Sat.Sep 25, 2021 - Fri.Oct 01, 2021

How Marketing Compliance Fits Into Your Marketing Strategy

BenchmarkONE

Marketing compliance is probably the last thing you think of when working on a marketing strategy for your business. However, it comes into play with every single aspect of your marketing plan.

How Content and Email Marketing Work Together to Build Your Business

Outbound Engine

Before we dig into how content marketing and email marketing work together, let’s start at the very beginning. What exactly are content marketing and email marketing?

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6 ABM and Demand Gen Campaigns You Can Steal to Level Up Your Marketing

Metadata

Imagine you’re a VP of Sales named Hayden. You step out of your Uber and glance up at one of those digital billboards on top of a cab. Getting into OOH advertising, Hayden?” the ad reads. “We We can help.”.

6 Kinds of Action Words Your Content Marketing Needs

Marketing Insider Group

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. So how do you start using them?

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

The Case for Allowing Personal Emails on Lead Gen Forms

The Point

Should you allow prospects to enter a personal email address when they fill out lead gen forms? B2B marketers seem divided on the question.

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5 Takeaways from The BBC Event for the Modern Marketer

Julia Flaherty

5 Takeaways from the BBC Event - Common Themes Today's Marketing Professionals Are Putting to Practice. The June 2021 BBC Event was hosted virtually by

Digital Marketing – What Are The Top Goals And Challenges?

Marketing Insider Group

Digital marketing goals and challenges – every business has them. Meeting those goals and overcoming those challenges is critical to achieving ROI from your efforts. The goals we’ve set for our Digital Marketing programs also change constantly, depending on internal and external factors.

How to Build Social Commerce into Your Influencer Program

Traackr

We share essential social commerce best practices from influencer partnerships, to budget optimization, to measurement, and more

Survey: Organizations Continue to Boost Investments in Digital Marketing

KoMarketing Associates

As companies continue to reap the benefits of digital marketing, new research suggests that they are investing more in this area to improve their overall performance.

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The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

The Value of Repurposing Content

Julia Flaherty

The Value of Repurposing Content. There are many benefits of repurposing content. If you've yet to jump on the repurposing bandwagon, here are some of the top benefits of repurposing that you should consider as you make the move

The Evolution of Collaboration

Biznology

The goal of improved collaboration is top of mind for many leaders today. In this article I want to set a historical context and show you how collaboration has evolved over the past several decades by looking at some of the more interesting and effective moments in shared team productivity.

Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation

Sword and the Script

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool.

19 Profitable Lessons from High-Converting Service Pages

DivvyHQ

If you're a product company that also offers services, hopefully you're promoting them on your website. But in many cases, those pages are often an afterthought and don't get the same attention or optimization that product pages get.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

How to Get Started with LinkedIn Company Profiles: 10 Steps to Success

Julia Flaherty

How to Get Started with LinkedIn Company Profiles: 9 Steps to Success. Establishing a company presence on LinkedIn is valuable for both B2Bs and B2Cs. LinkedIn is a key tool for sales

Email Deliverability Remediation: 6 Ways to Avoid Getting Burned

Litmus

Brands tend not to spend much time thinking about their deliverability until it’s an inferno and many of their emails are being blocked.

Fractional CMO Program Offers Leadership Through Experience

KEO Marketing

The marketing world has changed during the past decade, and this is particularly true for last year. A record number of companies moved their traditional advertising and event budgets online due to the COVID-19 pandemic, and digital advertising costs increased significantly as a result.

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How we use our company education stipends

Choozle

Choozle’s culture is built around supporting our employees and making sure they have every opportunity to feel happy when they come to work.

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

How to Create a Performance Dashboard for Your Content Channels

DivvyHQ

Measuring the performance of your content marketing is key to understanding its ROI and contribution to revenue. However, this isn’t easy when you have analytic data coming from multiple systems. Aggregating content analytics from disparate platforms into one delivers substantial insights faster.

How to Add Email Optins to WordPress in Under 5 Minutes

Optinmonster

Are you trying to figure out how to add an email optin to WordPress, but you’re not sure of the best method? Email marketing is still one of the most effective ways of reaching your audience and driving more sales for your online store.

Email Marketing Success: How to Create and Build Your Email List

Benchmark Email

In the marketing industry, we talk a lot about reader engagement and quality content creation, but when it comes to email marketing the first step to reaching your audience — and one that should be continuously repeated — is building your list.

Chat Support: The Key to Maximizing Customer Conversions

DAGMAR Marketing

The average attention span of a potential client is about eight seconds and it’s only getting shorter. That doesn’t leave much time to turn interest into conversions.

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

Make It to the Inbox—Not the Spam Folder—with Litmus Spam Testing

Litmus

You work hard to craft the right message and perfect design for your email campaigns. But those hours and hours spent optimizing your copy and troubleshooting tricky rendering issues are wasted if those emails don’t make it to the inbox.

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How to Make a Limited Time Offer (While Supplies Last!) Campaign

Optinmonster

Are you running a limited time offer (while supplies last), but you’re not sure the best way to promote it across your site? Limited time offers build scarcity around your promotion and motivates your audience to take action.

How to Deal With Fake Negative Reviews of Your Business

Go Beyond SEO

Negative reviews are never fun to deal with, but fake reviews can be even worse. However, by handling reviews the right way , you can protect the reputation of your business.

How to Design a Marketing Plan and Nail Your Next Meeting

Bannersnack

9 minutes read You did it. The products/services you’ve been working on are ready to see the world. All you and your team have to do is market it. How hard can it be? Until you realize—or someone tells you—that you need a marketing plan.

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.