Sat.Sep 04, 2021 - Fri.Sep 10, 2021

How To Boost Your B2B Sales Like A Bull? – Backed By Industry Experts

Unbound B2B

It has been a while since B2B distribution was all about cold calling and direct mail, but things have changed significantly since the advent of the digital age. The post How To Boost Your B2B Sales Like A Bull? – Backed By Industry Experts appeared first on UnboundB2B.

Everything Marketing Managers Need To Know About Email Subdomains


“Don’t put all of your eggs in one basket.”. That’s the phrase that comes to mind when I think about email subdomains. From the outside looking in, it’s easy to lump all of your email efforts under a single category. They’re all one email program!

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Capturing Your Buyers’ Most Meaningful Online Behavior


Seventy-six percent (76%) of buyers expect companies to understand their needs and expectations before ever getting on the phone. But that’s rarely what happens. There is a massive divide between what buyers want to discuss with sales vs. what sales wants to discuss with buyers.

Google Ranking Factors You Need To Know for 2022

Marketing Insider Group

Say what? You read it right! It’s hard to believe we’re already well into the second half of the year. As we say goodbye to summer and prepare for the final few months of 2021, it’s not too early to think about what new strategies you want to add to your content marketing plan for next year.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

12 Tips for Selling to the C-Suite


We all know the residents of the C-suite hold the real power in their organizations. They’re the key decision-makers when it comes to making major investments in their businesses. That’s why every salesperson’s goal is to make their pitch directly to a senior executive — ideally, sooner than later.

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More Trending

46% of Marketers Have Had the Most Demand Gen Success with Social Media

KoMarketing Associates

Social media has become an intricate part of marketers’ overall strategies. Now, new research suggests that it has also evolved into a critical channel to help them throughout the COVID-19 pandemic.

3 Tips to Advance Your Audio Marketing Efforts

Marketing Insider Group

Audio marketing is currently a hot topic. Advertising giant Carat has described “screen-free media” as one of the biggest media trends for 2021 thus far.

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Data-Driven Sales Forecasting Using Facts, Not Feelings [Part 1]


Q: What do sales leaders, meteorologists, and economists all have in common? A: Their jobs all depend on being able to accurately answer the question, ‘What’s going to happen tomorrow?’.

Legal Versus Ethical: Web Scraping Edition


Guest post by Christof Leitner. Automated retrieval of data from the web, also called web scraping, is becoming commonplace. A wide range of tools and technologies have been developed to facilitate web scraping.

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The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

33% of Marketers to Allocate Majority of Budget Toward Social Media

KoMarketing Associates

As marketers look at how they intend on spending their budget in the coming months, new research indicates that social may be a key area of investment.

What is a Creative Agency and When Do You Need One?

Marketing Insider Group

If you’re not living under a rock in the branding world you’ve probably heard quite a bit about creative agencies. Maybe you’ve even heard (and eye-rolled if you’re like me) the use of “creative” (the noun) as in “he’s in charge of creative.”.

The Road to 2022


It’s September and, at the risk of sounding cynical, that means that before we know it the holiday season is in full swing, and then BOOM! it’s 2022. Sorry to be a downer, but you know it’s true. We can do anything. We just can’t do everything.

How to Use Gamification for MORE Customer Engagement


Are you trying to figure out how to use gamification to boost engagement on your website? The way you interact with your customers is important. But so is the way your customers interact with you.

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

Email Client Market Share in August 2021: Email Clients Hold Steady


It’s that time again: Here’s our monthly recap on the shifts and trends that happened last month with email client market share. Compared to our annual email client market share blog post, this series takes a look at the data on a month-to-month basis.

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Translating Online Behavior into Meaningful Conversation (Part One)


Seventy-six percent (76%) of buyers expect companies to understand their needs and expectations before ever getting on the phone. But that’s rarely what happens. There is a massive divide between what buyers want to discuss with sales vs. what sales wants to discuss with buyers.

7 Ideas To Get Your Creativity Unstuck

Content Marketing Institute

Ahh, writer’s block, that common challenge to a creator’s muse. How do you banish it? Try one or more of these seven brainstorming and idea-generating techniques. Continue reading → The post 7 Ideas To Get Your Creativity Unstuck appeared first on Content Marketing Institute. Company News

5 Reasons No One Cares About Your Latest Blog Post


Why should your audience care about your latest blog post? While blogging is a core tenet of content marketing and something that your content team is probably focused on heavily, all that energy won’t matter if no one’s paying attention.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

How Apple’s Mail Privacy Protection Will Change Your Email Strategy


As email marketers, we’ve all heard cries that “email is dead!” and had to defend these allegations with facts including increased open rates, click rates, and revenue.

[Webinar Recap] How to Improve Demand Generation with a Creative Video Strategy

SmartBug Media

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform.

3 Hot Takes: These Brands Make Content Marketing Look Like Kid Stuff

Content Marketing Institute

Smart marketers know the best content touches hearts as well as heads. These examples from Shopify, Zillow, and Trek prove that content that teaches or inspires is never wasted on the young (or the young at heart).

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What is Revenue Intelligence?


Most sales organizations today have a bevy of tools to help them collect, analyze, and report on key data. They know the importance of that data for managing their pipeline, providing excellent sales interactions, and closing the deal.

Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

If your role includes supporting sellers, then this in-depth sales guide is for you! Discover valuable insights on how to adjust your tactics and keep remote onboarding and training engaging. Take the next steps from sales to revenue enablement by downloading this essential guide today!

Building a Good Brand Relationship via Email Marketing


How to boost your engagement rate and reduce unsubscribes. Getting people to sign up for your mailing list is easy compared to keeping them subscribed. And even if they stay subscribed, an un-engaged recipient with no brand relationship with you is no better than someone who hasn’t joined your list.

Content Optimization vs SEO: What’s the Difference?


Content optimization is the act of improving a piece of content to ensure it comprehensively covers all relevant topics. Content Optimization

28 Ideas for Better Virtual, In-Person, and Hybrid Event Content and Experiences

Content Marketing Institute

The return of in-person events hasn’t pushed virtual to the side. It’s just given rise to trickier hybrid events. But you can master the blend of online and in-person content experiences with advice from these Content Marketing World speakers.

A Deep Dive Into Successful Account Planning


It should come as no surprise that it's more cost effective to retain an existing customer than acquire a new one. However, sales leaders may be underestimating the extent to which this impacts their business.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

Join Ruth Stevens, President of eMarketing Strategy, for her webinar all about the key strategies for post-lead marketing, from reaching the entire buying group, and delivering a steady stream of personalized content and messaging to help them make a purchase decision, keep buying from you, buy more, and provide you with glowing recommendations and referrals.