Sat.Aug 10, 2019 - Fri.Aug 16, 2019

5 Types of Talk Triggers to Get People Talking About You

Vidyard

Every marketer’s dream is to turn their customers into brand ambassadors—or, at least, it should be! Brand ambassadors, or customer advocates, are walking, talking advertisements, who are free of charge. They provide the highest quality leads for one simple reason: authenticity.

5 Tips for More Effective Email Preview Text

The Point

Email preview text is that line of copy that appears below the subject line in the recipient’s inbox.

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Could this be a new marketing term?

Heinz Marketing

By Sheena McKinney, Executive Assistant at Heinz Marketing. Have you ever looked at or typed a word and for a minute it just doesn’t seem like it could possibly be spelled right? Recently I was writing an email and could not for the life of me figure out why spell check didn’t like it.

4 Business Strategies You May Be Overlooking

Marketing Insider Group

Innovation is the name of the game for businesses in 2019. If companies want to maintain a solid edge over the competition, they need to employ unique strategies and technologies that outpace traditional methods.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Leverage Usage Intelligence Data for an Effective Content Strategy

Webbiquity

Guest post by Keith Fenech. Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message.

More Trending

Report: Marketers Now Seeing Increased Exposure, Traffic and Leads from Social Media Marketing

KoMarketing Associates

As marketers look for new ways to help their businesses stand out from the competition, new research continues to suggest that social media marketing is helping them lead the charge.

5 Ways to Turn Dry Topics Into a Content Marketing Win

Marketing Insider Group

If you work in a fun and exciting industry like travel or entertainment, it’s easy to create engaging content. However, if your industry content covers less exciting topics – let’s say “mining equipment” or “truck parts”, it can be quite a challenge creating content that people actually want to read.

The How, When, and Why of Gating Your Content

ScribbleLive

To gate or not to gate? It’s a question that every content marketing team has had to answer at least once—if not hundreds—of times. In a planning meeting for a new content piece, it’s often the first question that comes up: how are we driving traffic to this content?

How to Avoid Failing at Customer-Centric Marketing: It’s All in the Journey

Measure Up Marketing

Being customer-centric as a company and in your Marketing is not optional. Forrester claims we’re in the age of the customer. Others, such as Bob Evans who was VP of Strategic Communications at SAP and the Chief Communications Officer at Oracle, say we’re in the throes of the engagement economy.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

B2B Account Based Marketing: Best Practices for 2019 and Beyond

KoMarketing Associates

Everyone loves a big idea. A game-changer. And while a lot of things in marketing can lean towards hype, B2B account based marketing is not one of those things. It reinvents B2B marketing so comprehensively that the effect spills over into other departments.

WTF Does Mindy Kaling Know About Content Marketing

Marketing Insider Group

Content Marketing World, the premier event for content marketers, always has many sought after guests. This year, the keynote will be given by actress and writer Mindy Kaling. Mindy has built a super successful career and is obviously a funny and smart woman.

The Key Benefits of Marketing Automation

Act-On

If you’re considering strengthening your MarTech stack, marketing automation is a powerful tool that can help you attract more prospects and win more deals. Demand and Lead Generation Marketing Automation

Strategic Implementation of Martech Roadmaps

Modern Marketing

What do we need to successfully implement a martech roadmap in the Experience Economy ? Helping organizations better understand who their customers are and how they interact with their brands will enable a more intuitive customer experience as businesses shift rapidly towards the omni-channel space.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Survey: Social Media Marketers May Want to Focus on Facebook to Reach Wider Group of Customers

KoMarketing Associates

Social media marketers know that social networks, such as Facebook, can be indispensable in terms of reaching target audiences. However, new research suggests that certain social networks may be more suitable for resonating with some prospects over others.

Improve Lead Generation with Effective Video Marketing

Reachforce

They say a picture's worth a thousand words. What is a video worth ? According to stats, it means a lot to B2B companies. video

6 Ways Big Data Is Improving the Customer Experience

Biznology

In 2019 and beyond, the companies and organizations that knowledgeably, ethically and creatively use data will rise above the rest. Businesses have a valuable competitive advantage at their disposal when they know how to use big data.

3 Strategies to Drive Search Engine Marketing Success

Act-On

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Report: Many Marketers Have Yet to Unlock the Full Potential of Artificial Intelligence

KoMarketing Associates

Marketers have adopted artificial intelligence (AI) and begun to integrate it into their overall strategies. However, new research suggests that they are not harnessing the full power of this form of martech.

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The Unclickables: How to Build a Better Email

Modern Marketing

Use this marketer’s playbook and checklist of email basics to make sure your email is engaging and effective. Bad Email Intro:]. Sprawling messaging, confusing CTAs, and impersonal spam can all make for a bad email, and a bad email can go unopened and unclicked.

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The Challenge of B2B Personalization

Biznology

Since the beginning of the year, I’ve had 147 conversations with B2B marketing leaders. These aren’t sales calls. I’m not pitching anything. They’re conversations about the issues that are top of mind for these professionals.

Top 12 Podcasts for Professional Services Marketers

Hinge Marketing

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%).

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

B2B Account Based Marketing: Best Practices for 2019 and Beyond

KoMarketing Associates

Everyone loves a big idea. A game-changer. And while a lot of things in marketing can lean towards hype, B2B account based marketing is not one of those things. It reinvents B2B marketing so comprehensively that the effect spills over into other departments.

BANT is Dead -- Find the Authority

Smashmouth Marketing

Budget, Authority, Need, Timeframe (BANT) qualification is scrambled and outdated. Having budget was important in the days of "Our contract is up for renewal next year, we need budget".

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B2B public relations overview

Sales Lead Insights

How to use PR in a B2B marketing-for-leads program. The post B2B public relations overview appeared first on Sales Lead Insights. B2B marketing Public relations B2B PR press releases

How Elvis Re-Branded Las Vegas

Biznology

A lot happened in 1969 – the moon landing, Woodstock, the grisly Manson murders, the Stonewall uprising, etc. Perhaps less noteworthy, yet highly significant for a city known for entertainment, was Elvis Presley’s comeback 50 years ago at the International Hotel in Las Vegas.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

The Journey Through the Journey: Using Personalized Email to Streamline Each Customer’s Experience

Modern Marketing

Retailers are facing a challenge that is also an opportunity. The once tried-and-true approaches to email marketing are costing retailers sales and even customers.

Voice Search Optimization: 7 Ready-to-Use SEO Strategies to Rank Better

SEMrush

Voice search may have started as a small concept, but it is now one of the most important topics in the search industry. The ease to search with voice is second to none, and people cannot get enough of it.

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7 Things Successful Marketers Do With Original Research

Content Marketing Institute

Learn what marketers successfully conducting original research do differently than their counterparts in this new research. Plus, discover how to apply those attributes to your brand’s next research project.