Sat.Jan 11, 2020 - Fri.Jan 17, 2020

How to Create the Perfect Webinar Landing Page

ConvertKit

Picture this. You're running your first webinar. You've spent countless hours slicing and dicing your slides , polishing your presentation skills, and testing your tools. You take a deep breath, join the webinar room…. And there's no-one there.

Want to Increase Digital Marketing ROI? Here's Why Tracking is Imperative

Spiralytics

The ultimate aim of every business is to make a profit. Every dollar spent on marketing and advertising is expected to yield certain positive results. These results can be increased awareness for a brand or product, increased sales, increased users' engagement, and so on. Web Analytics

ROI 68

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How B2B Marketers can stay close to their Customers

Valasys

Effective marketing is difficult to get right.

The Biggest SEO Mistake Content Marketers Make

Contently

This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. One big pain point: SEO. SEO remains a huge part of content marketing, as it should be. High-ranking content creates long-term value for your brand.

SEO 112

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

A/B Testing: The ABCs of Paid Social Media

Keywee

The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences.

A/B 52

More Trending

7 Tools You Need to Get Content Analytics Right in 2020

DivvyHQ

Software can't replace a content production team, but it can help them optimize the effectiveness of the content they produce. Here’s a list of 7 content analytics tools that your inner data geek is going to love, and some tips on how to get the most out of them.

How to Define Your B2B Website KPIs

BOP Design

As marketers, we are obsessed with what’s working, what’s not working, and where we can get more value. As such, we like to talk a lot about Key Performance Indicators (KPIs). When it comes to your B2B website , there are so many KPIs that you can track, analyze, and report on.

What is Multicultural Marketing? Why it Matters in 2020 and Beyond

Sharpspring

As marketing tactics become more sophisticated and competition for audience attention becomes more and more fierce, it’s more critical than ever to demonstrate an understanding of what your audience is looking for.

Spot 52

Don't make these business mistakes in 2020

GreenRope

Don't make these business mistakes in 2020. What not to do in 2020 - Business DON’Ts to avoid in the new decade! Whether you plan on saying Twenty-Twenty or Two Thousand Twenty, a new year in the newest decade means big changes in trends surrounding business.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Mobile Marketing: 20 Actionable Tips You Need to Know

Optinmonster

On January 9, 2007, the entire world changed. That’s the day Apple’s first smartphone hit the market. And in just over a decade, mobile devices have become more efficient, more intuitive, and more common than anyone could have predicted.

Why B2B Marketers Should Stop A/B Testing

FunnelEnvy

B2B marketers currently face three main challenges with website experimentation as it is currently practiced: It does not optimize the KPIs that matter well.

A/B 52

Impact of Meeting Automation Platforms on B2B Meetings at Events

Jifflenow

Impactful business engagements are those that provide results – whether it is the opportunity to connect again, advancement along the sales pipeline, or attracting influenced revenue pipeline.

Five GDPR Considerations For Your Email Marketing Campaigns

Webbiquity

Guest post by Stuart Cooke. The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. Over the years this has remained one of the most effective channels to engage customers and generate sales leads.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Making Your New Website a Better Marketing Tool Than Your Old Website

Biznology

With the turning of the calendar — and, frequently, budget cycles — marketers often turn their attention to new plans for the new year. This includes updates and overhauls to websites. An important question to ask as you consider a new website is, “Will my new website be better?”. Better Than What?

Abandoned Cart Recovery Email Templates - Ultimate Guide

SendX

‘A cart has been abandoned.’ - this message might keep your mobile busy every other minute if you are an eCommerce store owner. Also, you should have asked your abandoned cart recovery plugin to get you notified about it.

From Calendar to Conversions: How to Plan 12 Months of Customer-Focused Blogging

Marketing Insider Group

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get!

The Six Most Important Trends in Cloud-Based Software for 2020

Webbiquity

Guest post by Angelina Harper. Cloud computing has become a global phenomenon since the concept emerged a decade ago.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Why Two Budgets Are Better Than One

Hive9

Lewis authored the often quoted saying that “two heads are better than one.” Why? “[N]ot N]ot because either is infallible,” the British writer said, “but because they are unlikely to go wrong in the same direction.”

Budget 173

5 Must-Haves When Hiring a B2B SEO Agency

KoMarketing Associates

In my last post , I looked at what businesses need to do to build a strong partnership with their agency. After all, a program is only as successful as the relationship between the two. But what if you don’t yet have an agency?

Agency 170

How to Use Employees’ Ideas to Drive Business Growth

Marketing Insider Group

With 53 jobs under my belt, I’ve come to realize one thing about office politics : “Behind every bad idea is an executive who asked for it.” Traditional, top-down structure often hampers the formation of great ideas.

Use Marketing Automation to Ensure Wealth Management Compliance

Act-On

Learn how marketing automation can help financial advisors and wealth management marketers overcome common obstacles to deliver effective communications. Marketing Strategy

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

How to Master YouTube SEO, in 10 Easy Steps

Contently

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube.

Study: Best-in-Class Marketers are Leading the Way When It Comes to Leveraging Data

KoMarketing Associates

Data is critical to delivering a personalized customer experience, but new research suggests that not all marketers are ahead of the curve in terms of harnessing the power of analytics.

Class 170

How to Get a Motivational Speaker to Add Pizzazz to Your Event

Marketing Insider Group

Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events.

10 Mega-Trends Transforming the Future of Digital Marketing in 2020

Modern Marketing

Happy New Year and Happy 2020! While on winter break, I took some time to reflect on the journey ahead for marketers in this new decade. When focusing on the key trends and upcoming innovations, I see 10 mega-trends that are sure to influence digital marketing into 2020 and beyond.

Trends 193

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Marketing Automation for Insurance Policyholder Retention

Act-On

Read this blog to learn how marketing automation can equip you with everything you need to boost policyholder retention. Corporate

Digital Marketers Now Spend an Average of 18% of their Budget on Social Media

KoMarketing Associates

As U.S. marketers shift toward digital media, new research shows that they are increasingly turning toward social media as a means of retaining and gaining customers.

How B2B Companies Maximize Digital Marketing With Routine Audits

Marketing Insider Group

Countless companies make the mistake of launching their website and then leaving it alone to gather dust. A classic “set it and forget it” approach. Don’t be one of those companies!