Stop Asking B2B Buyers to Take Leaps of Faith with Content
Marketing Interactions
SEPTEMBER 14, 2021
The content we use to engage B2B buyers must resonate and be relevant. Unfortunately, this is a challenge that marketers continue to struggle with. And that’s not surprising given the rate things change in today’s market landscape. However, sometimes we’re our own enemy in the engagement and relevance department. We’ve all done it. Come across a brilliant idea for content that we can’t say no to, created it and launched it to an unsuspecting audience thinking they’ll be thrilled.
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