Sat.Aug 07, 2021 - Fri.Aug 13, 2021

The Ins and Outs of DMARC Monitoring


DMARC enforcement is required to take advantage of new email developments like BIMI. In order to move to DMARC enforcement, you must be sure that all of your valid mail is passing DMARC. This is where DMARC monitoring comes in. The post The Ins and Outs of DMARC Monitoring appeared first on SendGrid.

How Empathy Will Grow Your Sales and Marketing Pipeline


Are you using empathy in your marketing? Because marketing isn’t something you do to people; it’s something you do with people. You might be wondering: why am I saying this? The problem with modern sales and marketing.


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What Is Thought Leadership, Anyway? The Skyword Perspective

Content Standard

Conversations need voices to guide them. Much like content marketing itself, thought leadership content has matured in recent years, creating more opportunities for brands to leverage it in highly sophisticated and strategic ways. What value does thought leadership bring?

4 Calls-to-Action Proven to Increase Lead Generation

Marketing Insider Group

Calls-to-Action (CTAs) are everything in B2B marketing. They direct your audiences’ next step in the buyer’s journey and determine the success of your campaign.

Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

How to Improve your Website Conversion Rate through Better UX Design


Contributed post. Conversion rates are the ultimate measure of business website success. Healthy conversion rates mean higher revenue and sales.

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ZoomInfo Targeted Audiences, the Next Chapter in Targeted Advertising


Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Your message is mostly drowned out by tons of noise from competitors. And without accurate targeting, it can be wasted on an audience that isn’t interested.

What to Look for in a Copywriting Service: The B2B Marketer’s Guide

Marketing Insider Group

A copywriting service can feel like a nice-to-have luxury. Anyone can write content, right? There are so many other important places to allocate your budget. If you’ve gone down this line of thinking you’re not alone, but we’re here to tell you that it’s a trap.

Why Testing the Rendering of Every Email You Send Increases Your ROI


Email design is a moving target. Whether marketers like it or not, it’s impossible to create a single email design because the rendering of any individual email changes depending on the email client and screen size used to view it, on top of many other factors.

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Report: Organizations Continue to Undervalue Social Media Marketing Data

KoMarketing Associates

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. However, new research suggests that many are under utilizing social media.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

Sales Pipeline Management: 4 Ways to Close Deals Faster


No business can survive for long without a healthy sales pipeline. It’s what keeps your sales team organized and focused on managing opportunities to close deals. It helps you forecast revenue and business growth and provides insight to drive new initiatives.

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Strengths, Blind Spots and Tools for Professional Transformation


This week’s reading and listening focuses on the benefits of professional development, how to approach it and tools to facilitate success.

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The State of Marketing Operations or Can’t Find a Better Martech


The good folks at BrandMaker recently released a study of CMOs and their perceptions of The State of Marketing Operations.

Try these Storytelling Structures To Build, Strengthen, or Repair Your Brand

Content Marketing Institute

A slick logo, tag line, and mission can make the claim your brand is the most distinctive. But if you don’t deliver on that, your audience will make their own conclusion. Nowhere does this play a bigger role today than in your content.

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

Should You Post Your Resume On Tik Tok?


Job seekers leveraging social media isn’t a new phenomenon. Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting.

Are Consumer Attitudes Toward Privacy Changing?


Does DuckDuckGo’s business model — advertising without tracking consumer movements online or even consumer search behavior — signal a change in consumer attitudes and expectations? If so, what does it mean for B2C and B2B marketers? First, if you haven’t heard of DuckDuckGo, no shame.

Allen Gannett on Developing the Right Ideas at the Right Time


Don’t Let a Poor Customer Experience Derail Your Content Results

Content Marketing Institute

Content marketers know how hard it is to attract and win customers. But what happens when your content promises fall apart in the customer experience? Andrew Davis offers a cautionary tale.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

Best Instagram Plugins for WordPress (2021 Comparison)


Are you looking for the best Instagram plugins for WordPress to get more followers and grow your business? Instagram has quickly become the best marketing channel for sales, engagement, and brand visibility.

Intent Based Marketing: Tips and Benefits


Is Intent the New Experience? Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online.

Why “Disruption” is a Terrible Message for Prospects in B2B Marketing

Sword and the Script

Somewhere around 2014 or 2015, several colleagues and I stepped off a plane in San Francisco to attend an industry conference. We were eager to get to the conference center, but there was one big problem: the taxi line was hours long.

How Video Email Affects Your Audience (and More Content Examples)

Content Marketing Institute

New research into video email shows how it gets audiences’ synapses firing. A content collaboration taps into the drive to create. And a helping hand in the greeting card aisle turns into a savvy way to promote a new service.

Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

If your role includes supporting sellers, then this in-depth sales guide is for you! Discover valuable insights on how to adjust your tactics and keep remote onboarding and training engaging. Take the next steps from sales to revenue enablement by downloading this essential guide today!

How to Create a QR Code Popup for Higher Conversions


Do you want to make a QR code popup to improve the user experience (UX) across your site? A QR code popup lets you condense or hide information that customers can easily access by scanning the code.

Lead Nurturing: 4 Steps to Do That Help More Customers Buy


Marketing can take you on a long hike. The one thing I can guarantee you about the journey is that getting more leads is not better if you don’t know how to nurture them. The goal of lead nurturing is to help potential customers on their buying journey.

Email Segmentation 101: What it is and How to Put it in Practice

Benchmark Email

As Matt Blumberg puts it, “Reaching the inbox isn’t your goal, engaging subscribers is.” And sending mass, generic emails aren’t going to get you there. To keep subscribers engaged, you have to send personalized emails that feel like messages between friends. It all starts with email segmentation.

What Influencers Wish Brands Knew About Sponsored Content Partnerships

Content Marketing Institute

Publishing sponsored content through bloggers and influencers requires you to do some homework. Here’s what they want you to know about the best way to work with them on your sponsored content partnerships.

Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

Join Ruth Stevens, President of eMarketing Strategy, for her webinar all about the key strategies for post-lead marketing, from reaching the entire buying group, and delivering a steady stream of personalized content and messaging to help them make a purchase decision, keep buying from you, buy more, and provide you with glowing recommendations and referrals.