Sat.Jan 11, 2020 - Fri.Jan 17, 2020

How to Create the Perfect Webinar Landing Page

ConvertKit

Picture this. You're running your first webinar. You've spent countless hours slicing and dicing your slides , polishing your presentation skills, and testing your tools. You take a deep breath, join the webinar room…. And there's no-one there.

Want to Increase Digital Marketing ROI? Here's Why Tracking is Imperative

Spiralytics

The ultimate aim of every business is to make a profit. Every dollar spent on marketing and advertising is expected to yield certain positive results. These results can be increased awareness for a brand or product, increased sales, increased users' engagement, and so on. Web Analytics

ROI 74

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How B2B Marketers can stay close to their Customers

Valasys

Effective marketing is difficult to get right.

The Biggest SEO Mistake Content Marketers Make

Contently

This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. One big pain point: SEO. SEO remains a huge part of content marketing, as it should be. High-ranking content creates long-term value for your brand.

SEO 108

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

A/B Testing: The ABCs of Paid Social Media

Keywee

The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences.

A/B 83

More Trending

7 Tools You Need to Get Content Analytics Right in 2020

DivvyHQ

Software can't replace a content production team, but it can help them optimize the effectiveness of the content they produce. Here’s a list of 7 content analytics tools that your inner data geek is going to love, and some tips on how to get the most out of them.

How to Define Your B2B Website KPIs

BOP Design

As marketers, we are obsessed with what’s working, what’s not working, and where we can get more value. As such, we like to talk a lot about Key Performance Indicators (KPIs). When it comes to your B2B website , there are so many KPIs that you can track, analyze, and report on.

What is Multicultural Marketing? Why it Matters in 2020 and Beyond

Sharpspring

As marketing tactics become more sophisticated and competition for audience attention becomes more and more fierce, it’s more critical than ever to demonstrate an understanding of what your audience is looking for.

Spot 62

Don't make these business mistakes in 2020

GreenRope

Don't make these business mistakes in 2020. What not to do in 2020 - Business DON’Ts to avoid in the new decade! Whether you plan on saying Twenty-Twenty or Two Thousand Twenty, a new year in the newest decade means big changes in trends surrounding business.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Mobile Marketing: 20 Actionable Tips You Need to Know

Optinmonster

On January 9, 2007, the entire world changed. That’s the day Apple’s first smartphone hit the market. And in just over a decade, mobile devices have become more efficient, more intuitive, and more common than anyone could have predicted.

Why B2B Marketers Should Stop A/B Testing

FunnelEnvy

B2B marketers currently face three main challenges with website experimentation as it is currently practiced: It does not optimize the KPIs that matter well.

A/B 52

Impact of Meeting Automation Platforms on B2B Meetings at Events

Jifflenow

Impactful business engagements are those that provide results – whether it is the opportunity to connect again, advancement along the sales pipeline, or attracting influenced revenue pipeline.

Five GDPR Considerations For Your Email Marketing Campaigns

Webbiquity

Guest post by Stuart Cooke. The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. Over the years this has remained one of the most effective channels to engage customers and generate sales leads.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Making Your New Website a Better Marketing Tool Than Your Old Website

Biznology

With the turning of the calendar — and, frequently, budget cycles — marketers often turn their attention to new plans for the new year. This includes updates and overhauls to websites. An important question to ask as you consider a new website is, “Will my new website be better?”. Better Than What?

From Calendar to Conversions: How to Plan 12 Months of Customer-Focused Blogging

Marketing Insider Group

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get!

Plan 252

Abandoned Cart Recovery Email Templates - Ultimate Guide

SendX

‘A cart has been abandoned.’ - this message might keep your mobile busy every other minute if you are an eCommerce store owner. Also, you should have asked your abandoned cart recovery plugin to get you notified about it.

The Six Most Important Trends in Cloud-Based Software for 2020

Webbiquity

Guest post by Angelina Harper. Cloud computing has become a global phenomenon since the concept emerged a decade ago.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

10 Mega-Trends Transforming the Future of Digital Marketing in 2020

Modern Marketing

Happy New Year and Happy 2020! While on winter break, I took some time to reflect on the journey ahead for marketers in this new decade. When focusing on the key trends and upcoming innovations, I see 10 mega-trends that are sure to influence digital marketing into 2020 and beyond.

Trends 246

How B2B Companies Maximize Digital Marketing With Routine Audits

Marketing Insider Group

Countless companies make the mistake of launching their website and then leaving it alone to gather dust. A classic “set it and forget it” approach. Don’t be one of those companies!

5 Must-Haves When Hiring a B2B SEO Agency

KoMarketing Associates

In my last post , I looked at what businesses need to do to build a strong partnership with their agency. After all, a program is only as successful as the relationship between the two. But what if you don’t yet have an agency?

Agency 169

Use Marketing Automation to Ensure Wealth Management Compliance

Act-On

Learn how marketing automation can help financial advisors and wealth management marketers overcome common obstacles to deliver effective communications. Marketing Strategy

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

5 Content Marketing Goals Every Brand Should Have

Modern Marketing

This is a reposted article. View the original post at: [link]. According to Content Marketing Institute’s (CMI) 2018 Benchmarks, Budgets, and Trends—North America report , 31% of respondents rated their organization as doing a fair or poor job of aligning metrics with content goals.

Brand 233

How to Use Employees’ Ideas to Drive Business Growth

Marketing Insider Group

With 53 jobs under my belt, I’ve come to realize one thing about office politics : “Behind every bad idea is an executive who asked for it.” Traditional, top-down structure often hampers the formation of great ideas.

Study: Best-in-Class Marketers are Leading the Way When It Comes to Leveraging Data

KoMarketing Associates

Data is critical to delivering a personalized customer experience, but new research suggests that not all marketers are ahead of the curve in terms of harnessing the power of analytics.

Class 169

Why Two Budgets Are Better Than One

Hive9

Lewis authored the often quoted saying that “two heads are better than one.” Why? “[N]ot N]ot because either is infallible,” the British writer said, “but because they are unlikely to go wrong in the same direction.”

Budget 154

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.