Sat.Aug 07, 2021 - Fri.Aug 13, 2021

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The Ins and Outs of DMARC Monitoring

SendGrid

DMARC enforcement is required to take advantage of new email developments like BIMI. In order to move to DMARC enforcement, you must be sure that all of your valid mail is passing DMARC. This is where DMARC monitoring comes in. The post The Ins and Outs of DMARC Monitoring appeared first on SendGrid.

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How Empathy Will Grow Your Sales and Marketing Pipeline

Markempa

Are you using empathy in your marketing? Why? Because marketing isn’t something you do to people; it’s something you do with people. You might be wondering: why am I saying this? The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

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What Is Thought Leadership, Anyway? The Skyword Perspective

Content Standard

Conversations need voices to guide them. Much like content marketing itself, thought leadership content has matured in recent years, creating more opportunities for brands to leverage it in highly sophisticated and strategic ways. What value does thought leadership bring? Here’s how brands use it to drive industry discussions and pioneer innovation.

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4 Calls-to-Action Proven to Increase Lead Generation

Marketing Insider Group

Calls-to-Action (CTAs) are everything in B2B marketing. They direct your audiences’ next step in the buyer’s journey and determine the success of your campaign. Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. The first step in developing any marketing campaign is to determine its goal and this includes pinning down the action we want our audience to take.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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61% of Marketers to Increase Instagram Investment in 2021

KoMarketing Associates

As marketers leverage social media channels to resonate with their target audiences, new research indicates that Instagram, in particular, will continue to lead their efforts. HootSuite recently published its “Social Trends 2021” report, and data showed that the majority of marketers (61%) intend on increasing their investment in Instagram throughout the remainder of 2021.

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Who Really Owns Social Selling?

Convince & Convert

“A-B-C. A: always, B: be, C: closing,” is the immortal advice Alec Baldwin’s character Blake imparts to a group of hapless salesmen in the movie Glengarry Glen Ross. This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it?

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What to Look for in a Copywriting Service: The B2B Marketer’s Guide

Marketing Insider Group

A copywriting service can feel like a nice-to-have luxury. Anyone can write content, right? There are so many other important places to allocate your budget. If you’ve gone down this line of thinking you’re not alone, but we’re here to tell you that it’s a trap. A copywriting service for B2B companies is one of the most worthwhile investments you can make for your business.

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Report: Organizations Continue to Undervalue Social Media Marketing Data

KoMarketing Associates

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. However, new research suggests that many are under utilizing social media. Sprout Social recently published its “Sprout Social Index XVII: Accelerate” report, and statistics showed that 47% of marketers say social data is viewed as a resource that influences strategy for multiple teams.

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Marketing ops today: Who are these people?

Martech

A new report packed with data describes the state of MOPs today — who they are, where they sit in their respective organizations, the technology and tools they use, and the future of MOPs. Here’s the current state of play: “With constant requests for reports, growing responsibilities, and being siloed from other departments, ops professionals don’t have the support and resources they need to scale and empower others with data.” But that doesn’t mean the outlook is gloomy:

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Try these Storytelling Structures To Build, Strengthen, or Repair Your Brand

Content Marketing Institute

A slick logo, tag line, and mission can make the claim your brand is the most distinctive. But if you don’t deliver on that, your audience will make their own conclusion. Nowhere does this play a bigger role today than in your content. Continue reading → The post Try these Storytelling Structures To Build, Strengthen, or Repair Your Brand appeared first on Content Marketing Institute.

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Google: Customer Reviews Not A Signal For Web Search via @sejournal, @MattGSouthern

Search Engine Journal

Google's John Mueller states that customer reviews are still not taken into account when it comes to web search results. The post Google: Customer Reviews Not A Signal For Web Search appeared first on Search Engine Journal.

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The State of Marketing Operations or Can’t Find a Better Martech

chiefmartech

The good folks at BrandMaker recently released a study of CMOs and their perceptions of The State of Marketing Operations. In short, marketing operations has risen from being “an overshadowed marketing function that worked in the background to solve internal pains” to “an integral part of the marketing organization.” (And there was much rejoicing.). 70% of the CMOs surveyed reported that they have a dedicated marketing ops team at their company. 66% of those teams report

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What Is Inbound Marketing & How Does It Work?

SEMrush

Inbound marketing is a type of “pull” marketing that attracts possible customers promotes brand awareness for a company through different types of content. Learn the ins and outs of inbound marketing with Semrush today!

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Don’t Let a Poor Customer Experience Derail Your Content Results

Content Marketing Institute

Content marketers know how hard it is to attract and win customers. But what happens when your content promises fall apart in the customer experience? Andrew Davis offers a cautionary tale. Continue reading → The post Don’t Let a Poor Customer Experience Derail Your Content Results appeared first on Content Marketing Institute.

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Page Speed and Google June-July 2021 Core Algo Updates via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller explains how ranking changes can be attributed to page speed but core updates were separate things The post Page Speed and Google June-July 2021 Core Algo Updates appeared first on Search Engine Journal.

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Top social media monitoring capabilities for brands

Martech

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. With social media tools, brands can capture a wealth of measurable insights from the consumer data that social networks provide.

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How to Write Copy that Generates Results [Semrush Research]

SEMrush

How to write copy that brings real business results? We have analyzed data from the Semrush SEO Writing Assistant and talked with some of the key content marketing experts to find out. Learn how to create content that engages, converts, and ranks high in search.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How Video Email Affects Your Audience (and More Content Examples)

Content Marketing Institute

New research into video email shows how it gets audiences’ synapses firing. A content collaboration taps into the drive to create. And a helping hand in the greeting card aisle turns into a savvy way to promote a new service. Continue reading → The post How Video Email Affects Your Audience (and More Content Examples) appeared first on Content Marketing Institute.

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A Complete Guide to the Google Fred Algorithm via @sejournal, @beanstalkim

Search Engine Journal

Google's Fred update saw some sites shed up to 90% of their traffic and sought to rid the SERPs of thin, ad-heavy content. The post A Complete Guide to the Google Fred Algorithm appeared first on Search Engine Journal.

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Using Search Intent to Boost CTR and Relevancy

Spiralytics

Are your click-through rates (CTR) lower than usual? Understanding your CTR is key to attracting and maintaining high traffic. Here's how. The post Using Search Intent to Boost CTR and Relevancy appeared first on Spiralytics Inc.

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Best Restaurant Payroll Software Compared

The Daily Egg

Restaurant payroll software helps to process salaries and offers tools to manage your payroll taxes, tips, and attendance. We spent 10 days. The post Best Restaurant Payroll Software Compared appeared first on The Daily Egg.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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What Influencers Wish Brands Knew About Sponsored Content Partnerships

Content Marketing Institute

Publishing sponsored content through bloggers and influencers requires you to do some homework. Here’s what they want you to know about the best way to work with them on your sponsored content partnerships. Continue reading → The post What Influencers Wish Brands Knew About Sponsored Content Partnerships appeared first on Content Marketing Institute.

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How Does Web Hosting Affect SEO & Which One is Best? via @sejournal, @RyanJones

Search Engine Journal

Does web hosting impact your SEO, and which host is best? We go through the misinformation and get the facts straight here. The post How Does Web Hosting Affect SEO & Which One is Best? appeared first on Search Engine Journal.

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CTV growth continues and 30-second ads remain dominant

Martech

We know that with the successful launch of new streaming apps, as well as the growth among platforms like live sports channel fuboTV, that viewers are flocking to the medium to watch live as well as on-demand content. For instance, fuboTV hit records in revenue and new subscribers in Q2. Ad revenue grew 281% YoY, and they now have close to 700,000 total subscribers who pay for the service.

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Tips to Overcome Adversity and Adapt to the Current Situation

BOP Design

You know that change is the only reliable thing we can expect out of life. As such, it’s crucial to be able to overcome adversity and learn how to adapt to new and everchanging situations. In this blog post, we share tips to help you professionally overcome adversity and manage change in your current situation. Pivot Your Business Strategy. As we learned from 2020, successful businesses are nimble and able to pivot quickly when the market demands it.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Rippling Review

The Daily Egg

Rippling is a user-friendly online payroll system that also offers HR and IT solutions. The software requires very little training to get. The post Rippling Review appeared first on The Daily Egg.

Training 130
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Here’s What a Comprehensive Paid Search Program Looks Like via @sejournal, @GrpTwentySeven

Search Engine Journal

Discover the main components of a comprehensive paid search program and decide which elements you should include in yours. The post Here’s What a Comprehensive Paid Search Program Looks Like appeared first on Search Engine Journal.

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Strengths, Blind Spots and Tools for Professional Transformation

Biznology

This week’s reading and listening focuses on the benefits of professional development, how to approach it and tools to facilitate success. There are perspectives on the hows and whys of adopting a strengths-first mindset to increase our daily work and career effectiveness (including a cautionary piece on the potential problem(s) with over-indexing on our strengths).

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