Sat.Oct 23, 2021 - Fri.Oct 29, 2021

Survey: Multipurpose Content is Helping Marketers Nurture More Leads

KoMarketing Associates

Content continues to play a role in how marketers resonate with their target audience, and new research shows that it often serves multiple purposes within an organization.

Survey 187

The ROI-Driven Guide to Content for Email Marketing

Marketing Insider Group

Think email is an outdated way to communicate with customers? Think again! In 2021, email remains a top-three distribution channel for both B2B and B2C brands. Nearly 90% of B2B brands and 80% of B2C brands are using email as a primary distribution channel.

ROI 205
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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022.

Trends 285

37+ Best Mailchimp Newsletter Examples & Newsletter Templates [2021]

SendX

We all have this sensation… you need to launch an email campaign. You want something well designed, well crafted in order to impress the people that will open your message. Besides the message content, you think that looking professional is a must as well

Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

8 Surprising B2B Use Cases for Chatbots

The Point

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context.

Case 274

More Trending

How to Build a Modern Conversational Growth Strategy

Marketing Insider Group

At the core of humanity is dialogue. We’re taught communication at an early age, learning how to exchange feelings and ideas while listening to others equally. Conversations are key to relationship development—and in the B2B world, they fuel business and the exchange of crucial information.

ActiveCampaign Pricing - Know their Pricing Plans, Discounts, and Refund Policy [2020]

SendX

If you haven’t heard it yet, let me tell you that there are 450+ email marketing software in the world. Some are free and do the same work my pigeon can do. Some are so expensive that the bills can look like your phone number. Here's a bit more on how email marketing pricing is done. Stay hopeful.

Report: Data Capabilities Encouraging More Marketers to Switch Tools

KoMarketing Associates

As marketers adapt to the changing demands of their customers and feel the impact of the pandemic, new research indicates that many are replacing their existing marketing tools.

Report 199

Should you be creating content around low or zero-volume keywords?

BuzzSumo

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

Improve Your eCommerce Experience with These CX Metrics

Marketing Insider Group

User-friendly eCommerce is vital to the success of every business these days with consumers flocking even more to purchasing everything online.

Understanding career skeptics and the role of employee monitoring

Biznology

We all know that the pandemic has had a major impact on employment patterns: not just more people working from home, but fewer people returning to their pre-Covid jobs. This has revealed what journalist Charlie Warzel calls career skeptics.

Ethics 104

ABM Campaign Crash Course: Step-by-Step Guide to Upgrade Your ABM Campaigns with Intent Data

Triblio

A comprehensive guide to account-based intent data . Intent data has been an ABM buzzword for quite some time and is a major player in modern account-based campaigns’ ability to boost results and move the needle on pipeline.

6 Tips to Create Effective Graphic Design for your B2B Company

Launch Marketing

6 Tips to Create Effective Graphic Design for your B2B Company . Visual elements are the first impressions for prospects that engage with your brand online. Designing graphics that draw them in, rather than deter them, are essential for cultivating an effective online presence.

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

How To Change the CEO-CMO Relationship From Rivals to Teammates

Marketing Insider Group

There’s a perpetual game of tug-of-war going on between CEOs and their CMOs. CEOs want results. CMOs want to deliver results. So, what’s the issue? The most critical role of a CMO, according to CEOs, is to grow the business. CMOs want to deliver ROI and show real proof that what they’re doing works.

The Pandemic Accelerated Independent Worker Use of Online Marketplaces

Biznology

One of the most significant shifts we’ve seen over the 11 years of the ongoing MBO Partners State of Independence study series is the increased use of online marketplaces to find work/customers by freelancers and other independent workers.

Online 104

Meet the Super Forum 2021 Award Winners!

Higher Logic

The post Meet the Super Forum 2021 Award Winners! appeared first on Higher Logic. These award winners are doing amazing things to engage their members, customers, and audiences. See what they’re up to and how you can learn from them. The post Meet the Super Forum 2021 Award Winners!

How To Create An Email Newsletter in 3 EASY Steps

Optinmonster

Do you know how to create an email newsletter that will keep your subscribers informed, engaged, and turn them into loyal customers? Email newsletters are a vital part of your business’s growth.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Key Takeaways From HubSpot Inbound 2021

Marketing Envy

HubSpot recently wrapped up Inbound 2021. They focused on their "Crafted CRM vs. Cobbled CRM" approach: more customizable , more connected , and more customer-centric.

Consultants Collective Profile: Brian Barnier

Biznology

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

5 Ways to Make Your ABM Strategy More Buyer-Driven

Integrate

From marketing automation to account-based marketing, B2B marketing has come a long way. But the B2B marketer’s journey doesn’t end there. Today’s B2B marketers are met with a remote, digital and increasingly complex buyer’s world.

The Google Guarantee Guide to Local Services Ads (LSAs)

DAGMAR Marketing

Navigating the world of Local Services Ads can be intimidating at first. Whether your area is congested with competitors or rural in nature with a small population and an even smaller list of local businesses, each environment comes with its own unique advertising challenges.

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Commerce is the latest (renewed) frontier in martech, putting the revenue in RevOps

chiefmartech

First, welcome to the freshly updated chiefmartec.com site — or, if you’re reading in this in your inbox, our freshly updated email subscription service, a big step up from RSS-to-email through Google Feedburner. What’s that thing they say about the shoemaker’s children?

RSS 90

The great social media divide is coming. Is your company ready?

Biznology

Last week, a post from social media management platform Sprout Social made me stop dead in my scrolling tracks.

Become a B2B Revenue Marketer or Get Left Behind!

Fusion Marketing Partners

B2B revenue marketing is not new. A couple of decades ago, I was speaking at B2B marketing and sales conferences […]. B2B Marketing B2B Revenue Revenue Growth

9 Critically Important Questions To Ask Your Digital Marketing Or Growth Agency Before You Hire Them

Square 2 Marketing

Selecting a digital marketing agency or revenue growth agency to help your firm with its digital transformation, technology or revenue generation objectives is tricky. There are a lot of agencies to choose from and they’re all not created equally.

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

7 Customer Retention Strategies for Business Growth

Benchmark Email

Every business that has ambitious growth plans does everything within its capacity to acquire new customers. After all, more customers mean more revenue, isn’t it? Or, is that so? Turns out a business can continue to grow exponentially and also keep its costs down if it manages to retain customers.

Are You Terrorizing Your Audience? (Plus More Seasonal Hot Takes)

Content Marketing Institute

A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates. Party City treats its audience to original research on a content sweet spot. And the Food52 community shows it’s better to give and to receive.

What Are the Insights From the 2021 State of Email?

Litmus

It’s now been almost two years since COVID-19, and a lot has changed. To find out how brands have been rolling with the punches, we surveyed nearly 400 marketing professionals about what’s driving their email strategies. The result?

Email 86