Sat.Jan 11, 2020 - Fri.Jan 17, 2020

How to Create the Perfect Webinar Landing Page


Picture this. You're running your first webinar. You've spent countless hours slicing and dicing your slides , polishing your presentation skills, and testing your tools. You take a deep breath, join the webinar room…. And there's no-one there. Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky.

Want to Increase Digital Marketing ROI? Here's Why Tracking is Imperative


The ultimate aim of every business is to make a profit. Every dollar spent on marketing and advertising is expected to yield certain positive results. These results can be increased awareness for a brand or product, increased sales, increased users' engagement, and so on. Web Analytics


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How B2B Marketers can stay close to their Customers


Effective marketing is difficult to get right. B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. The biggest determinant of effective marketing for B2B marketers is whether they can stay close to their audience. This is possible by getting the audience targeting right.

The Biggest SEO Mistake Content Marketers Make

Contently - Strategy

This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. One big pain point: SEO. SEO remains a huge part of content marketing, as it should be. High-ranking content creates long-term value for your brand. It’s a key part of what Tomasz Tunguz calls the compounding returns of content marketing.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

A/B Testing: The ABCs of Paid Social Media


The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences. And while there are thousands upon thousands of articles filled with tips and best practices, the simple truth is that there is no silver bullet and actual results will ultimately vary. So, how do you decide what to post? How can you make sure that you’re getting the best performance out of your ads?

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More Trending

7 Tools You Need to Get Content Analytics Right in 2020


Software can't replace a content production team, but it can help them optimize the effectiveness of the content they produce. Here’s a list of 7 content analytics tools that your inner data geek is going to love, and some tips on how to get the most out of them. Content Analytics a/b testing ahrefs analytics brainstorming Buzzsumo content divvyhq analytics Google Analytics google optimize ideas ideation keyword planner planning platform search engine optimization SEO software tools vidyard

How to Define Your B2B Website KPIs

BOP Design

As marketers, we are obsessed with what’s working, what’s not working, and where we can get more value. As such, we like to talk a lot about Key Performance Indicators (KPIs). When it comes to your B2B website , there are so many KPIs that you can track, analyze, and report on. However, a lot of the data can be insignificant or irrelevant. In this post, we take a look at how to determine the key metrics you should be paying attention to when looking at your website.

What is Multicultural Marketing? Why it Matters in 2020 and Beyond


As marketing tactics become more sophisticated and competition for audience attention becomes more and more fierce, it’s more critical than ever to demonstrate an understanding of what your audience is looking for. This goes beyond demonstrating the value of your product — you also need to show an in-depth understanding of multicultural marketing and of your audience’s identities and what they value.

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Don't make these business mistakes in 2020


Don't make these business mistakes in 2020. What not to do in 2020 - Business DON’Ts to avoid in the new decade! Whether you plan on saying Twenty-Twenty or Two Thousand Twenty, a new year in the newest decade means big changes in trends surrounding business. Falling back into old habits can be easy, but don’t worry, we are here to help make sure you don’t get stuck in the trend cycle of 2019. Here are our tips for what not to do in 2020!

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Mobile Marketing: 20 Actionable Tips You Need to Know


On January 9, 2007, the entire world changed. That’s the day Apple’s first smartphone hit the market. And in just over a decade, mobile devices have become more efficient, more intuitive, and more common than anyone could have predicted. As smartphone use has risen, marketers have had to adapt their strategy to keep up. Those who don’t adapt will be left behind.

Why B2B Marketers Should Stop A/B Testing


B2B marketers currently face three main challenges with website experimentation as it is currently practiced: It does not optimize the KPIs that matter well. Experimentation does not easily accommodate down-funnel outcomes (revenue pipeline, LTV) or the complexity of B2B traffic and customer journey. It is resource-intensive to do right.

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Impact of Meeting Automation Platforms on B2B Meetings at Events


Impactful business engagements are those that provide results – whether it is the opportunity to connect again, advancement along the sales pipeline, or attracting influenced revenue pipeline. B2B meetings are the soul of every B2B event and as simple as this sounds, more meetings result in more pipeline which in turn lead to revenue. The impact of such meetings on taking a business forward is immense.

Five GDPR Considerations For Your Email Marketing Campaigns


Guest post by Stuart Cooke. The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. Over the years this has remained one of the most effective channels to engage customers and generate sales leads. Image credit: Biljana Jovanovic from Pixabay.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Making Your New Website a Better Marketing Tool Than Your Old Website


With the turning of the calendar — and, frequently, budget cycles — marketers often turn their attention to new plans for the new year. This includes updates and overhauls to websites. An important question to ask as you consider a new website is, “Will my new website be better?”. Better Than What? The unstated part of that question is, “Better than what?” It’s easy to aim for a website that, say, has pages that load 20% faster.

10 Mega-Trends Transforming the Future of Digital Marketing in 2020


Happy New Year and Happy 2020! While on winter break, I took some time to reflect on the journey ahead for marketers in this new decade. When focusing on the key trends and upcoming innovations, I see 10 mega-trends that are sure to influence digital marketing into 2020 and beyond. Changing technologies, economies, and habits are altering user behaviors and these 10 mega-trends in particular will have deep implications for the marketing landscape over the coming years.

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From Calendar to Conversions: How to Plan 12 Months of Customer-Focused Blogging

Marketing Insider Group

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions. That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C.

Abandoned Cart Recovery Email Templates - Ultimate Guide


‘A cart has been abandoned.’ - this message might keep your mobile busy every other minute if you are an eCommerce store owner. Also, you should have asked your abandoned cart recovery plugin to get you notified about it. There is no end to cart abandonment irrespective of the platform you have your store on - Shopify, WooCommerce, Magento, or Bigcommerce. The only way to tackle this issue is to face it with some great abandoned cart recovery email templates.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

5 Must-Haves When Hiring a B2B SEO Agency

KoMarketing Associates

In my last post , I looked at what businesses need to do to build a strong partnership with their agency. After all, a program is only as successful as the relationship between the two. But what if you don’t yet have an agency? In a world filled with SEOs, how do you find the right one for your business? The thing is, there’s no easy answer. What’s right for your business may not be right for my business.

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5 Content Marketing Goals Every Brand Should Have


This is a reposted article. View the original post at: [link]. According to Content Marketing Institute’s (CMI) 2018 Benchmarks, Budgets, and Trends—North America report , 31% of respondents rated their organization as doing a fair or poor job of aligning metrics with content goals. In fact, CMI also found that only 37% of B2B marketers and 40% of B2C marketers even had a written content plan documented!

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How B2B Companies Maximize Digital Marketing With Routine Audits

Marketing Insider Group

Countless companies make the mistake of launching their website and then leaving it alone to gather dust. A classic “set it and forget it” approach. Don’t be one of those companies! There’s a wide variety of things you can do to optimize your website and increase your chances of attracting new customers. The 2020 B2B Marketing Mix Report shows that this year, B2B companies will spend more than 50% of their marketing budget on digital marketing and website development.

Use Marketing Automation to Ensure Wealth Management Compliance


Learn how marketing automation can help financial advisors and wealth management marketers overcome common obstacles to deliver effective communications. Marketing Strategy

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Study: Best-in-Class Marketers are Leading the Way When It Comes to Leveraging Data

KoMarketing Associates

Data is critical to delivering a personalized customer experience, but new research suggests that not all marketers are ahead of the curve in terms of harnessing the power of analytics. IBM recently conducted a global study titled, “Build Your Trust Advantage: Leadership in the era of data and AI everywhere,” and statistics showed that 79% of torchbearers – leaders in utilizing data and analytics – say that their company is collecting the types of information necessary to make decisions.

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Using Design Analytics to Identify and Solve Actual Problems


Marketers have access to innovative technologies and massive amounts of data to enable connected customer experiences, but time and time again we see our clients struggling to activate it all. Marketers are defining their strategies, selecting key performance indicators, and determining the customer experiences they need to drive those KPIs. Then they’re working with their data scientists and analytics experts to get the reports and models they need.

How to Use Employees’ Ideas to Drive Business Growth

Marketing Insider Group

With 53 jobs under my belt, I’ve come to realize one thing about office politics : “Behind every bad idea is an executive who asked for it.” Traditional, top-down structure often hampers the formation of great ideas. After hearing “no” one too many times, employees stop suggesting the very ideas that could spur unbridled growth across the board. Quick Takeaways. Authoritarian companies stifle the growth of thought and drive away top employees.

The Six Most Important Trends in Cloud-Based Software for 2020


Guest post by Angelina Harper. Cloud computing has become a global phenomenon since the concept emerged a decade ago. For technology buyers ,it has democratized access to advanced software; it gives startups and small businesses access to a sophisticated IT infrastructure on an “on-demand” basis. For vendors, it simplifies sales and support while making revenue streams more predictable. Image credit: Porapak Apichodilok from Pexels.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.