Sat.Oct 30, 2021 - Fri.Nov 05, 2021

10 Back to School Email Subject Lines For Students With Examples, Guidelines and Ideas


It is again the time of the year when marketing departments at school are in a rush, and hustle is the teacher’s new chore

How Marketers Are Handling the Rising Demand for Content Marketing, in 5 Charts


The global pandemic changed our behavior dramatically—for marketers, one notable shift was that digital content consumption increased drastically.

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82% of Marketers Shifting Focus Toward Content and Customer Experiences

KoMarketing Associates

As marketers look to recover from the impact of the COVID-19 pandemic, new research suggests that they are focusing on refining the customer experience.

How to Create a Case Study That Impresses Any Client

Marketing Insider Group

A great case study is like gold for marketing and sales teams looking to drive conversions. This is particularly true in the B2B world , where potential clients are looking for proof of long-term results with other companies before making their own buying decision.

Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

10 Back to School Email Subject Lines For Students With Examples, Guidelines and Ideas


It is again the time of the year when marketing departments at school are in a rush, and hustle is the teacher’s new chore

More Trending

Report: Most Marketers Now Grappling with Multiple Pieces of Martech

KoMarketing Associates

Marketers have a wide array of technology at their fingertips. However, new research suggests that this abundance is becoming more overwhelming as they execute their digital marketing strategies. SharpSpring, in conjunction with Ascend2, recently published “The State of MarTech” report.

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Four Smart Strategies to Improve Customer Experience and Increase Acquisition


Guest post by Dylan Berger. Every brand strives to meet the ever-changing needs of their customers. Some companies do better than others, but the task comes with its fair share of challenges regardless. Image credit: Jon Tyson on Unsplash. How does this customer perceive my brand?

Industrial Marketing: What Manufacturers Need to Know

Industrial Marketing Today

Industrial marketing, or as some refer to it as manufacturing marketing, is very different from B2C marketing. In my experience working with manufacturers and engineering companies, I’ve found differences with other B2B marketing even though industrial is a subset of B2B.

Ensure Your Innovation Hits It Out of the Park

Vision Edge Marketing

Thriving companies are always innovating by creating and introducing new methods, ideas, or products and services, all designed to improve customer experience. Customer acquisition and retention often depend on new solutions.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

Why Your Google Rankings Dropped & What To Do About It

A drop in your Google ranking can can be both frustrating and frightening. It’s especially terrifying if you have no idea why the drop in rankings happened. With over 200 ranking factors, there are a multiplicity of reasons why a site’s ranking might suffer an abrupt plunge.

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Why B2B folks need to learn about Web 3.0 now

Velocity Partners

Web3, crypto, blockchain, NFTs and decentralization are changing the world. No really. Get learning

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Time to consider job crafting


In my last article, I wrote about career skeptics and the changing way we are interacting with our jobs during the pandemic. Today I want to talk about job crafting and how it can be used to improve your working conditions and perhaps move your job in the right direction and help your career.

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Spiceworks Ziff Davis Recognized in 2021 Gartner® Market Guide for Revenue Data Solutions (RDS) Report


Industry leader Gartner has recognized SWZD in their 2021 Market Guide for Revenue Data Solutions Report.

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

6 Ways to Perfect Your eCommerce Journey Map to Create a Memorable Customer Experience

Benchmark Email

Marketing in 2021 is all about providing the best customer experience possible. With so much competition out there, providing a first-class experience is the only point of differentiation for brands. A clear eCommerce journey map helps you achieve this.

How to Optimize Your Landing Pages for SEO [50 Tips]

Raise your hand if, after setting up your landing page(s): You see conversions flat line or drop. Audience engagement with your landing page is paltry. Your revenues and up-sells as a result of your pages fall. Your search engine rankings for that page fall .

Embracing Emotional Intelligence on a Large Scale


There has been a lot of talk about emotional intelligence as an important leadership trait recently, but it’s important to dig into what emotional intelligence really means and why cultivating it on an institutional scale is vital for business success.

Culling the Chaos: Lessons Learned From the State of Email in 2021


We went into 2021 hoping the worst was behind us, but if there’s one thing we should all know by now, it’s this: Change is constant. Many of the things we were feeling as both marketers and humans carried over or were somehow made worse. Then, new challenges arose.

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Ultimate Guide to Email Send Best Practices


Time and time again we see that email marketing is a very successful marketing tactic.

Video Storytelling: Here’s How To Get More From Your Investment

Content Marketing Institute

Stop focusing your content on your audience’s wallets and reach for their hearts. Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business.

Consultants Collective Profile: David Schlesinger


We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people.

6 Post-Purchase Emails That Make The Sales Go Round


You made a sale—hooray! Now, how do we make it happen again? Managing the customer relationship post-purchase means the difference between a one-hit-wonder and retention rockstar status. If you want to scale your sales, though, you need the right email automations to boost revenue on autopilot.

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Four Steps to Maximize the Impact of Your Inside Sales Team


Ninety-six percent (96%) of B2B sales teams have fully or partially shifted to remote selling since April of 2021. But only 65% of B2B decision makers say the remote model is equally or more effective than what they were doing before the pandemic.

How to Create a Promotional Strategy for Higher Conversions


Are you trying to learn how to create a promotional strategy that automatically generates more leads and sales? When you first started an online business, you probably thought building it was the hard part.

Forget Rewards: Why B2B Loyalty Marketing is Different


Business buyers are highly dependent on their suppliers, for the success of their own businesses. Companies need reliable support systems, services and deliveries—consider the current supply-chain crisis. Once in place, companies avoid changing vendors as much as possible.

How To Create Emails That Sell With Conversion-centered Design


Are your emails not converting as well as they should? While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty.

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

Understanding the Difference Between Retargeting and Remarketing

SmartBug Media

Most marketers share the goal of influencing consumers to choose their product or services over a competitor. Retargeting and remarketing are valuable tools that can bring these consumers to your site.

3 Pre-Launch Steps To Make Your Content Project Stronger

Content Marketing Institute

Before you publish a content project, do your competitor and promotional research and you’ll get better results when you launch. Continue reading → The post 3 Pre-Launch Steps To Make Your Content Project Stronger appeared first on Content Marketing Institute. Company News

The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

This piece originally appeared on Contently’s The Freelance Creative. In traditional journalism, diligent fact-checking is a given. In a recent piece I wrote on abortion , the editor required that I verify every statistic, claim, or data point with a news source or expert.