Sat.Aug 10, 2019 - Fri.Aug 16, 2019

5 Types of Talk Triggers to Get People Talking About You

Vidyard

Every marketer’s dream is to turn their customers into brand ambassadors—or, at least, it should be! Brand ambassadors, or customer advocates, are walking, talking advertisements, who are free of charge. They provide the highest quality leads for one simple reason: authenticity.

5 Tips for More Effective Email Preview Text

The Point

Email preview text is that line of copy that appears below the subject line in the recipient’s inbox.

Email 177

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Could this be a new marketing term?

Heinz Marketing

By Sheena McKinney, Executive Assistant at Heinz Marketing. Have you ever looked at or typed a word and for a minute it just doesn’t seem like it could possibly be spelled right? Recently I was writing an email and could not for the life of me figure out why spell check didn’t like it.

5 Ways to Turn Dry Topics Into a Content Marketing Win

Marketing Insider Group

If you work in a fun and exciting industry like travel or entertainment, it’s easy to create engaging content. However, if your industry content covers less exciting topics – let’s say “mining equipment” or “truck parts”, it can be quite a challenge creating content that people actually want to read.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How to Leverage Usage Intelligence Data for an Effective Content Strategy

Webbiquity

Guest post by Keith Fenech. Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message.

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How to Avoid Failing at Customer-Centric Marketing: It’s All in the Journey

Measure Up Marketing

Being customer-centric as a company and in your Marketing is not optional. Forrester claims we’re in the age of the customer. Others, such as Bob Evans who was VP of Strategic Communications at SAP and the Chief Communications Officer at Oracle, say we’re in the throes of the engagement economy.

4 Business Strategies You May Be Overlooking

Marketing Insider Group

Innovation is the name of the game for businesses in 2019. If companies want to maintain a solid edge over the competition, they need to employ unique strategies and technologies that outpace traditional methods.

The How, When, and Why of Gating Your Content

RockContent

To gate or not to gate? It’s a question that every content marketing team has had to answer at least once—if not hundreds—of times. In a planning meeting for a new content piece, it’s often the first question that comes up: how are we driving traffic to this content?

B2B Account Based Marketing: Best Practices for 2019 and Beyond

KoMarketing Associates

Everyone loves a big idea. A game-changer. And while a lot of things in marketing can lean towards hype, B2B account based marketing is not one of those things. It reinvents B2B marketing so comprehensively that the effect spills over into other departments.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

6 Ways Big Data Is Improving the Customer Experience

Biznology

In 2019 and beyond, the companies and organizations that knowledgeably, ethically and creatively use data will rise above the rest. Businesses have a valuable competitive advantage at their disposal when they know how to use big data.

WTF Does Mindy Kaling Know About Content Marketing

Marketing Insider Group

Content Marketing World, the premier event for content marketers, always has many sought after guests. This year, the keynote will be given by actress and writer Mindy Kaling. Mindy has built a super successful career and is obviously a funny and smart woman.

Strategic Implementation of Martech Roadmaps

Modern Marketing

What do we need to successfully implement a martech roadmap in the Experience Economy ? Helping organizations better understand who their customers are and how they interact with their brands will enable a more intuitive customer experience as businesses shift rapidly towards the omni-channel space.

Report: Many Marketers Have Yet to Unlock the Full Potential of Artificial Intelligence

KoMarketing Associates

Marketers have adopted artificial intelligence (AI) and begun to integrate it into their overall strategies. However, new research suggests that they are not harnessing the full power of this form of martech.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The Key Benefits of Marketing Automation

Act-On

If you’re considering strengthening your MarTech stack, marketing automation is a powerful tool that can help you attract more prospects and win more deals. Demand and Lead Generation Marketing Automation

The Challenge of B2B Personalization

Biznology

Since the beginning of the year, I’ve had 147 conversations with B2B marketing leaders. These aren’t sales calls. I’m not pitching anything. They’re conversations about the issues that are top of mind for these professionals.

Top 12 Podcasts for Professional Services Marketers

Hinge Marketing

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%).

B2B Account Based Marketing: Best Practices for 2019 and Beyond

KoMarketing Associates

Everyone loves a big idea. A game-changer. And while a lot of things in marketing can lean towards hype, B2B account based marketing is not one of those things. It reinvents B2B marketing so comprehensively that the effect spills over into other departments.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

3 Strategies to Drive Search Engine Marketing Success

Act-On

The How, When, and Why of Gating Your Content

RockContent

To gate or not to gate? It’s a question that every content marketing team has had to answer at least once—if not hundreds—of times. In a planning meeting for a new content piece, it’s often the first question that comes up: how are we driving traffic to this content?

B2B public relations overview

Sales Lead Insights

How to use PR in a B2B marketing-for-leads program. The post B2B public relations overview appeared first on Sales Lead Insights. B2B marketing Public relations B2B PR press releases

How Elvis Re-Branded Las Vegas

Biznology

A lot happened in 1969 – the moon landing, Woodstock, the grisly Manson murders, the Stonewall uprising, etc. Perhaps less noteworthy, yet highly significant for a city known for entertainment, was Elvis Presley’s comeback 50 years ago at the International Hotel in Las Vegas.

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

The Journey Through the Journey: Using Personalized Email to Streamline Each Customer’s Experience

Modern Marketing

Retailers are facing a challenge that is also an opportunity. The once tried-and-true approaches to email marketing are costing retailers sales and even customers.

Voice Search Optimization: 7 Ready-to-Use SEO Strategies to Rank Better

SEMrush

Voice search may have started as a small concept, but it is now one of the most important topics in the search industry. The ease to search with voice is second to none, and people cannot get enough of it.

SEO 114

10 Real-Life Examples of Proven ABM Campaigns

Engagio

When done correctly, ABM consistently delivers the personal and relevant experience that customers demand. Leaders are realizing what ultimately drives growth: creating value for the customer.

How to Scale Your Business in 5 Easy Steps

Biznology

Scaling a business can seem to be a tricky maneuver from the outset. However, with a few steps, you can make the process much easier and more meaningful. In order to scale, a business must consider its business plan and decide on in which direction it wants to proceed.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.