Sat.Sep 04, 2021 - Fri.Sep 10, 2021

How To Boost Your B2B Sales Like A Bull? – Backed By Industry Experts

Unbound B2B

It has been a while since B2B distribution was all about cold calling and direct mail, but things have changed significantly since the advent of the digital age. The post How To Boost Your B2B Sales Like A Bull? – Backed By Industry Experts appeared first on UnboundB2B.

Everything Marketing Managers Need To Know About Email Subdomains


“Don’t put all of your eggs in one basket.”. That’s the phrase that comes to mind when I think about email subdomains. From the outside looking in, it’s easy to lump all of your email efforts under a single category. They’re all one email program!

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Capturing Your Buyers’ Most Meaningful Online Behavior


Seventy-six percent (76%) of buyers expect companies to understand their needs and expectations before ever getting on the phone. But that’s rarely what happens. There is a massive divide between what buyers want to discuss with sales vs. what sales wants to discuss with buyers.

12 Tips for Selling to the C-Suite


We all know the residents of the C-suite hold the real power in their organizations. They’re the key decision-makers when it comes to making major investments in their businesses. That’s why every salesperson’s goal is to make their pitch directly to a senior executive — ideally, sooner than later.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

Google Ranking Factors You Need To Know for 2022

Marketing Insider Group

Say what? You read it right! It’s hard to believe we’re already well into the second half of the year. As we say goodbye to summer and prepare for the final few months of 2021, it’s not too early to think about what new strategies you want to add to your content marketing plan for next year.

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More Trending

Legal Versus Ethical: Web Scraping Edition


Guest post by Christof Leitner. Automated retrieval of data from the web, also called web scraping, is becoming commonplace. A wide range of tools and technologies have been developed to facilitate web scraping.

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Data-Driven Sales Forecasting Using Facts, Not Feelings [Part 1]


Q: What do sales leaders, meteorologists, and economists all have in common? A: Their jobs all depend on being able to accurately answer the question, ‘What’s going to happen tomorrow?’.

3 Tips to Advance Your Audio Marketing Efforts

Marketing Insider Group

Audio marketing is currently a hot topic. Advertising giant Carat has described “screen-free media” as one of the biggest media trends for 2021 thus far.

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Translating Online Behavior into Meaningful Conversation (Part One)


Seventy-six percent (76%) of buyers expect companies to understand their needs and expectations before ever getting on the phone. But that’s rarely what happens. There is a massive divide between what buyers want to discuss with sales vs. what sales wants to discuss with buyers.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

46% of Marketers Have Had the Most Demand Gen Success with Social Media

KoMarketing Associates

Social media has become an intricate part of marketers’ overall strategies. Now, new research suggests that it has also evolved into a critical channel to help them throughout the COVID-19 pandemic.

7 Ideas To Get Your Creativity Unstuck

Content Marketing Institute

Ahh, writer’s block, that common challenge to a creator’s muse. How do you banish it? Try one or more of these seven brainstorming and idea-generating techniques. Continue reading → The post 7 Ideas To Get Your Creativity Unstuck appeared first on Content Marketing Institute. Company News

The Road to 2022


It’s September and, at the risk of sounding cynical, that means that before we know it the holiday season is in full swing, and then BOOM! it’s 2022. Sorry to be a downer, but you know it’s true. We can do anything. We just can’t do everything.

Email Client Market Share in August 2021: Email Clients Hold Steady


It’s that time again: Here’s our monthly recap on the shifts and trends that happened last month with email client market share. Compared to our annual email client market share blog post, this series takes a look at the data on a month-to-month basis.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

33% of Marketers to Allocate Majority of Budget Toward Social Media

KoMarketing Associates

As marketers look at how they intend on spending their budget in the coming months, new research indicates that social may be a key area of investment.

Content Distribution: Everything You Need to Know Right Now

Content Marketing Institute

Your content marketing strategy is incomplete without a solid distribution and promotion plan. This guide walks you through the three phases to get your content in front of your target audiences.

Essential Marketing Skills Checklist to Build Successful Career

Pam Didner

Facebook. Twitter. LinkedIn. During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. Another common question is “how to accelerate” the pace required to reach an executive position as early as possible.

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Sarah Kuntsal on Overcoming Roadblocks in Healthcare Marketing


Veyo’s VP Marketing, Sarah Kuntsal, takes the hot seat on this episode of the Radically Transparent podcast, brought to you by Oktopost.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

How to Use Gamification for MORE Customer Engagement


Are you trying to figure out how to use gamification to boost engagement on your website? The way you interact with your customers is important. But so is the way your customers interact with you.

28 Ideas for Better Virtual, In-Person, and Hybrid Event Content and Experiences

Content Marketing Institute

The return of in-person events hasn’t pushed virtual to the side. It’s just given rise to trickier hybrid events. But you can master the blend of online and in-person content experiences with advice from these Content Marketing World speakers.

Clutch Honors Square 2: PA’s Leading Digital Marketing Agency In 2021

Square 2 Marketing

Square 2 Clients LOVE THEIR AGENCY And Love Telling Everyone. We talk to many CEOs who have been burned by marketing agencies. Unfortunately, there are no qualifications, certifications or licenses for digital marketing agencies.

Content Optimization vs SEO: What’s the Difference?


Content optimization is the act of improving a piece of content to ensure it comprehensively covers all relevant topics. Content Optimization

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Why Cross-team Communication is the Key to Creating Good Content


With most present-day teams working from different locales, cross-team communication can be a challenge. However, there are ways to ensure better cross-team communication and enjoy its numerous benefits. Here's more from guest contributor Marija Kojic, a productivity expert at Clockify.

3 Hot Takes: These Brands Make Content Marketing Look Like Kid Stuff

Content Marketing Institute

Smart marketers know the best content touches hearts as well as heads. These examples from Shopify, Zillow, and Trek prove that content that teaches or inspires is never wasted on the young (or the young at heart).

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A Love Letter From Copy To Design

Square 2 Marketing

Why Thinking Like A Designer Is The Key To Better Copywriting. I still remember the first time I saw something I had written – in this case, a homepage for one of our clients – fully designed. I gasped loudly enough for my boss to hear.

Demand Spring - Scaling the Marketing Organization

Carol Meyers

Five imperatives for a CMO to scale their organization

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Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

What is a Creative Agency and When Do You Need One?

Marketing Insider Group

If you’re not living under a rock in the branding world you’ve probably heard quite a bit about creative agencies. Maybe you’ve even heard (and eye-rolled if you’re like me) the use of “creative” (the noun) as in “he’s in charge of creative.”.

5 Reasons No One Cares About Your Latest Blog Post


Why should your audience care about your latest blog post? While blogging is a core tenet of content marketing and something that your content team is probably focused on heavily, all that energy won’t matter if no one’s paying attention.

Competitive Monitoring: Definition, Importance and Methods


The post Competitive Monitoring: Definition, Importance and Methods appeared first on Contify Market and Competitive Intelligence Platform - Blog. Competitive Intelligence