure Chili Piper’s content never sounds like a walking brochure.
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